Pre-Feasibility Study: (Layer Farm)
Pre-Feasibility Study: (Layer Farm)
(Layer Farm)
Note: All SMEDA Services / information related to PM's Youth Business Loan are Free of Cost
December, 2013
Table of Contents
1. DISCLAIMER........................................................................................................................................2
2. PURPOSE OF THE DOCUMENT.......................................................................................................3
3. INTRODUCTION TO SMEDA............................................................................................................3
4. INTRODUCTION TO SCHEME.........................................................................................................4
5. EXECUTIVE SUMMARY....................................................................................................................4
6. BRIEF DESCRIPTION OF PROJECT & PRODUCT......................................................................5
7. CRITICAL FACTORS..........................................................................................................................5
8. INSTALLED & OPERATIONAL CAPACITIES..............................................................................5
9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT...................................................................6
10. POTENTIAL TARGET MARKETS.................................................................................................6
11. LAYER PRODUCTION PROCESS..................................................................................................6
11.1 SELECTION OF DAY OLD CHICKS........................................................................................6
11.2 PRE-BROODING MANAGEMENT...........................................................................................6
11.3 BROODING, REARING AND LAYING MANAGEMENT......................................................7
11.4 FEEDING...........................................................................................................................................................................7
11.5 DISEASE PREVENTION AND CONTROL...............................................................................8
11.6 HOUSE TEMPERATURE AND VENTILATION......................................................................9
11.7 CULLING OF UNPRODUCTIVE LAYERS...............................................................................9
12. PROJECT COST SUMMARY...........................................................................................................9
12.1. PROJECT ECONOMICS.............................................................................................................9
12.2. PROJECT FINANCING.............................................................................................................10
12.3. PROJECT COST.............................................................................................................................................................10
12.4. SPACE REQUIREMENT...........................................................................................................11
12.5. MACHINERY & EQUIPMENT...................................................................................................................................11
12.6. FURNITURE AND FIXTURE...................................................................................................11
12.7. RAW MATERIAL REQUIREMENTS......................................................................................11
12.8. HUMAN RESOURCE REQUIREMENT..................................................................................12
12.9. REVENUE GENERATION.......................................................................................................12
12.10. OTHER COSTS..............................................................................................................................................................12
13. CONTACT DETAILS OF SUPPLIERS AND CONSULTANTS.................................................13
14. ANNEXURE.......................................................................................................................................14
14.1. INCOME STATEMENT.................................................................................................................................................14
14.2. CASH FLOW STATEMENT.........................................................................................................................................15
14.3. BALANCE SHEET.........................................................................................................................................................16
14.4. USEFUL PROJECT MANAGEMENT TIPS.............................................................................17
14.5. USEFUL LINKS.............................................................................................................................................................18
15. KEY ASSUMPTIONS.......................................................................................................................19
Pre-Feasibility Study Layer Farm
1. DISCLAIMER
This information memorandum is to introduce the subject matter and provide a
general idea and information on the said subject. Although, the material included
in this document is based on data / information gathered from various reliable
sources; however, it is based upon certain assumptions which may differ from
case to case. The information has been provided on ‘as is where is’ basis without
any warranties or assertions as to the correctness or soundness thereof.
Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented
information. SMEDA, its employees or agents do not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. The contained information does not preclude any further
professional advice. The prospective user of this memorandum is encouraged to
carry out additional diligence and gather any information which is necessary for
making an informed decision, including taking professional advice from a
qualified consultant / technical expert before taking any decision to act upon the
information.
For more information on services offered by SMEDA, please contact our website:
[Link]
SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST - 2
2. PURPOSE OF THE DOCUMENT
The objective of the pre-feasibility study is primarily to facilitate potential
entrepreneurs in project identification for investment. The project pre-feasibility
may form the basis of an important investment decision and in order to serve this
objective, the document / study covers various aspects of project concept
development, start-up, production, marketing, finance and business
management.
The purpose of this document is to facilitate potential investors in layer farming
by providing them a general understanding of the business with intention of
supporting potential investors in crucial investment decisions.
The need to come up with pre-feasibility reports for undocumented or minimally
documented sectors attains greater imminence as the research that precedes
such reports reveal certain thumb rules; best practices developed by existing
enterprises by trial and error, and certain industrial norms that become a guiding
source regarding various aspects of business set-up and it’s successful
management.
