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385 views49 pagesQuestion Papers Sem1 - 2018
Question paper FMS Rajasthan University
Uploaded by
ChiragkumarCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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This question paper contains 8 printed pages
MLB.A, (1st Sem.)
MGS-112
M.B.A, (Ser. Mgmt.) I SEMESTER EXAMINATION, DECEMBER - 2018
Paper MGS 112
ORGANIZATIONAL BEHAVIOR
‘Tame Allowed ‘Three Hours Maximum Marks 100
1
No supplementary answer-book will be given to any candidate Hence the candidate should write their
answers precisely in the main anawer-book only
2 All the parts of one question should be answered at one place in the answer-book. One complete question
should not be answered at different places in the answer-book
Write your roti number an question paper before start writing answere of questions
There are 7 questions out of which the candidate is required to answer § questions, Out of T questions
Question numberI is a case/problem, which will be compulsory. All questions carry equal marks
1. Read and analyse the attached case study and answer questions given at the end
MANAGING A DIFFICULT TRAINEE,
Swastic Industries Limited is medium sized manufacturing company with total employee
strength of six hundred people, The company is based in Pune and has notched up a turnover of® 80
crores in the last year.
‘The company is professionally managed and the team is led by a highly competent MD. He ws
‘ highly qualified and dynamic person and has set very high and strict performance levels for
hhimeelfas well as his team. The company is poised to grow twice its turnover in the next five years.
He insists on highly transparent systems and has handpicked the senior management. The junior
level managers are picked from the various management trainees, the company recruits every year
‘The company recruits MBAs as management trainees and fresh engineering graduates as
engineering trainees and gives one year training, Initial six months training is at various loeatwoes
and functions and next six months training focuses on the funtion, the trainee would be absorbed
into.
‘The company mostly recruits mechanical and production engineers and the training system 1s
broadly structured with this in mind. The company decides on number of trainees, based on the
Planning and manpower forecast of their HR division. Last year the company took about fifteen
‘management trainees and ten engineering trainees. Arvind Kaul is one such engineering trainee
who was put at the chemicals division for the first three months. Thereafter he was put on industrial
paints division for another three months. At the end of the six months, he had to undergo first
‘appraisal. The company review was good and the six months review was done by the training
manager, Sudhakaran, Arvind discussed the review with him and was told of his performance levels.
‘He was also given the next six months plan of training which would be the industrial generators as
he was likely to be placed in this division after the completion of the training
After two months, Arvind sent a formal request to Sudhakaran, describing the work and
duties he's carrying out. He mentioned that he should be placed as a regular engineer as an exceptions!
case because he thinks he's performing more than what 1s expected of a trainee ‘This would give
him better emoluments and he will be more productive for the organization also
MGS-112 1 PTO. Sudhakaran, however turned down this request dubbing it, as agamnst policies, He assured
Arvind that all extraordinary performances are given due regard and appreciation in the company
but it's not in the antercet of the trainees and the company to make auch anexception. After sending
written explanation, two days later Sudhakaran realized that a similar request 1x forwarded this
request back to HR di ‘as he'd nlrendy made the stand
clear.
sion. However, he chose to ignore this lett
Soon the attitude of Arvind changed towards other trainees as well as other personnel. He
started delaying the work and was taking 4-5 day® leave ina month. By the end of the ninth month
of his training, he was isolated from other trainees, Once he had a confrontation with the manager
Planning and control on the shop floor and refused to complete the work assigned repeatedly. Within
ext three days, he was called by the head of the division for a meeting. Arvind reached there and
found Sudhakaran also sitting in with the Head, Arvind said that other trainees are being given
easier tasks while he's subjected to work which is normally expected from a full time employee. He
further said that it's been going for last three months and this prompted him to send the letter. Also
his hardwork is not given full recognition by the HR department as well as the head of industrial
generators,
Sudhakaran, however, chose to ignore the issue of the letter as he felt he has already given
reasons for his stand. He focused on the other issue, that of troubles at work and Arvind’ refusal to
carry out work assigned by the manager, planning and control. He stressed that Arvind has to
complete only 3 months now, as a trainee, but also insisted that no such lapses would be tolerated as
far as work is concerned. He also had a half an hour meeting with Arvind and manager. planning
the following day. In this meeting, he explained the objectives of such training, etc, and how
Arvind can learn from his supervisor, the manager works. He concluded the meeting on positive
note so that Arvind could realize the situation and will not repeat his mistake.
Next week, Arvind once again got into an argument with one foreman. He also refused to
work in night shift as assigned by the manager. Moreover, he did not come to office for the next two
days. Third day when the manager enquired about his leave, Arvind said, “Iean work only according
to what I am paid for. Doing night shift is not a trainee’s job” and handed over his leave application
tothe manager. This time, however, the manager decided to forward a written note to the Head of
the Department as well as to Sudhakaran explaining the circumstances. However. in the evening
he called Arvind in his cabin. “Arvind, every trainee has to complete this one year time as trainee
only. Ifyou really think that I am there to push you or put you down, you are mistaken. I worked as
‘a manager for almost five years now and have trained at least 30-40 peop in my division. I have
sent a formal note because you're a trainee under me and constant review of your performance is
my duty. It's only a matter of 2-3 months before you become a full-time employee so take my advice,
do not indulge in these issues.”
Next morning Sudhakaran discussed the issue with Manager works and was told by work's
manager, “Ihave told Arvind to work properly and hope he will understand, As of now. don’t take
any action, Perhaps he is stressed or insecure”. For the following week Arvind worked normally
and didn’t take any leave also, Sudhakaran was pleased that a small patience on the side of works
manager has put things on the normal track and that he did not have to resort toa severe action
against Arvind.
However,
two days. He also failed to show up for a weekly meeting of quality and planning conducted for
trainees by Sudhakaran, Next day n the morning he walked ou after a massive argument over an
assembly job assigned to him by the works manager. The works manager, forwarded a warning
letter for Arvind and sent a copy to Sudhakaran, The letter made references to his previous lapses
\lso. The head of the department alsosent a note for Sudhakaran that Arvind may be transferred to
lonts would set a bad example for other trainees as well
in the coming ten days Arvind reported late at several occasions and was absent for
another department as repeated ineid
MGs-112 OP (sm)
Sudhakaran called Arvind for an urgent meeting the next morning at 9 o'clock. Arvind came
tosee him at the scheduled time and eat before him. Sudhakaran feels that their counsellor may be
ble to help Arvind and decides to talk to him for this purpose
‘Sudhakaran explained in brief why he's been called and spent the next one hour talking to
‘Arvind, on his background, family and other issues, He then asked Arvind to meet him in the
afternoon so that they can meet the counsellor if Arvind wants.
REVIEW QUESTIONS :
46 What options are available to Sudhakaran in this situation ?
(b) Whois majorly responsible for the conflict - Arvind or the works manager ? Do you think the
approach of works manager is correct and justified ?
