Divya Bharti

+91 79 0321 8502 | [email protected]

National Institute of Fashion Technology,Patna XYZVBN Portfolio| Divya Bharti
Product Designer | UX Designer | Graphic Designer

Hi

DIVYA BHARTI I am Divya Bharti, a NIFT graduate in Product

© 2021 Portfolio,
Design. I discovered myself as a minimalist
Divya Bharti, Product Designer
designer, who feels life should be fun & full of
(2015-2019 Batch), NIFT Patna
amazing experience like a good design does.
I am connecting the dots of my interests to
Contact -
enjoy different life experiences.
+91 790 321 8502
+91 950 805 5282 The rebel nature has always encouraged me
constructively in exploring new things, taking
Mail me at - the risk, breaking the rules, go out of the box
[email protected] & be a traveller of the road less taken.
[email protected]
In-depth research, minimalism & empathising
participants at every stage of the design
Address -
process, are my core strength. Dieter Rams &
Sai Kutir, New colony,
Don Norman are my role model.
Nutan Nagar,Gaya,Bihar-823001

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 Interaction Design Foundation | certificates Portfolio| Divya Bharti Interaction Design Foundation | certificates Portfolio| Divya Bharti

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 Association with Rhizome Portfolio| Divya Bharti Rhizome | Certificate Portfolio| Divya Bharti

Association with Rhizome as

Intern (June-July, 2018)
Graduation Project (Nov. 2018 - March 2019)
Junior Designer (Nov. 2018 - Nov. 2019)
TA (CEPT) under Dr. Rebecca Reubens (July 2019 - Dec 2019)

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CONTENTS

2
LOGO

• D3, Discover-Define-Design
5
SOCIAL MEDIA POST

• Instagram sale posts

1 4
• Bihar forest Department • Craft cluster sale posts
• Made in India symbol/logo
• Aatmanirbhar Bharat
• Instant Messaging App

3 6
UX/UI ILLUSTRATIONS

• UX Research Projects : • Graphics

Adopting sattvic Lifestyle • Iconography
• Digital sketch
• Photo Manipulation

PACKAGING DESIGN & MISCELLANEOUS

BRANDING
• Design Management
• Kishan Dairy Udyog
• Wall Installation
• Bihar fresh - Egg Packaging
• Terracotta chandelier
• Rhizome - Tags
• Terracotta tiles
• Bamboo clips & Hangers
• Bamboo pens
• Few Jewelry project (for baka)
• Photography
• Other college projects
1
UX/UI

• Adopting sattvic lifestyle

Process followed - 5 stages of design thinking

 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

UX case study: Here we go.

My process

Adopting Sattvic Lifestyle (5 stages of design thinking):

Discover Define Ideate Prototype Test Iterate

I’m an advocate for sustainable living and practicing Sattvic lifestyle. For a couple of years, I
inclined more towards minimalism & healthy sustainable lifestyle. I want to thank few youtube
User Affinity How might Exploratory
content creaters like - Satvic Movement, Matt D’Avella, Pick Up limes & few others, because Sketches Screen tools
interviews diagram we session
of whom I had tried numerous things like vipasana, yoga, intermediate fasting, sattvic food
Persona Analysis and Low-fidelity High-fidelity
and sattvic lifestyle to improve the quality of life. So for the detailed self UX project for the SCAMPER
creation synthesis wire-frames wire frames
portfolio is based on adopting sattvic lifestyle.
Secondary Problem Value Click-able
research statement Proposition prototype
The goal of this part of case study is to help people reduce their carbon footprint in order to
help our planet through our daily food habits by reducing or replacing meat from the diet. Competitive Prioritization
analysis Matrix
Case study overview Information
Architecture
Goal: Adopting Satvic Food habits - No meat to plant based wholesome food • Site map

• User flows

Sattva means non-violent, which requires adopting a vegetarian diet. A Sattvic

meal plan should be rich in whole, organic, local foods. Fruits, vegetables, 1. Discover
grains, legumes, nuts, and healthy fats are integral to a holistic Sattvic diet.
I started with secondary research to gain a broader understanding of the problem at hand
The sustainable lifestyle is not only good for the individual body but also for the
and to have a solid starting point for user interviews. I found lots of research papers and
environment. articles about the connection between the way we eat and climate change.

For example,

The Guardian wrote:

Why I chose this Topic: Food is a major contributor to carbon footprints, and meat in
“Huge reductions in meat-eating are essential to avoid dangerous climate change, according
particular is an issue. Livestock is responsible for a significant amount of greenhouse gas
to the most comprehensive analysis yet of the food system’s impact on the environment. Meat
emissions, and meat is one of the biggest contributors. Last year, the medical journal The consumption needs to fall by 90% and be replaced by five times more beans and pulses.”
Lancet reported that global consumption of meat needs to fall by 50 percent by 2050 for
us to “remain within a safe operating space” on climate change. And in 2018, the journal Enormous changes to farming are needed to avoid destroying the planet’s ability to feed the
10 billion people expected to be on the planet in a few decades.
Nature reported that meat consumption needs to fall by 90 percent.
“We know food choices are very personal, and that behaviour change can be difficult to
So, It’s our duty as designers to create products that not only meet the business and users encourage, but the evidence is now unequivocal — we need to change our diets if we are to
needs and goals, but also products that can help fight the climate crisis that we are in. have a sustainable future. The fact that it will also make us healthier makes it a no-brainer.”

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 UX Project : case study : Research plan Portfolio| Divya Bharti UX Project : case study : Interviews Portfolio| Divya Bharti

Interviews
RESEARCH PLAN CHECKLIST
For this UX Project, I used interviews as the main research method, because it’s a sensitive
subject for most people and I wanted to be able to ask WHY or other follow up questions,
have an in-depth understanding of the audience’s values, perceptions, and experience while
√√ Define the purpose of your research project.
gaining insights.

√√ Choose the most appropriate research method. I chose to conduct semi-structured interviews in order to have a free-flowing conversations,
but I still loosely followed a script I prepared before with some per-determined set of topics
that I knew to be relevant for my project.
√√ Decide on what characteristics your participants should have and how to recruit them.
My audience is made out of people who are already eating plant-based, but also made out of
people that need incentives and support in order to reduce or eliminate consumption of meat
√√ Decide what data you will collect and how you are going to analyse it. or dairy products.

√√ Decide how you will communicate about your research and define what you need to do to First, I talked to 10 people who already chose this sattvic,vegetarian or vegan lifestyle. I
asked about their motivations to go meat-free, the struggles they encountered when they first
make that happen.
reduced or replaced meat, I asked what they wish they knew earlier, and what is missing from
their routines, what digital products they use or if there’s some other thing they lack. Then, I
√√ Decide on a location that fits your purpose. focused on people who are eating meat, because I had a hunch that they are miss-informed
or unaware of the connections between their eating habits and global warming or other
√√ Decide on what equipment you will need to run the study and define what you must do to environmental problems. I wanted to understand better their opinion, their concerns about
get any equipment you don’t already have. eating plant-based or at least reducing meat portions. It’s not enough to focus on the people
who already eat plant-based foods if we want to help the planet. We have to think about the
√√ Write a script for your research session (e.g introduction, tasks, questions, things you will bigger picture if we truly want to make a difference.
demonstrate etc) So I scheduled more interviews with some acquaintances that I knew were heavy meat-eaters,
to validate the assumption I had and understand if there is any way that I can help them think
√√ Decide how you will handle consent and, if relevant, NDAs. Prepare any written material less reluctantly about lowering the rates of meat consumption.
you need. I used open-ended questions to create a safe space for them to express freely and I asked why
a lot.
√√ Make two time plans:
Both the sessions with plant-based people and with meat-eaters were very insightful.
√√ An overall time plan that includes all steps in your research and when you can
deliver results. Key findings
√√ A time plan for your research sessions (once you start recruiting participations). • Most people are uninformed about what a vegetarian or vegan or satvik lifestyle means and
they have lots of preconceptions about this kind of lifestyle.
• My assumption was validated, most people are not aware of the animal agriculture’s impact
√√ Run a pilot study (you don’t really have to write about this in your research plan, but we
on climate change.
have included it here because it is part of your panning and the results of the pilot study can
• Some of them are willing to learn more and educate themselves, but they need support with
impact your research plan in different ways). that.
• Main concern was not knowing how to properly eat in order to get all the essential amino-
acids our bodies need to function properly.
• When first changing their lifestyle, vegans were concerned about deficiencies, meal-
planning and not finding enough places to eat when going out.
• The main reason plant-based people chose this lifestyle is on account of health and
environmental issues.

