Creative Copy Assignment
- Hinal Raichura
Target Audience
● Parents - 30 to 50 yrs of age
● Probably both working Mom & Dad / working dad / business owners
● Monthly Household Income - 3 lakhs & more
● These parents are educated & aware of the growing competition
● They want their kids to be successful & confident i.e. well prepared to
seamlessly ‘Fit in the world’ out there
Target Profiling
Raj is a 33 yrs old family man. He works as a Sr. Project
Manager in Reliance Industries & earns approx. Rs 2.5 lakhs
per month. While his wife, Seema is a 30 yrs old freelancer
with approx. monthly income of Rs 1 lakh.
When the question is about their 4 yr old son Rishi, they
ensure leaving no stone unturned in his upbringing. Be it
choosing the best kindergarten, arranging playdates,
historic visits and more. They believe they must invest in
their kid’s future and thus, want the best for their child.
While the two are making every possible effort, the
growing competition in the world worries them about their
child’s future.
Insight - TG
● Insecure about the child’s future
● Want the child to get exposure to all fields
● Want to provide practical knowledge not just theoretical
● Want the child to participate in extracurricular activities that not just keeps the
child busy but helps in developing it as a skill/hobby
● Follow the latest trends & modern-age education approach
● Want the child to be ‘future-ready’ & successful
Insight - Brand (FIITJEE) Education Industry
● A reputed name in education ● The Indian education system is
space for 25+ yrs theoretical
● Trusted among parents - Already ● Cost of education in India is
have the advantage inflating at above normal rate
● Pan India presence - Known to ● Return on education fund is
many unable to outpace inflation
● Directly related to - Top achievers, ● Lack of innovation & quality
Successful Professionals, Makers education
of Tomorrow
The Solution - FIITJEE Global School
● Encourage a holistic learning approach
● Make parents feel secure about their child’s future
● Propose FIITJEE Global School as the right fit for education & ROI
● Leverage FIITJEEs legacy to lay a new foundation of FIITJEE Global School
The BIG Idea - 1 #FitForGlobal
FIITJEE is known to create masters & achievers with their world-class training
facilities.
With the campaign idea “#FitForGlobal” we communicate that a mix of
academics, extra curricular, sports, etc. creates a holistic learning approach which
not only helps in overall development of the kid but makes him ‘#FitForGlobal’ i.e.
capable enough to beat the competitive world and have a secure future with the
right skills.
Ref profession:
[Link]
Execution - #FitForGlobal
The campaign will be divided into three phases:
1. Teaser: In the teaser phase, we speak about the need & importance to be
‘future-ready’ in the ever-changing dynamics of job evolution followed by a
demand to become a ‘#FitForGlobal’ world.
2. Launch: In the launch phase, we introduce a solution: FIITJEE Global School,
talk about FIITJEEs stepping into the business due to the demanding
situation.
3. Lead Generation: In the last phase, a campaign can be done using the
examples of Master Creative Copies.
Master Creative - #FitForGlobal (Sample 1)
Headline:
Mind- Transfer Specialist
Global Profession 2050
Body copy:
Want your child to be future-ready?
At FIITJEE Global School, we put our 25+ years of rich experience and holistic approach to
encourage kids to explore new possibilities and transform them into a confident, successful and
well-rounded personality.
CTA:
We prepare your child to compete globally.
Enrol to make your child #FitForGlobal
Master Creative - #FitForGlobal (Sample 2)
Headline:
Commercial Space Pilot
Global Profession 2050
Body copy:
Want your child to be future-ready?
At FIITJEE Global School, we put our 25+ years of rich experience and holistic approach to
encourage kids to explore new possibilities and transform them into a confident, successful and
well-rounded personality.
CTA:
We prepare your child to compete globally.
Enrol to make your child #FitForGlobal
Master Creative - #FitForGlobal (Sample 3)
Headline:
Organ or Body Part Creator
Global Profession 2050
Body copy:
Want your child to be future-ready?
At FIITJEE Global School, we put our 25+ years of rich experience and holistic approach to
encourage kids to explore new possibilities and transform them into a confident, successful and
well-rounded personality.
CTA:
We prepare your child to compete globally.
Enrol to make your child #FitForGlobal
The BIG Idea - 2 #DreamersTodayMakersTomorrow
While modern-age education has been the latest trend in education industry. We
bank upon the modern-age approach and promote the holistic and all-round
development facility of the school that helps children to be a free spirit and make
their dreams come true in desired field. Thus,
#DreamersTodayMakersTomorrow.
Master Creative - #DreamersTodayMakersTomorrow (Sample 1)
Headline:
You think he creates a mess.
We think he is an “artist-in-the-making.”
Body Copy:
We encourage kids to explore their natural curiosity & interest and
nurture them with deeper concepts and effective skills to promote
the high learning process. Our holistic and profound philosophy
manifests unparalleled excellence in “Competitive Academics”.
CTA:
Proudly transforming young minds for 25+ years
#DreamersTodayMakersTomorrow
Enrol for 2021 Batch.
Master Creative - #DreamersTodayMakersTomorrow (Sample 2)
Headline:
You think he is daydreaming.
We think he is a curious space-scientist-in-the-making.
Body Copy:
We encourage kids to explore their natural curiosity &
interest and nurture them with deeper concepts and
effective skills to promote the high learning process. Our
holistic and profound philosophy manifests unparalleled
excellence in “Competitive Academics”.
CTA:
Proudly transforming young minds for 25+ years
#DreamersTodayMakersTomorrow
Enrol for 2021 Batch.
Thank You