Answer the following. Each part carries 05 marks.
() What is perception ? Explain with examples.
>) Briefly discuss the principles of perceptual selectivity.
fo) Itis said that attitude is most important word in English dictionary. Explain in your own
language.
(9) Explain briefly stereotyping and halo effect in perceptual process.
What is OB? Why management students should study OB? What is cause effect relation in OB?
Explain all three with suitable examples.
(A. Write short notes on any four of following. Each carries 05 Marks.
(27 Impact of employee attitude on performance
2) Attitude formation and attitude change.
(c) Types of job related attitudes.
{a Factors influencing Job satisfaction.
4S Type “A” and Type “B" personality.
(® Self-esteem and its impact on performance and behavior.
5. | Why should people in the organization work in teams ? Explain in detail, 5 stage model of
teambuilding given by “Tuckman”.
4. Explain following and compare them.
$5 Power leadership styles.
2S — Orientation leadership style.
7. Write short notes on any four, each carry equal marks (05).
(2) Conflict is good or bad for the organization.
(>) What is classical approach to conflict ?
(©) Rust Out Stress Syndrome (ROSS), Burnt Out Stress Syndrome (BOSS) and Optimum Level
of Stress (OSL).
(d) Power and polities is the organization.
(e) Study of Organizational Behaviour (OB) subject is most important for MBA students. Why ?
-000-
MGS-112 3 \ 00 Gut
tion paper contains 4 printed pages ron. 1919330
M.B.A (I Sem) SI_No 10026
MGM-101 a
M.B.A (I Semester) EXAMINATION, DECEMBER - 2018
PAPER MGM - 101
ACCOUNTING FOR MANAGERS,
‘Time Allowed - Three Hours Maximum Marks 100
This
be given in the main
Answers of all the questions (short anawer a well as descriptive) are
answer-book only. Answers of short type questions muat be given in sequential order. Similarly all the parte of
fone question of descriptive part should be answered at one place in the anewer-book One complete question
should not be answered at different places in the answer-book. Write your roll number on question paper before
you start writing answers of questions,
‘There are 7 questions out of which the candidate is required to answer 5 questions Out of 7 questions, question
number 1 is case / problem which is compulsory. All questions carry equal marks
i From the following details of Grow More Ltd., prepare a Cash Flow Statement as per Accounting
Standard - 3 for the year ended 31" March 2018.
As at 31.32017 As at 31.3.2018
Share Capital 8,00,000 10,00,060
Reserves and Surplus 150,000 2,00,000
Profit and Loss Account 60.000 100,000
Debentures oa 2,00,060
Provision for Taxation 70,000 1,00,000
Proposed Dividend 1,00,000, 2,00,000
Sundry Creditors 8,20,000 700,000
20,00,000 25,00,000,
Plant and Machinery 5,00,000 7,00,000,
Land and Buildings 4,00,000 6,00,000
Investments 1,00,000
Stock 2,00,000 4,00,000,
Debtors. 7,00,000 5,00,000
Cash 2,00,000 2,00,000
20,00,000 25,00,000
Additional information os
ps
(a) Depreciation of € 1,26,000 was charged on plant and machinery during the year. Besides one
machine with WDV of ® 20,000 was sold for € 35,000.
(b) No depreciation was charged on Land and Buildings
(©) © 50,000 was paid towards income tax during the year. r
MGM-101 1 . PTO. Mtv
2. The financial statements of Shriram Alloys Limited are given below 20
Bal tan at 1° March, 2018
Linbilities Assets
Share Capital 3.00,000 Net Fixed Assets 5,00,000
Reserves & Surplus 210,000 Current Asseta
Long term Loans 5.80,000 Inventory 6,00,000
Short term Bank Loans 1.76,000 Receivables 250,000
Current Liabilities Cash and Bank 1,50,000 10,00,000
00,000
Income Statement for the year ended 31" March, 2018
Net Sales (all credit) 20,00,000
Cost of goods sold 12,50,000
Gross Profit
Operating expenses
Operating profit
‘Non-operating surplus
Earnings before interest and tax 3,00,000
Interest 90,000
Profit before tax
Tax
Profit after tax
‘The industry average of important ratios are as follows :
Current ratio 2.60 Acid-test Ratio 1.70
Total debt / equity ratio 2.00 Interest Coverage Ratio 4.2 times
Average Collection period 40days Inventory turnover ratio §.20
26.5%
Gross profit margin 20% Return on investment
yhriram Alloys Limited with the overall performance of the industry
Compare the performance of SI
hriram Alloys Limited,
on the basis of given data. Also list some areas of potential improvement for SI
MGM-101 2 3 From the following Trial Balance of Mr. Kannan, prepare
a
BO
a
iu
Trading and Profit & Loss Account for 20
the year ended 31" March 2018, and the Balance Sheet as on that date
Dr. balances Cr. balances
fin®)
Opening stock 12,500
Capital 1,12,500
Debtors 15,000
Creditors 8,750
Purchases: 100,000
Sales 1,75,000
Purchase Returns 2,500
Sales returns
750
Carriage Inwards 2,000
Wages 6.250
Commission 3,250
Machinery 20,000
Furniture 5,000
Bad Debts, 2,000
Bills Receivable 7,500
Bills Payable 4,250
Land and Building 1,00,000
Insurance 4,250
Discount Allowed 3,000
Bank Balance 12,500 ea
Drawings 12,500
3.06,
You are required to consider the following adjustments
(@) Stock on 31° March was valued at ® 10,000.“
(©) Wages are outstanding to the extent of & 250.
(©) Insurance is prepaid to the extent of & 1,000,
(a) Depreciate Machinery @ 10% and Furniture @ 15%.
Financial accounting statements tend to reflect past events. In view of this, how can they be ofhelp 20
toa user in making a decision when decisions, by their very nature, can only be of future actions ?
Write short notes on the following :
_J#) International Financial Reporting Standards (IFRS)
(b) Zero Based Budgeting
(©) _Life Cycle Costing
(@) ~ Price Tevel chas
5x4=20
(a) “Fixed costs are really variable. ‘The more you produce the less they become.” Do you agree ?
Explain. 10+10=20
(b) “Cost analysis helps in drawing the attention of the managers to those aspects which are
relevant for decision making.” Comment on the statement highlighting the importance of
Management Accounting,
MGM-101 3 P.T.O. October, it supplies the
7. Mira Private Limited ie d
following information to you
Month Credit Sales Cash Salow Credit Purchases
September 150,000 140,000 400,000
October 180,000 50,000 30,000
November 200,000 60,000 270,000
Decmber 250,000 80,000 260,000
[All trade debtors are allowed one month's credit and are expected to settle promptly, All trade
creditors are also paid after a month of purchase, On 1" October, equipment will be replaced at a
cost of € 300,000. & 140,000 will be allowed in exchange of the old equipment and a net payment of
2 160,000 will have to be made. Depreciation will be provided @ 10% per annum. Short term loan of
150,000 will be repaid in December. Other expenses will be as follows -
+ Wages -® 30,000 per month
+ Administration expenses - ® 16,000 per month
+ Rent -% 36,000 for the next 12 months to be paid in October
Prepare a cash budget for the month of October, November and December, assuming cash Balance
on 1% October to be & 5,00,000. How should a company handle deficiency of cash balance ?
