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Marketing Budget Plan Template

The marketing budget plan outlines projected costs for various marketing campaigns totaling $65,365. The largest projected expenses are $14,400 for landing page content marketing, $11,700 for online advertising, and $6,400 for website development. Other major costs include $6,800 for social media, $6,200 for local marketing, and $5,900 for a sales campaign. The budget allocates funding across 11 categories including national marketing, local marketing, public relations, and market research.

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1K views7 pages

Marketing Budget Plan Template

The marketing budget plan outlines projected costs for various marketing campaigns totaling $65,365. The largest projected expenses are $14,400 for landing page content marketing, $11,700 for online advertising, and $6,400 for website development. Other major costs include $6,800 for social media, $6,200 for local marketing, and $5,900 for a sales campaign. The budget allocates funding across 11 categories including national marketing, local marketing, public relations, and market research.

Uploaded by

Ivan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

MARKETING BUDGET PLAN Create

Projected Subtotal to date: $ 65,365.00

PROJECTED COST PROJECTED


CAMPAIGN TYPE QTY
PER UNIT SUBTOTAL

National Marketing SUBTOTAL

Banner Ads 4 $ 500.00 $ 2,000.00


$ -
$ -
Local Marketing SUBTOTAL

Newspaper 6 $ 600.00 $ 3,600.00


In-Store Marketing 4 $ 400.00 $ 1,600.00
POP 2 $ 500.00 $ 1,000.00
$ -
Public Relations SUBTOTAL

Public Events $ -
Sponsorships $ -
Press Releases 8 $ 100.00 $ 800.00
Webinars $ -
Conferences $ -
Client Events $ -
$ -
Content Marketing SUBTOTAL

Sponsored Content $ -
Landing Page 12 $ 1,200.00 $ 14,400.00
White Papers / ebooks $ -
$ -
Social Media SUBTOTAL

Twitter 20 $ 100.00 $ 2,000.00


Facebook 20 $ 100.00 $ 2,000.00
Pinterest 10 $ 100.00 $ 1,000.00
Instagram 10 $ 100.00 $ 1,000.00
Google+ 4 $ 100.00 $ 400.00
LinkedIn 4 $ 100.00 $ 400.00
Online SUBTOTAL
Blog 4 $ 800.00 $ 3,200.00
Website $ -
Mobile App $ -
Mobile Alerts $ -
Email Newsletter $ -
$ -
Advertising SUBTOTAL

Online 4 $ 2,500.00 $ 10,000.00


Print 2 $ 850.00 $ 1,700.00
Outdoor $ -
Radio $ -
Television $ -
$ -
$ -
Web SUBTOTAL

Development 1 $ 6,400.00 $ 6,400.00


Pay-Per-Click Marketing $ -
SEO $ -
$ -
$ -
Market Research SUBTOTAL

Surveys 6 $ 800.00 $ 4,800.00


Impact Studies $ -
$ -
Sales Campaigns SUBTOTAL

Campaign A 1 $ 5,900.00 $ 5,900.00


Campaign B $ -
Campaign C $ -
Campaign D $ -
Campaign E $ -
$ -
Other SUBTOTAL

Premiums 3 $ 780.00 $ 2,340.00


Corporate Branding $ -
Business Cards 15 $ 55.00 $ 825.00
Signage $ -
$ -
$ -
Create Your Marketing Budget Plan to Smartsheet

PROJECTED
COMMENTS
SUBTOTAL

$ 2,000.00
$ 2,000.00
$ -
$ -
$ 6,200.00
$ 3,600.00
$ 1,600.00
$ 1,000.00
$ - $4,800.0
7%
$ 800.00
$ -
$ -
$ 800.00
$ -
$ -
$6,400.00
$ - 10%
$ -
$ 14,400.00
$ -
$ 14,400.00
$ -
$ -
$ 6,800.00
$ 2,000.00
$ 2,000.00
$ 1,000.00
$ 1,000.00
$ 400.00
$ 400.00
$ 3,200.00
$ 3,200.00
$ -
$ -
$ -
$ -
$ -
$ 11,700.00
$ 10,000.00
$ 1,700.00
$ -
$ -
$ -
$ -
$ -
$ 6,400.00
$ 6,400.00
$ -
$ -
$ -
$ -
$ 4,800.00
$ 4,800.00
$ -
$ -
$ 5,900.00
$ 5,900.00
$ -
$ -
$ -
$ -
$ -
$ 3,165.00
$ 2,340.00
$ -
$ 825.00
$ -
$ -
$ -
$3,165.00 $2,000.00
5% 3%
$6,200.00
$5,900.00 9%
9%

$800.00
1%

$4,800.00
7%

$14,400.00
22%
$6,400.00
10%

$11,700.00
18% $6,800.00
10%

$3,200.00
5%
200.00
9%

$800.00
1%

National Marketing
Local Marketing
Public Relations
Content Marketing
Social Media
$14,400.00
22% Online
Advertising
Web
Market Research
Sales Campaigns
Other

$6,800.00
10%
PROJECTED
CAMPAIGN TYPE %
SUBTOTAL

National Marketing $2,000.00 3%


Local Marketing $6,200.00 9%
Public Relations $800.00 1%
Content Marketing $14,400.00 22%
Social Media $6,800.00 10%
Online $3,200.00 5%
Advertising $11,700.00 18%
Web $6,400.00 10%
Market Research $4,800.00 7%
Sales Campaigns $5,900.00 9%
Other $3,165.00 5%
$65,365.00

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