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Marketing Mix Product

Coffee Drips is a coffee kiosk located outside of Malayan Colleges Laguna near a food truck business. Its product strategy is based on customer wants and offers a variety of global coffee drinks and monthly specials. It uses paper cups to promote reduced plastic usage. Coffee Drips prices its middle-range products proportionately based on quantity to attract its target 17-57 year old customer demographic. It promotes through printed ads posted on campus and paid social media ads to increase awareness both on and off campus.

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Josh Victoria C Roble
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664 views2 pages

Marketing Mix Product

Coffee Drips is a coffee kiosk located outside of Malayan Colleges Laguna near a food truck business. Its product strategy is based on customer wants and offers a variety of global coffee drinks and monthly specials. It uses paper cups to promote reduced plastic usage. Coffee Drips prices its middle-range products proportionately based on quantity to attract its target 17-57 year old customer demographic. It promotes through printed ads posted on campus and paid social media ads to increase awareness both on and off campus.

Uploaded by

Josh Victoria C Roble
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Marketing Mix: Explores the strategic approach of Coffee Drips in terms of product, place, and promotion.

Marketing Mix

Product

Coffee Drips’ product strategy is based on who and what the customers want and will
expect on the product. Based on the results in the survey, the population in Malayan Colleges
stated that they want more variety of coffee places to choose from with other varieties that are on
campus area. Coffee Drips will be promoting coffee drinks around the world for customers be
more globally aware and give a “wow-ing” effect in which every customer will come back.

Coffee Drips also added Monthly Specials in their Menu as it will be the waiting-game
effect in which customers will have the opportunity to taste limited edition food or drinks every
month. Taho is added because 50 out of the 100 respondents from the survey stated that they are
interested and would want to have taho added in the menu which indicates a high demand in this
product.

• Packaging

Paper cups are used as the packaging of


Coffee Drip to promote the reduce usage of plastic. Brown paper cups is suitable with the Logo
itself that’s why brown is chosen.

• Menu
A. Hot Beverages:
- Kapeng Barako (Americano/Brewed Coffee) - America
- Wiener Melange (Cappuccino) - Germany
- Turkish Coffee - Turkey
- Vietnamese Egg Coffee - Vietnam
- Cafe de Olla (Mexican Coffee) - Mexico
- Choco Late de Batirol (Hot Chocolate) - Philippines
B. Cold Beverages:
- Kapeng Barako (Americano/Brewed Coffee) - America
- Frappe Coffee (Greek Iced Coffee) - Greece
- Vietnamese Iced Coffee - Vietnam
- The Affogato - Italy
- Japanese Iced Coffee - Japan
- Yuanyang - Hong Kong
- Brazilian Iced Coffee - Brazil
C. Others:
- Taho
- Ice Cream
- Carbonara

Place
The Brand name of this business is Coffee Drips, Coffee Drips is a kiosk place outside of
Malayan Colleges Laguna, near a food truck business called Cheat Day.

Price

Coffee drips has a diverse price offering in its marketing mix, though it is influenced by
competition. The products offered by Coffee drips are priced at middle range because of its
target market value and the quality. Coffee drips always believes that price is secondary for any
customer and focuses on delivering good quality and better tasting products. The company
provides two variants in its beverages like regular and large. The price is also directly
proportional to the quantity ordered. Considering that Coffee drips knows its major customer lies
in the bracket of 17-57, it has tried to derive a policy whereby it can satisfy all its customers. The
price for a cup of coffee ranges from Php 50 to Php 120.

Promotion

Advertisements:

• Printed Ads - Bond Paper Advertisement of Opening that will be posted around inside
and outside of Malayan Colleges Laguna to spread awareness.

Paid Ads on Social Media - To increase potential customer engagement and to reach more
people, possible outside of Malayan Colleges Laguna that would benefit the costumers.

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