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 UX Project : case study : Competitive analysis Portfolio| Divya Bharti UX Project : case study : Affinity Maping Portfolio| Divya Bharti

Competitive analysis Affinity mapping

I continued the discovery phase by identifying companies and products that are trying to
solve the same problem and make life easier while transitioning to a meat-less diet. After,
I did a competitive analysis that guided me in finding the strengths and weaknesses of my
competitors. I analyzed and compared their content, then I identified areas of improvement.

Company No. Of users Business model Mission Features

Peer to peer Deliver food

Uber Eats Food delivery
1.1 million + (through experiences that
Zomato Vegan category
commission) fuel everyday life

To inspire &
enable people to Restaurant recommendations
Trip User generated
24 million + confidently explore Book a table at restaurants
Advisor content
experience and find great food everywhere
share our world

Aim to bring man

close to Mother online workshop
Nature & provide online sattvic family
Sattvic health education holistic knowledge Healthy & tasty plant based
17.5 lakh +
Movement platform about health, recipe
coming from Healing stories for motivation
Indian vedas &
scriptures
Assist travelers and Meal planning
people everywhere find vegan restaurants
Happy cow 10 lakh + Freemium find plant-based/ Discover local health food
vegan options & stores, grocery stores, and
healthy food farmers’ market

Tells you how much wa-

Help reduce
Online educa- ter,greenhouse gas you saved
Quit Meat 50 thousand + animal product
tional following a plant based diet
consumption
Plant based recipe

2. Define the problem

I usually use this phase to fully understand the goal of my design project, to articulate the
design problem and provide a clear objective to work towards.
I used the affinity diagram method to capture and synthesise my research findings. Here you
can see the clusters I created with insights from the interviews. I grouped them and I created
themes that will help me further with persona creation.
This step helped me identify a couple strategy points that would effectively inform the rest of
the design process.

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 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

Persona — or how to keep the user at the heart of everything you do. Problem statement
I created a persona to better illustrate the main people I’d find solutions for. I regularly use
personas as a guide and to help me move on to the ideation phase. They define expectations, The northern star of the design process :-P
concerns, motivations, and are really helpful when it comes to designing a product that will
satisfy user needs. I learned that a problem statement needs to be actionable and meaningful in order to identify
the gap between the problem and the desired state or the goal of a product.
Trisha Bhaumik
BIO
Persona Needs Insights
Trisha is the lead architech for a small company based in
because she doesn’t have
Delhi. She uses as many biodegradable and sustainable
needs support and incentives enough nutritional knowl-
materials as she can in her designs. She is recycling Trisha Bhaumik to adopt and stay on track on edge to make sure he is eat-
weekly and wants to do everything she can to help save
plant- based diet ing right. My solution should
our planet. She is open to new concepts & ideas.
deliver a quick and easy way
for him to do that.
GOALS . INTEREST
Find more sustainable way of living 3. Ideate
help planet earth in any way she can I broke down the ideation phase in two parts, through divergent exercises I explored a range
want to help in increasing awarness of various issues of possibilities and through convergent exercises I started
concerning the effect human activities have on the thinking narrowly and I identified viable solutions.
environment I used How-Might-We questions as a way to frame my ideation, and to help launch a
Educate herself in order to reduce her carbon footprint brainstorming session. The idea here is to create questions that inspire meaningful and
I talked to an environmental She is considering giving up or at least reducing meat
specialist for a workshop to relevant ideas.
after finding out the uncomfortable truth
discuss topics like animal HMW offer support to people who struggle to reduce meat consumption?
agriculture, global warming, She wants to get help from a nutrition specialist.
HMW give people example of vegan or vegeterian athiets?
and diet. It definitely opened HMW aid people reduce their carbon footprint?
my eyes. I was not aware PAIN POINTS . CONCERNS
HMW make people aware of the connection between food and climate change?
how much we are hurting Does not know how and what to eat to make sure she is
our planet. I came across HMW make people read the latest news regarding plant-based clients?
not lacking nutrients.
footage of how animals are HMW make reducing meat exicing?
She is concerned that she will not find enough vegan or
treated and I was shocked. HMW help people find more sustainable food options when ordering food?
vegetarian options at the store or at the resturant.
HMW bust unrealistic myth about veganism?
She heard rumors about vegans having definiecies.
HMW reduce greenhouse gas emissions?
Meal Planning and shopping might be an issue.
Caring Ambitious focused HMW help people find more sustainable food options when eating at a resturant?
Explaining others her decisions and choices seems
HMW help people be more kind to animals?
Age: 27 uncomfortable
HMW promote plant based milk (like almond or oat or coconut)?
Occupation: Fashion Designer HMW show people how does food contribute to global warming?
Family: Single SCENARIO
HMW help people choose sustainability?
Archetype: The Creator “After that workshop, I started reading more and more
HMW help make plant based options available,visible and interesting?
about animal consumerism and my mind was blown. Why
HMW show people the benefits of a plant based diet?
PERSONALITY aren’t there much more educational campaign about this
HMW help people feel good about their choices?
Introvert topic? I watched some documentaries and read a couple
HMW help make plant-based options accessible?
Creative of books and now I’m ready to give up meat knowing is
HMW help people gain knowledge about this matter?
Active the right thing to do for my planet”
HMW make this lifestyle cool & fun?
HMW convince people to care about the environment?
HMW offer people scientific proof about the benifits a plant based diet has?
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 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

I continued the ideation process by playing around with the SCAMPER exercise. I like this a lot Value Map
because it forces you to think outside the box and it empowers innovation. As a starting point I
used the “21 day vegan kickstart” app that’s meant to support people while transitioning to a This helped me tackle the core challenge — creating compelling products customers wants to
meat- less diet, or just reducing the quantity of meat they consume. use (or buy). A strong value proposition can be the foundation of a great design.

Ideas Feature description User Benefits Company Benefits

The market for AI

Can streamline and is becoming due to
automate basic the demand for AI
questions the user Increased productivity personal assistants.
might have about this and flexibility. Using machine
AI Personal assistant
lifestyle. Saves users time leaving can result in
Can be trained. It’s fun and trendy improved customer
recognize and satisfaction and
interpret speec workflows but also
help cut costs.
Based on personal
statistics, current
physical condition Recipes tailored to
and activity levels. users preferences.
Personalized meal higher rates of
Will have nutritionst Time saving process
Planning and food adoption
designed menus. Can change dietary
tracking Increased revenue
Users will be able to preferences at any
add personal recipes, time
ingredient filter and
more
tell you how much Evidence that they Higher rates of
water,greenhouse care about the adoption
Carbon Footprint gas, trees and environment makes Improved customer
calculator animals you saved them feel like a part satisfaction
following a plant- of the solution to a User engagement
based diet global problem. Eceed corruptions
This answers to their
Evidence based
need to make sure Higher rates of
daily nutients
Daily Nutritional they are eating right adoption Improved
recommendations.
needs in order to avoid customer satisfaction
Help reduce animal
deficiencies Health User engagement
product consumption.
improvement

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 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

Prioritization matrix
Ideas Feature description User Benefits Company Benefits • Select what ideas to sketch and prototype.

Discover local
health food stores, Higher rates of
Help them save time
Resturant grocery stores, and adoption
by filtering resturants
recommendations framers’markets Improved customer
to their needs
Find great great food satisfaction
everywhere
This one is for the
Research, books,
Users can make people and for the
documentaries,
Raisinf awareness educated choices planer. Not direct
articles, vegan
about meat-less diets about the lifestyle company benefit, but
athletes and much
they will choose. surely lots of indirect
more about
perks.
Weekly shopping
Higher rated of
lists based on meal Simplified grocery
adoption
planning, show on shopping Time saving
Shopping list Improved customer
map where to find Receive plant based
satisfaction
those products (nice products ideas
User engagement
to have)
Psychology research
research show
Higher rates of
Discounts, 1+1 free discounts work,
adoption
meals, for vegan People are wiling
Improved customer
Go Green concept & vegetarian food to try new things
satisfaction
on delivery apps & if offered at lower
Increased revenue
resturants prices than usual.
Environment quality Main take aways from ideation:
Direct benefits is
During competitive analysis I found that most of my competitors have terrible reviews and
saving money
an overall poor UX and UI, so I figured the best approach to solve this problem was to cre-
On food delivery
Higher rates of ate a concept of a new app to bring more value. Sometimes starting from scratch is better.
apps, on food Users can make
adoption
tracking app, on educated choices
Vegan advertising Improved customer At the core of the app is the AI assistant trained to answer basic plant- based questions,
fitness apps, on about the lifestyle
satisfaction guide the user through this journey, perform simple tasks like showing shopping list, show-
health apps, on they will choose.
Environmental quality ing meal plan, explaining the nutritional value and offering nuggets of information that will
medical websites.
broaden users knowledge on vegan issues, recommend books, articles, podcasts and so
on. The main idea is to have all those things unified in the same app to make the user’s life
easier.

