Cheatsheet
How to use the Facebook Marketing
API to reveal hidden interests
Click on the URL below to open it in your browser
https://graph.facebook.com/search?type=adinterest&q=[Golf]&limit
=10000&locale=en_US&access_token=562476534284148%7CXnt3B
LJJ5LrFULeEuLJqVOyUv9E
Input your search keyword in the URL
Input your keyword in between brackets, where I’ve put the
example [Golf]. Note that the first letter should be capitalised.
It works best when you input broad keywords (like Golf, Fitness, Cats,
Business, etc.) Don’t narrow down your input keyword too much.
Use the interests in Facebook Ads Manager
While Facebook limits the number of suggestions, they accept them
for targeting when you paste them in the Detailed Targeting field.
Copyright © 2020 InterestExplorer.io, all rights reserved.
If you want to automate this entire process, checkout our software
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InterestExplorer. It’s used by 1000’s of Facebook marketers around
the world to discover hidden interests
Advanced interest layering
Find hidden interests
First use the strategy above (or InterestExplorer) to find hidden
interests related to your niche. Don’t look too much at the audience
sizes of single interests, because only the total reach of your layered
ad set matters. I usually aim for around 30-50 interests in total.
Randomly create layers
I always create 3 “layers”, so three sets of interests, in 1 ad set.
When you have 30 interests, that means you randomly assign these
interests to 3 sets of 10 each. Then you copy these interests into the
Detailed Targeting section in Facebook Ads Manager, like this:
● Paste the first 10 interests, then click on the option to “Narrow
Audience” to add a second field where you can input interests.
● Paste the second 10 interests. Click the option “Narrow Furher”
to add a third field where you input interests.
● Paste the third set of 10 interests.
The result is that people will only see your ad when they match at
least 1 interest from the first layer, at least 1 interest from the second
layer and at least 1 interest from the third layer of interests.
Copyright © 2020 InterestExplorer.io, all rights reserved.
This completely excludes “accidental likes”, and only includes people
who are really part of your perfect audience.
NOTE: with this strategy my goal is not to find 1 “winning” interest,
but to create a profile of interests that targets my ideal audience.
Check the total audience size
Specific is better. But your campaign should still get some reach of
course. I usually aim for at least 50.000 people in the audience. So
not per interest, but in total when the 3 layers are applied.
Copyright © 2020 InterestExplorer.io, all rights reserved.
If your audience is too small, add some bigger audience interests to
the first “layer” to increase the audience size while keeping
relevancy.
This next-level strategy makes sure that you only target people that
like multiple interests from the relevant selection of interests you’ve
picked. The result is that you’ll waste less of your budget on people
that “accidentally” liked (or were assigned) just 1 broad interest.
Our software InterestExplorer also does this a layering for you.
It’s used by thousands of smart Facebook marketers.
With our software you’ll:
Uncover 1000's of targetable Facebook interests your
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competition can't find, so you can avoid the bidding war and
skyrocket your ROAS
Save hours of manual interest research with our Chrome
🎯
extension that highlights targetable keywords in Facebook Audience
Insights
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Learn how to cherrypick profitable Facebook interests in our
45-minute "Interest Targeting Intensive" training
Copyright © 2020 InterestExplorer.io, all rights reserved.
