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Agritourism Intro

Agritourism refers to small and large scale farm enterprises that showcase rural agricultural activities and heritage to visitors. It provides rural experiences to travelers and generates revenue for farmers and communities. Visitors are interested in meeting farmers and learning how food is produced, and sometimes participate in farming activities. An agritourism farm offers tours of farm areas and operations, opportunities to purchase local products, and activities such as harvesting vegetables and feeding animals.

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88% found this document useful (8 votes)

2K views102 pages

Agritourism Intro

Uploaded by

james lacanilao

We take content rights seriously. If you suspect this is your content, claim it here.

Agritourism refers to small

and large scale farm

enterprises that showcase
the activities and produce
of rural families and the
agricultural heritage of
farming regions to tourists.
Agritourism provides “rural
experiences” to travelers
with the goal of generating
revenues for farmers and
surrounding communities.
In its purest sense,
agritourism refers to travel
which combines rural
settings with products of
agricultural operations – all
within a tourism
experience that is paid for
by visitors.
For farmers, it is
regarded as the earliest
maturing crop and
harvestable all season.
Visitors have a specific
interest to meet farmers
and to know how their
food is produced.

Visitors sometimes want

to be actively involved
in farming activities.
An avenue to bring
economic justice and
financial empowerment
to the marginalized
sector of the society –
the farmers.
FARMERS
1. Expands farm operations.
2. Uses farm based products in new and innovative
ways.
3. Improves farm revenue streams.
4. Increases awareness of local agricultural
products.
5. Increases appreciation of the importance of
maintaining agricultural land.
FARMERS
6. Improves farm living conditions, working areas
and farm recreation opportunities.
7. Develops managerial skill and entrepreneurial
spirit.
8. Increases the long term sustainability for farm
businesses.
COMMUNITIES
1. Generates additional revenue for local
businesses and services from tourists.
2. Upgrades and revitalizes community facilities for
residents and visitors.
3. Increases protection of rural landscapes and
natural environments for tourists and residents.
4. Helps preserve and revitalize local traditions, art
and craft.
COMMUNITIES
5. Increases awareness of agricultural issues and
values among the public.
6. Promotes the on-going use of local agricultural
products and services.
7. Helps diversify and strengthen the rural
economy via job and income creation.
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO TOURISM OPERATIONS)

1. Day Farm
- farm tours
- farm-to-table dining
- hands-on farm
activities
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO TOURISM OPERATIONS)

2. Farm Resorts
- farm tours
- farm-to-table dining
- hands-on farm
activities
- accommodation
facilities
- added attractions
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO AGRICULTURAL OPERATIONS)

1. Mono Cropping Farms

- tea
- banana
- coffee
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO AGRICULTURAL OPERATIONS)

2. Mixed Cropping Farms

- vegetables
- crops
- fruits
- paddies
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO AGRICULTURAL OPERATIONS)

3. Animal/Livestock Farms
- birds/poultry
- hogs
- goats
- aquaculture
CLASSIFICATION OF AGRITOURISM FARMS
(ACCORDING TO AGRICULTURAL OPERATIONS)

4. Integrated Farms
- crops
- fruits
- animals
- aquaculture
- vermiculture
THINGS TO SEE
1. Working Farm Structure
THINGS TO SEE
2. Agricultural Museum
THINGS TO SEE
3. Processing Demonstration
THINGS TO SEE
4. Natural Features
THINGS TO SEE
5. Petting Zoos
THINGS TO SEE
6. Recreational Facilities
THINGS TO DO
1. Farm Tours
THINGS TO DO
2. Educational Activities
- seminar
- workshop
- internship
THINGS TO DO
3. Recreational Activities
- water-based activity
- trail-based activity
- nature appreciation activities
THINGS TO DO
4. Events
- corporate and social events
- agricultural fairs
- seasonal events
THINGS TO BUY
1. Food and Beverage
THINGS TO BUY
2. Gifts and Souvenirs
THINGS TO BUY
3. Fresh and Processed Food Stuff
FARM TOURISM DEVELOPMENT ACT OF 2015
(REPUBLIC ACT 10816)

“AN ACT PROVIDING

FOR THE
DEVELOPMENT AND
PROMOTION OF
FARM TOURISM IN
THE PHILIPPINES AND
FOR OTHER
Sponsored by
PURPOSES”
Senator Cynthia Villar
BEST PRACTICES
INTRODUCTION

HISTORY
• Acquired the property in 2005.