Other features I decided to explore further: carbon footprint calculator, working with a
nutrition professional to establish meal plans, daily nutritional info, food tracker, shopping
lists based on the meal plan, how to cook, reminders to help people stay on track, chal-
lenges, prizes, restaurant recommendations and discounts.

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 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

Information Architecture I built a user flow to figure out how the pages seen above flow together and how the system
interacts with user behavior. While providing clarity, user
I started with IA, simply because the users need to be able to FIND content before they can flows also informed the wireframe process in designing a suitable structure and hierarchy.
USE it, more exactly findability precedes usability.
The map and user flow advised the key screens that I created as a low- fidelity wireframe.
The sitemap helped me determine where content should go and how it should navigate
within the context of the app. Here you can get a glimpse of the breadth and depth of the
navigation.
USER FLOW

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 UX Project : case study Portfolio| Divya Bharti UX Project : case study Portfolio| Divya Bharti

Trisha needs help with her meal planning. She uses this app to guide her through her diet 5. Test
change, but also to educate herself about her new lifestyle.
Since this was a time-boxed challenge and I’ve discovered it not long before the deadline, I
did not have enough time to create screens for every task, scenario or use-case for the first
round of testing, so I went for an exploratory kind of session where I asked the participants to
give their opinion about what they saw, express their impressions about the concept, find out if
there’s something confusing and discover their assumptions about the purpose of the app.
I used Invision to test the screens with 4 of the people I interviewed at the beginning of the
project. I would have wanted this to be an in-person experience so I could decipher their body
language cues, but considering the fact that we are going through a global pandemic, I had
to settle for Zoom calls.

I shared my screen and gave the other person remote control over my mouse so I can
evaluate how he engaged with the proposed screens. I was really curious how my virtual
assistant idea will be received by my audience.
4. Prototype

Testing assisted me in finding out my audience’s expectations of the app, their ability to
I created a few low-fidelity screens for the first round of user testing session.
While creating these screens I focused on: differentiate between elements of each page and the value of the capabilities presented.
• Leveraging existing mental models of people, because we approach every new system with
a mental model in mind and we presume how the system could work based on our experience 6. Iterate
with other systems that are similar.
• Minimizing users’ cognitive loads and decision-making time Based on the findings from the exploratory testing, I started iterating and came up with a low-
• Maintaining consistent standards fidelity wireframe.
• Keeping things intuitive and avoiding cognitive friction
For the second round of usability testing, I decided to use high fidelity screens, since one of my
• Making design choices that will be efficient and engaging.
goals for this year is to improve my UI skills
• Providing context, showing how everything interconnects.
• Not hiding important features and information.
Next steps:
I scheduled a few usability sessions for next week to determine what issues people are
encountering while interacting with the prototype, to gather unbiased feedback and get
insights that will help me create a better overall user experience for my audience. There are
still plenty to iterate on and improve the usability of this concept.
Now I’m working on creating a task-based usability test plan for the next testing sessions.

P.S. I strongly believe we need to raise awareness between the climate crisis and animal
consumption in every way we can.

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2
LOGO DESIGN

• D3 - Define,Design,develop (Divya Bharti)

(Self Project) with complete design process

• A Logo entry for “Made in India’ competition

• An entry for Bihar DEFCC Competition

• An entry for Aatmanirbhar Bharat’s Logo

Competition

• An entry for Instant Messaging App (GIMS)

Competition - App name & logo

 D3_Logo : Self Project Portfolio| Divya Bharti D3_Logo : Self Project Portfolio| Divya Bharti

Brainstorming Post It voting/ Dot voting

The Design Process followed in this project -

I. Briefing
II. Research & Brainstorming
III. Thumbnails
IV. Production
V. Present

• The brief is to design a personal logo. The background, design need, inspiration,
Competitor & target market of the company is derived during the Research Phase to
Personalize the ideas keeping in mind for creativity & uniqueness.

• “D3” - the brand name with the tag line ‘define, design & develop’ which is also the
reinterpretation of DB (initials of the name, Divya Bharti).

Initial doodling for concept generation

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 D3_Logo : Self Project | Exploration & Variations Portfolio| Divya Bharti D3_Logo : Self Project | Exploration & Variations Portfolio| Divya Bharti

DB - Divya Bharti
D3 - Discover Define Design

• Why inside a Triangle? Why not any other

shape. - Because Triangle shows Power,
strength, stability, precision

• Arrow showing the growth & progression

• Single running line - organic & fresh, DIVYA BHARTI

authentic original DISCOVER . DEFINE . DESIGN

• The logo is pointed upward like a triangle which shows stability, strength & growth. The single
running line used in the logo represent fresh, original & organic; as derived from Brainstorming
board. After several iteration & variation, the ending has been kept open (not enclosed as
shown in initial ideas) which symbolizes as ‘open to creativity & fresh ideas’. Exploration| Stokes | Color Gradient | End-Tail Variation

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 D3_Logo : Self Project | Exploration & Variations Portfolio| Divya Bharti D3_Logo : Self Project | Typography Portfolio| Divya Bharti

DIN Light

Exploration | Customized stoke

Myriad Arabic

Swis721 Ex BT
Exploration | Shape & color gradient | Stroke thickness

SansSerif

Variation | Distortion Futura Md BT

DIN 30640 Std

Scalability & Readability

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 D3_Logo : Self Project |Variation | Logo & Font Combination Portfolio| Divya Bharti D3_Logo : Self Project | Mockups Portfolio| Divya Bharti

Blind Embossing Mockup

Visiting Card Mockup

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 DEFCC Logo Competition - an entry Portfolio| Divya Bharti DEFCC Logo Competition | Description Portfolio| Divya Bharti

This element is taken from the state animal of Bihar i.e Gaur. (Horn of the Gaur).
The logo is the entry for the competition organized by the Department of Environment Forest
It has been purposefully used as a circular ring enclosing the tree, inspired by Palms (Hands)
and Climate Change, Govt. Of Bihar (DEFCC) as an organization which aims at celebrating
in the convex position facing towards each other which is usually a symbolic representation
Bihar’s diverse ecology and working towards conserving and sustainable usage of our natural
for Protection/ conservation.
resources.

The logo is graphically conveying the philosophy, Objective and roles of DEFCC as an
environment conservationist organization and Bihar’s Culture’s co-dependence on nature for a
sustainable lifestyle.

This element is a line art of a tree ( similar to Sal Tree - found abundantly in Bihar). Using the
Gestalt principle of Closure, animal (like a dolphin, sparrow-state bird, fish etc are shown).
Further, red dot from Tikuli art has been incorporated for cultural reference of Bihar. The
darker shade of green is representing forest & prosperity of flora fauna with the co-existence
of humans.
Inverse side of logo

C : 87, M : 25, Y : 100, K: 13

R : 16, G : 127, B : 63

C : 0, M : 100, Y : 99, K: 0 This element is the typography created from an oval shape to add fun element - organic,
R : 255, G : 0, B : 18
natural-twigs, woods & creepers.

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 DEFCC Logo Competition | Brainstorming & Research Portfolio| Divya Bharti DEFCC Logo Competition | Variation & Exploration Portfolio| Divya Bharti

A series of the variations on permutation & combination made for Post it voting.

Variation & Exploration | Set 01

Variation & Exploration | Set 02

Variation & Exploration | Set 03

Variation & Exploration | Set 04

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 DEFCC Logo Competition - Mockup Portfolio| Divya Bharti DEFCC Logo Competition - Mockup Portfolio| Divya Bharti

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 A Logo entry for “Made in India’ competition Portfolio| Divya Bharti A Logo entry for “Made in India’ competition | Description Portfolio| Divya Bharti

Description -

The logo/symbol is vibrant & minimal which can be used extensively for products that are
made in the country. It is basically derived from the Indian flag so that it can be easily
recognized globally. Its is enclosed inside an upward pointing triangle which symbolically
represents the strength, stability & growth- the element shows the outcome of the ‘made in
India’ product, to the country i.e the economic stability & growth.

The logo has been designed to simplest for the memory retention & usability purpose. The
chakra from the flag has been taken at the center, it makes it more viable especially at the
time of blind embossing (usually done in furniture) or at the place where colors can’t be used.
Fews mockups to the final look of the symbol on packaging or product has been shown in
next page.

Also,the logo is scalable & minimal which enables it to retain its identity even after scaling
down, and thus it can be used at almost every product size.

