INTRODUCTION TO
GRAPHIC DESIGN
Graphic design is a craft where professionals
create visual content to communicate messages.
By applying visual hierarchy and page layout
techniques, designers use typography and
pictures to meet users’ specific needs and focus
on the logic of displaying elements in interactive
designs, to optimize the user experience.
IMPORTANCE OF
GRAPHIC DESIGN
Graphic design is an important tool that enhances
how you communicate with other people. It serves
to convey your ideas in a way that is not only
effective, but also beautiful.
GRAPHIC DESIGN
SERVICES LIST
LOGO DESIGN
logo is a symbol made up of text and images
that identifies a business. A good logo shows
what a company does and what the brand
values.
Logo design is all about creating the perfect
visual brand mark for a company.
LOGO COMPONENTS
TYPOGRAPHY
This is basically what all of us non-design folks
think of as a font; typography includes
the letters you’d see in a logo, arranged in some
kind of consistent design.
You’ll find logos built around a single letter, a
monogram, or even the full name of a business.
LOGO COMPONENTS
COLOR
Colors go way beyond aesthetic appeal – they’re
the core communicators of your message. They
tell your audience if you’re playful or serious,
innovative or wholesome, cutting-edge or
timeless and stable.
The colors you pick will later seep into other
branding materials you create as well, so choose
wisely!
LOGO COMPONENTS
IMAGE
An image can range from the simplest arrow to a
detailed rendition of an abstract orangutan. It
can be an icon, a symbol – perhaps a picture
that represents something you sell or a value
you stand for.
Try to use something that looks clear and
scalable.
LOGO COMPONENTS
TAGLINE
Situated under a logo, a tagline typically
comprises of a sentence or catchphrase
designed to hook your audience, or clarify what
your company does.
LOGO TYPES
LETTERMARKS OR MONOGRAM LOGOS
It’s a typography-based logo design which uses a
few letters. This type of logo is all about
minimalism. Lettermark logos are perfect at
streamlining any brand that has a longer than
usual name.
LOGO TYPES
LOGOTYPES OR WORDMARKS
A wordmark logo works well when a brand has a
unique, easy, and attractive name. The name,
when combined with memorable typography,
creates a unique brand identity. Since the
spotlight will be on your name, you need to pick
a typeface that captures the essence of your
brand.
LOGO TYPES
PICTORIAL MARKS (OR LOGO SYMBOLS)
A pictorial mark (sometimes called brand mark
or logo symbol) is an icon—or graphic-based
logo. A true brand mark is only an image.
Because of this, it can be a tricky logo type for
new companies, or those without strong brand
recognition, to use.
LOGO TYPES
ABSTRACT LOGOS
These types of logos have pictures, but they
avoid literal representation. You can use any
abstract geometric forms to symbolize your
business.
LOGO TYPES
MASCOT LOGOS
As the name suggests, mascot logos, unlike
symbols, include illustrated or
anthropomorphized characters. They are often
vibrant, cartoonish, and fun.
LOGO TYPES
COMBINATION MARKS
Combine a symbol with letter logos or
wordmark to create something unique.
LOGO TYPES
EMBLEM LOGOS
The emblem logo includes a symbol or icon with
seals, crests, and badges.
LOGO TYPES
SLIME LOGOS
Slime logos are new-age brandmarks. Unlike the
ones mentioned earlier, these types of logos
have a cartoonish context. It means that instead
of having a standard typeface or symbol, it has
slime-inspired elements.
LOGO TYPES
FONTS INSIDE A SHAPE
These types of logos usually have a name
depicted in various shapes like square,
rectangles, square, and more.
TYPES OF
IMAGES
Vector images are mathematical calculations from one point to Raster images are made of pixels. A pixel is a single point or the
another that form lines and shapes. If you zoom into a vector smallest single element in a display device. If you zoom in to a
graphic it will always look the same. raster image you may start to see a lot of little tiny squares.
COLOR
MODE
RGB (Red, Green and Blue) is the color space for digital images. CMYK (Cyan, Magenta, Yellow, Key/Black) is the color space for
Use the RGB color mode if your design is supposed to be printed materials.
displayed on any kind of screen.
RESOLUTION
Few pixels make the image pixelated Many pixels make the image sharp.
PRINT GUIDELINES
Where the printer will cut your The area beyond the trim line The border that contains all
image that extends printing to the edge. printable text.