-000-
MGM-101 4
20 ‘This question paper contains 8 printed pages. Roll No. .B.1.9.9.0.5
MLB.A. (I Sem.) si.No. 10005
MGS-101
M.B.A. (Ser. Mgmt.) (I Semester) EXAMINATION, DECEMBER-2018
Paper - MGS-101
ACCOUNTING FOR MANAGERS
‘Time Allowed : Three Hours Maximum Marks : 100
No Supplementary Answer-book will be given to any candidate. Hence the candidate should write
their answers precisely in the main answer-book only.
rh
All the part of one question should be answered at one place in the answer-book. One complete
question should not be answered at different places in the answer-book.
Write your roll number on question paper before start writing cnswers of questions.
There will have 7 questions out of which the candidate is required to answer 5 questions. Out of
7 questions. The question number I* will be case/problem which will be compulsory. All question
carry equal marks.
Y The following is the trial balance of Anand as at 31° March, 2018. You are asked to prepare the
‘Trading and Profit and Loss Account and Balance Sheet as on the date
Debit Credit
z z
Capital 1,08,990
Stock 14.2017 46,800
Sales and Sales Returns 8,600
Purchase and Purchase Returns 2,43,100
Freight and Carriage 18,600
Rent and Taxes 5.700
Salaries and Wages 9,300 :
Sundry Debtors and Creditors 000 14,800
Bank loan at 6% :
Bank Interest 600 |
Printing and Advertisement 14,600 24%
Anncome from investments :
Cash at Bank 8,000
Bad debts 300
Discount received
Investments
Furniture and fittings
Discount Paid
General Expenses
Audit fee
Ansurance
“Aravelling Expenses
“Postage and Telegram
Cash in hand
Deposit with Mr. Devendra
Drawings
289,600
5,800
4.42,730
MGS-101 1 P.T.O. Adjustments :
y
@
8)
ar
©
®
gp
(8)
2
ao)
co)
a2)
Stock on 31.39.2018 was ® 78,600
Included amongst the debtors is ® 3,000 from Rem and included amongst the creditors ® 1,000
due to him.
‘A quarter of the amount of Printing and Advertising is to be carried forward to the next year.
Provide 2% for discount on Debtors and Create a provision for Doubtful Debts at 6%.
A depreciation of 10% is to be written off on furniture and fittings.
Salaries and wages outstanding ® 800 and carriage outstanding & 100.
Insurance prepaid € 80.
Furniture which stood at & 600 in the books on 1.4.2017 was disposed of at ® 290 on 30" S
2017 in the part exchange for new furniture costing € 520. A net invoice at ® 230 was passed
through the purchases Day Book.
Purchases invoice amounting to € 400 had been omitted from the books.
Private purchases amounting to ¥ 600 had been included in the purchases Day Book.
ep.
Charge full year's interest on Deposit with Mr. Devendra at 7% per annum.
Provide for interest on Bank Loan for the amount due.
2. What is the rationale of convergence of Indian accounting standards with IFRS ?
A Whatis meant by Analysis of financial statements? What are the objectives of such analysis” What
are the limitations of such analysis ?
A of
»
_/5. What is meant by the term ‘Variance Analysis! ? Is favourable variance always an ind
‘A Ltd. maintains a margin of safety of 37.5% with an overall contribution to sales ratio of
40%. Its fixed costs amount to @ 5 lacks.
Calculate the following :
@ —_ Break-even sales
» Total sales
Sit) Total variable costs
{Current profit
4) New “margin of safety” if the sales volume is increased by 7.5%.
“Construction of break-even chart depends on certain assumptions’. What are those
assumptions ?
indicator of
efficiency in operation ? Discuss.
6 Write short notes on the following : (Any two)
@
wy
a
MGS-101
Activity Based Costing
Life Cycle Costing
Responsibility Accounting SOD
7S Do)
(DY
asa”
cCOOGd— «
See
~1d0 @0__ a)
Mis Ess and Tee were partners ; the summarised balance sheet to the firm as on 31 December 2016
and 2017 were the following.
Liabilities 2016
z
Capital Accounts
Ess 50,000
Tee 30,000
Current Accounts
Ess 5,000
Tee 4,000
10% Loan 50,000
Sundry Cr. 45,000
1,84,000
2017
z
50,000
50,000
15,000
10,000
30,000
60,000
2,15,000
Assets 2016
z
Fixed Assets
Cost 80,000
Depreciation till date 30,000
50,000
Goodwill 20,000
Stock in trade 30,000
Book Debtors _ . 65,000
Cash 19,000
1,84,000
2017
1,20,000
45,000
75,000
15,000
40,000
55,000
30,000
2,15,000
depAfe
US woh 3H
162
“
The profit of the firm was ® 50,000. During the year one machine was sold for® 10,000 ; its cost was
% 25,000 and on that total depreciation provided was 13,000. Prepare cash flow statement.
-o000-
Live
| R. A. Podar Institute of Management, Jaipur
MBA 2018-20 Semester I Continuous Assessment Mid Term Examination
Accounting for Managers
Time: 2 hours Max. Marks: 100
Note: Attempt any four questions. All questions carry equal marks |
Il parts of a question should be answered consecutively. If a part is answered
separately. no credit will be given for the same.
A; What do you mean by accounting? What are the different brane
Differentiate between Financial Accounting and Management Accounting
s of accounting?
(25 marks)
2. Who are the different users of accounts? What are their requirements for which they are
interes: d in the final accounts of an organisation?
3. Financial accounting statements tend to reflect past events. In view of this, how can they
be of help to a user in making a decision when decisions, by their very nature, can only be of
future actions?
(25 marks)
A>: Satya Paul started a new business on 1" April 2018. His transactions for the month of April
are listed below. Journalise the transactions ~
2018 April 1 Started business with cash 10,00,009
April 1 Deposited into bank 9,50,000
April 5 Rent paid by cheque 60,000
April 12. Bought stationary for cash 7.000
April 19 Invested in Government Bonds by cheque 1,00,000
April 20 Bought machinery through bank account _2,50,000,
April22— Bought furniture from M/s Furniture
Mart on credit 150,000
April24 Bought goods through cheque 4,00,000
April27 Sold goods to Y on credit 2,50,000
April28 Received part payment from Y by cheque — 1,75.000
Allowed him discount for prompt payment 5,000.