Few variation for golden/ colored embossing -

Colors Used -

C : 0, M : 50, Y : 90, K: 0
R : 247, G : 148, B : 50

C : 100, M : 0, Y : 70, K: 30
R : 10, G : 128, B : 95

C : 100, M : 98, Y : 26, K: 48

R : 22, G : 18, B : 73

C : 75, M : 68, Y : 67, K: 90

R : 0, G : 0, B : 0

Scalability/Visibility (Scale down)

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 A Logo entry for “Made in India’ competition | Exploration Portfolio| Divya Bharti A Logo entry for “Made in India’ competition | Mockups Portfolio| Divya Bharti

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 Aatmanirbhar Bharat Abhiyan Logo Competition Portfolio| Divya Bharti Aatmanirbhar Bharat Abhiyan Logo Competition Portfolio| Divya Bharti

Description -
This logo is the result of a lot of brainstorming which is simplified to minimal for memory
retention. India if personified, Aatmanirbhar meant the self-dependence or self-reliance in
terms of manufacturing, finance, safety & so on.

The logo is basically representing a person happy, satisfied & full of joy. As per Maslow’s
hierarchy of needs by Abraham Maslow, people are motivated by five basic categories of
needs: physiological, safety, love, esteem, and self-actualization, which was also derived
during the brainstorming for the word Aatmanirbhar.

The upward-pointing triangle represents the strength, stability & growth which is achieved on
being “Aatmanirbhar”.

The symbolic representation of Gear apart from industrial manufacturing in progress,

innovation & a fresh perspective which allows for a new outlook on life.

Also, the logo is scalable & minimal which enables it to retain its identity even after scaling
down, and thus it can be used on all the platforms (website, mobile App, social media
platforms, stationery and signage, labels  etc)

Brainstorming | doodling | Ideation

Color used -

C : 0, M : 50, Y : 90, K: 0
R : 247, G : 148, B : 50

C : 100, M : 0, Y : 70, K: 30
R : 10, G : 128, B : 95

C : 100, M : 98, Y : 26, K: 48

R : 22, G : 18, B : 73

C : 75, M : 68, Y : 67, K: 90

R : 0, G : 0, B : 0

PAGE | 48 PAGE | 49
 Instant Messaging System competition Portfolio| Divya Bharti Instant Messaging System competition | Brainstorming Portfolio| Divya Bharti

About the logo-

‘DM’ or Drop message which is originally a common slang used in today’s time for asking
someone to direct message personally. The chosen name is easily acceptable & catchy by
the masses. In addition to it, the App name is just relating the purpose - of instant and direct
messaging.

The logo has been kept minimal keeping in mind for its usability as an icon and on social
media. Also, the logo is resembling letters DM as per the suggested App name, in running
English capital letter which is abbreviated as Drop message.

The shape in sky blue is a combination of two drops which is also derived from ‘double blue
tick’, which is currently very popular in many Apps. Few things have been derived as per
market study & user experience in order to make it user friendly for Initial acceptance and
popularity.

PAGE | 50 PAGE | 51
 Instant Messaging System competition | Mockup Portfolio| Divya Bharti Instant Messaging System competition | Mockup | zoom view Portfolio| Divya Bharti

PAGE | 52 PAGE | 53
3
Packaging & branding
• Freelace project - Kishan Dairy Udyog

• Bihar Eggs - Sustainable Packaging & branding

• Rhizome - Sustainable Tags

 Freelance Project_Kishan Dairy Project Portfolio| Divya Bharti Freelance Project_Kishan Dairy Project Portfolio| Divya Bharti

Kishan Dairy Udyog, is a Bihar

based startup for manufacturing &
Packaging of Milk products. This is an
ongoing project in which my role is to
handle all their social media handles
& all types of graphic design which
includes visiting card, posters, banners,
pamplet, newspaper advertisment
& packaging design. The logo has
been redesigned as per the brief.
The graphics and the colour pallete
has been derieved from the motto of
Kishan dairy. The prime focus of the
dairy is to provide pure & organic dairy
products.

PAGE | 56 PAGE | 57
 Freelance | MILK DAIRY | Social media and graphics Portfolio| Divya Bharti Freelance | MILK DAIRY | Social media and graphics Portfolio| Divya Bharti

PAGE | 58 PAGE | 59
 Egg Packaging | Bihar Fresh Portfolio| Divya Bharti Egg Packaging | Bihar Fresh | Description Portfolio| Divya Bharti

Brief of the Project -

The Logo has been designed for a hypothetical  Egg brand. The complete packaging &
branding (Logo & a catchy tag line)  should be done for the Packaging workshop, College

Bihar Fresh
Project. The packaging should follow all the rules including drop-down test,
 
About the brand-
“Bihar Fresh”, a hypothetical brand which aids the fresh farm egg from cage-free &
Vegetarian feed hens with no supplementary chemicals or hormones. Its a premium brand
whose target market is niche. Sustainability & organic has been considered as per the brand’s
GOOD FOR TUMMY, GOOD FOR HEALTH ideology. The farm claims its eggs to be fresh & organic from the vegetarian feed hens who
are kept cage-free. In addition to it no chemical or hormones are externally treated to egg or
hens.

ORGANIC | FRESH | CAGE FREE | NO HORMONES | VEGETARIAN FEED About the logo-
Fresh, big eggs are shown in negative space while the silhouette of a hut has been used
which is representing the farm as well as a  symbol of protection. Here, protection refers to
protection from disease caused due to unhealthy eggs. The logo its self representing the sense
of protection and goodness. The gradient of three color combination i.e. Orange, Yellow and
green in a vertical sequence, has been used to represent that the hens are cage-free as well
as range free which mean they move in a big grassy area under the open sky (sun).

About the tag line -

“Good for Tummy, good for health”, the tag line is speaking the essence & priority of the
brand. The tag line has been selected on the basis of rhythmic & jingle tune for further audio-
video advertisement

PAGE | 60 PAGE | 61
 Egg Packaging | Bihar Fresh | Brainstorming & doodling Portfolio| Divya Bharti Egg Packaging | Bihar Fresh | Elements Portfolio| Divya Bharti

Bihar Fresh
GOOD FOR TUMMY, GOOD FOR HEALTH

NAME OF FARM LOGO OF THE FARM

TAG LINE

Bihar Fresh

Bihar Fresh

• The logo will not lose its identity while scaling up or scaling down.

PAGE | 62 PAGE | 63
 Egg Packaging | Bihar Fresh | Packaging Graphics Portfolio| Divya Bharti Egg Packaging | Bihar Fresh | Prototype Portfolio| Divya Bharti

Used cardboard with an easy

pattern which is suitable for easy
assemblage. Also, the cardboard is a
biodegradable material.

: Rs. 25
M.R.P (Inclusive all taxes) VEGETARIAN FEED
25,2017 NO HORMONES
Packaging Date : March FRESH FARM | CAGE FREE
EGG | ORGANIC
PIN- 843002 M.R.P (Inclusive all taxes) : Rs. 25
Gaya (BIHAR) Packaging Date : March 25,2017

P.O. - Gurua, Sherghati Gaya (BIHAR), 843002

Road P.O. - Gurua, Sherghati
Villa- Dubba, Bhurha Villa Dubba, Bhurha Road
Manufactured By: Manufactured By:

VEGETARIAN FEED
NO HORMONES
CAGE FREE
FRESH FARM
ORGANIC
EGG

• The material used for inner cushion-

ONE LARGE
ing in the packaging - Vegetable dried
fiber, a sustainable new material.

• This egg packaging has passed the

SIX LARGE
drop-down test which makes it suit-
BIHAR FRESH able for transportation i.e prevent the
EGG egg from reverse shock.

GOOD FOR THE TUMMY • Product - “Farm fresh organic eggs

GOOD FOR HEALTH from cage free-vegetarian feed hens”
BIHAR FRESH EGG

GOOD FOR THE TUMMY, GOOD FOR HEALTH

A minimal & sustainable packaging for

Premium Target Market

PAGE | 64 PAGE | 65
 Rhizome Furniture & Home accessories Tags Portfolio| Divya Bharti Rhizome Furniture & Home accessories Tags Portfolio| Divya Bharti

Brief of the project

Design a minimal and clean Tag representing the studio motive - i.e to work on the
intersection of craft, environment & sustainability.

Final Mockups -

Material - Reused thick waste handmade paper & dual-ply jute thread.

Manufacturing process- Handmade & inclusive production at Andhjan Mandal by a group

of partial blind people. The whole line for the production was designed in order to connect
them to the production line & support their livelihood.

Negative Embossing/Partial engraving has been done in the mockups.

Natural ink was also used during the Second batch of production.

BEYOND SUSTAINABLE DESIGN

TO SUSTAINABLE DESIGN

rhizome

33 Jay Shefali, 132 ft road,

Shivranjani Cross roads,
Ahmedabad - 380014
Gujarat, India.
+ 91 079 48922967 rhizomedesign.co.in

Finalized Mockup for Rhizome Tag On recycled Paper Board | Laser Engraved |Minimal

PAGE | 66 PAGE | 67
4
ILLUSTRATION

• Graphics for product customization (Freelance)

• Graphics print for T-shirt (freelance)

• Illustration for social media posts

• Digital illustrations for blogs (Freelance)

• Photo Manipulation
 Ilustration_01_ Customized Mobile cover Portfolio| Divya Bharti Illustration | Graphics for T-shirts print Portfolio| Divya Bharti

Brief - A freelance project for a dog-lover client. She asked the graphics of her dog to be Brief - A freelance project for a client with the theme ‘Meditation’ for the gift merchandise to
printed on the mobile cover for her new mobile. be distributed at her meditation & yoga center.

