Trends in CAD/CAM/CAE
➤ Engineering as a Strategic Weapon
➤ Process Changes
➤ Enterprise-wide Integration
➤ Supplier/OEM Integration
Wayne A. McClelland
President
WAMware, Ltd.
WAMware is a registered trademark of WAMware, Ltd. SDRC is a registered trademark and I-DEAS a
trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks
belong to their respective holders.
Engineering
Engineering as
as aa
Strategic
Strategic Weapon
Weapon
Market Evolution
CAD/CAM/CAE is now entering a new phase of growth...
1970 1980 1990 2000
➤
➤ Focus
Focus on
on Macro
Macro
Benefits
Benefits ➤
➤ Balanced
Balanced Ownership
Ownership
Process
➤
➤ Management
Management Edict…Edict… ➤
➤ Process
Process Automation
Automation
Little
Little Buy-in
Buy-in from
from End
End People Tools
➤
➤ Business
Business Benefits
Benefits
Users
Users
➤
➤ Empowerment
Empowerment
➤
➤ Task
Task Automation
Automation
➤
➤ Management
Management
Abdication
Abdication
It doesn’t work (well) any other way!
Copyright 1998, WAMware Ltd. -3-
Typical Business Benefits
Source: SDRC Team for Success Tour 1996/97
with permission from respective companies.
Company Direct Benefit Business Impact
Iomega 50% reduced time- created new market
to-market segment
Sharp 75% less
r a g
g aiin
first to market with
a n
development time
d o
o e
vver a
LCD-based system
Bose 50% reduced time-
a n d new design
x +
to-market
…
… oovveerr an functionality
r
Johnson Controls
f
ee foo r 2
2 x +40% less responsive to
SSttri
riv
Thomson
v development time
saved 3 weeks and
customer needs
lowest cost
$450K manufacturer
Polaroid/PDD 50% reduced time- extended product life
to-market
Copyright 1998, WAMware Ltd. -4-
Strategies for Success
➤ Drawings off the Critical Path
➤ 3D Solids on the Critical Path
➤ Simulation -driven Design
Simulation-driven
➤ Team Engineering
Mechanical NC Documentation
Marketing
idea Industrial
Design Supplier I/F Inspection ship
Design Analysis Assembly
Copyright 1998, WAMware Ltd. -5-
Who Cares?
➤ In Most Manufacturing Companies…
“Engineering” is a Cost ▼Reduce
▼Reduce
▼Control
▼Control
➤ In Progressive Manufacturing Companies…
“Engineering” is a Strategic Weapon !!
▲Invest
▲Invest
▲Leverage
▲Leverage
… measured by its Impact on Business Benefits
Copyright 1998, WAMware Ltd. -6-
Focus on Business Benefits
X Level 1 System cost savings (H/W, S/W)
10X Level 2 Labor Productivity Savings
100X Level 3 Realization of Business Benefits:
Benefits - Time to Market
- Product Cost
- Quality
- Innovation
➤ Effectiveness (making the right engineering decisions)...
is more important than Productivity (doing things faster)
➤ In fact, some tasks may take longer…
and yield benefits downstream in the Process
Copyright 1998, WAMware Ltd. -7-
Process
Process Changes
Changes
Process Changes
Current Practice
“Go”
x months
Engineering
• Detailing
Concepts • Prototyping Level of
Detail
• Pre-Mfg
“Race to the Drawing”…
release when drawings
are ready
Copyright 1998, WAMware Ltd. -9-
Process Emphasis Changes
Vision
“Go”
x months
Manufacturing y
months
Engineering
•• Detail
Detailonly
onlyfinal
final
Marketing design
design
•• Reduced
Reduced
Concepts
Prototypes
Prototypes
•• Manufacturable
Manufacturable
More
More Designs
Robust Designs
Robust
Concepts
Concepts Release when
product/subproduct
is “Right”
Copyright 1998, WAMware Ltd. - 10 -
Drawings Off the Critical Path
Evaluation...
Evaluation... Simulation...
Simulation...
Drawing
Drawing Release
Concepting
Concepting 3D
3D Detailing
Detailing
iterations
Copyright 1998, WAMware Ltd. - 11 -
Drawings Off the Critical Path
Evaluation...
Evaluation... Simulation...
