Unit 2: Introduction to Qualitative Research
Lesson 1
Overview of Qualitative Research
Practical Research 1
Senior High School Applied - Academic
What do you
think is the
importance of
qualitative
research in
your daily lives?
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 2
Describe the characteristics of
Learning qualitative research.
Objectives
Objectives:
At the end of the
Discuss the strengths and
lesson, you should weaknesses of qualitative
be able to do the
following: research.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 33
What is the
first word that
comes to your
mind if
someone says
“QUALITATIVE
RESEARCH?”
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 4
Characteristics of Qualitative Research
It is important for researchers to understand
the nature of qualitative research and
consider its characteristics in constructing
research design, data collection, and data
analysis.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 5
● Qualitative research is a form of
Natural natural inquiry because it focuses
Inquiry on studying its subject in a natural
setting.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 6
Characteristics of Qualitative Research
It is like
documenting
people in real-life.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 7
Utilize
Inductive
Analysis
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 8
Characteristics of Qualitative Research
Inductive analysis is a qualitative approach
that allows primary research findings to be
derived from the most dominant and
significant themes being observed in society.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 9
Utilize
Holistic
Approach
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 10
Characteristics of Qualitative Research
Holistic approach focuses on the the entirety
of the system. It assumes that the whole
system is better compared to the the sum of
its parts.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 11
Requires
Personal
Immersion
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 12
Characteristics of Qualitative Research
The researcher is required to become part of
the observed group in order to acquire more
in-depth data for the research.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 13
Objective
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 14
Characteristics of Qualitative Research
The results of the research must not be
affected by the perception or personal
experiences of the researcher.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 15
Empathic
Neutrality
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 16
Characteristics of Qualitative Research
The researcher must be keen in observing
neutrality in compiling findings from the
study.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 17
Flexible
Research
Design
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 18
Characteristics of Qualitative Research
Researchers may continue to conduct research
on new objectives or questions that
emerged during the research process.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 19
Qualitative
Data
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 20
Characteristics of Qualitative Research
Qualitative data refers to the detailed
documentation and description of certain
events or phenomenon being observed.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 21
Strengths and Weaknesses of Qualitative Research
Strengths Weaknesses
Utilize a limited number of sample sizes. The conclusion cannot
Utilizes qualitative data that complements
be generalized to the entire population since it utilizes a limited
quantitative data number of sample sizes.
Results are based on observations in a natural Qualitative data can be more difficult to analyze because of non-
uniformity in the observed data.
setting.
Complete neutrality to avoid bias is hard to achieve. Most of the
Detailed information to explain complex
time, data can be affected by the researcher’s opinion and
issues personal experiences.
Can utilize multiple methods for gathering data on Results can be unpredictable since changes in objective can
happen based on the flow of the research process.
sensitive subjects
Data collection is usually time consuming and labor-extensive.
Data collection is cost efficient.
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 22
Remember
Qualitative research is a highly
effective approach in answering
‘how’ and ‘why’ questions of
things.
23
After knowing the characteristics of
qualitative research, what research
questions come to your mind?
24
Quick Check
Qualitative research is a form of natural inquiry
because it focuses on studying its subject in a
natural setting. True or False?
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 25
Quick Check
Qualitative data refers to the detailed
documentation and description of certain events
or phenomena being observed. True or False?
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 26
Quick Check
1. The use of a limited number
of sample sizes to focus on
more detailed data collection
Evaluate each scenario if it that can be applied to a
is considered as a strength bigger population in the
or weakness in using a society
qualitative approach for 2. Total immersion of the
research. researcher to the event or
phenomenon being observed
for more detailed data
collection procedure
EVALUAT
ENGAGE EXPLORE EXPLAIN EXTEND 27
27
WrapUp
Wrap Up
Qualitative research has some
distinct characteristics that set it
apart from quantitative research.
28
WrapUp
Wrap Up
The following are the characteristics of
qualitative research:
● Based on natural Inquiry
● Utilizes inductive analysis
● Utilizes holistic approach
● Requires personal immersion of the
researcher
● Objective
● Requires empathic neutrality
● Exhibits flexible research design
● Uses qualitative data 29
Wrap Up
Wrap Up
30
Bibliography
Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd
ed. California: SAGE Publications Inc., 2009.
Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and
Community-Based Participatory Research Approaches. New York: The Guilford Press, 2017.
Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative Approaches, 7th ed.
Essex: Pearson Education Limited, 2014.
O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications Ltd., 2004.
Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life: Blending
Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.
31