Few selcted designs for final printing :

PAGE | 70 PAGE | 71
 Ilustration_03_Iconography Portfolio| Divya Bharti Ilustration_02_ Iconography Portfolio| Divya Bharti

Icon made for social media post, seeking citizen attention towards the EIA (Environmental An icon made for the Instagram post for the news - “Pregnant elephant dies after eating
Impact Assessment) draft which was problematic for the Environment. cracker-filled fruit”

PAGE | 72 PAGE | 73
 Illustration_05_Insomania Portfolio| Divya Bharti Illustration_06_Bra
XYZVBN free days during COVID-19 Portfolio| Divya Bharti

INSOMNIA
An Instagram post, designed for creating awareness towards mental health, depression. Freelance Project - Designed for a Blog on the sub topic of Unsaid changes during COVID ,
#Mentalhealthawarness #Depression #Insomnia “Bra free 2020 - an aspect of COVID 19”

PAGE | 74 PAGE | 75
 Photo Manipulation | Lost In Woods Portfolio| Divya Bharti Photo Manipulation | Pink Floyd Portfolio| Divya Bharti

PAGE | 76 PAGE | 77
5
Social Media Post

• Instagram Post for Options Ahmedabad

• Sale poster of Furniture Prototypes at

Spectrum,NIFT-Patna
 Social Media post | Instagram post Portfolio| Divya Bharti Social Media post | Instagram post Portfolio| Divya Bharti

These Social Media posts are designed at Rhizome Design Studio for the client, Options
shades (A multi-designer store).

Social media handle- Insta@optionsahd

16 16

optionsahd optionsahd

1,653 likes 1,653 likes

jhon_doe #optionsahd brings you a selection of more jhon_doe #optionsahd brings you a selection of more
View all 99 comments View all 99 comments

Add a comment... Add a comment...

PAGE | 80 PAGE | 81
 Social Media post | Instagram post Portfolio| Divya Bharti Social Media post | Instagram post Portfolio| Divya Bharti

16 16

optionsahd optionsahd

1,989 likes 1,653 likes

jhon_doe #optionsahd brings you a selection of more jhon_doe #optionsahd brings you a selection of more
View all 99 comments View all 99 comments

Add a comment... Add a comment...

PAGE | 82 PAGE | 83
 Social Media post Portfolio| Divya Bharti More about the designed Furniture Portfolio| Divya Bharti

Sale Poster - designed for Craft Bazaar, NIFT-Patna. College Project | Material study | Furniture Design

Design a furniture solving any problem of your actual or hypothetical client. Prototype
a working model using minimum three different materials, considering the nature &
properties of the materials and ergonomics of the product.

The brainstorming & form generation has been done & the selected design has been
proceeded for further process & production. The main aim of the project was to
understand the materials, joineries of furniture & the production process.

0.5
Units are in inches.
2.5
5

12.5 11.5
27.5
9.5

8.5
15.5
16.5

23 10.5 TECHNICAL SKETCHES

ORTHOGRAPHIC VIEWS
ISOMETRIC VIEW
MATERIALS: SPECIFICATION SHEETS
• Ply-Board
• Sun-Mica
27.5
• Strip
• Rexine
Credits - • Foam 14
Model - Kirath Kaur • Pulling Ring
Product shoot -Amit Raj, FC • Furniture Levelers
Product styling for Shoot - Divya Bharti (Me) • Metal In & Out Channel
Product Designer - Divya Bharti (Me) Slider 23 16.5
• Nails & Adhesive

PAGE | 84 PAGE | 85
 College Project | Material study | Furniture Design Portfolio| Divya Bharti College Project | Material study | Furniture Design Portfolio| Divya Bharti

FINAL PROTOTYPE
FURNITURE DESIGN
FOR GROWING KIDS

FUNCTION
A Furniture with comfortable slanted
back seat, designed for kids to
encourage learning with fun. One
can change seating position to rest
position also while reading and
without getting sleepy by pulling out
the drawer seat.
The product has shelves at the back
for keeping books,toys and snacks of
one’s choice while reading.

SKETCHES
EXPLODED VIEW
SOFTWARE
AUTO CAD

Credits -
Model - Kirath Kaur
Product shoot -Amit Raj, FC
Product styling for Shoot - Divya Bharti (Me)
Product Designer - Divya Bharti (Me)

PAGE | 86 PAGE | 87
6
Miscellaneous

• Design Management

• Wall Installation (Bamboo rings-Frames)

• Terracotta chandelier

• Terracotta Tiles (Internship at Rhizome)

• Bamboo clips (Internship at Rhizome)

• Bamboo clip extended project (Stationery &

Organizer/Display)- (Graduation project at

Rhizome)

• Bamboo hangers (Graduation project at Rhizome)

• Few Jewelry projects (For Rhizome’s Baka Jewelry)

• Other college Projects

• Photography
 Design Management | Female Health Care Portfolio| Divya Bharti Design Management | Female Health Care Portfolio| Divya Bharti

Brief of the Project The business idea was to come up with customized gifting packs for monthly subscription
& menarche or gift coupons for yearly package. We listed the item as per the interviews &
Pitch a business plan to refine an existing product or service offering or where a new offering
questionnaire done locally. It is an overall kit for female health care which has been designed
is being developed from scratch.
because of the poor health condition & lifestyle which causes severe cramps, anemia,
uneasiness & so on.
Description / Summary of the project -
The logo for the proposed business plan - customized gifting for female health mainly
For Design Management, we had one week workshop by Miss Yashaswi Anand (Faculty at
menstruation was designed by the name COD (Care of Dear one) - COD, a kit of Care. The
NIFT, Hyderabad) in college. The workshop aim at giving a basic understanding of business
tag line of the brands are - “ Care you”, “A care package to make her feel better”.
ideas & its practicality in terms of Monetization & Value proposition of any business module.
The Value Proposition Canvas is a tool which can help ensure that a product or service is
positioned around what the customer values and needs. It also ensures that there is a fit
between the product and the market. The Value Proposition Canvas is formed around two
Introduction of Plan-
building blocks – customer profile and a company’s value proposition.
“A step to care your dear one”
The project has to be done in a group of two. The customized kit of care and pamperness (sanitary napkins & all other healthy things)
Credit for the project - Pratik Singh (Group Partner) To be happy and feel pampered, even during those days
We conducted one on one interview session apart from the Questionnaire to understand the
Through Value Proposition Canvas & Business canvas; the plan of execution, promotion,
prevailing taboos about periods in the society along with the traditions celebrated in different
monetization & practicality of success has been briefly shown. 
parts of the country.

PAGE | 90 PAGE | 91
 Design Management | Female Health Care Portfolio| Divya Bharti Design Management | Female Health Care Portfolio| Divya Bharti

PAGE | 92 PAGE | 93
 Design Management | Female Health Care Portfolio| Divya Bharti Design Management | Female Health Care Portfolio| Divya Bharti

PAGE | 94 PAGE | 95
 Wall Installation | Textile Display | Rhizome Portfolio| Divya Bharti Wall Installation | Textile Display | Rhizome Portfolio| Divya Bharti

Brief of the Project - solution was considered & prototyped initially. Each frame has two rings similar to the regular
Design bamboo frames (diameters ranging from 26 cm to 50 cm) with the simplest embroidery frames to sandwich the fabric. It was made from two bamboo slats joined by
mechanism of locking. half lap joinery with areldite. Since bamboo has the property of flexibility which allows us
Description - to remove the joinery mechanism to make it more simple and use it just by pulling & fitting,
The project was in collaboration with fff Studios (Flora for fauna) & Rhizome. Bamboo frames However the inner circle has holes all over with a gap of 1 inch between the two holes. It was
for the beautiful embroidery & prints by fff studios, has to be designed at rhizome for the to secure the fabric, by stitching with the transparent nylon thread which will also provide
client, which has to be used as wall installation for the living room. frictional support to hold the outer ring.
The process started with the scale down prototypes using a sun board strip, which was inspired
from embroidery frames & other locking mechanisms. A series of things were taken special My takeaway from the project-
consideration like - the bamboo‘s grains properties which restricts the slats to be straight The best design is simplest, because the effortlessness of the result belies what went on. And
especially for the longer length. The organza silk fabric which was quite slippery was another
concern which could be loosen with time in the proposed design of the frame. So a no. of it is exactly what went on - all of it proves that god lies in the details, especially if they are
perfectly imperfect.

