DABUR
Dabur derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer. Dabur's
Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body
conditions-from common cold to chronic paralysis.
History
The story of Dabur goes back to 1884, to a young doctor armed with a degree in medicine and a
burning desire to serve mankind. This young man, Dr. S.K. Burman, laid the foundations of what
is today known as Dabur India Limited. The brand name Dabur is derived from the words 'Da'
for ‘Daktar’ or ‘Doctor’ and 'bur' from Burman. From those humble beginnings, the company
has grown into India's leading manufacturer of consumer healthcare, personal care and food
products. Over its 125 years of existence, the Dabur brand has stood for goodness through a
natural lifestyle. An umbrella name for a variety of products, ranging from hair care to honey,
Dabur has consistently ranked among India’s top brands. Its brands are built on the foundation of
trust that a Dabur offering will never cause anyone slightest of harm. The trust levels that this
brand enjoys are phenomenally high
Pharmacy Company
Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover
of approximately US$ 750 Million (Rs. 3390.9 Crore FY 09-10) & Market Capitalisation of over
US$ 3.5 Billion (Rs 15500 Crore), with brands like Dabur Amla, Dabur Chyawanprash, Vatika,
Hajmola and Real. The company has kept an eye on new generations of customers with a range
of products that cater to a modern lifestyle, while managing not to alienate earlier generations of
loyal customers.
Dabur is an investor friendly brand as its financial performance shows. The company's growth
rate rose from 10% to 40%. The expected growth rate for two years was two-fold. There is an
abundance of information for its investors and prospective information including a daily update
on the share price (something that very few Indian brands do). There’s a great sense of
responsibility for investors’ funds on view. This is a direct extension of Dabur’s philosophy of
taking care of its constituents and it adds to the sense of trust for the brand overall.
The company, through Dabur Pharma Ltd. does toxicology tests and markets ayurvedic
medicines in a scientific manner. They have researched new medicines which will find use in
O.T. all over the country therein opening a new market.
Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices,
namely, Real and Active, together make it the market leader in the Fruit Juice Category
Events
Year: Event:
Dr. S K Burman lays the foundation of what is today known as Dabur India Limited.
1884 Starting from a small shop in Calcutta, he began a direct mailing system to send his
medicines to even the smallest of villages in whole of India.
As the demand for Dabur products grows Dr. Burman feels the need for mass production
1896
of some of his medicines. He sets up a small manufacturing plant at Garhia near Calcutta
The next generation of Burmans take a conscious decision to enter the Ayurvedic
Early
medicines market, as they believe that it is only through Ayurveda that the healthcare
1900s
needs of poor Indians can be met.
The search for processes to suit mass production of Ayurvedic medicines without
compromising on basic Ayurvedic principles leads to the setting up of the first Research
& Development laboratory at Dabur. This initiates a painstaking study of Ayurvedic
1919
medicines as mentioned in age-old scriptures, their manufacturing processes and how to
utilize modern equipment to manufacture these medicines without reducing the efficacy
of these drugs
A manufacturing facility for Ayurvedic Medicines is set up at Narendrapur and
1920
Daburgram. Dabur expands its distribution network to Bihar and the northeast.
1936 Dabur India (Dr. S K Burman) Pvt. Limited is incorporated.
Dabur diversifies into personal care products with the launch of its Dabur Amla Hair Oil.
1940 This perfumed heavy hair oil catches the imagination of the common man and film stars
alike and becomes the largest hair oil brand in India.
Dabur Chyawanprash is launched in a tin pack and becomes the first branded
1949
Chyawanprash of India.
Dabur buys its first computer. Accounts and stock keeping are one of first operations to
1956
be computerized.
Dabur expands its personal care portfolio by adding oral care products. Dabur Lal Dant
1970
Manjan is launched and captures the Indian rural market.
Dabur shifts base to Delhi from Calcutta. Starts production from a hired manufacturing
1972
facility at Faridabad.
