Codes and Conventions
Sci-Fi Posters;
● Use of the same colours (a lot of navy blue and red)
● Someone or something on each cover
● Have dates on the poster of when the show is getting released
● Bold font- stands out, audience knows what show it is
● Some have the SYFY logo on the poster, shows audience what channel it can be broadcasted
on
● Not much text, mainly focuses on the image and the show title, stands out more to the audience
● Gloomy weather (lightening) pathetic fallacy
● Slogans
Horror Posters;
● Direct address- actors make eye contact with audience
● Low key lighting
● Big bold lighting
● Slogan
● Darker colours
● Main characters on the front
● Has broadcaster logo on poster
● Mise-en-scene matches genre
● Image is gripping/attractive
Both Genres;
● As shown in previous slides, both genres clearly have the same sorts of codes and
conventions such as the same bold text that draws attention to the audience and the
same darker colour scheme, however the only difference is the aesthetic of the posters,
both have different styles that will fit the genre.
Not much text, mainly focuses on
the image and the show title, stands
out more to the audience
Slogan
Darker colour scheme-
red/blue Main character- biggest
person on the cover, the
smaller they are the least
important they are in the
Weather- dark/gloomy show
night-pathetic fallacy
All main important
Photoshop has been used actors- shows audience
to make a more ‘attracting’ whos in the series
image for the audience to
grab their attention
Title-Bold text
Broadcaster logo-where
you can watch the show Release date
Sat in a motel- suggests Not too much text, focuses on the
that the motel may play a image (mainly the actors) more.
big part in the series
Slogan Facial Expressions- Enigma,
don’t look happy, fits in with
the genre- obviously not a
happy show. Looks like
Dark colour scheme- something bad has happened
mainly blue or is going to happen
Direct address- making Enigma- who are they? What’s
eye contact with their relationship? Why are
audience they in a hotel?
Title- Bold text, Neon
Both characters stand
colour, stands out
out- not much in the
background.
Release date
Broadcaster logo