in partnership with
DIGITAL MARKETING
EXPERIENTIAL LEARNING
Finance | Analytics | Marketing
INDUSTRY COURSE HIGHLIGHTS COMPANIES
PERCEPTION HIRING
According to Times magazine,
the average consumer attention
span is 8 seconds
Course curated by Schbang 100 %
Google and Facebook earn more (Leading Digital Marketing Agency) Placement Assistance
than the world’s traditional media
outlets
According to Cisco, 82% of
consumer internet traffic will be
video by 2021 Industry expert Experiential Learning
faculty approach
Millennials are projected to
account for nearly 1/3rd of retail
sales by 2020
Influencer Marketing will be a $1
Billion industry on Instagram Google & Facebook Case studies a real-life
Glitch
Certified assignment
According to Salesforce, 75% of
total marketing budget will go
THE DIGITAL ERA towards Digital Marketing
Blended learning of classroom Trained 2000+ plus
training and online recordings student’s pan India
#1 most In Demand Skill of 2020
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4
INTRODUCTION TO SEARCH ENGINE SEARCH ENGINE SOCIAL MEDIA
DIGITAL MARKETING OPTIMIZATION MARKETING MARKETING
Fundamentals of marketing: Introduction: How do search Search Advertising: What is Search Establish brand's social media
Various functions of marketing | engines work | Why SEO? | Engine Advertising | Why is it presence: Define the Purpose of
Role of ‘digital’ | Marketing | Understanding Search Queries & important? | Difference between Your Social Media Presence |
Management through the Keywords SEO & SEM | Which funnel of the Identify the Right Mix of Social
Concept of 4Ps | How are the business does it fall in? | Statistics Media Channels
4Ps Interdependent? | On Page SEO: Keyword Types | for search Ads | How do we create
Segmentation, Targeting & The long tail advantage in SEO | Search Ads? | Understanding the Create a social media plan: lead
Positioning | Fundamentals of How to perform Keyword structure to create Google Ads | persona | content calendar |
Research | Brainstorming | How does a search ad look? What campaign strategy and funnel
Branding: Introduction to Competitive Research | Keyword are the components of a Search stage
branding and its importance Research Tools ad? |How do you write effective a
Introduction to brand equity | On Page Tags | Parameters that copy | Examples of good copies | Facebook Fundamentals & Ads:
Porter’s 5 Forces Model | matter | Techniques for boosting What is an Ad extension? | Pages | Videos | Engaging with
Digital Marketing:
Understanding the digital
consumer | The lifetime of a
authority | Understanding
Performance Tools (WMT) |
Understanding the reporting
structure | How to get your site
Creating a Search Campaign |
Optimizations
Product Listing Ads: What are
fans | Running ads - Campaign
setup | Ad Objectives | Audiences
| Budget | effective Copy +
Creative formulae | Creating And
CURRICULUM
consumer journey | indexed? Product Listing | Ads When should Running Live Ads | Audiences &
Constructing a non-linear you use PLAs | Benefits of PLAs insights | Ads Manager
funnel | Introduction to digital Off Page SEO: Directory How to create PLAs | Best Practices LEVEL 5 LEVEL 6 LEVEL 7 LEVEL 8
marketing channels | What are Submission| Article marketing | for PLAs Instagram: Content creation |
the various digital marketing Press Releases | Social Business on Instagram | WEB ANALYTICS EMAIL MARKETING 6 + INFLUENCER & MEDIA PLANNING &
channels | Mapping channels to Bookmarking Advertising on Instagram | CONTENT MARKETING AFFILIATE MARKETING BUDGET ALLOCATION
funnel stages Forums | Local business Display Advertising: What is Running Ads
Digital marketing metrics that directories | Paid reviews | Link display advertising? | Use | Types | Understanding Ad Formats |
matter |Mapping metrics to Chains | Monitoring off page Dimensions | Creating a Display Influencer Marketing on
funnel stages | Designing and activity using tools Ads | Do’s and Don’t’s of creative | Instagram Why Web Analytics: The Data Permission based marketing | What is influencer marketing | Understanding available platforms
Building a Web Presence | Best practices for Display Ads Factor | The Digital Analytics Defining your goals | Tools available to facilitate for marketing | A marketing
Elements of a website | LinkedIn: Personal use | Process | Types of Digital E-marketing strategies | influencer research | Choosing budget creation assignment with
Conceptual design of a website Video Advertising: Statistics on Professional use | Advertising on Analytics Working with email templates | an influencer for a brand | What the class | Tying in existing Google
Video Ads | Different types of LinkedIn | Ad Objectives | Content Research | Content is affiliate marketing? What are Analytics numbers to take
Video Ads on Facebook, YouTube | Audiences | Budget | effective Google Analytics: Setting up Discovery & Curation tools the different methods? | The business decisions
How do you get charged on Copy + Creative formulae Google Analytics | Google Different Commission
videos on these platforms | Do’s Analytics Dashboard | Home Structures Involved | Tracking
and Don’ts of Video ads | Best Twitter: Components of Twitter | view | Meet your Audience | and Attribution Models |
practices for Video Ads Hashtag terminology | Twitter Know your Audience | Affiliate marketing
Ads| Ad Objectives | Audiences | Conversion Reporting | Custom management systems | How to
Remarketing: What is remarketing Budget | effective Copy + goal set up | Segments in nurture leads? Case Studies. |
| How do you use remarketing on Creative formulae Google Analytics The Lean Marketing framework |
Google? | How do you use Establishing an Affiliate
remarketing on Facebook / Network for your website |
Instagram? | Benefits of How-to Sign-Up Affiliates for
remarketing your website
CONTENT CREATOR CAREER STUDENT
AND FACULTIES ASSISTANCE TESTIMONIALS
Akshay Gurnani TANVI SHAH
Co founder
RESUME BUILDING For anyone planning to start with
Leading one of India’s Top Digital Marketing Agency – Schbang, which over 4 We help you refine and polish your resume Digital Marketing, this course would
years has worked with a 100+ leading brands and won 25+ Awards in Digital
with tips to help you land coveted job. be a perfect start and the reason I
Marketing space
recommend this is because the
program is structured very well, you
start with the basics and with
practically applying everything to
INTERVIEW PREP reaching a point in the end where
Ankita Wadhawa you can start your own Agency. Most
We prepare you to ace the technical interview
Co founder of the faculties have their own
rounds with model interview Q&A and
successful agencies and are very
10+ years’ experience in teaching Digital Marketing | Key skills include brand extensive mock interviews.
marketing, content strategy, web analytics, professional training, online friendly and helpful.
advertising, social media marketing, product conceptualization, brand
promotion, etc
SWETA MAKWANA
PLACEMENT ASSISTANCE
Zell's Digital Marketing program has
We help in applying for interviews at Top tech
been very learning and fruitful
startups as well as MNCs
journey. For people thinking to
Tarun Makhija
venture into Digital marketing space,
Co founder
this program is highly
5+ years of experience in the digital space | A holistic profile with experience in recommended.The Staff is
all areas of Digital Marketing from SEO, SEM, SMM to technical skills like Java, co-operative, hence making it easy
Oracle.
for us to grasp every concept of the
Digital Marketing program through
their practical approach.
EXPERIENTIAL
LEARNING
Discover more at
www.zelleducation.com
+91 90046 92555
Zell Education
@zell_education
Zell Education