Apart from carefully studying the whole document, one must consider critical
aspects provided later on, which form basis of any investment decision.
3. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was
established in October 1998 with an objective to provide fresh impetus to the
economy through development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the
national income, through development of the SME sector, by helping increase
the number, scale and competitiveness of SMEs", SMEDA has carried out
‘sectoral research’ to identify policy, access to finance, business development
services, strategic initiatives and institutional collaboration and networking
initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment
has been a hallmark of SME facilitation by SMEDA.
Concurrent to the prefeasibility studies, a broad spectrum of business
development services is also offered to SMEs by SMEDA. These services
include identification of experts and consultants and delivery of need based
capacity building programs of different types in addition to business guidance
through help desk services.
4. INTRODUCTION TO SCHEME
‘Prime Minister’s Youth Business Loan’ scheme, for young entrepreneurs, with
an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide
subsidised financing at 8% mark-up per annum for one hundred thousand
(100,000) beneficiaries, through designated financial institutions, initially by the
National Bank of Pakistan (NBP) and the First Women Bank Ltd. (FWBL).
Small business loans up to 2 million with tenure up to 8 years, inclusive of 01
year grace period and a debt: equity of 90: 10 will be disbursed to SME
beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber Pakhtunkhwah,
Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir and Federally Administered
Tribal Areas (FATA).
5. EXECUTIVE SUMMARY
Commercial layer farms contribute about 70% towards total egg production in
Pakistan, whereas the remaining 30% comes from rural poultry. The Day Old
Chicks (DOCs) of layer are procured from hatcheries and breeder companies.
These are brooded and reared for a period of 6 months after which, they start
laying eggs for a period of next 12 months. On an average, one hen lays about
300-350 eggs. The price of egg varies with demand and supply and is generally
higher in winter. As these birds stop laying or feed-efficiency drops, the layers
are culled and sold in market. The selling price of these birds is determined on
live body weight basis.
Layer farm management in line with best husbandry practices is vital for the
success of this business. All farm operations would be done with strict
compliance to recommended husbandry practices including standard hygiene,
proper temperature, humidity, vaccination, medication, feeding and lighting
management.
A conventional farm of 5,000 layers is suggested in this pre-feasibility study,
which may be started in a rented, purpose built building / shed requiring a total
estimated investment of Rs 2.22 million. This includes a capital investment of Rs.
0.20 million and working capital of Rs. 2.02 millions. The Net Present Value
(NPV) of the project is around Rs. 24.17 million with an Internal Rate of Return
(IRR) of 84% and a payback period of 2.12 years. The project will generate direct
employment for 02 persons. Higher return on investment and a steady growth of
business is expected with the entrepreneur having some prior experience in the
related field of business.
6. BRIEF DESCRIPTION OF PROJECT & PRODUCT
In the proposed layer farm, the Day Old Chicks (DOCs) of commercial layer
strain (e.g. Hy-Line W-36) are brooded and reared on specially formulated feed
for a period of six months. After that, layers start laying eggs with changed
feeding regime for next 12 months. Purpose built conventional farm having shed
space of 8,750 sq. ft. will be acquired on rental basis. On an average, one bird
lays about 300-350 eggs, after which, the layers are culled and sold in the market
on live body weight basis to traders and wholesalers.
One flock is housed for 1.5 years at the same farm. In this pre-feasibility, a layer
farm of 5,000 layers is recommended. The layer is ready to lay eggs in October /
November. The demand for eggs increases during winter season, hence fetching
higher prices.
Eggs are packed in paper or plastic trays, sold in bulk in wholesale markets.
Losses in eggs business can be minimized by following careful transportation
methods as eggs are prone to damage during transportation. In this study,
estimated average price of eggs is taken as Rs. 100 per dozen.
7. CRITICAL FACTORS
Background knowledge and related experience of the entrepreneur in
commercial layer farm operations.
Application of good poultry husbandry practices such as timely feeding,
watering, lighting, vaccination, medication, temperature / humidity control
and culling of uneconomical layers to ensure flock’s best performance and
higher efficiency in disease-free environment.
Awareness of supply and demand of eggs in the market. The farm gate
price of eggs is usually higher in winter as compared to summer.
Efficient marketing of the project and bulk supply to wholesalers.