(25 marks)
J
ollowing is the trial balance of Arman as on 31° March, 2018:
Dr. balances. Cr. balances
(in Rs.)
Capital Account 8,00,000
Drawings Account 60,000
Opening Stock 4,50,000
Purchases 26,00,000
Sales 31,00,000
Furniture 1,00,000
Sundry Debtors 4,00,000 This question paper contains printed pags weno 81 9.905.
M.B.A. (I Sem) sve 10005
MGS-106
M.B.A. (Ser.Mgmt.) (I Semester) EXAMINATION, DECEMBER - 2018
Paper - MGS - 106
SERVICE MANAGEMENT.
‘Time Allowed : Three Hours Maximum Marks : 100
No supplementary answer-book will be given to any candidate. Hence the candidates should write their answers
recisely in the main answer-book only
All the parts of one question should be answered at one place in the answer-book. One complete question should
not be answered at different places in the answer-book.
Write your roll number on question paper before start writing answers of questions.
There will have 7 questions out of which the candidate is required to answer 5 questions. Out of 7 questions, the
question number I will be case/problem which will be compulsory. All questions carry equal marks.
1. Case 1 : Jia Jaiwanti, A Service Consumer
In the course of a single day, a busy young woman makes use of a wide array of services.
dia Jaiwanti.a final year business student in Mumbai had worked late night on an article and overslept
the following morning in the apartment she shared with other students. Her roommates. who had
early classes, had left while she was still asleep. After showering, she dressed hurriedly. and then
made a quick cup of coffee. But she skipped her usual bow! of cere
burger at the college
figuring she could pick-up 2
Noticing that the weather outside looked ominous, she switched or the morning FM program
‘on the radio, to check the local weather forecast. As it predicted rain. she grabbed an umbrella
before leaving the apartment and walked to the bus stop for her daily ride to the university, On the
way, she dropped a letter in a mail box. The bus arrived on schedule. The bus conductor recognized
her and gave a cheerful smile as she showed her monthly card. The bus was quite full carrying a mix
of students and office workers, so she had to stand.
Arriving at her destination, Jia left the bus and walked to the Faculty of Management Studies.
Feeling hungry, she headed to the small, cheerfully decorated food stand at the far corner. “Sorry”.
said the stand owner in answer to her question. “We just sold the last of the burger and are waiting
for more. Would you like some coffee ?" Jia sighed. It wasn't the first time this had happened. But
the class was about to start and she couldn't wait. Joining a crowd of other students, she took a seat
in the large classroom where her finance class was held. The professor lectured for 75 minutes.
occasionally projecting charts on a large screen to illustrate certain calculations. It didn’t help as
she was still feeling sleepy. Jia reflected that it would be just as effective and far more convenient if
the entire course material was transmitted over the Web or recorded on DVDs. so that the students
could view and learn at their leisure. She preferred the couree “Marketing” that followed, as the
professor for marketing was a dynamic individual, who believed in having an active dialog with the
students, Jia made several contributions to the discussion and felt that she learned a lot from
listening to others’ analyses and opinions.
MGS - 106 1 P.T.O. She and her friends ate lunch at the recently modernized college canteen. The old cafeteria, a
Gloomy place that served not-so appetizing food at high prices, had been replaced by a well-lit and
colorfully painted new food court, featuring a variety of options. These included both local suppliers
and two fast-food chains, which offered choices of sandwiches and a variety of ice creams. Although
she had wanted a sandwich, the line of waiting customers at the sandwich shop was rather long.
So, Jia joined her friends at Burger Pao, and then splurged on coffee with ice cream from the
adjacent coffee stand. The food court was unusually crowded, perhaps, due to rain that was pouring
down outside, When they finally found the table, they had to clear off the dirty trays. “Lazy guys!”
commented her friend Rohit referring to the previous customers.
After lunch, Jia stopped at an ATM, inserted her card, and withdrew some money. Leaving
the students’ gym, she ran across the rain-soaked courtyard to the HSS department. Asa preparation
for her next class “Business Chinese”, she spent an hour in the language laboratory, watching an
engaging video of customers making purchases at different types of Chinese stores, and then by
repeating the key phrases, she listened to her own recorded voice. “My accent's definitely getting
better!” she said to herself.
Finishing her last class and Chinese phrases filling her head, Jia headed to visit her hairdresser.
She liked the store, which had a bright, trendy décor and well-groomed, friendly staff. Unfortunately,
the cutter was running late and Jia had to wait for 20 minutes, which she could have used to review
a chapter for the next day's “Human Resources” course. Some of the other waiting customers were
reading magazines provided by the store. Eventually, it was the time for a shampoo, after which the
cutter proposed a slightly different cut. Jia agreed, although she drew the line at the suggestion to
lighten her hair color. She sat very still, watching the process in the mirror and turning her head
whenever requested. She was pleased with the result and complimented the cutter on her work.
Including the shampoo, the process had lasted about 40 minutes. She tipped the cutter and paid at
the reception desk.
‘The rain had stopped and the Sun was shining as Jia was leaving the store. While walking
home, she stopped to pick-up clothes from the cleaners. ‘The store was rather gloomy, smelled of
cleaning solvents, and badly needed repainting too. She was annoyed to find that although her silk
sari was ready as promised, the suit she would need for her interview was not. The assistant, who
had dirty fingernails, mumbled an apology in an insincere tone, without even making an eye contact.
Even though the store was convenient and the quality of work too quite good, Jia could consider the
employees to be very unfriendly.
Back at her apartment building, she opened the mailbox in the lobby, and collected all the
‘mails that were meant for her room-mates and her. Her own mail, which was rather dull, included
‘bill for her mobile telephone, which required no action as she had signed an agreement to pay the
funds automatically from her eredit card. There was also a postcard reminding her that it was time
toschedule a new dental checkup. Jia made a mental note tocall for an appointment. When she was
about to discard the remaining junk mails, she noticed a flyer promoting a new dry-cleaning store
‘and including a coupon too for a discount. She decided to try the new firm and pocketed the coupon.
‘As it was her turn to cook dinner, she wandered into the kitchen, turned on the light, and
started looking into the refrigerator and the cupboards to see whatever was available, Jia sighed as
there wasn’t much in there. Maybe she would make a salad and call for a home delivery of a large
pizza,
MGS - 106 2 Study Questions :
_8y Identify each of the services that Jia had used or was planning to use. Categorize them
according to the nature of the respective underlying processes.
a What needs is she attempting to satisfy in each instance ? What proportion of these services
involve (a) self-service, (b) some degree of customer involvement with the production process,
(©) dependence on the service provider ? Where do you find more potential for self-service, and
what would be the implications for a customer and a supplier ?
$6) What similarities and differences could you find between the dry-cleaning store and the hair
salon? What could each learn by studying the other ?
