Annexure-V- Cover Page for Academic Tasks

Course Code: FIN 304 Course Title: Banking and Insurance

Course Instructor: Dr. Rupesh Roshan Singh Section – L1902

Academic Task No.- 1 Academic Task Title: Assignment

Date of Allotment: 23 January, 2021 Date of submission: 20 February, 2021

Student’s Name: Aman Kathuria Student’s Reg. no: 11915048

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)

Learning Outcomes: (Student to write briefly about learnings obtained from the academic tasks)

Evaluator’s comments (For Instructor’s use only)

General Suggestions Best part

Observation for improvement of assignment

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any
other student’s work or from any other source except where due acknowledgement is made
explicitly in the text, nor has any part been written for me by any other person.

Student’s Signature:

Marks Obtained: Maximum Marks: 30

 CITY UNION BANK- PART A

INTRODUCTION- KNOW THE BANK

City Union Bank Limited (CUB) is an Indian bank settled in Kumbakonam, Tamil Nadu. The
bank was at first named Kumbakonam Bank Limited, and was fused on 31 October 1904.
The bank favoured the job of a local bank in the Thanjavur area of Tamil Nadu. Offspring
gives an array of mechanical administrations, for example, net banking, versatile banking,
self-administration stands, mass note acceptors, and purpose of deals.

To oblige the requirements of clients coming from a wide range of different backgrounds, the
bank likewise has a wide contribution of reserve funds and store items. It likewise offers
many credit items to support the monetary requirements of little individual clients just as
enormous enterprises. In FY2016 the bank had a market capitalization of ₹12,529.92 crore
(US$1.8 billion) and worked 700 branches, and 1762 ATMs.

City Union Bank (CUB) is one of the well run regional banks that has a strong history of
generating healthy return ratios and shareholders wealth creation on a consistent basis. At the
current elevated market prices, we would like to play safe by buying well run businesses at
decent valuations instead of chasing the high growth stocks.

CUB fits the bill perfectly, offering investors superior risk-adjusted returns.

CITY UNION BANK- KEY PERSONS

Board of Directors

Name/Title Current Board Membership

Narayanan Kamakodi, 45Chief Executive

City Union Bank Ltd.
Officer, MD & Executive Director

Ramabadran Mohan, 64Non-Executive
City Union Bank Ltd.
Chairman

Tirukkarugavur K.
City Union Bank Ltd.
Ramkumar, 64Independent Director

Kalyanasundaram
City Union Bank Ltd.
Vaidyanathan, 67Independent Director

Abarna Bhaskar, 58Independent Non-

City Union Bank Ltd.
Executive Director

Mahalingam Narayanan, Independent Non-

City Union Bank Ltd.
Executive Director

NS Equity Advisors Pvt Ltd., Nucleus

Software Australia Pty Ltd., L&T Vrindavan
Narayanan Subramaniam, 58Independent Properties Ltd., City Union Bank Ltd., L&T
Non-Executive Director Financial Consultants Ltd., RSA Corporate
Consultants Pvt Ltd., Venture Capital
Association of India
Vellur Narayanan Shiva
Cameo Corporate Services Ltd., City Union
Shankar,Independent Non-Executive
Bank Ltd.
Director

Thiruvalliangudi S. Sridhar,Independent
City Union Bank Ltd.
Non-Executive Director

CITY UNION BANK- SIZE OF BANK, BRANCHES AND ATMs

City Union Bank Ltd is one of the main planned business banks in the private area with
significant presence in metropolitan semi-metropolitan and rustic focuses in South India. The
Bank works in four sections in particular Treasury Retail Banking Corporate Banking and
Other financial tasks. Their items incorporate investment accounts current records fixed
stores money authentications VIP store Flexifix stores CUB Smart stores and expense saver
gold store account.

The Bank's administrations incorporate robotized teller machine (ATM) administrations mail
move request draft telephone move standing guidelines and designation office.

As of March 2018 the bank had an organization of 600 branches and 1621 ATMs. The bank
has a solid presence in South India with 538 parts of which 415 are in Tamil Nadu [Link]
Union Bank Ltd was fused as a restricted organization on October 31 1904 with the name
The Kumbakonam Bank Ltd. In January 30 1930 the principal Branch of the Bank was
opened at Mannargudi in Tamil Nadu. From that point branches were opened at
Nagapattinam Sannanallur Ayyampet Tirukattupalli Tiruvarur Manapparai Mayuram and
Porayawithin oenty five [Link] the year 1957 the Bank assumed control over the resources
and liabilities of the Common Wealth Bank Ltd and accordingly five branches in particular
Aduthurai Kodavasal Valangaiman Jayankondacholopuram and Ariyalur were added to the
Bank.
In April 1965 two other nearby banks specifically The City Forward Bank Ltd and The Union
Bank Ltd were amalgamated with the Bank under a plan of combination with the resultant
expansion of six additional branches in particular Kumbakonam-Town Nannilam
Koradacherry Tiruvidaimarudur Tirupanandal and Kuttalam.