For the proposed project, strain of White Leghorn breed i.e. Hy-Line W-36 is
recommended as it is considered the most efficient layer with excellent livability
and good egg production capacity. It lays dozens of good quality and strong
shelled eggs at minimum feed intake. The DOCs procured from reliable
hatcheries should be of uniform size, active, alert and bright eyed. The skin of
shanks of healthy chicks should be bright and shiny.
11.2 Pre-Brooding Management
The DOCs should arrive at the farm early in the morning so that the
management has a full day to observe them for any issues.
Flushing should be done by offering 250 gm glucose per gallon of water as
readily available source of energy and to clear the digestive tract.
The brooder is an essential part of layer farming, also known as, ‘Artificial
Mother’ as it provides necessary heat to DOCs shortly after arrival till 7 days
of age. The temperature for brooders should be 99 oF, encircled by chick
guard sheets.
Keep light at high intensity 20–22 hours per day for the first week. Closely
regulate temperature of shed.
Starter feed should be offered as a source of energy to chicks as it is easily
digestible and a good source of energy.
During the first six weeks, offer feed twice a day. After six weeks, feed
consumption and body weights should be monitored against the given charts
provided by DOCs suppliers.
Follow the recommended vaccination schedule.
Remove dead birds immediately and dispose them properly. Send the dead
birds to lab for postmortem examination if there is excessive mortality.
At laying stage, properly placed nests are required so that layers could
produce eggs without any hindrance.
11.4 Feeding
Feeding requirement during laying period depends on the rate of egg production
and the body weight of layers. The birds require more feed in winter and less
feed in summer. During summer months, the flock is under severe stress and
therefore, it is suggested to temporarily change the feed to a higher level of
protein content. The actual feed consumption may be influenced by several
factors as follows;
Health, physical condition and body weight of the bird.
Rate of egg production.
Weather condition.
Feed quality such as protein and energy contents of feed.
Layers with poor efficiency and performance should be culled to minimize the
cost of production. The birds that have laid well for short period but have stopped
laying for some reason should be culled. The sale price of culled birds in this
study is taken as Rs. 160/ bird according to market sources.
All the figures in this financial model have been calculated for a flock of 5,000
layer birds kept for 1.5 years at rented premises. It is assumed that one layer
would be able to produce 315 eggs per laying period of one year, with an
estimated 1% loss through breakage, resulting in availability of 312 eggs per bird
per year.
The following table shows Internal Rate of Return, payback period and Net
Present Value;
Table 2: Project Economics
Description Details
Internal Rate of Return (IRR) 84%
Payback Period (Yrs) 2.12
Net Present Value (NPV) 24,170,783
Following table provides details of the equity required and variables related to
bank loan;
Table 3: Project Financing
Description Details
Total Equity (10%) Rs.222, 170
Bank Loan (90%) Rs. 1,999,528
Markup to the Borrower (%age/annum) 8%
Tenure of the Loan (Years) 8
Grace Period (Year) 1
12.3. Project Cost
Following table provides list of machinery and equipment for layer farm;
Table 6: Farm Machinery Details
Capacity Cost Total Cost
Description Quantity
Birds/unit Rs./unit Rs.
Brooders 500 10 3,500 35,000
Water drinkers 100 100 300 30,000
Feeders 30-35 150 250 37,500
Nests 20-25 200 200 40,000
Water tank (500 Liters) 1 8,000 8,000
Water pump 1 20,000 20,000
Plastic egg trays 240 50 12,000
Total Machinery & Equipment 182,500
12.6. Furniture and Fixture
Two semi-skilled workers are needed to look after the general poultry husbandry
operations. Salaries are increased at 15% annually.
Table 9: Farm Staff Requirements
The revenue in first year would be generated at 6th month when birds start to lay.