PAGE | 96 PAGE | 97
 Wall Installation | Textile Display | Sketches & Prototypes Portfolio| Divya Bharti Wall Installation | Textile Display | Detailing Portfolio| Divya Bharti

PAGE | 98 PAGE | 99
 Terracotta Chandelier | Rhizome | Woods at Sasan,Gujarat Portfolio| Divya Bharti Terracotta Chandelier | Rhizome | Woods at Sasan,Gujarat Portfolio| Divya Bharti

About the project-

‘The terracotta installation’ was designed at Rhizome, Ahmedabad for a resort, “woods at
Sasan” (Junagadh, Gujarat).  

The installation was inspired by Calder mobile. The basic structure was made from the Brass
pipe which was brushed polish for the antique finish after welding the u-shaped hooks for
hanging the terracotta pots.

The pivot the top was redesigned for the overall movement of the installation & restricting the
metal breakage due to the friction & rubbing effect. A hemisphere was welded at the top of
the rod which goes inside the canopy. The bend & the length of the hollow pipe was designed
after considering the approx weight of each terracotta lamps to avoid collision of the lamps
during movement.

Further a no. of forms & texture (puncturing & holes) was tested for the light effect coming out.
A proportionally bigger lamp was designed in the installation to create a dramatic effect.

The different color of the lamps was obtained from the mineral rocks, which was ground and
applied before the firing process.

PAGE | 100 PAGE | 101

 Terracotta Chandelier | Balancing & positioning of the lamps Portfolio| Divya Bharti Terracotta Chandelier | Scale down 2d mockups Portfolio| Divya Bharti

PAGE | 102 PAGE | 103

 Terracotta Chandelier | Autocad Drawing Portfolio| Divya Bharti Terracotta Chandelier | Auto-cad Drawing Portfolio| Divya Bharti

8.8

7 14
4.
7

14.7

20.9
17.7
Ø21.6

14.7

12.2
9.3
8.4
9.3 5.3

8.9
4.6
Ø11.8

13.1

13.7
9.3
6.7 5.4

PAGE | 104 PAGE | 105

 Terracotta Chandelier | Production Portfolio| Divya Bharti Terracotta Chandelier Portfolio| Divya Bharti

Detailing & installation -

Hemispherical hollow ball was welded to the pipe coming from Canopy to avoid the metal
friction which caused the breakage of the hook the top. The load was distributed from the
hook to the hemispherical ball which also cause easy frictionless movement.

The wiring for electricity flow has been done internally from the hollow hemispherical ball to
all the hollow pipes which makes it neat. Teak wood has been used in the holder with soft
edges for better fitting inside the curved top of the lamps.

PAGE | 106 PAGE | 107

 Terracotta tiles | Internship Project | Rhizome Portfolio| Divya Bharti Terracotta tiles | Texture Creation Portfolio| Divya Bharti

Brief of the Project -

Prassana Nair, (an old client of Rhizome) from Bangalore asked to fill one of her
empty wall with some terracotta tiles.

The brief was as follows-

She wants 9 tiles, depicting her family as a moment with her child and so on.

Brain Storming

• Strong lady
• Indian culture
• Big red bindi
• Ethnic earring
• Dupatta
• Two breed of dogs - pug & Labrador
• Two cats- one was fury and other striped
• Kathakali
• Dream-House on mountain
• Cute son- 14 yr old (now wear glasses)
• Son was very much attached with the furry cat
• Husband - Businessman, Mustache, serious at times
• Happy family

Image- Texture (Pattern)

creation using EOD & POD

PAGE | 108 PAGE | 109

 Doodling| Terracotta tiles | Internship Project |Rhizome Portfolio| Divya Bharti Doodling| Terracotta tiles | Internship Project |Rhizome Portfolio| Divya Bharti

PAGE | 110 PAGE | 111

 Prototyping|Terracotta tiles| Internship Project|Rhizome Portfolio| Divya Bharti Final product|Terracotta tiles| Internship Project|Rhizome Portfolio| Divya Bharti

PAGE | 112 PAGE | 113

 Bamboo clips & Hangers |Internship + Graduation Project Portfolio| Divya Bharti Bamboo Hangers & Bamboo clips Portfolio| Divya Bharti

Bamboo clip with SS ring

Brief Of the project -
• Come up with the simplest & practical mechanism for a Bamboo clip, with a minimal &
streamlined design.
• It should be production-friendly (Handcrafted) and cost-effective.
• It must look premium & can be used with Rhizome’s Bamboo Hangers.

Description -
• After elaborated research about Materials (like the limitation of the bamboo, metals,
rubbers, plating & many more) and existing Clips in the market; sketches & initial prototypes
with actual material was made to check the effectiveness of the proposed mechanism.

• Along with it, the tensile strength of metal material including stainless steel & its variations
were considered for the strength, availability & cost. Later on, for aesthetic, few variation/
prototypes were made.

• Further, for the Graduation Project, the project was extended to stationery products,
in which rubber bands were used which solves the purpose of holding papers & other
lightweight products. It also reduces the cost & gave it a more minimal look.

• Two collections were made from Two different clips (Long Japanese look & circular clip)
with two different mechanisms (SS ring & rubber band) were made - Stationery collection
and Solid Chamfered bamboo hanger collection. The later had a variety of plating options &
color options as per the Brand board. Bamboo clip with rubber

PAGE | 114 PAGE | 115

 Bamboo Clips|Initial Sketches Portfolio| Divya Bharti Bamboo Clips|Technical Drawing Portfolio| Divya Bharti

USED IN COLLECTION 02
SOLID BAMBOO HANGER COLLECTION

Diameter of the SS ring - 2 cm

USED IN COLLECTION 01
PINCH COLLECTION
Divya Bharti
Product Category - Bamboo Cloth Clip for
Rhizome Hangers
Orthographic Views

PAGE | 116 PAGE | 117

 Bamboo Clips|Mockups & Explorations Portfolio| Divya Bharti Bamboo Clips|Application & Feasibility test Portfolio| Divya Bharti

Degree of feasibility -

Further during feasibility check, grip check, research on silicon, cork & fabric has been taken
consideration.

Grip of different cloth to check slipperiness resistance, & weight tolerance was checked.

Image 01 (left) - heavy jeans and trouser - load test

Image 02 (upper right)- Paper holding test
Image 03 (bottom right) - Testing of grip of slippery things like silk, plastic & so on, here plastic

PAGE | 118 PAGE | 119

 Bamboo Hangers with Bamboo clips Portfolio| Divya Bharti Bamboo Clip | 5 steps of Manufacturing Portfolio| Divya Bharti

• Production Friendly

• Cost effective

• Easy Mechanism 1. Cutting into pieces of length

60mm /80 mm

2. Marking the center along the

length as well as center at the top
circle of the cylindrical bamboo

Simple
3.Cutting Bamboo
cylinder into two Manufacturing
halves along the
diameter Process

In just

05 Steps

4. Drill the hole, 20 mm

away from one side

5. Assemble using the ring

PAGE | 120 PAGE | 121

 Bamboo clips | Handcrafted at Rhizome Portfolio| Divya Bharti Bamboo clips | Pinch Collection Portfolio| Divya Bharti

Extended Project
Bamboo clip with SS ring, designed during the Internship period has been redesigned to
reduce the manufacturing cost which can be easily used in the stationery & display collection.

Brief -
Design a stationery collection/paper organizer/display kind of thing (which can also be used
for Rhizome’s exhibitions), so for that product category, we need to reduce the production cost
of Bamboo clips.
-Replacing spring steel ring by rubber - The rubber mechanism is inspired by ‘Button Masala
by Designer Ankit Sharma’ who uses rubber to make wearable clothes without stitching.

Primary & secondary research was done to know the market, mechanism & sustainability
aspect for this product line. Apart from online research on various materials like rubber
magnet, cork, it also included the visit to rubber factory & magnet retailers.

Deciding the various product of collection

• Memo clips
• Mess board
• Peg boards
MEMO CLIPS
• Portable Lighting lamps
• Photo frames
• Fridge magnets

Market research /Competitor study - IKEA

PAGE | 122 PAGE | 123

 Bamboo clips | Pinch Collection | Idea generation Portfolio| Divya Bharti Bamboo clips | Pinch Collection | Idea generation Portfolio| Divya Bharti

Image- Exploring the

Implementation of clips for
various purpose.

Image -Exploration of memo clip, its base with respect to clip variation.

Image- Working on
mechanism, portability &
customization.

Image- Planning the variation Image -Exploration of board (Mess board/magnetic/peg board, orientation,
mechanism.
& exploration

PAGE | 124 PAGE | 125

 Bamboo clips | Pinch Collection | Mockups & Explorations Portfolio| Divya Bharti Bamboo clips | Pinch Collection | Prototype Portfolio| Divya Bharti

Images - Different mockups

of pinch collection. Magnet,
Color of the rubber band &
positioning, lasering of words
& so on has been explored.
Various other exploration of
mechanism which is not only
for aesthetic but functional at
the same time.