• Originally planned as leisure farm.

• Started commercial operations

in 2009.

• Opened to public in 2012.

INTRODUCTION

LOCATION
• Brgy. Gagalot, Majayjay, Laguna.

• 120 km South of Metro Manila.

• Bounded by the towns of Liliw,

Magdalena, and Luisiana
of Laguna and Lucban, Quezon.
INTRODUCTION

LAND AREA
• 8-hectare sustainable,
integrated organic farm.
INTRODUCTION

AVERAGE MONTHLY HARVEST

• 20 tons of vegetables and herbs.

• Largest single producer of organic

vegetables and herbs in the
country today.
INTRODUCTION

AVERAGE MONTHLY VISITORS

• 5, 000 for both day tours
and overnight.
ACCREDITATIONS/CERTIFICATIONS/
AWARDS
ACCREDITATIONS/CERTIFICATIONS/
AWARDS

AGRITOURISM
FARM

Department of
Tourism
ACCREDITATIONS/CERTIFICATIONS/
AWARDS

EXTENSION
SERVICE PROVIDER
(NATIONAL LEVEL)

Department of
Agriculture –
Agricultural
Training Institute
ACCREDITATIONS/CERTIFICATIONS/
AWARDS

TRAINING AND
ASSESSMENT
CENTER FOR
ORGANIC
AGRICULTURE

Technical
Education and
Skills Development
Authority
ACCREDITATIONS/CERTIFICATIONS/
AWARDS
ACCREDITATIONS/CERTIFICATIONS/
AWARDS
ACCREDITATIONS/CERTIFICATIONS/
AWARDS

MODEL FOR FARM TOURISM IN THE PHILIPPINES

ACCREDITATIONS/CERTIFICATIONS/
AWARDS

PILLAR OF TOURISM
(Tourism Icon of
CALABARZON)

CALABARZON Tourism
Summit 2017
ACCREDITATIONS/CERTIFICATIONS/
AWARDS

BEST FARM TOURISM

DESTINATION

1st Philippine Tourism

Industry Awards
PRODUCTS/SERVICES/
CONCEPTS

INTEGRATED ORGANIC FARMING

HIGH VALUE
AQUACULTURE VERMICULTURE
CROPS

FREE-RANGE
RABBITS HERBS
CHICKENS

HOGS ORCHARD PEKIN DUCKS

PRODUCTS/SERVICES/
CONCEPTS

ZERO-WASTE FARMING

CROPS CLIENTS

VERMICAST LIVESTOCK

MANURE
PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE VEGETABLES

ROMAINE FRILLICE LOLLO ROSA GREEN ICE

ARUGULA SPINACH KALE FRENCH BEANS

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE VEGETABLES

CHERRY TOMATO ORDINARY TOMATO BROCOLLI JAPANESE CUCUMBER

CAULIFLOWER ALFALFA TOM YAW BOKCHOI

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE VEGETABLES

CAMOTE OKRA PECHAY KANGKONG

MUSTARD ALUGBATI AMPALAYA PAKO

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE EDIBLE FLOWERS

COSMOS KAMANTIGUE
PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE HERBS AND SPICES

TARRAGON PARSLEY DILL SPRING ONION

SAGE ITALIAN OREGANO RED HOT PEPPER LEMONGRASS

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE HERBS AND SPICES

FENNEL SWEET BASIL PURPLE BASIL THAI BASIL

SWISSMINT SPEARMINT CORIANDER ROSEMARY

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE EGGS

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE MEAT

PORK CHICKEN
PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE PROCESSED MEAT

PRODUCTS/SERVICES/
CONCEPTS

FARM PRODUCE PROCESSED MEAT

PRODUCTS/SERVICES/
CONCEPTS

URBAN GARDENING
PRODUCTS/SERVICES/
CONCEPTS ORGANIC
RESTAURANT
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS ORGANIC
RESTAURANT
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS ORGANIC
RESTAURANT
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS
DELI SHOP
FARM TOURISM

UNIVERSITY OF THE PHILIPPINES

OPEN UNIVERSITY
COMMUNITY HUB,
LOS BANOS, LAGUNA
PRODUCTS/SERVICES/
CONCEPTS
EVENTS VENUE
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS
FESTIVAL
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS LAKBAY-ARAL
TOURS
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS BED AND
BREAKFAST
FARM TOURISM
PRODUCTS/SERVICES/
CONCEPTS FARM
ACTIVITIES
FARM TOURISM