A. What do you mean by service? Discuss its concept and characteristics, 84646
(A> Service sector have made significant role/contribution in the economic growth of India. Discuss 20
critically.
Av Write short notes on
JS Challenges in service sector 10
SH Designing services 10
AC Discuss the major challenges in the Healthcare industry in India at present. 20
Discuss the role and impact of IT (Information Technology) on the Bankang and Insurance sector, 10+10
7. Write short notes on 10+10
(a) Education services
() Aviation Services
-000-
MGS - 106 8 R.A. Podar Institute of Management
Faculty of Management Studies
University of Rajasthan
MBA / MBA (SM) I Semester Continuous Assessment
Managerial Economics
mum Marks: 80
# First question is compulsory : 1
Attempt any 3 questions in addition to first question
rach question carries 20 marks
‘Timex,120 minutes
Case Study
What «oes a perfect business look like? For Warren Buffett and his partner Charlie
Monger, vice-chairman of Berkshire Hathaway, Inc., it looks a lot like Coca-Cola. To
coowhy, imagine going back in time to 1§85,-to Atlanta, Georgia, and trying to invent
hom scrateh a non-alcoholic beverage that would make you, your family, and all your
hens rich, Your beverage would be- non-alcoholic to ensure widespread appeal
vong both young and old alike. It would be céld rather than hot so as to provide
lint from climatic effects. It must be ordered by name—a trademarked name. Nobody
© vich selling easy-to-imitate generic products. It must generate a lot of repeat
hwsions thrgugh what psychologists call conditioned reflexes. To get the desired
ulitioned reflex, you will want to make it sweet, rather than bitter, with no
‘©, Willtout any after-taste, consumers will be able to drink as much of your
they like. By adding sugar to make your beverage sweel, it gains food value
iuion (oa positive stimulant. To get c-tra-powerlul combinatorial efieets, vou
wnt to add caffeine as an additional stimulant, Both sugar and caffeine work; by
vinbining them you get more than a double effect—you get what Munger calls a
ilapahwoza" effect. Additional combinatorial effects could be realized if you design
‘hy jwoduet to appear exotic. Coffee is, another popular product, so making your
hecvssue dark in color seems like a safe bet. By adding carbonation, a little fizz can be
vill te your beverage’s appearance and its appeal. To keep the lollapalooza effects
wine, you will want to advertise. If people associate your beverage with happy
‘hey will tend to reach for it whenever they are happy or want to be happy.
(isu thal always, as in “Always Coca-Cold"?)
‘isk \\ available at sporting events, concerts, the beach, and theme parks—wherever
nul whenever people have fun. Enclose your product in bright, upbeat colors that
inmiers tend to associate with festivé occasions (another combinatorial effect) Red
unl white packaging would be a good choice. Also make sure that customers
hseriule your beverage with festive occasions. Well-timed advertising and price
promotions can help in this regard—annual price promotions tied to the Fourth of
july holiday, for example, would be a good idea.
fy nsure enormous profits, profit margins and the rate of return on invested capital
jie both be high. To ensure a high rate of return on sales, the price charged must
|) uhstantially above unit costs. Because consumers tend to be least price sensitive
| uuslerately priced items, you would like to have a modest “price point,” say, oughly 81-82 p
« werving The is 0 big. problem for ment Vere
$2 er et water fe very expensiv’s 10 ani (one Niatances. To get around
a key ine very’diculty. yout ell want 19 seh 8 ane Feverage welt, but o
ingredient, stich as ayrnp, t0 focal bowery iy selling syrup to independen bottler
any ca 0 Noctyaearl ity “secret angreaients.” Th niso avoids 1H
Jroblem of having 10 invest o fee tantial amount in outing PIN’ machiner
vivivery tracks, and soon. This MINIT si pital requirements andl Boosts 1 ©
ev invented capital, Moreover, if You Pita Tay price the key syrup imeserier"
veunay am Mnsawre that the enormous Prone generated by carefully developed
Totlapaloora effects acerue fo Your company ‘and not to the bottlers
een
i
or course, you want to offer independent bottlers he potential for highly, satisfactory
oe si promide the necessary ncentive fon he 9 7) Te your product, You not only
pros to provid geting on the table” for he bowers In Ty “A the bottlers’ profit
watt they, in turn must be encownged (4.0) mething on the table” for
potential tmey, ager customers. This means thal Yu Wr Memard that bottler
restaant Mgistently high-quality product at carly ‘specified prices af they @re 10
cee one urbe franchise © sll your Beverages" (Me Vocal area
If you had indeed gone back to 1885. Attanta, Georgia, and followed all Wr
WUigestions, you would have created what Yor TP iinow as The Coca-Cola
Siteeey, Tobe sure, there would have Deen Surprises along the way. Take
sraetpread refrigeration, for example, Early ot Coen-Cola management saw the
Heeerre business as the primary driver in cold P chonated beverage sales. ‘They did
fountain Hr that widespread refrigeration would nae igrocery store sales and in-home
no Cimption popular. Stil, much of Coca-Cola's Muceess has been achieved because
core mmgement had, and still has, & good Brash f both the economics and the
paychology of the beverage business. By BSN, ino rapidly growing foreign markets
povcholegy og formula, they hope to create local Mand name recognition, scale
si gales distribution, and other “first mover ocivantages like the ones they have
conrad in the United States for more than 100 years
tna world where the typical company cars 10%
Coeacola earns three and four times
operating losses, are unheard of at Gora"
eceereeat practically no tangible capital investment most its entire value is derived
Teale Pe equity derived from generations of avers ng and carefully nurtured
positive Lollapalooza effects. On on Menai basis, it is easy to see why Bullet and
vrsnger regard Coca-Cola as the “perfect” business
rates of return on invested capital
ne Mnuch. Typical profit rates, let alone
| One of the most important skills to fear managerial economics is the ability (0
Crtntity a good business. Discuss at least our characteristics of a good Dusiness
5 -
«, hantiy and talle about at least four companies that you regard as having the
“haracteristics listed above: (5) .
SuBpase you bought common stocken «art of ihe four companies identified above
Suppose 3ex from now, how woul! you know A Ys, analysis was correct? What
Tce, yearice you that your analysis Was WFO"8” (10)
(Wy are cartels unstable and oft) (31? Inw
How successful is it? What could be possi
acts of Oil crisis on Indian Economy?
C wuny do you-think itis important for managers to uncerser the mechanies of supply
Why do yonpoth in the short ran ancl in the Yong run? Give expe ‘of companies
a eetpasiness was either helped or hurt by changes it
‘gets in which they were com i
4 n supply or demand in th
peting, Provide examples of managerial
gt reduce profits for the next few years, but would merease the yalue of the
plain.
mnat.way does OPEC resemble a cartel”
ible implications positive an
id negative
decisions that
firm
| Why is it important to state a manage!