PART B- CITY UNION BANK PRODUCTS

ANALYSIS OF BANKING PRODUCTS OF CUB

DEPOSIT ACCOUNT:

 SAVING ACCOUNT- CUB offers 7 types of saving accounts to serve the financial
needs of students, entrepreneurs or salaried employees.
  CURRENT ACCOUNT- CUB offers 2 types of current account to its customers
namely Current Account General and Current Account Classic Plus.

LOAN:
 HOME LOAN- CUB offers housing loan up to Rs. 1 crore to the eligible customers
with repayment tenure of up to 180 months.

 EDUCATION LOAN- CUB offers education loan to its customers studying across
leading institutions in India & overseas to fulfil their career goals & aspirations.

 CAR LOAN- CUB offers four-wheeler loan up to Rs. 25 Lakh to individuals

(salaried/self-employed) for new vehicles with repayment tenure of 36 to 60 months.

 TWO-WHEELER LOAN- CUB offers two-wheeler loan up to Rs. 1.5 Lakh to

individual (salaried/self-employed) for new vehicles with repayment tenure of 36 to
60 months.

INVESTMENT:
 FIXED DEPOSIT- CUB offers fixed deposit with Rs. 100 as minimum amount to
deposit for a flexible tenure starting from a minimum of 7 days to a maximum of 10
years.
  RECURRING DEPOSIT- City Union Bank offers a recurring deposit with Rs. 100
as a minimum amount of deposit per month for a tenure starting from 12 months to a
maximum of 120 years.

CARDS:
 CREDIT CARD- Offers Titanium credit card (Virtual) which offers attractive
reward points, exclusive travel benefits, dining privileges, etc.

 DEBIT CARD- City Union Bank offers six types of different debit cards to cater to
the banking needs of all its customers.

BANKING:
 BALANCE ENQUIRY- Account holders can check their account balance via Net
banking, Mobile Banking, missed call, SMS, Passbook etc.

 MOBILE BANKING- With CUB internet banking facility customers can perform
various functions, from fund transfer to request for cheque book to pay utility bills,
etc.

 NET BANKING- With CUB internet banking facility customers can perform various
functions, from fund transfer to request for cheque book to pay utility bills etc.

 CUSTOMER CARE- CUB customer care system offers easy and convenient access
to one’s account and provides info about various products and services.

 IFSC Code- IFSC helps in identifying banks and its respective branches in the
process of fund transfer. City Union Bank IFSC is structured in a pattern where the
first 4 characters denote the name of the bank, while the last 6 characters represent the
branch of the bank. The 5th character is generally 0 (zero).

There are several ways whereby account holders can transfer money using city union bank
IFSC code -
NEFT
City Union Bank customers can easily carry out online transactions using National Electronic
Funds Transfer (NEFT) for which IFSC code is mandatory. However, in the case of incorrect
IFSC, the fund is not transferred to the beneficiary’s account.
RTGS
City Union Bank customers can use ‘Real-Time Gross Settlement (RTGS)’ to transfer the
money in real-time. The sender is required to provide information such as the payee name,
account number, beneficiary bank’s IFSC, and the amount to carry out fund transfer.
IMPS
Immediate Payment Services is an instant payment inter-bank electronic funds transfer
system in the country. One needs to provide the beneficiary’s account number, account type,
IFSC Code of City Union Bank or any other bank and beneficiary’s name to carry out fund
transfer.

CONCLUSION AND SUGGESTIONS

On studying the financial performance of City Union Bank for a period of five years from
2007-08 to 2011-12, the study reveals that the financial performance is better. City Union
Bank has been able to maintain optimal cost positioning.

Despite price drops in various products, the company has been able to maintain and grow its
market share to make strong margins in market, contributing to the strong financial position
of the bank.

The bank was able to meet its entire requirements for capital expenditures and higher level of
working capital commitment with higher volume of operations and from its operating cash
flows.

The Gross Profit ratio can be improved by identifying the factors decreasing the gross profit
ratio and it should be thoroughly checked timely whither they are operating factors or any
misleading factors. Current ratio of the bank is being lower than the standard level 1.33 hence
the management should take steps to properly utilize the current assets.

Working capital of the bank was also not properly utilized. The liquidity position of the bank
is quite satisfactory. And this must be improved further for the purpose of proper utilization
of the liquid assets of the company.

The cash ratio position of the bank is very high for the last five years. It is fluctuating over
the years and there is no standard ration maintained. So, the management should take steps to
improving the cash position of the company.