PAGE | 126 PAGE | 127

 Bamboo clips | Pinch Collection | Technical Drawings Portfolio| Divya Bharti Bamboo clips | Pinch Collection | Technical Drawings Portfolio| Divya Bharti

Basic Clips Fridge magnet -engraving word selection & positioning

24°
25°

Ø4

2.8
8

1
0.5
2

1.5
2

Range of Memo clips

Fridge magnet/magnetic board clips , magnet positioning

Magnetic board & clips

Wall clips with Bamboo

Channel

PAGE | 128 PAGE | 129

 Solid Bamboo Hangers | Research | Market Study Portfolio| Divya Bharti Solid Bamboo Hangers | Mockup Testing Portfolio| Divya Bharti

Research -
Hangers ( 15º| 20º | 25º )
On the basis of market study, bamboo availability, bending of solid bamboo (Bamboo
properties), I observed that the slope of the hanger is a major reason for Slipping straps or
sleeves of a dress on hangers apart from the material & weight of the fabric.

PAGE | 130 PAGE | 131

 Solid Bamboo Hangers | Idea Generation | Sketches Portfolio| Divya Bharti Solid Bamboo Hangers |Screening Ideas Portfolio| Divya Bharti

PAGE | 132 PAGE | 133

 Solid Bamboo Hangers | Mockups & Exploration Portfolio| Divya Bharti Solid Bamboo Hangers | Mockups & Exploration Portfolio| Divya Bharti

Image - Exploration of form and silhouettes Image - drilling for fixing rod in various angles

Image - Checking the effective way of fixing rod.

Image - checking the best bend/ angle/slope
Left side- threading | Right - merely hammering

PAGE | 134 PAGE | 135

 Solid Bamboo Hangers | Technical Drawings Portfolio| Divya Bharti Solid Bamboo Hangers | Technical Drawings Portfolio| Divya Bharti

Drawing of three approved clip variation (clips with SS ring)

1.5
24°
23°
0.2
3 0.2
1.5 25°

Ø
0.5

4
1.8

Ø0.7 2
6

8
3

3.6
2

0.9
4
1.2

0.2 0.5

1.5
0.2
2

0.5
1.7

Ø3
15° 2.4
Ø3.1
6.3 3.7
Ø3
.5
Ø2.6
149°
Ø3
Ø2.6

3.5
Ø0.2
2
Ø0.2 17
0.8
6.5 17

2.4
3.9
0.8 0.4 0.8
2.1
25° 25°

0.8 0.7
25°
17 0.8
0.2

0.2
17

Ø0.2

17
2 6.5
17

1.4 7.1

7.8
0.8
2.1
.8 0.4 0.7
25°
25° 0.2

0.8 0.2

17 0.8 20°
17

2 6.5

1.4 7.1

7.8
0.8
2.1
0.7
25°
0.2 17
0.2

17
Technical drawing of initial prototypes for checking the angle of bamboo bending

PAGE | 136 PAGE | 137

 Solid Bamboo Hangers | Specification sheets | Variations Portfolio| Divya Bharti Solid Bamboo Hangers | Specification sheets | Variations Portfolio| Divya Bharti

Colour ways - Colour ways - Colour waysways

Colour - - Colour
Colour ways - ways - Colour ways - Colour ways -
Hook/clip circle/ rod Hook/clip circle/ rod Hook/clip circle/circle/
Hook/clip rod rod Hook/clipHook/clip
circle/ rodcircle/ rod
Hook/clip circle/ rod Hook/clip circle/ rod
-metal parts- -metal parts- -metal-metal
parts-parts- Rose gold/-metal parts-
-metal parts- Black antique
-metal finish
parts- Rose gold/ -metal parts- Black antique finish
Brass natural colour Silver finish-- Brasscopper
naturalfinish--
colour MATERIAL
Silver finish-- copper finish-- MATERIAL
MATERIAL MATERIL MATERIAL
MATERIAL MATERIL Clip's Ring- SS, MATERIAL Clip's Ring- SS,
Clip's Ring- SS, Clip's Ring SS, Clip'sClip's
Ring-Ring-
SS, SS, Rest
Clip's Ring SS, MS/SS Clip's Ring- SS, Rest MS/SS
Rest Brass Rest Rest
BrassMS/SS Rest MS/SS
Rest MS/SS Rest MS/SS

7.2 7.2
1.7 1.7

Simple Hanger Simple Hanger

5.8 5.8
18° 18° 18° 18°
18° 18°
0.8 0.8

0.6 0.6
17 0.8 17 0.8
17 0.4 17 17 0.4 17

Different ways of stopping the Different ways of stopping the

5.8
7.2
1.7
5.8
7.2
1.7

fabric- Domnut, silhouette of fabric- Domnut, silhouette of

18° 18°
18° 18°
1 0.8 1 0.8

hanger, groove hanger, groove

0.6 0.6
17 0.8 17 0.8
17 0.4 17 17 0.4 17

With three variation of clips With three variation of clips 7.2

1.7
7.2
1.7 Ø1.6 Ø1.6
5.8 5.8
18° 18° 18° 18°
18° 18°
18° 18°
0.8 0.8

0.6 0.6
17 0.8 17 0.8
17 0.4 17 17 0.4 17

17 17

Colour ways of Colour ways of Colour

Colourways
waysofof Colour
Colour ways of ways of Colour ways of Colour ways of
bamboo- bamboo- bamboo-
bamboo - dark bamboo-bamboo- bamboo - dark bamboo-
Natural colour of Red, Blue and Green Natural
Brown colour of Red, Bluewhite
and Green Brown white
bamboo (modernism as bamboo (modernism as
inspiration) which inspiration) which
will complement the will complement the
silver finish of hook silver finish of hook
& other metallic & other metallic
parts. as during parts. as during
modernism period modernism period

PAGE | 138 PAGE | 139

 Solid Bamboo Hangers | Final Prototype Portfolio| Divya Bharti Solid Bamboo Hangers | Final Prototype Portfolio| Divya Bharti

PAGE | 140 PAGE | 141

 Solid Bamboo Hangers | Final Prototype | Detailing Portfolio| Divya Bharti Solid Bamboo Hangers | Final Prototype | Detailing Portfolio| Divya Bharti

PAGE | 142 PAGE | 143

 Solid Bamboo Hangers | Final Prototype | Detailing Portfolio| Divya Bharti Solid Bamboo Hangers | Final Prototype | Detailing Portfolio| Divya Bharti

PAGE | 144 PAGE | 145

 Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti

Further We, at Rhizome received clients like - Bamford (London), Taneria (Titan based clothing Initially a small sketch on tentative placements was developed for the client, Bamford London.
franchise), Mishru (Bangalore) who asked for customize the hanger with their logo. So , I got
the project of logo placement in which samples of logo placement was made (with costing & 1A & 1B - Engraving on the flat surface of bamboo slats near the hook. (Both side or either of
variations). the side)

2A & 2B - Vertical orientation of the logo on the either/both side i.e leftmost or rightmost side
I have also worked on various other types of sampling customization of the bamboo hangers of the hanger
which includes the following- NOTE-here the letter O of the logo of “Bamford” will occupy the bamboo grains texture used
• Color variations (shades of white with spray paint & Matt finish) (for Bamford , London) for holding the cylindrical bamboo rod of the hanger.
• Cane winding at shoulder as anti slipperiness for tunics & tops (for Bamford, Jaipur)
3. - LOGO on the centre of the rod length- front face
• Other options for anti slipperiness especially on rhizome petal hangers i.e a big hole &
slightly chiseled. (For Mishru) 4A & 4B. - Metal etching/ engraving on the washer/domnut or both.

5. A circular piece/slice of cylindrical solid bamboo of 25 - 30 mm can be used for engraving

logo and attaching with the hook with a vertical drill (hole of 4mm).

