TVO ILC BBB4M Lesson 10
Task 1: Research outline
Task 1: Research outline
Chosen country (from Lesson 5): ________________________________
Trend categories Findings as they relate to hock- Source
ey (i.e., potential to influence
an international sports compa-
ny like Blue Line and/or actual
influence on an international
sports company like Blue Line)
Demographic
Examples
• Age
• Culture
• Gender
Social
Examples
• Communities’ size and
structures
• Perceptions of sport
• Behaviours and attitudes
• Interests in hockey
• Rate of participation
• Sports volunteering
• Community interaction
Economic
Examples
• Incomes to support sports
• Demand for sport / hockey
• Monetary benefits
• Sustainability and green trends
• Opportunities for growth
Copyright © 2018 The Ontario Educational Communications Authority. All rights reserved. 1
TVO ILC BBB4M Lesson 10
Task 1: Research outline
Technological
Examples
• Social media and sports
• Sports analytics
• Technological advances in
sports equipment
• Popularity of fantasy sports
• Sport as a video game
Summary of research findings
Possible recommendations for Blue Line Hockey Sticks based on these trends
Copyright © 2018 The Ontario Educational Communications Authority. All rights reserved. 2