Region I

Pangasinan Division II
BENIGNO V. ALDANA NATIONAL HIGH SCHOOL
Pozorrubio Pangasinan
SENIOR HIGH SCHOOL

FEASIBILITY
STUDY

Vanessa P. Querimit
Oceanha Clea M. Balanag
Eden Marie C. Bautista
Donna Mae M. Legaspi
Shiela R. Valdez
Danielle Rachel B. Mina
12 ABM-FLORES
 ACKNOWLEDGEMENT
The success of this study require the help of values individuals. Without them, we
might not have their objectives in doing this feasibility study. We would like to
intend our deepest gratitude to the following people for their constant support.

First of all, is our almighty god for giving the wisdom, strength, and knowledge
needed for this project.
To our family for their undying love and support for providing all our needs
financially and morally for their nerve fading, advices and always being there no
matter what.
To our subject teacher Mr. Romulo Soriano who thought us the necessary lesson
and for being our second parent.
we also like to give our deepest gratitude to our very own adviser Mrs Eunice M.
Flores for the love and support in conducting this study.
 TABLE OF CONTENTS

Acknowledgement
Table of Contents
Introduction
CHAPTER I
Vision
Mission
Objectives
Core Values
CHAPTER II
Marketing Study
Product Description
Demand Analysis
Price Study
Price Bundling
Complementary Pricing
Customer Loyalty Discounts
Marketing Program
SWOT Analysis
CHAPTER III
Technical Study
Equipments
Utilities
Waste Disposal
Location of Propose Business
Business Layout
CHAPTER IV
Financial Aspect
Major Assumption
projected Income Statement
CHAPTER V
Organization and Management Study
Basic Consideration
Form of Ownership
Organizational Chart
Officers and Key Personnel
Duties and Responsibilities
Policies and Procedures
Project Schedule
CHAPTER VI
Socio-economic Study
CHAPTER VII
Conclusion
Projected Daily Service Income
Projected Annual Service Income
Projected Expenses Annually
Costing of Daily Expenses
Curriculum Vitae
 INTRODUCTION

This feasibility study aims to rationalize information of a proposed business in

order to provide a clear rationale of basic factors in marketing which includes the
strengths and weakness in a venture and the opportunity and threat that is presented
by the environment.
CHAPTER I
Vission
We are committed to doing what is right, to being a good neighbor and partner in
the community. To conduct our business with the environment in mind.

Mission
To enhance the lives of entrepreneurs and the people we serve. To inspire and
nurture the human spirit-one person one up and one neighbors at a time creating
extraordinary coffee and pastry experience.

Objectives
The objective of our kawali cafe is to:
1. Be the most popular coffee in the area
2. Earn profit
3. To gain loyal customers
4. To satisfy our customers

Core values:
K-nowledge
A-ccountability
W-onderful
A-pproachable
I-ntegrity
I-nnovative
CHAPTER II
Marketing Study
Coffee, tea, pastries consumptions have shown stable growth. coffee and tea
drinkers may not be the most demanding one, but they favor well-made pastries
coffee and tea drinks and demand great service from us. Kawaii cafe will work to
build constant customer base by offering a wonderful tasting coffee and tea in a
chill environment of its coffee & tea located close to the city. It will base its
marketing activities on influencing the students and faculty, people working in
offices located close to the coffee and tea shop and on teenagers.

Product Description
Kawaii cafe offer a large variety of coffee tea and pastry products all from high
quality ground coffee beans kawaii caters to all of its customers by providing its
customers coffee and tea product made to satisfy the customer down to the tiniest
detail. The cafe also provides a freshly made bakery and pastry products at all
times during the business hours six to eight moderate bunch of bakery and pastry
products are made during the day to guarantee freshly baked goods are always
ready.

Demand Analysis
Kawaii cafe customers can be separated into two groups. The first one is familiar
with the internet and wants a progressive and inviting mood where they can get out
of their offices or bedrooms and relax a wonderful cup of coffee or tea. The second
group is not familiar with the internet yet and is just on hold for the right
opportunity to enter the community. The market can be separated into more
specific market segments. The generality of these individuals are students and
business people.

Price Study
We use spreadsheet (ledger) or specialized program to find what prices we need to
charge a break even. we can raise or lower the prices of certain items to make the
profit we need.

Price Bundling
One of the most popular pricing strategy is to bundle several items together.
example of that, if we normally sell and charge 60 pesos for a cup of coffee and 40
for a piece of pastry we can offer them together for 90 pesos. Customers will see
this as a deal and it will help to increase sales.
Complementary Pricing
Our strategy, we will charge a very low price for a common item while increasing
the price on other items.

Customer Loyalty Discounts

Loyalty and repeat business by offering customers something for free or with
discounts. Example of that, we may decide to give a discount on tea or coffee to a
customers who bring their own cups or give a pretty to the first time customers

Marketing Program
Our marketing program will be held by anastacio L. products with an annual
budget of 100,000 and with a milestone: beginning in april. manager will assist
with the initial marketing program and ongoing efforts to increase the visibility of
the cafe.

