READING COMPREHENSION: MATCHING
Match the subtitles with the right paragraphs. Number 0 is an example.
A. Newspapers have been around for a long time
B. Balancing subjective and objective
C. How are they distributed?
D. Exactly as it used to be
E. Newspapers and the competition
F. Newspapers are more than just news
G. The golden age of newspapers
H. Advertisements
I. The printing process
How do newspapers work?
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0 _A_
It may seem normal to you to get the daily newspaper in your mailbox. Newspapers are one of
the earliest forms of mass communication. However, with the emergence of the Internet things
are changing.
1 ___
The Internet has undoubtedly caused many newspaper offices to fear that they will soon be a
thing of the past but the Internet is not the first form of media that seems to rival newspapers –
television was actually the first. But neither of these has the portability and mobility of a
newspaper. Newspapers are the only form of media that still gets the news to the public but can
be taken out of a bag on the subway, or held while standing in line at the grocery store.
2 ___
Although newspapers came before television, radio, or even telegraphs, they have the same
typical format today as they did when the first one was published. Newspapers follow easy-to-
read formats. This means that you can find a newspaper from 1775 and still read it the same
way you would read a newspaper today.
3 ___
It was shortly after the Civil War that newspapers truly had their glory days in America. This was
a time when the public were starving for knowledge about what was happening and when
political activity was high. Not only were there many, many newspapers created and distributed
during this time but it’s also the time in history when newspapers were a very lucrative business.
4 ___
Of course, the essence of newspapers is to print news, but the news division isn’t the only part
of a newspaper otherwise you would only have news stories from front to back. Open up any
paper and you’ll find classifieds, editorial pages, advertisements, letters to the editor, leisure
pages with crosswords and much more.
5 ___
Since editorial pages are opinion, the editors must be very careful in making sure that the line is
not crossed between opinion and fact. Once this is done, the newspaper loses all credibility.
The objective is to raise issues and awareness, not to simply make things up or cloud the issue
so much with opinion that it becomes lost.
6 ___
Without them no newspaper could survive as they are the ones that bring in direct money. Very
often they make up as much as 60% of the newspapers. Display ads, classified ads, and inserts
are the most common forms in today’s newspapers.
7 ___
The reporters, the editors, and all the other divisions of a newspaper contribute to the making of
a newspaper’s content but how is it physically made? In the 14th century they were made by
‘hot type’ machines, where the print was etched into the paper, whereas the presses that are
used to print and assemble newspapers today are massive machines that use streaming sheets
of paper. And even though the process inside a web press is extensive and complicated, the
process all happens extremely quickly and one of today’s presses can create 70,000 copies of
one newspaper in an hour.
8 ___
Most people are familiar with what newspaper carriers do, as this is often many people’s first
job. These carriers buy large quantities of the newspaper and sell them to individual customers.
These customers will then pay on a weekly, biweekly, or monthly basis, for receiving the daily
newspaper delivered to them every day.