Table 10: Revenues Generation
Description Unit Sale Price First Year Revenue in Year 1
Rs./Dozen Production (Rs.)
of eggs (Dozens)
Eggs Dozen 100 61,720 6,172,031
Total Revenue 6,172,031
12.10. Other Costs
14. ANNEXURE
14.1. Income Statement
Revenue 6,172,031 7,831,075 14,194,026 8,378,091 14,239,367 16,315,842 11,770,614 24,553,417 17,828,676 16,536,865
Cost of goods sold 5,531,250 5,756,775 6,976,581 6,836,414 8,136,819 8,949,535 9,208,424 11,477,406 11,482,246 12,422,427
Gross Profit 640,781 2,074,300 7,217,445 1,541,677 6,102,548 7,366,307 2,562,190 13,076,011 6,346,430 4,114,438
Earnings Before Interest & Taxes 416,531 1,828,450 6,947,655 1,245,346 5,776,784 7,007,892 2,167,545 12,641,151 5,866,917 3,585,328
Interest expense 165,960 151,938 133,508 113,549 91,934 68,524 43,171 15,714 - -
Earnings Before Tax 250,571 1,676,512 6,814,146 1,131,796 5,684,850 6,939,369 2,124,374 12,625,437 5,866,917 3,585,328
Tax - - - - - - - - - -
NET PROFIT/(LOSS) AFTER TAX 250,571 1,676,512 6,814,146 1,131,796 5,684,850 6,939,369 2,124,374 12,625,437 5,866,917 3,585,328
Balance brought forward 250,571 1,927,084 8,741,230 9,873,026 15,557,876 22,497,245 24,621,619 37,247,056 43,113,974
Total profit available for appropriation 250,571 1,927,084 8,741,230 9,873,026 15,557,876 22,497,245 24,621,619 37,247,056 43,113,974 46,699,302
Dividend - - - - - - - - - -
Balance carried forward 250,571 1,927,084 8,741,230 9,873,026 15,557,876 22,497,245 24,621,619 37,247,056 43,113,974 46,699,302
SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST - 14
14.2. Cash Flow Statement
Operating activities
Net profit - 250,571 1,676,512 6,814,146 1,131,796 5,684,850 6,939,369 2,124,374 12,625,437 5,866,917 3,585,328
Add: depreciation expense - 20,250 20,250 20,250 20,250 20,250 20,250 20,250 20,250 20,250 20,250
- - - - - - - - - - -
Raw material inventory (1,365,948) (175,680) (744,099) 97,803 (710,565) (948,260) (29,291) (1,555,371) (1,024,502) (410,730) 6,866,643
Pre-paid building rent (15,000) (1,500) (1,650) (1,815) (1,997) (2,196) (2,416) (2,657) (2,923) (3,215) 35,369
Pre-paid lease interest - - - - - - - - - - -
Accounts payable - 17,054 2,372 4,312 (357) 5,753 3,920 2,377 8,436 3,235 (19,748)
Other liabilities - - - - - - - - - - -
Cash provided by operations (1,380,948) 110,696 953,386 6,934,696 439,128 4,760,397 6,931,832 588,973 11,626,698 5,476,457 10,487,842
Financing activities
Change in long term debt 1,999,528 - (222,043) (240,472) (260,432) (282,047) (305,457) (330,810) (358,267) - -
Change in short term debt - - - - - - - - - - -
Issuance of shares 222,170 - - - - - - - - - -
Purchase of (treasury) shares - - - - - - - - - - -
Cash provided by / (used for) financing act 2,221,698 - (222,043) (240,472) (260,432) (282,047) (305,457) (330,810) (358,267) - -
Investing activities
Capital expenditure (202,500) - - - - - - - - - -
Acquisitions - - - - - - - - - - -
Cash (used for) / provided by investing act (202,500) - - - - - - - - - -
NET CASH 638,250 110,696 731,343 6,694,224 178,696 4,478,349 6,626,375 258,163 11,268,431 5,476,457 10,487,842
Cash balance brought forward 638,250 748,946 1,480,288 8,174,512 8,353,208 12,831,558 19,457,933 19,716,096 30,984,527 36,460,984
Cash available for appropriation 638,250 748,946 1,480,288 8,174,512 8,353,208 12,831,558 19,457,933 19,716,096 30,984,527 36,460,984 46,948,826
Dividend - - - - - - - - - - -
Cash carried forward 638,250 748,946 1,480,288 8,174,512 8,353,208 12,831,558 19,457,933 19,716,096 30,984,527 36,460,984 46,948,826
14.3. Balance Sheet
Assets
Current assets
Cash & Bank 638,250 748,946 1,480,288 8,174,512 8,353,208 12,831,558 19,457,933 19,716,096 30,984,527 36,460,984 46,948,826
Accounts receivable - - - - - - - - - - -
Raw material inventory 1,365,948 1,541,628 2,285,727 2,187,924 2,898,489 3,846,750 3,876,041 5,431,412 6,455,913 6,866,643 -
Pre-paid annual land lease - - - - - - - - - - -
Pre-paid building rent 15,000 16,500 18,150 19,965 21,962 24,158 26,573 29,231 32,154 35,369 -