Fnanagers’ objective is profit maxi
Inaximnizing, market share or their sal
economic system.
rial objective? Coukt the assumption that (hs
veition. be useful even if their real objective
Taries? Explaitt the role of profit i a tree earket
otes on any three of the followings
‘Surplus and its managerial
46) Inutitterence
4 La of DI
a) Opporty
aplication,
anagerial i
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This quection paper contains 2 printed pages. rattNo. 1 9.).9.3.3.2
M.B.A. (1 Sem.) si.No. 10026
MGM-108
M.B.A. (1 Semester) EXAMINATION, DECEMBER - 2018
MBA
Paper - MGM - 108
BUSINESS COMMUNICATION AND PERSONALITY DEVELOPMENT
‘Time Allowed : Three Hours Maximum Marks : 50
There will be 7 questions out of which the candidate is required to answer 5 questions. Out of 7 questions, the
Question number 1 will be case/problem which will be compulsory. All question carry equal marks.
1. Mr. John Hauser president of A & E Education in Germany visited a management college in Chennai.
After an informal meeting with the principal director, they moved to a large seminar hall equipped
with multi-media projection system. John proposed to give a presentation on his learning management
‘system model. He spoke for 40 minutes, covering the worldwide process of educational administration
and e-management, His presentation used powerpoint and was visually supported by graphic-data
charts, graphs and diagrams. At Places, he was difficult to follow because of his unusual accent in
which he spoke English, being a German himself. However, the elaborate visual aids helped him
put his point across successfully. The powerpoint slides were in the form of bullet points outlining
the structure of the presentation. During the discussion at the end of the presentation by John, the
principal director opined that the international model discussed would need to Le customized with
specific local content and went on to share his own software model of learning management system.
John appreciated the new insight and they agreed to collaborate and integrate the models for
marketing the software to educational institutions across India.
Quest
a Discuss how the use of softwares such as powerpoint and other visual aids helped Mr. John 5
‘Hauser overcome barriers to communication ?
What are the chief characteristics of a good and effective presentation ? Did Mr. John’s 5
presentation have those characteristics ?
2. Define the below in detail, with necessary examples : 10
(a) Kinesies
(b) Para Language
(© Proxemies
(@) Feedback
‘As a manager of fashion brand “Wersace” you have placed an order for supply of 1000 pieces of a 10
high fashion garment from an international supplier. ‘The shipment has been delayed for a while
and inspite of your repeated follow-ups the shipment of the 1000 pieces has not been dispatched.
This delay is already 20 days above deadline.
‘Therefore, due to such delay you wish to cancel the order. Write a formal business letter to inform
the supplier about your decision,
MGM-108, 1 P.r.0. Reed
AC What is the importance of communication in modern day business ? Illustrate the process of
communication while highlighting the various reasons for noise.
5: “Social media creates numerous affordable advantages such as increased sales, customer Loyalty
and much more through different platforms.” Discuss
6. Explain in detail the seven C's of effective communication, Justify with examples.
AZ Distinguish between the following:
(@) Channel and Medium
» Agenda and Minutes
MGM-108 2
10
10
10 R.A. Podar Institute of Management
0 University of Rajasthan, Jaipur
a Continuous Internal Assessment
MBA-I Sem.
Paper: Organ
ational Behaviour Max Marks: 100
‘Time: 02.00 Hrs.
Not
This paper contains 04 questions. Answer any 03 questions. Q.No. 1 is compulsory.
1M scer Although there might be some problems with
' wai sem obvious that people wil be motated by prying incentives th Breat majority of research cited”
be vs but man scholars question this premise. Alle) fy hi and the previous chapter shows that individuals
Kolin has long suggested that workers are “punished |
hv vrs onds” and urges that organizations avoid tying
We
in (o performance because of the negative given rewards for behavior will be more likely 1 eng
Consequences that can result. As an alternative to in the rewarded behaviors. It is also unbikely that
| some experts recommend that managers | individuals engaged in very boring, repetitive tasks wil
luster a positive, upbeat work environment in hopes lose their intrinsic motivation if the task is rewavited
‘hat enthusiasm will translate into motivation. - because they never had any intrinsic motivation. 1
— ~ begin with. The real issue for managers is finelingyan
‘Although rewards can be motivating, they ca" appropriate way to reward behaviors so desired heaven
terest in the tasks ther is increased while lesalesired behavior is reduced.
reduce employees’ intrinsic int
are doing. Along these lines, Mark Lepper of Stanford
University found that children rewarded for drawing
with felttip pens no longer wished to use the pens
“tall when rewards were removed, whereas children QUESTIONS a
aoa ie vevarded for using the pens were e@get —}, Jo you think that, as @ manager, you woul
to use them. Similar experiments in which children bonuses regularly? Why or why nol?
completed puzzles have also shown that increasing |__| .
Pies Sq, Do you think providing group bonuses i
rewards can decrease interest in the rewarded task individual bonuses would be more effective ot Tess
Some have questioned the extent to which these effective? Why or why no?
results generalize to working adults, but concern about
rewards diminishing intrinsic motivation persists.
Rewartls can also lead to misbehavior by workers.
Psychologist Edward Deci notes, "Once you start mak-
ing people's rewards dependent on outcomes rather
than behaviors, the evidence is people will take the
shortest route to those outcomes.” Consider factory
workers paid purely based on the number of units they
produce. Because only quantity is rewarded, workers
imay neglect quality, Executives rewarded strictly on the
‘sof quarterly stock price will tend to ignore the long-
n profitability and survival of the firm; they might
even engage in illegal or unethical behavior to increase
their compensation. A review of research on payfor
performance in medicine found that doctors who were
rewarded for treatment outcomes were reluctant to take
con the most serious cases, where success was less likely.
steal of
2. What are some contemporary theories of motivation and how do they compare to one another.
Q3. What do you understand by Work Life Balance? What can organization do to establish Work
Life Balance?
Q4. Explain the following terms (Any 03)
(i) Expectancy Theories.
(ii) Fiedler’s Contingency Theory of Leadership
(iii) Group Think.
(iv) __ The Big 5 Personality theory. HRM
R.A. Podar Institute of Management
University of Rajasthan, Jaipur
Continuous Internal Assessment
MBA and MBA (Services Management) - Tf Sem.
Paper: Human Resource Management pa a Maris: 100)
“Time: 02.00 Hrs.
Note: Answer any 04 questions. All questions carry equal marks,
217 Make a note on HRM environment in India,
short notes on:
(i) Job Analysis
(ii) Job Description ‘
Q3.
Compare Personnel Management with HRM.