6A &6B -Variation of danglers - engraving of bamboo dowel/engraving on a solid bamboo

slice of 25 mm/30 mm
7. The top view of hanger showing an option for engraving the logo where the hole & washer
is occupying the letter “O” of the logo, “Bamford”

PAGE | 146 PAGE | 147

 Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti

PAGE | 148 PAGE | 149

 Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti Bamboo Hanger | Logo Engraving Portfolio| Divya Bharti

PAGE | 150 PAGE | 151

 Bamboo Pens | Rhizome Portfolio| Divya Bharti Bamboo Pens | Research Portfolio| Divya Bharti

Brief - Covered Key points -

Design a classic & contemporary Bamboo Pen for Corporate gifting. It should
• Primary/secondary research
be cost-effective yet should look expensive. Work on pen form with bamboo.
• Survey/data
You may fuse other material for better grip, sustainability & cost-effectiveness.
• Forecast, theme story/
EXISTING PENS IN BAMBOO inspiration
• Brand board
Key points - • Product category
Market Availability • Concept generation- sketches
• Rhizome’s client/brand study • Exploration/mock-ups
• Mechanism or engineering of pen • Design specification/technical
• Limitation in Bamboo manufacturing details
• Human Factor & Ergonomics
• Market study
• Sketch
• Mock-ups
• Exploration
• Sustainability Aspects Understanding mechanism & ergonomics & different gripping ways of different people
• Contemporary and classy (Reverse engineering & observation)
COMPETITOR BRAND
• Production friendly -cost-effective
ERGONOMICS RESEARCH: MECHANISM
• Durable

•LAMMY
COMPETITOR BRAND
Competitor
•MONTA BLANC brands -
•BIO QLammy
Monta Blanc
Bio-Q

•LAMMY
•MONTA BLANC
•BIO Q

PAGE | 152 PAGE | 153

 OTHER DETAILING : KEY FEATURES
CLOSING TECHNIQUES DETAILING STUDY
Bamboo Pens | Research Portfolio| Divya Bharti Bamboo Pens | Idea generation | detailing Portfolio| Divya Bharti
Closing techniques –small detailing matters

UNDERSTANDING DIFFERENT PARTS &

Observing different details and technique of closures.
DETAILING

… … S S E C OR P N I

Different parts of different pens

PAGE | 154 PAGE | 155
 Bamboo Pens | Inspiration - “Ancient utensils of India” Portfolio| Divya Bharti Bamboo Pens | Mockups | Exploration Portfolio| Divya Bharti

The Grip inspired by “ancient utensils of India” which has been made by brass with PROTOTYPING & EXPLORATIONS PICS
This is the brief wrap up of the project. The final selection of design for mass production is yet

INSPIRATION BOARDS PICTURE

the bamboo barrel/body part.

It’s not only about aesthetic beauty & interesting forms of those utensils but also
to be done by Rhizome. The project (production) was postponed because of other export order
at the company, so sharing the project briefly for now.

INSPIRATION (FOR FORM OF PEN GRIP

the texture, material which was mostly natural & sustainable (clay, alloy, stone & so
on..), Function, the story, the culture associated with them.

PART)- OLD UTENSILS OF INDIA

The tradition of gifting utensils in wedding, different utensils for worship and many
more make it quite an interesting subject to study...
However, the only form generation of metallic tip part has been inspired by this &
has been fused with bamboo as body material.

PAGE | 156 PAGE | 157

 Craft Cluster|Bamboo Basket Weaving Portfolio| Divya Bharti Craft Cluster|Exploration|Final Product Portfolio| Divya Bharti

• On-site visit to interior

villages of Ranchi,
Jharkhand for craft
Cluster.
• Craft - “Bamboo
basket Weaving”
Ideation & exploration
for design Intervention
without losing traditional
essence
• Chosen Product
category - Home decor,
Lighting Products

Craft Cluster|Ideation|Sketching

PAGE | 158 PAGE | 159

 College Projects | Semester 01 Portfolio| Divya Bharti Scale down Model | NIFT Spectrum Portfolio| Divya Bharti

Mix Media Painting | Abstract Art | Radha Krishna | Recreate Project

An Installation of the scale down model of NIFT Patna for NIFT Spectrum 2017, to highlight
the events & their location for guests & participants of other colleges.

Credits shared with Shakil Ur Rahman,Smita Rani & Anamika Sinha

Material Used - Sun board, Cellophane paper, Feviquick & White spray paint.

My role was to lead & execute the Project. The calculation of scale down, basic structure &
Layouting was mainly my role.

Paper Mache Bag | Handcrafted | Craft Workshop

Photo shoot Credit - Amit
Designer - Divya, Graphics & Photo Editing by Divya (Me)

PAGE | 160 PAGE | 161

 Association with Baka, Rhizome | Projects Portfolio| Divya Bharti Drop down earrings | customized | single pair Portfolio| Divya Bharti

2
1.5
A contemporary, sustainable jewelry brand of rhizome which is based on ethically handcrafted designs.

My association with Baka (which is a sub brand of the parent brand Rhizome) are -
Two sizes variation of the selected design
• Design book of Baka’s all collections.
• Inventory management
• Drawing for customized pieces
• Assisting Senior designer for the new collection - Avani collection The earring was designed specifically for single client using Opal stones (Round & Drop
• Jewelry stand for the exhibition shape) and diamond, in gold.
• Promotion & sale coordination with bloggers & designer stores across India.
• Sustainable plating option ( Research & vendor lassioning)
• Photoshoot for Social media

PAGE | 162 PAGE | 163

 Flower antique gold earring - redesign Portfolio| Divya Bharti Flower antique gold earring - redesign Portfolio| Divya Bharti

Ø0
Ø0.3 .2 Ø0.3 Ø0.3
0.8
Ø0.3

Ø0

Ø0
Ø0 Ø0.

1
.4 25 Ø0.3 Ø0.3

.4

.4
.25

1
Ø0

3 0.4
0.

0.7

0.7

0.7
1

1
Ø
2

2
Ø0
.26
Ø

Ø
About the earring -
0.

0.

0.
2

2
6

6
.2

.2
Ø0

Ø0
It was designed for a client who wanted
a contemporary version of her traditional
family jewelry set. This pair of earrings later
on completed as a set by adding a pendant
with same design.

We came up with a set of variation which

Ø0
Ø0.3 .2 Ø0.3
was customized as per her selection of size & 0.8
Ø0.3
design.

Ø0
Ø0 Ø0.

1
.4 25 Ø0.3

.4
.25
The hand-cut stones used in this gold

1
Ø0

earrings are - turquoise stones, white pearls 0.

3 0.4

0.7

0.7
1

1
Ø

2
(AAA grade) & Blue-Chalcedony.

Ø0
.26
Gold frame of the final selected design

Ø
(before stone setting)

0.

0.
2

2
6
.2
Ø0
PAGE | 164 PAGE | 165
 Avani Collection | Baka jewelry | Rhizome Portfolio| Divya Bharti Avani Collection | Baka jewelry | Rhizome Portfolio| Divya Bharti

Avani collection
The new collection named Avani because of it features: ‘faux tiger claws’ which is made from
gemstones. The collection is a take on the cultural sustainability. The brand is strongly against
hunting and the trophy jewelry featuring animal parts such as tiger claws which celebrated
bloodsports. However, we feel that not finding a way to ensure this not so happy past- which
is also our heritage- is remembered, or not making sustainable changes in the means of
making tiger claw jewelry is a giant misstep.
That is why our collection ‘Avani’ (named after the tigress and her cubs who were killed in
cold blood a while ago in Gujarat) is important to us. We want to keep the tiger claw pieces
remembered lest we forget. We also want that remembrance to be in a manner that is positive
and mindful and acknowledges the damage humans have done to nature & simultaneously
human efforts towards a new culture of sustainability.

PAGE | 166 PAGE | 167

 Avani collection | technical drawings for production Portfolio| Divya Bharti Avani collection | Variation & exploration of design no. 04 & 05 Portfolio| Divya Bharti

01 02 03 04 05

Avani collection
I was the part of this project, which was lead (designed & conceptualized) by the senior
27/09/2019
Baka Logo.png
designer (also, the owner of Baka brand) for the new collection, in which I was assisting her,
& precisely did the drawings (in Auto Cad) for the production & the stone placements. I did a
lots of variation for finalizing design no. 04 & 05.
Hand-cut semi precious stones has been used in the collection. I worked with the jewelers on
ground for understanding the most sustainable way of handcrafting & platting the jewelries.
Ø0.6
Ø0.0 Ø0.08
8
Ø0.08 .3
Ø0 Ø0.17
0.54

0.54

0.54

Ø0.17
0.08

0.4
0.3
3.21

3.21

3.21

Ø0.9
0.18

Ø0.3
Ø0
0.25

0.25

.17
6

Ø0.6
2.79

2.79

2.79

01 02 03 01 02 03 04 05

0.08
0.08
2.5

0.76

5.76
5.3

0.0
8

2.79

04 05

PAGE | 168 PAGE | 169

Avani collection
 Iconic Photography Recreation | The girl in mirror by Richard Avedon Portfolio| Divya Bharti Black & white Photography | Exhibition | Spectrum 2018, NIFT Portfolio| Divya Bharti

PAGE | 170 PAGE | 171

Do give your response/Feedback.

DIVYA BHARTI

Contact -

+91 790 321 8502

+91 950 805 5282

Mail me at -
[email protected]

[email protected]

ON SOCIAL MEDIA:

linkedin.com/in/divyabharti27

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