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Dabur

India's annual fruit production is 9 million tons, growing at 12% per year, contributing to 10% of global beverage consumption. The total fruit juice market in India is 230 million liters, primarily dominated by unorganized vendors. A survey indicates that 81% of fruit juice consumption comes from this unorganized market.

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Maryam Qazi
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21 views1 page

Dabur

India's annual fruit production is 9 million tons, growing at 12% per year, contributing to 10% of global beverage consumption. The total fruit juice market in India is 230 million liters, primarily dominated by unorganized vendors. A survey indicates that 81% of fruit juice consumption comes from this unorganized market.

Uploaded by

Maryam Qazi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Annual production of 9 million tons of fruits, growing at a rate of

12% per annum

 Accounts for about 10% of global beverage consumption

 The total market for fruit juices (in India) is 230 million litres which

includes both packed and freshly made fruit juices

 Majorly dominated by unorganized natural juice market (street

vendors)

 As per a survey, 81% of fruit juice consumption in

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