Q4,
Discuss any one performance appraisal method in detail
25° Explain employee induction and its significance,
a Discuss the process of recruitment of employees, Beet (Sm)
‘This question paper contains 2 printed pages. Roll NO. he B.d 9.9, essen
M.B.A. (I Sem.) Sl.No. 10005
MGS-108
M.B.A. (Ser. Mgmt.) (I Semester) EXAMINATION, DECEMBER - 2018
Services Management.
Paper - MGS - 108
BUSINESS COMMUNICATION AND PERSONALITY DEVELOPMENT
‘Time Allowed : Three Hours Maximum Marke : 50
Write your roll number on question paper before start writing answers of questions.
There will be 7 questions out of which the candidate is required to answer 5 questions. Out of 7 questions,
the question number 1 will be case/problem which will be compulsory. All question carry equal marks.
J Noone likes to receive bad news, and even few like to give it. In what was heralded as one of the
biggest communication blunders of 2006, one company found it's way around the discomfort of firing
some-one-face-to-face. A total of 400 employees at Fort Worth, Texas, headquarters of the Radioshack
Corporation got the ultimate e-mail early one Tuesday morning. The message simply said : “The
work force reduction notification is currently in progress. Unfortunately, your position is one that
has been eliminated.” Company officials argued that electronic notification was faster and allowed
more privacy than breaking the news in person, and additionally those employees who were laid off
received generous severance packages. Organizational consultant Ken Seigel argues, saying that
“The bottom line is this : To almost everyone who observes or reads this it representsa new low in the
annals of management practice.” It was unclear at that moment what the long term effects of such
communication strategy, with regards to lay-offs, would be for Radioshak as a firm. It isn't just
Radioshak that found it difficult to deal with such communication. Terminating employees is
challenging and painful for managers. Such gommunication requires careful preparation and skill
Business week columnist also commented on such an issue and wrote that organizations involved in
downsizing have an ethical responsibility to do 0 correctly, which includes doing it in person, doing
it privately, giving the person your full attention, being honest but sensitive and not rushing the
person,
Questions :
6 What communication barriers did Radioshack likely experience as a result of terminating 5
employees vin mass-emails ?
>) How has technology enhanced our ability to communicate effectively ? In what ways has it 6
hindered our ability to communicate effectively, in some cases ?
What is the role of communication in business ?
*
10
8 Describe the various communication skills and etiquette expected by today's employers at the 10
workplace.
4, Explain the major components of a technical report. 10
MGS-108 1 P.T.O. PsePd (sm)
“If you make customers unhappy in the real world, they might each tell 6 friends, If you make 10
customers unhappy on the internet, they can each tell 6000 friends.” - Jeff Bezos,
Discuss the quote with reference to modern day organizations leveraging busine:
through social media platforms.
communication
4. Explain with diagram the process of effective communication.
10
K Distinguish between the following :
MS Noise and Barrier '
@) Notes and Minutes 6
-000-
MGS-108 2 MM
This question paper contains 2 printed pages, rott No. LBLI3.3.0,
M.B.A. (I Sem.) [sxe 10007 |
MGM-102
M.B.A. (1 Semester) EXAMINATION, DECEMBER - 2018
Paper - MGM - 102
MARKETING MANAGEMENT
‘Time Allowed : Three Hours Maximum Marks : 100
‘There will have 7 questions out of which the candidate is required to answer 6 questions. Out of 7 questions,
the question number 1° will be case/problem which will be compulsory. All question carry equal marks.
Write your roll number on question paper before start writing answers of questions.
1. Case - Study
Read the case carefully and attempt the questions given at the end
Zara
Spain's Zara has become Europe's leading apparel retailer,providing consumers with current,high
fashion styles at reasonable prices. With over $8.7 billion in sales and more than 1,500 stores, the
company’s success has come from breaking virtually every traditional rule in the retailing industry.
The first Zara store opened in 1975. By the 1980s, Zara's founder, Amancio Ortega, was
working with computer programmers to develop a new distribution model that would revolutionize
the clothing industry. This new model takes several strategic steps to reduce the lead time from
design to distribution to just two weeks —a significant difference from the industry average of six to
nine months. As a result, the company makes approximately 20,000 different items a year, about
triple what Gap or H&M make in a year. By reducing lead times to a fraction of its competitors, Zara
has been able to provide “fast fashion” for its consumers at affordable prices. The company's success
lies within four key strategic elements :
Design and production. Zara employs hundreds of designers at its headquarters in Spain.
‘Thus, new styles are constantly being created and put into production while others are tweaked
with new colors or patterns. The firm enforces the speed at which it puts these designs into production
by locating half its production facilities nearby in Spain, Portugal, and Morocco. Zara produces only
a small quantity of each collection and is willing to experience occasional shortages to preserve an
image of exclusivity. Clothes with a longer shelf life, like T-shirts,are outsourced to lower-cost
‘suppliers in Asia and Turkey. With tight control on its manufacturing process, Zara can move more
rapidly than any of its competitors and continues to deliver fresh styles to its stores every week.
Logistics. Zara distributes all its merchandise, regardless of origin, from Spain. Ite distribution
process is designed so that the time from receipt of an order to delivery in the store averages 24
hours in Europe and 48 hours in the United States and Asia. Having 50 percent of its production
facilities nearby is key to the success of this model. All Zara stores receive new shipments twice a
week, and the emall quantities of each collection not only bring consumers back into Zara stores over
and over but also entice them to make purchases more quickly. While an average shopper in Spain
visits a high etreet (or main street) store three times a year, shoppers average 17 trips to Zara stores.
‘Some Zara fans know exactly when new shipments arrive and show up early that day to be the first
in line for the latest fashions.
‘These practices keep sales strong throughout the year and help the company sell more products at
full price ~ 85 percent of its merchandise versus the industry average of 60 percent.
MGM-102 1 P.T.0. MM
Customers. Everything revolves around Zara's customers, The retailer renets to customers
changing needs, trends, and tastes with daily reports from Zara shop managers about which products
and styles have sold and which haven't. With up to 70 percent of their salaries coming from
‘commission, managers have a strong incentive to stay on top of things. Zara's designers don’t have
to predict what fashion trends will be in the future. They react to customer feedback -good and
bad-and if something fails,the line is withdrawn immediately. Zara cuts its losses and the impact is
minimal due to the low quantities of each etyle produced.
Stores. Zara has never run an advertising campaign. The stores, 90 percent of which it owns,
are the key advertising element and are located in prestigious high-traffic locations around the
world. Zara spends significant time and effort regularly changing store windows to help lure customers
in. In comparison to other retailers, which spend 3 percent to 4 percent of revenues on big brand-
building campaigns, Zara spends just 0.3 percent.
‘The company’s success comes from having complete control over all the parts of its business—design,
production and distribution. Louis Vuitton’s fashion director,Deniel piette, described Zara as “possibly
the most innovative and devastating retailer in the world’. Now, as Zara continues to expand into
new markets and countries, it risks losing some of its speed and will have to work hard to continue
providing the same “newness” all over the world that it does so well in Europe. It is also making a
somewhat belated major push online that will need to work within its existing business model.
