FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Send to: [email protected]
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
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Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the
guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your
final work. You must present the final version of your work as no previous
corrections will be carried out. To submit the final project, students must use
the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
Arial 12 Font.
Margin: 2,5.
Line spacing: 1,5.
All fields on the cover page must be completed.
The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been
plagiarized or papers written by others or with the help of others are likely to be
failed. If this occurs for the second time, you will not be permitted to obtain your
degree.
Be aware that you are permitted a maximum of two submissions per subject. If
both projects do not meet the standards and fail, the student must pay the
corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache's
Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your
tutor when using a different format. Additional information about the software
will be needed.
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Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page,
bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
Acquired knowledge (25%): the knowledge acquired throughout the
course of the subject will be evaluated through the analysis of the
theoretical data shown in the project presented by the student.
Development of the Subject (25 %): the interpretation of the thesis
subject by the student and its development will be evaluated in a
coherent and analytical manner.
Final result (25%): the final evaluation is based on coherent
solutions applied to solve objectives set out in the paper. The
presentation must be conclusive and formatting must meet
established parameters.
Additional information and bibliography (25%): additional
information regarding the research and subject matter will be
evaluated and taken into consideration as a bonus. This consist of:
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bibliography, visual graphics, charts, independent studies carried out
by the student, external academic sources, articles of opinion, etc. All
sources, both printed and online, must be referenced according
to the APA regulations.
BACKGROUND
TeaLand S.A. is a London company that started as a medium-sized company.
Its main activity is the commercialization of tea to various European countries.
Currently they obtain tea from the main producing countries: China, India, Sri
Lanka, Kenya, Indonesia and Turkey. They sell their tea in different ways: in
bulk, in bags and cold tea as a soda. They not only sell to supermarkets, but
also to companies and the hospitality and catering industries.
They have been in the market for approximately 20 years, with an exponential
growth in the first 15 years due to the quality of the tea they offer and an
excellent and careful Marketing campaign, which has put them at the top of the
market.
However, TeaLand is not known to take good care of its workers. In a job
satisfaction survey taken a few months ago, the results were alarmingly
negative, and it is unknown how this information was leaked to the media. Its
repercussion was so great that sales were directly affected, which led the firm to
not achieve last year’s goals.
In this survey several topics surfaced: endless workdays, low salaries, difficulty
reconciling work and personal life, low career options within the company,
scarce training, etc.
In regard to consumers, in recent surveys it is said that it is a well respected
brand, and satisfaction is high, since they are very aromatic teas. However, the
lack of an ecological tea option is highlighted as a negative aspect.
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In recent years, other European, American and Asian brands have been gaining
ground, as they offer a product of similar quality but at a more competitive price,
a wide range of ecological varieties, and also a remarkable and commendable
commitment to the environment and the community: collaboration with NGOs,
sustainability projects with producing countries, etc.
Taking into account the situation which TeaLand is currently facing, they have
decided to hire the services of a specialized consultancy in CSR, and they
assign the project to you.
DEVELOP
1. Analyze the starting situation: make a complete, synthesized and
visual analysis, and design a SWOT matrix.
2. Formulate realistic goals to achieve with the CSR Plan.
3. Create a Stakeholders Map: in this section we ask you to design a map
classifying the groups of interest.
4. Develop a Strategic CSR Plan: this is the most important exercise of
the final project, and therefore the one with the most academic weight.
5. State which CSR measurement tools you are going to propose for
TeaLand.
6. Final thoughts: make a final consideration in the form of an evaluation
and conclusions about CSR at present.
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