DATE:
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Dear Sir/Madam;
SYSTEMATIC METHODS OF COMMUNITY ACTION IN UNDERSTANDING
COMMUNITY
Background Information for Learners:
Community action is an alternative research method that uses the community as the unit
of analysis. This
approach forges research alliances with relevant stakeholders in the community to
explore and develop
solutions to local problems. Community action includes a broader range of activities and
is sometimes describe
as “social action” or ‘community engagement’ that increases the understanding,
engagement and
empowerment of communities in the design and delivery of local services including:
• Building community and social capacity-helping the community to share skills and
ideas.
• Community resilience-helping the community to support itself.
• Prevention- a focus on early access to services or support, engagement in design, cross-
sector
collaboration and partnerships.
• Maintaining and creating wealth- for example helping people into employment or
developing
com
understanding community. A researcher conducting community action should apply
systematic methods to
understand community such as partnership, community profiling which is a process of
creating a series of
information that is applied to something or someone through techniques of date
elaborations, needs
assessment, participatory action planning, resource mobilization, implementation plan,
and monitoring and
evaluation.
It is also figured out by tapping the participatory and interactive process between the
community and the
support groups or institutions.
Another method to be used in conducting community action is the need assessment that
identifies the strengths,
weakness, needs, and resources which could help tear down the barriers and resistances
that prevent the
Brand Channels Marketing Services Inc.
4F The Community Bldg., Metropoli Drive, 2 E. Rodriguez Jr. Ave. Quezon City
Telephone (632) 6349130/6379941
community from achieving their goals. Community profiling and needs assessment are
the most basic methods
used in conducting community action.
T
Brand Channels Marketing Services Inc.
4F The Community Bldg., Metropoli Drive, 2 E. Rodriguez Jr. Ave. Quezon City
Telephone (632) 6349130/6379941