The fitness company PRFAQ
April 6th, 2017 - Today, Six Pillar Fitness announced release of its new fitness library, the Exercise Body of
Knowledge (www.exerbok.com). “This library represents our first step in providing people of all fitness
levels the information they need to reach their fitness goals”, says Bill Smith, founder and CEO of Six
Pillar Fitness. “Whether you've been exercising for years, or just getting started, our library provides the
information you need to find exercises that meet your goals with the equipment you have, be it a full set
of equipment in a gym or a few resistance bands in your bedroom.”
The Exercise Body of Knowledge provides a foundational library of information that covers strength and
conditioning exercises of all kinds. Easily sort, search or filter exercises based on the equipment you
have available to you. This allows you to quickly find exercises that you can perform without having to
wade through exercises you can't do because you don't have the equipment needed. “I like exercising
at home, and don't have the space for a ton of equipment. I've tried other sites, but a lot of the
exercises need equipment that I don't have. Exerbok.com allows me to see only the exercises I have the
equipment to do, which makes it much easier for me to find relevant exercises”, says Blake Oswald, an
early beta tester of the library.
In addition to equipment based searching, the Exercise Body of Knowledge gives users the ability to find
exercises based on their goals and current fitness levels. Accompanying videos show the user how the
exercises are done correctly with the equipment the user has identified in their profiles (or quick links on
the library page). This ensures users can see how the exercises are done safely and in a form that
provides maximum benefit. “It’s like having a personal trainer show me how to do all these exercises”,
says Phil Mosebach. “I've never been big into weight lifting, and didn't know how to do many exercises.
Exerbok.com has helped me learn how to do many exercises and improve my overall fitness level. Being
able to see the exercise done properly helps me learn and exercise efficiently.”
The library is available now, accessible via a web browser on your PC or mobile device at
www.exerbok.com
FAQ
A website? Why not a mobile app? The initial release includes the database of exercises and
accompanying videos. As this is the foundation of the service, it is the first focus. The easiest way to
expose this to end users is a simple, mobile friendly web UI. A mobile app is high on the list of priorities,
but not for v1.
Aren't there sites out there already doing this? There are many fitness sites out there today, many of
which have exercises, videos and, programs to follow. Existing sites have one or more of the following
problems –
1. Designed by/for gym rats
2. Not customized to the visitor
3. Not enough entry level information
4. Not high quality in design or function
What needs to be completed for the first release? The first release is about the foundation – a
database of exercises, that includes equipment needed, target muscles, a description, and link(s) to
videos. One exercise might have multiple links if it can be done with different pieces of equipment. For
example, curls can be done with dumbbells or exercise bands.
The second part is setting up a YouTube channel with all videos for each exercise. Videos should be
done in a way that they can stand on their own as 90-120 second videos.
What are the phases of release and functionality for future versions?
1. Release one – web based exercise library and videos
2. Release two – web based workout builder tool (allows customer to plug in equipment, goals,
workout time by day and get an auto generated workout each day or custom build from the
library)
3. Release three – mobile app
4. Release four – nutrition guide
5. Release five – customized advertising based on profile info, buy x and increase available
exercises by y!”
6. Release six – meal planning site
7. Release seven – meal planning app with shopping integrations
8. Release eight – full streaming workouts available through variety of streaming devices
How does this vision generate revenue?
1. Release one – web library – ad revenue from website and YouTube
2. Release two – premium subscription to build custom workouts
3. Release three – mobile app with ad banner, pay to remove banner
4. Release four – additional web based ad revenue
5. Release five – targeted ads based on profile and exercise algorithms (increased clickthrough and
conversion rates)
6. Release six – ad revenue from additional website
7. Release seven – mobile app with ad banner, pay to remove banner
8. Release eight – monthly subscription fee for streaming service
High Level Vision
Other ideas
Data storage/analysis on workouts and eating
Fitness products – with a loyal base of customers, we can start selling well-crafted gear, resistance
bands, gloves, lifting belts, etc.
Voice Assistant as a Personal Trainer – Tie custom workouts into Alexa/Siri/Other skills so that the voice
assistant works like a personal trainer and talks you through your workout.