Dabur launches the Hajmola tablet. This is the first time that a classical Ayurvedic
1978
medicine is branded -from Shudhabardhak bati to Hajmola tablet.
The Dabur Research Foundation (DRF), an independent company, is set up to spearhead
1979
Dabur's multi-faceted research.
Commercial production starts at Sahibabad. This is one of the largest and most modern
1979 production facilities for Ayurvedic medicines in India at that time (and even at this time
also).
The Dabur brand turns 100 but is young enough to experiment with new offerings in the
1984
market.
Dabur becomes a public limited company through reverse merger with Vidogum
1986
Limited, and is re-christened Dabur India Limited.
Hajmola Candy is launched and captures the imagination of children and establishes a
1989
large market share
1992 Dabur enters into a joint venture with Agrolimen of Spain for manufacturing and
marketing confectionery items such as bubble gums in India.
1993 Dabur sets up the oncology formulation plant at Baddi, Himachal Pradesh.
Dabur India Limited comes out with its first public issue. The Rs.10 share is issued at a
1994
premium of Rs.85 per share. The issue is oversubscribed 21 times.
Dabur reorganizes its business with sales and marketing operations being divided into 3
1994
separate divisions.
Dabur enters the oncology (anti-cancer) market with the launch of Intaxel (Paclitaxel).
Dabur becomes only the second company in the world to launch this product. The Dabur
1994
Research Foundation develops the unique eco-friendly process of extracting the drug
from the leaves of the Asian Yew tree.
Dabur enters into a joint venture with Osem of Israel for food and Bongrain of France for
1995
cheese and other dairy products
Dabur launches Real Fruit Juice which heralds the company's entry into the processed
foods market. The core team comprised three men who launched this brand: Kartik
1996
Raina, Treman Ahluwalia and Rajeev Gogte. The brand went on to become one of the
biggest successes in the history of Dabur.
The Foods division is created, comprising of Real Fruit Juice and Hommade cooking
1997
pastes to form the core of this division's product portfolio.
Project STARS (Strive To Achieve Record Successes) is initiated by the company to
1997 achieve accelerated growth in the coming years. The scope of this project is strategic,
structural and operational changes to enable efficiencies and improve growth rates.
1999–
Dabur achieves the Rs.1000 Crore turnover mark
2000
Dabur India Limited is one of India’s leading FMCG Companies with revenues of
US$ 599 Mn. Building on a legacy of quality and experience for over 120 years,
Dabur is today India’s most trusted name and the world’s largest Ayurvedic and
Natural Health Care Company. Dabur India's FMCG portfolio today includes five
flagship brands with distinct brand identities -- Dabur as the master brand for
natural healthcare products, Vatika for premium personal care, Hajmola for
digestives, Réal for fruit-based beverages and Anmol for affordable personal care
[Link] company has its manufacturing facilities spread across the Asia &
Africa with 8 being in India and 5 outside India. Dabur has entreched brand equity
not only in India but in International markets, which contributes 18% of the overall
turnover.
The company remains commited to drive growth aggressively and enhance the
shareholder value. less
Dabur India Limited Headquarters Address
Dabur Towers Kaushambi Sahibabad
Ghaziabad, Uttar Pradesh 201010
India
Phone: 91 12 0398 2000
Secondary Phone: 91 12 0300 1000
Fax: 91 12 0277 9048
Headquarters Delhi Area, India
Industry Consumer Goods
Type Public Company
Status Operating
Company Size 2,500 employees
2007 Revenue 21,966 mil [INR] (18%)
Founded 1884
Website [Link]
More Dabur India Limited info »
Common Job Sales Officer 15%
Manager 9%
Titles
Research Scientist 4%
Territory Manager 4%
Senior Product Manager 3%
Top Schools Delhi Univ. 7%
Median Age 30 years
Median
2 years
Tenure
Gender Male 89%
Female 11%