Simulation...
Release
Concepting
Concepting 3D
3D Detailing
Detailing
to Manufacturing
(in-house or supplier)
iterations
3D w/ 3D Inspection Data 3D Solid/Surface Model + Fully Dimensioned
(e.g. I-DEAS-to-I-DEAS) “Minimally Dimensioned Drawing” Drawing
✚ Datums
✚ Tolerances
✚ Feature Control
Symbols
Copyright 1998, WAMware Ltd. - 12 -
Enterprise-wide 3D Visualization
Enterprise-wide
Areas to Consider for “Collaborative” Product Development
Industrial Manufacturing/ Engineering
Marketing Design Assembly (Design & Analysis)
• Sales Configurations • Styling • Assembly/Disassembly • Digital prototyping
• Marketing proposals • Packaging sequencing • Interference checking
• Sales training • Ergonomics • Factory flow • Analysis
• Concept presentations • Robotics/work • Part/Assembly visualization
cell animation
• CAD & Database integration
• Training
• Digital design reviews
• Real-world animated
Customer simulations (FEA, CFD,
Purchasing Legal Kinematics)
Service
• Service Training • Vendor communication • Patent protection
• Interactive Maintenance • Visual Bill of Material • Litigation evidence
Manuals
Copyright 1998, WAMware Ltd. - 13 -
Process Changes
… Validated and Refined via Broadening Pilot Project
➤ Get Drawings off the Critical Path
– redefine “release” to be:
complete self-documented 3D model
checked for packaging and assemble-ability
considered not over- or under-stressed
reviewed and accepted by manufacturing engineer
data package (3D model, 3D data exchange file, key inspection
dimensions) ready for submittal to internal/external manufacturing
– extend milestone for 1st release
➤ Conduct 3D Design Reviews (internal; with suppliers & customers)
– procure Laptop (>64MB RAM) and portable projector
… install Windows NT, I-DEAS, VisView, NetMeeting
Copyright 1998, WAMware Ltd. - 14 -
Enterprise -wide
Enterprise-wide
Integration
Integration
Enterprise-wide Integration
Enterprise-wide
Application
Plugins
CAD/CAM/CAE
Interface
Configured
PDM ERP
Visual Collaboration
Sales/ Mechanical Manufacturing
Inspection Assembly
marketing Design Engineering
Industrial Purchasing/
Analysis Documentation Service
Design Supplier I/F
Copyright 1998, WAMware Ltd. - 16 -
Supplier/OEM
Supplier/OEM
Integration
Integration
(see www.wamware.com -- CAE WAMware -- Supplier/OEM Seminar)
3D Web Documents
➤ I-DEAS Export of VRML with
inspection information
– via VRMail from DesignNet
– limited direct export with MS6
➤ Allows viewing and some
interrogation of parts and
small subassemblies
➤ Suggest using for
Intra/Extranet-based
Project Web Sites
(see www.wamware.com -- Wayne’s World -- Oh, say, can you see?)
Copyright 1998, WAMware Ltd. - 18 -
3D Design Collaboration
➤ Standard Internet-based
Conferencing
– audio -- near telephone quality
even at 28.8kb
– video -- OK on LAN/WAN
– object-oriented whiteboarding
– application sharing
– application collaboration
– free software (NetMeeting)
and nearly free line time
➤ Effectively W95/WNT only
(see www.wamware.com -- Tech Resources -- Primer on NetMeeting)
Copyright 1998, WAMware Ltd. - 19 -
3D Enterprise Collaboration
VisView/NetMeeting Package
• Web browser (Internet Explorer)
• Audio (or phone) & Video (optional)
• Markup in Camera views
• Full Application Sharing Supplier
• Sectioning and Measurement
Marketing
… everyone
Marketing takes
is viewing
controlthe
of
Engineer the mouse,
same data atand...
the same time
Copyright 1998, WAMware Ltd. - 20 -
Trends in CAD/CAM/CAE
➤ Engineering as a Strategic Weapon
➤ Process Changes
➤ Enterprise-wide Integration
Wayne A. McClelland
President
WAMware, Ltd.
WAMware is a registered trademark of WAMware, Ltd. SDRC is a registered trademark and I-DEAS a
trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks
belong to their respective holders.