Pre-paid lease interest - - - - - - - - - - -
Total Current Assets 2,019,198 2,307,074 3,784,165 10,382,401 11,273,659 16,702,465 23,360,547 25,176,738 37,472,594 43,362,996 46,948,826
Fixed assets
Building/Infrastructure - - - - - - - - - - -
Machinery & equipment 182,500 164,250 146,000 127,750 109,500 91,250 73,000 54,750 36,500 18,250 -
Furniture & fixtures 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 -
Office vehicles - - - - - - - - - - -
Office equipment - - - - - - - - - - -
Total Fixed Assets 202,500 182,250 162,000 141,750 121,500 101,250 81,000 60,750 40,500 20,250 -
Intangible assets
Pre-operation costs - - - - - - - - - - -
Total Intangible Assets - - - - - - - - - - -
TOTAL ASSETS 2,221,698 2,489,324 3,946,165 10,524,151 11,395,159 16,803,715 23,441,547 25,237,488 37,513,094 43,383,246 46,948,826
Other liabilities
Long term debt 1,999,528 1,999,528 1,777,485 1,537,013 1,276,581 994,534 689,077 358,267 - - -
Total Long Term Liabilities 1,999,528 1,999,528 1,777,485 1,537,013 1,276,581 994,534 689,077 358,267 - - -
Shareholders' equity
Paid-up capital 222,170 222,170 222,170 222,170 222,170 222,170 222,170 222,170 222,170 222,170 222,170
Retained earnings - 250,571 1,927,084 8,741,230 9,873,026 15,557,876 22,497,245 24,621,619 37,247,056 43,113,974 46,699,302
Total Equity 222,170 472,741 2,149,253 8,963,400 10,095,196 15,780,046 22,719,415 24,843,789 37,469,226 43,336,143 46,921,472
TOTAL CAPITAL AND LIABILITIES 2,221,698 2,489,324 3,946,165 10,524,151 11,395,159 16,803,715 23,441,547 25,237,488 37,513,094 43,383,246 46,948,826
Note: Total assets value will differ from project cost due to first installment of leases paid at the start of year 0
Pre-Feasibility Study Layer Farm
Technology
List of Machinery & Equipment: (As per Section 12.5)
DOCs Selection: Selection of disease free birds with strain
characteristics, body conditions and health.
Feed, Vaccination and Medication: Should be procured from reputed and
reliable sources.
Energy Requirement: Should not be overestimated or installed in excess and
alternate source of energy for critical operations be arranged in advance
Machinery Suppliers: Should be asked for after sales services under the
contract with the machinery suppliers
Quality Assurance & Standards: Quality standards need to be defined on
the ear tags and a system of record keeping to check them to improve
credibility
Marketing
Product Development & Packaging: Experts’ help may be engaged for
packaging
Advertisements & Promotion: Business promotion and dissemination
through banners and launch events is highly recommended. Product brochures
should be developed from good quality service providers.
Sales & Distribution Network: Experts’ advice and distribution agreements
should be sought for developing the sales and distribution network.
Price / Bulk Discounts, Cost Plus Introductory Discounts: Pricing
decisions should never compromise quality of the products. Price during
introductory phase may be kept lower and used as promotional tool. Product
cost estimates should be carefully documented before price setting.
Government controlled prices need to be displayed, as required.
Human Resources
List of Human Resource: (As per Section 12.8)
Adequacy & Competencies: Skilled and experienced staff should be
considered an as assets of the business and investments should be made in
developing and motivating them through various means and incentives.
SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST - 17
Performance Based Remuneration: Efforts to manage human resource cost
should be focused through performance measurement and performance based
[Link] & Skill Development: Encouraging training and skills
development of self & employees through experts and exposure of best
practices helps in continuous improvements in the business. Least cost options
for Training and Skill Development should be developed and linked with
compensation benefits and awards.
14.5. Useful Links