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Success Story of "Lamborghini"

Ferruccio Lamborghini founded Lamborghini cars after issues with his Ferraris inspired him to create high-performance sports cars. As a successful tractor manufacturer, Lamborghini purchased several Ferraris but found them too rough and noisy. When he suggested improvements to Enzo Ferrari, Ferrari dismissed him. This encouraged Lamborghini to pursue his own vision of the perfect sports car. He founded Lamborghini in 1963 and their first model exceeded Ferraris. Lamborghini has since become one of the most successful luxury car brands.

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Arsalan Haha
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517 views1 page

Success Story of "Lamborghini"

Ferruccio Lamborghini founded Lamborghini cars after issues with his Ferraris inspired him to create high-performance sports cars. As a successful tractor manufacturer, Lamborghini purchased several Ferraris but found them too rough and noisy. When he suggested improvements to Enzo Ferrari, Ferrari dismissed him. This encouraged Lamborghini to pursue his own vision of the perfect sports car. He founded Lamborghini in 1963 and their first model exceeded Ferraris. Lamborghini has since become one of the most successful luxury car brands.

Uploaded by

Arsalan Haha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd

Success story of

"Lamborghini"
Everyone of us knows the majestic cars that are being produced by the Italian automaker
Lamborghini, but the success story of Ferruccio Lamborghini who founded a manufacturer of high-
performance sports cars is not so well known to the public. Ferruccio Lamborghini, born in 1916,
served as a mechanic during the WWII and started to build tractors soon after the war had ended.
His tractor company became one of the largest agricultural equipment manufacturers in Italy, so
Ferruccio Lamborghini could afford himself dozens of luxury cars such as a Maserati, Mercedes-
Benz, and Alfa Romeo. He also decided to purchase several Ferraris and this is where the success
story of the Lamborghini begins and started to evolve to one of the most successful luxury car
manufacturers in the world.

When Ferruccio Lamborghini bought a brand new Ferrari he considered it to be more a repurposed
track car than a regular road car, as the Ferrari was too noisy and rough to handle. Lamborghini was
fond of the Ferrari but was not completely satisfied with it, so he decided to make several
suggestions to Enzo Ferrari (founder of Ferrari) including design changes that could help him to
improve his luxurious Ferraris. It is reported that Enzo Ferrari´s response to Lamborghini´s
suggestions was not positive at all, as he only told Lamborghini that he had more knowledge in
tractors than sports cars. Ferrari didn´t take Lamborghini´s suggestions seriously. Ferraris comment
encouraged Lamborghini to prove him wrong. Lamborghini decided to pursue his vision of a perfect
sports car, encouraged by Ferrari´s unwillingness to consider his suggestions.

In 1964 Lamborghini manufactured the first versions of the Lamborghini 350 GT, which exceeded
the performance of a Ferrari considerably. Since 1966 all Lamborghini´s were named after famous
Spanish bull-fight breeding, such as Murciélago and Gallardo, with the only exception of the
Lamborghini Countach. The name Countach was chosen after an employee said out loud “countach”
when he first saw the car, which is a local dialect expression in the Italian language for “amazing” or
“stunning”.

Ferruccio Lamborghini has shown us how incredible successful you can become in life and what
kind of a mythos you can establish only by facing a problem in his daily life, a vision that evolved out
of this problem and a competitor that truly spurred Lamborghini. Lamborghini faced the problem
that his Ferraris were much more repurposed track cars than (what Lamborghini hoped they were)
regular road cars. At first, he started to approach this problem by making Ferrari suggestions how
he could improve his sports cars, but after Ferraris negative feedback he developed his very own
vision. The vision to create the perfect sports car that is not a repurposed track car, but a normal
road car. This mixture of ambition and encouragement has allowed Ferruccio Lamborghini to found
the Lamborghini brand, which manufactures sports cars from the 60´s up to the present day.

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