Free traffic from the search engines
Targeted traffic with high intent
Why do we need
search traffic? Good for building your brand awareness
Quality is better than search ads
Search engines are an evolution of Yellow Pages
What is SEO: SEO (Search Engine Optimization) is the art of
ranking your web pages on the search engines for specific
keywords that your audience search for.
Visit all the pages on the web
that are open for crawling
Crawler (Spider) It follows the websites one by
one through links
Take data from a
Discovery business directory
Google My Business
XML Sitemap (Extensible
Sitemap Submissions Markup Language)
Needs to have relevant and Repeat Visitors
quality listings on the top Good User Experience Maintaining the Top Market
Share in the SE Market
Title
Description
On-Page Factors Keywords
Heading Tags
Content Content Body
Image Alt Tags
Relevancy
Anchor Text (the
text with the link)
Off-Page Factors
Brand Mentions
Signal is from Webmasters
Off-page SEO signals are given
Indexing (Listing) by the users of the site
Domain Authority
Quality Factors Backlinks Social Links
Page Authority
How do Search Engines work?
Page load speed
Search History
Cookies
Preference
Age
Gender
Country
Demographics Geo Location
City
Marital Status
Personalised Search Results
Income
Device
Introduction to SEO
Language
Browsing History
Interests May be Data from Social
Networks
Network
Shopping History
Also needs to be relevant to
maintain good user experience
20-30% of the page is going to
How do they make revenue? Paid Search Listings be paid results and they earn
money with every click
Examples
Entertainment
Transportation
Videos
Images
Reviews
Health
Entertainment
Information
Food
News
What kind of searches happen People
on the search engines? Stock Price
Jobs
Exam Results
Restaurants
Training / Education
Electronics
Automobiles
Groceries
Books
Hospitals
Products / Services
Real Estate
Tickets
Apparel
Web Services
Furnitures
Freelancers
Match Making / Dating
Anyone can start a Focus on a niche
search engine
Focus on Quality and Relevancy
Google Trends
Keyword Research
Content Length
Quality Content
Keyword Rich Title
Good Page Load Speed
On-Page SEO Responsive
Cross Device Functionality
Technical Mobile Friendly
Security (HTTPS)
SEO Friendly URL
Relevant Images with Alt Tags
Anchor Text
How to do SEO
High Quality Backlinks
Off-Page SEO
Digital PR
Brand Mentions Events
PR Worthy Stuff Contests
Launch
Good UI & UX
Good Headline
Good Content
Good Copy
Get people to spend more time
on the site
Local SEO
Phrases that people search for
SEO Masterclass What are Keywords? in the search engines
Long tail keywords
Types of Keywords
(Based on Length) Mid-tail Keywords
Short tail keywords
Transactional Keywords Buyer Intent Keywords
Sports Scores
Commodity
Prices Currency Conversion
Share
Weather Information
What is the time / day / date
Specific Information Keywords
Time Conversion
Unit Conversion
Lyrics
Brand Searches
Calculators
Election Results
Any topic that is not having a
clear specific result
Health
Food
Types of Keywords (Based
on Intent) Beauty
Electronics
Generic Information Keywords Automobiles
Education
Movie
Keyword Research
Fashion
Reviews (Opinions) Tourism
Categories Company
Book
Restaurant
Software
Product
Education
Travel
Jobs / Profession
Business Advice
News
Navigational Keywords Directions
Ahrefs
Google Ads Keyword Planner
Moz
SEM Rush
AnswerThePublic
Keyword Research Tools
KeywordTool.io
Uber Suggest
Google Auto Suggest
KW Finder
Keywords Everywhere
Data from Google Search
Console
Data from Google Ads Search
Keyword Research Methods
Terms
Google Trends
On-Page SEO
Off-Page SEO
UI / UX
Copywriting
Local SEO
SEO Audit
Competitor Research
SEO Reporting
Analytics & Measurement
YouTube SEO
Providing SEO Services
