Name____________________
Worksheet on Elasticity
Q1 - E L A S T I C or INELASTIC?
Price Elasticity of Demand is a measure of how responsive demand is to a change in price. If a price
change leads to a considerably bigger change in quantity demanded, we would consider the good to be
responsive to a price change—hence elastic. If, however, a similar price change leads to a much
smaller change in demand, we would consider it inelastic.
To get a more precise measure of the responsiveness to a price change we can calculate a value for
price elasticity of demand. We use the formula:
percentage change in Q demand
PRICE ELASTICITY OF DEMAND =
percentage change in price
Original Number-New Number X 100
PERCENTAGE CHANGE=
Midpoint
Use the formula above to calculate values of Price Elasticity for all the situations below:
Price Quantity % change in quantity % change in Elasticity of
Initial New Initial New demanded price Demand
25 30 100 40 1. ___________
40 70 120 90 2. ___________
200 220 80 64 3. ___________
50 75 150 135 4. ___________
In each case identify whether you would describe it as elastic / unitary elastic / inelastic
1. _________________________ 2. _________________________
3. _________________________ 4. _________________________
Q2- What determines E L A S T I C I T Y?
As we have seen above it is important to a company to have an idea of the value of the elasticity of demand of its good or
service as it will affect what happens to their total revenue as price changes. What should the company aim to do with their
price in each of the circumstances below?
Elasticity Which change in price would increase total revenue??
(Increase or decrease?)
Elastic
Inelastic
If the company wants to estimate the value of the price elasticity of their product, then they need to
judge it against the following criteria:
Number of ____________________:
Strength of ___________________:
Luxuries vs. ___________________:
Percentage of ________________ spent on good:
Judge the products in the table below to decide whether you think they will be elastic or inelastic:
Product Elastic or inelastic? Why?
Salt
Hawaiian Vacation
Apple iPhone
Cigarettes
Tap Water
Gasoline
Dasani Water