BUSINESS MODEL CANVAS
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Lyft is a transportation-as-a-service on-demand marketplace that allows riders to quickly find a driver and get from
one place to another. However, Lyft has also expanded with a multimodal platform that provides more options like
Auto, Bike, Sharing cab, and Auto.
Lyft provides online as well as offline transaction facility. It charges commission for each ride. It charges high prices
according to demand and supply. It provides cab facility for intercity as well as intra-city. It uses algos for price
discrimination. It uses first degree price discrimination.
Value Proposition Canvas
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Lyft Value Propositions for Users:
• Lyft offers free rides on specific occasions and users can also avail discounts from time to time on their rides.
• The app makes users feel as if they are riding with a friend rather than in a traditional taxi.
• Prices of Lyft are generally lesser than the ordinary taxi fares.
• Lyft’s tagline says – Your friend with a car. It makes users more comfortable with Lyft rides.
• Women customers feel safe as drivers are police verified.
• Minimum waiting time.
Lyft Value Propositions for Users:
• Flexible timing.
• Treated as employees not as drivers.
• They get more commission during peak hours.
• Time to time incentive by company
BUSINESS MODEL CANVAS
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
1. Driver with their cars What do you do every day UU [Link] system Users:
2. Investors Users:
to run your business model?
3. Map-API provider [Link] Media 1. People who don’t own the
4. Payment gateway 1. Door to door comfortable car
processing system Any key activities that travelling [Link] offers
ensure your business runs 2. People who own the car
per satisfaction. 2. Affordable prices but doesn’t want to drive
in traffic. i.e. when
[Link] waiting time
commuting from office
4. Location tracker of the they don’t want to drive
cab [Link] who want cost
[Link] options for travel efficient drive
Key Resources like Bike, Auto, sharing cab. Channels
[Link] infrastructure [Link] Drivers:
[Link] with cars [Link] driving. [Link] App
[Link] app
Drivers: 1. People who are owner of
the car and want to earn
[Link] timing. money
[Link] as company 2. People who like driving
employee. but don’t want to be
treated as a driver. They
want to be treated as
employee
Cost Structure Revenue Streams
1. Technology infrastructure. [Link] on each car ride (per mile basis) within the city
2. Marketing Expenses.
3. Permanent employee salary. [Link] charges for intercity travel.
Value Proposition Canvas
Value Proposition Customer Profile
Gain Creators
Customer Gains
[Link]
[Link] program [Link]
[Link] and relaxing journey
journey 3. More privacy
Products & Services Customer Jobs
[Link] options to than public
travel like lyft +, lyft [Link]
share etc. [Link] and
y. as drivers are
police verified. safe ride. With
privacy
[Link] pick up and
[Link] can
drop locations. [Link] worrying
be done
through Customer Pains about traffic and
Android or IOS parking
app Pain Relievers
[Link] [Link] waiting time <5 mins.
[Link] is not able to [Link] pick up
location tracker identify pickup location friends
[Link] and [Link] waiting time
offline payment [Link] is not clean [Link] for money
[Link] [Link] is not picking the route offered
amount, by App. Driver is not well educated [Link] the vehicle
distance , and 2. drivers are authentic. So safe for
[Link] safety issue during travel after booking
time women’s also
[Link] is neat and clean. Drivers are well
[Link] of
educated
vehicle and driver
VALUE PROPOSITION CANVAS
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