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Red Bull GmbH - Soft Drinks - World
Description: Red Bull saw its global sales slow down amidst the global economic downturn in 2008-2009. The
company should consider newer markets such as Latin America and Asia Pacific to expand for long-
term growth. The Coca-Cola Company’s and PepsiCo’s increasing participation in energy drinks will
put pressure on Red Bull’s leading position.
Euromonitor International’s Red Bull GmbH in Soft Drinks Company Profile offers detailed strategic
analysis of the company’s business, examining its performance in theSoft Drinks industry. The
report examines company shares by region and sector, product developments, market and
distribution strategies, challenges from the competition and future prospects. Use it to understand
opportunities and threats facing the business and the factors driving success.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates,
Fruit/Vegetable Juice, Functional Drinks, RTD Coffee, RTD Tea
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents: Red Bull GmbH in Soft Drinks - World
Euromonitor International
June 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Energy Drinks Opportunities
Brand Strategy
Production and Operation
Recommendations
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