Questions :
4a) Would Zara's model work for other retailers ? Why or why not ? 10+10
6) Elaborate on tha marketing -mis factors that have contributed to success of brand ‘Zara’.
A leading consumer company wishes to diversify into food products and has identified potato, corn 20
and cheese snack foods for urban markets. None of the products are new to these markets yet the
newness in the proposed products is the state-of-the-art technology, which will ensure consistent
quality of the finished product. The major competitors of this firm are unorganized small firms and
major transnational giants like Pepsi Foods. Assume that you are the marketing manager of this,
firm. Evolve a marketing strategy for successful launch of the snack foods line.
3% ‘Allorganizations need marketing’. Do you agree with this statement? Ifso, give reasons in support 20
of your answer along with relevant examples from business sectors,
4/ What segmentation methods would you suggest for a small entrepreneur starting her own business
selling designer cakes and chocolate products ? Justify why you would recommend those
methods. 10+10
5. Whatare the factors that are taken into consideration while making pricing decisions? Would these 15+5
change in the case of a new product ? Why ?
Describe the Holistic Marketing dimensions with help of relevant examples in Indian context ? 16+5
Which component out of the four dimensions is most important according to you and why ?
7. Apply the major elements of promotion-mix to market SUV's or MPV's in the country. 20
-000-
MGM-102 2 MM (sm )
M.B.A. (I Sem) si. No. 10025
MGS-102
M.B.A.(Ser.Mgmt.) I Semester EXAMINATION, DECEMBER - 2018
Paper - MGS - 102
“MARKETING MANAGEMENT
‘Time Allowed : Three Hours Maximum Marks : 100
No supplementary answer-book will be given to any candidate, Hence the candidates should write the answer
precisely in the main answer-book only.
All the parts of one question should be answered at one place in the answer-book. One complete question should
not be answered at different places in the answer-book.
There will have 7 questions out of which the candidate is required to answer § questions. Out of 7 questions, the
question number 1* will be case/problem which will be compulsory. All question carry equal marks.
Write your roll number on question paper before start writing answers of questions.
.X” CASE - Alphabet revenue misses estimates as ad prices decline 10+10=20
Google is shelling out billions of dollars a year to partners including Apple Inc. to distribute its
search engine widely.
Google parent Alphabet Inc. is paying more to partners that distribute its search engine, while
charging less for each ad that it runs - a combination that’s putting a damper on growth.
‘Third-quarter sales (2018), minus partner fees, were $27.2 billion, the internet giant said in a statement.
Analyste on average were expecting § 27.3 billion, according to data compiled by Bloomberg. Sales
from Google's own properties, including You Tube and search pages, rose 22 percent, slower than
the 26 percent growth in the prior quarter. The company’s shares slid in extended grading.
Google is shelling out billions of dollars a year to partnors including Apple Inc. to distribute its
search engine widely. Then it's up to Google to generate as much money as possible when people
search and click on relevant ads. More of these marketing spots are running on jnobile and You
‘Tube, Which can't charge as much as the company’s original desktop search businjess because they
result in fewer eventual consumer purchases. '
“It’s a light top-line number,” said Ron Josey, an analyst at JMP Securities. “This is the first quarter
in a while where growth decelerated.”
‘The number of clicks on Google ads jumped more than 60 percent in the quarter, but prices dropped
28 percent. That's the biggest decline since at least early 2015, according to data compiled by
Bloomberg,
Google can’t charge customers as much for mobile search ads and You Tube spots because they offer
lower returns on investment for advertisers, according to Sameet Sinha, an analyst at B Riley FBR
Inc. people are less likely to buy something after clicking on these marketing messages, at least
compared to Google's original desktop search ads, he said.
‘Audience targeting has historically helped raise the price of Google search ads. One feature, called
remarketing lists for search ads, or RLSAs, let advertisers adjust Google campaigns based on whether
‘a user has visited their website or app before and what they did there. But an Apple privacy feature
called Intellligent Tracking Prevention was updated in mid-September and appeared to disrupt,
advertisers’ ability to use Google's RLSAs, at least temporarily, ad agency Merkle Inc. said in a
recent report.
MGS-102 1 P.T.O. MGS-102
MM (2m)
‘The sums Google pays partners to distribute its search engine and a
costs-roce 20 percent to $ 6.68 billion. ‘That was 28 percent of ad revenue, unchanged from the
second quarter. Chief Financial officer Ruth Porat said TAC for Google's own sites, like search, will
1s and the company has to pay partners to reach
ds - called traffic acquisition
continue to rise as more people use mobile device
them.
On top of higher partner fees, rising costs and a lower average cost-per-lick, the company is also
facing a regulatory backlash in Europe, questions about ite data-collection and privacy practices,
‘and clashes with advertisers over inappropriate content on ite You Tube video-sharing site,
On July 18, Google was fined a record § 6 billion by Europe's antitrust authorities for violating
‘competition law with its Android mobile operating system.
‘To comply with the antitrust decision, the Mountain View, California-based company will start
charging Android phone makers in the region for a group of mobile apps that includes its play app
store. :
Manufacturers will pay as much as $ 40 per device, the verge reported last week. That upends
decade-long strategy of providing Android and Google apps free and using the operating system to
distribute its profitable search engine and Chrome browser. Europe ordered Google to stop forcing
phone makers to pre-install search and Chrome, so the company now needs another way to generate
revenue from Android in the region.
Google Chief Executive Officer Sundar Pichai said on the conference call that it's “difficult to predict
how the pricing model will be accepted”.
Google also plans to pay handset makers in Europe to continue to pre-install Search and Chrome.
This could add to the traffic acquisition costs that investors and analysts watch so closely.
Based on the above details, explain the distribution strategy of Google Search Engine and challenges
faced by Google.
such as ealt which is so basic that it does not exhibit any tendency of | 20
“There are so many products,
salt will be a wasteful expenditure of time”.
product life eyele. Thus applying strategies of PLC on &
Comment with criticism if you think there is any ?
What is the difference between selling and marketing ? Explain with the help of examples. 10+10=20
What ie promotion mix ? What are its elements ? How do you decide judicious mix of promonen
10+5+5=20
elements for a desired impact on target audience ?
Write in detail marketing research procedure, which most professional marketing research firms 20
adopt for their clients.
What is 4 C framework of marketing mix? Explain with the help of example. 10+10=20
20
Write a detailed note on any one :
taf Core product, Tangible (Actual) P
(b) Different forms of Product Life Cycle
(© Predatory Pricing
rroduct and Augmented Product
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INTERNAL, EXAMINATION QUESTION PAPER: BPCD
SEM-LCOR|
Ql. What is the relevance of communication in_ business? Is business
communication different trom personal communication?
