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Nutritional Drink for All Ages

Liquify is a nutritional drink designed to provide essential vitamins and minerals, targeting consumers with specific dietary needs, including athletes and health-conscious individuals. The product will be sold directly to consumers in a physical store located in Comembo, Makati City, with a focus on promoting health benefits through various juice variations. The business aims to leverage social media for marketing while facing challenges from strong competition and market trends.

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Jayson Abad
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82 views3 pages

Nutritional Drink for All Ages

Liquify is a nutritional drink designed to provide essential vitamins and minerals, targeting consumers with specific dietary needs, including athletes and health-conscious individuals. The product will be sold directly to consumers in a physical store located in Comembo, Makati City, with a focus on promoting health benefits through various juice variations. The business aims to leverage social media for marketing while facing challenges from strong competition and market trends.

Uploaded by

Jayson Abad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

BUSINESS PROPOSAL

Product Name: Liquify

Business Description:
Liquify is a nutritional drink that contains a combination of vitamins and minerals which promote general
health. It has a unique role in the body that can contribute to your righteous daily intake of
vitamins/minerals. Especially those who do not get enough vitamins and minerals from food alone, are on
low-calorie diets, have a poor appetite, avoiding certain foods (such as strict vegetarians and vegans) as
well as athletes and health conscious, you might consider drinking this juice. It comes with 5 different
variation for detox, collagen, immune system, anti-stress and for energy boost.
This business will offer Business-to-Consumer service meaning to say it will be directly selling the product
to the consumer. Business to Consumer is relatively advantageous for start-up business to cater and to
distribute directly with limited distribution capabilities. This is basically selling products and services directly
between a business and consumers who are the end-users of its products or services. 
The company’s major source of revenue will be the product, Liquify, which will be market on the
Physical Store at Comembo, Makati City. This location covers our target market that shows significant
growth opportunity to the business.
Target Market:
The target market of Liquify is all age groups for this nutritional drink is suitable for very one regardless of
age to boost their immune system, eliminate stress, to beautify, to detoxify as well as to boost their
energies.

Competitive Advantage

Differentiation Advantage Cost Advantage Marketing Advantage

Product Quality Low-Cost Product Awareness


and Brand
engagement through
Social Media
Nutritional

Zero to Lowest
Service Quality Marketing Expense
SWOT ANALYSIS
Strengths
• 100% Healthy with real juice contents
• Offers product variations with health benefits and energy boosters
• Increasing demand for healthy products in this time of Pandemic
• Claims to give a huge boost in immune system
• Offers personalized juices with health benefits
• Low-cost
• Product Quality
• Suitable for all age groups
Weaknesses
• Seasonal demand
• Limited product range
• Need for external network support
Opportunities
• Advertising through social media platforms
• More brand recognition
• Growth for healthy and diet products and trends toward healthy lifestyle
• Expansion of product lines
• Government Regulations (among alcoholic drinks, unhealthy juices and soda’s
Threats
• Strong existing competitors
• Growth of Soda
• Local fruit juice seller
• Changes in Market Trends
• Price strategy factors
• Cost of Production is eating the selling price

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