Swot Analysis
STRENGTH
-Low employee turnover
- Friendly staff
- Good private space for customers to enjoy their drinks
-Loyal customers/Customers retention

WEAKNESS
-Losing its charm
- Lack strength to maintain brand loyalty
-Poor ambience & decor
-Many of the kawaii café are incurring -losses due to wrong site selection for
-Consumer confidence

OPPORTUNITIES
-Introducing more products and better items in the menu
-Better interiors
-Kawaii cafe industry is one of the fastest -Growing industry in area
-More people like to visit kawaii cafe for informal meetings
-Ability to innovate that doesn't seem -Necessary in a busy thriving market.
CHAPTER III
Technical Study
On the technical aspect, the cafe will serve a large variety of products meeting the
preference of its target market. Locally grown beans (coffee), brewed coffee
pastries & bakeries will be given. The business location is strategic, which is the
city of Pozorrubio. The store will be located near the plaza with an area of about
160 square meters. It will also be able to meet the other technical requirements like
machines and equipments, utilities, manpower, supplies, and raw materials.
Product are fruitful because they are locally attainable, ready and affordable, thus
the rate production volume will be assuredly attain or achieved.

Equipment
Opening of cafe shop is not as easy as it appears, but a comprehensive coffee shop
equipment list can get you started. here's a comprehensive coffee shop equipments.

- automatic drip coffee makers

- a high-quality espresso machine
- an industrial coffee grinder
- milk and water
- refrigerator system
- containers, pumps, and assorted miscellaneous
- oven toasters and devices used for cooking
- security system
- shelving
- freezers & cold products storage
- pos system and related hardware
- sandwich prep table

Utilities
Includes the cost for the expenses we thought-out utilities which generally are
water, phones, electricity, and internet service.
Waste Disposal

Our business following through significantly reducing and diverting the waste of
our store bringing and recycling just one way which we do this but recycling might
seem simple but it's actually quite difficult,hard, and challenging.

Location of the Propised Business

Kawaii cafe will be located at Pozorrubio Pangasinan at the town to captivate
many more customers to buy our selling products and foods.

Business layout
CHAPTER IV
Financial Aspects
Running a successful business requires a good understanding and knowledge of the
financial aspects of a business.

Project Cost
COST FACTORS
 INTERIOR DESIGNS
 EXTERIOR DESIGNS
-Paaving Bricks 250,OOO
-Table and Chairs

 PRE OPERATING EXPENSE 2000

- Recipe testing
 EQUIPMENTS AND 200,000
MACHINES
 START UP COST 28,000
TOTAL INVESTMENT COST 480,000

MAJOR ASSUMPTION

Majority assumption the financial plans depends on important assumptions most of

which are shown in the following table. Are things that you seem to be true for the
purpose of developing a strategy making decisions and planning. They are
commonly documented in business plans and business cases as a disclosure of
uncertainty and assumptions always need to be made to move forward with a
strategy.

PLAN MONTH 1 2 3
Current Interest 18% 18% 18%
Rate
Long Term 7% 7% 7%
Interest Rate
Tax Rate 25% 25% 25%
Other 0 0 0
 PROJECTED INCOME STATEMENT
FORECAST INCOME STATEMENT FOR 3 YEARS

2019 2020 2021

Sales 900,000 1,035,000 1,190,250
Cost of Sales 15% 135,000 155,250 178,537
GROSS PROFIT 765,000 879,750 1,011,712.50
LESS
OPERATING
EXPENSES
Supplies 5,078 5,585.80 6,423.67
NET PROFIT 759,923 880,914.20 1,005,288.83
CHAPTER V
ORGANIZATIONAL AND MANAGEMENT STUDY

Define the legal and corporate structure of a business. We will employ a

professional supervisor or manager to supervise all the kawaii cafe operations. We
will employ at least 4 baristas who will be responsible for the tea and coffee
operations. We will employ at least 3 chefs, 3 sous chefs and at least 2 patissier/ie
who will manage the foods and pastries. We will also hire at least 4 full-time or
part-time employees to tend the staffing needs like washing the dishes. In the
second and third year of the operation, 2 or more part-time or full-time employees
will be hired to tend to increase sales volume.

BASIC CONSIDERATION
Our coffee will maintain cleanliness, helpful if we have a hygiene certificate and
have the experience in handling food to our menu. of course, cafe, coffee machine,
and often experiences are important. Work will mostly be on weekends, event
days, holidays but not limited to.

FORM OF OWNERSHIP
The kawaii cafe is privately held by restricted liability corporation partially owned
by Oceanha Clea M. Balanag (20%), Vanessa Querimit (20%), Donna Mae
Legaspi (20%), Shiela Valdez (10%), Eden Bautista (20%) and Daniel Mina
(10%).

ORGANIZATIONAL CHART
Officer and Key Personnel
A manager to be employed will help in reviewing and maintaining the operation of
the cafe and entertainment venue.
A chef to be hired will be accomplished secondary management function in the
kitchen as well as hand over assistant to the chef in the main kitchen.
A patissiere/ie who will also be in charge inside the kitchen and also some full-
time or part-time personnel to the staffing needs.

Duties and Responsibilities

-providing the perfect service our customers deserve.
- cleaning and preparing table for use
- ensure that we serve our foods and drinks fresh
- we will make sure that the customer will be comfortable feel at home
- we will serve our customers loyalty and treat them in a kind manner
- we will provide responsible service
- ensure the cleanliness of the cafe
- open for suggestions, answering, questions, feedbacks

Policy and Procedure

Like the other cafes we want our employees to always be on time and where their
proper uniforms inside the cafe.

Project schedule