COIMBATORE INSTITUTE OF TECHNOLOGY
COIMBATORE – 641 014
SOCIAL MEDIA
SUBMITTED BY: SUBMITTED TO:
[Link] [Link] Devi &
(1st year [Link]) [Link] Annamani
Department of Humanities
Coimbatore Institute of Technology
Coimbatore – 641 014
WHAT IS SOCIAL MEDIA
(INTRODUCTION)
Social media are interactive digitally-mediated technologies that facilitate
the creation or sharing/exchange of information, ideas, career interests, and
other forms of expression via virtual communities and networks.
While challenges to the definition of social media arise due to the broad variety
of stand-alone and built-in social-media services currently available, there are
some common features:
Social media are interactive Web 2.0 Internet-based applications.
User-generated content—such as text posts or comments, digital
photos or videos, and data generated through all online interactions—is
the lifeblood of social media.
Users create service-specific profiles for the website or app that are
designed and maintained by the social-media organization.
Social media facilitate the development of online social networks by
connecting a user's profile with those of other individuals or groups.
Users usually access social media services via web-based
apps on desktops and laptops, or download services that offer social media
functionality to their mobile devices (e.g., smartphones and tablets). As users
engage with these electronic services, they create highly interactive platforms
through which individuals, communities, and organizations can share, co-create,
discuss, participate, and modify user-generated content or self-curated content
posted online.
ROLE OF SOCIAL MEDIA IN COMMUNICATION AND
CONNECTING PEOPLE
As communication and information travel faster and faster, the world seems to
get smaller and smaller. As a result, this changes how the world communicates,
especially with today’s obsession with social media networks.
Before social media, we were extremely limited in our means to interact with
others and we were limited largely to the people that we knew in-person. There
were things we had to deal with that millennials do not have to – your
significant other’s parent answering the phone when you called, waiting for a
letter in the mail, waiting a week to get your pictures that you sent off to be
developed, and so on.
The internet and social media has drastically changed the way people all over
the world interact and communicate.
Because of social media networks, we are now able to interact with thousands
of people all over the world – this is why we see people who have thousands of
Facebook friends or tens of thousands of Twitter followers. Without social
media, that would be impossible. Social media networks allow us the
opportunity to share opinions with a far wider audience
ROLE OF SOCIAL MEDIA IN BUSINESS AND
OPPORTUNITIES
Effective use of social media can bring great opportunities for your business,
but will require some thought and planning. Moving with fast-paced
developments in online technology can help to enhance your brand, boost your
profile and perhaps even win new business.
Home computers, laptops, tablets, smartphones, even internet enabled
televisions mean people can easily access the web from anywhere at any time.
Faster connections, new devices and new online applications have all helped to
change the way people work, socialise and shop.
It is now easier than ever for businesses to:
directly target customers with marketing campaigns.
promote new products or services.
build brand awareness.
Personally, interact with existing and potential customers.
measure referrals from your social media activity to sales.
Social media can be a cheap and effective way of starting a marketing
campaign, with a big impact possible from minimal investment. Your social
media strategy should contain a smart mix of engaging content and a friendly
and responsive 'persona' can grow a focused community which is interested in
your product/service/brand and can recommend your business to others.
ROLE OF SOCIAL MEDIA IN FUN AND ENTERTAINMENT
One of the best benefits of using the social media for entertainment is definitely
the low price. From there, you can locate and enjoy plenty of content on the
social media from your phone, TV or computer.
Popular, free, online entertainment resources include:
YouTube
Podcasts
Music streaming such as Pandora or Spotify
Instagram
Snapchat
Tik-Tok
Facebook
Twitch
Therefore, Social media can be used for fun and entertainment purpose also
apart from other things.
FEW SOCIAL MEDIA APPLICATIONS
These are the four largest social media apps -
FACEBOOK:
The largest social media platform on this list - Facebook allows users to connect
with friends, family, and acquaintances across the globe. And with more than 2
billion active monthly users, this is likely preaching to the choir since you’re
probably already on the site.
TWITTER:
Twitter is a social platform that allows brands and users to communicate via
short messages — also known as “tweets.” Though the messages are limited to
280 characters or less, they can be powerful ways to market your business. And
with more than 336 million monthly active users, your business should be able
to find your market niche within the social media platform.
YOUTUBE:
Though it’s had some contenders, YouTube remains the largest and most
popular video-sharing platform in the world with more than 1.8 billion monthly
active users. The platform is great for sharing videos and music as well as live
streaming content across the web. It’s a powerhouse for any of your video
needs.
INSTAGRAM:
Platform allows users to share photos and videos, hosts live streaming
capabilities.
SOME FACTS ABOUT SOCIAL MEDIA
For context, as of Dec 2019, total worldwide population is 7.8 billion,
The internet has 4.54 billion users
There are 3.725 billion active social media users
On average, people have 7.6 social media accounts
The average daily time spent on social is 142 minutes a day
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Social media users grew by 328 million between October 2018 and
October 2019.
That works out at 10 new social media users per second.
Facebook Messenger and Whatsapp handle 60 billion messages a day
When asked 81% of teenagers felt social media has a positive effect on
their lives
Another study found the effect of social media on teenagers was ‘trivial’
A third from the Royal Society for Public Health found there were a
range of negative and positive effects:
CONCLUSION
As social media it connects to people all over the world. through internet
everyone are connected to each other and it makes communication is easy and
instant. using social media one can know real-time news and information.
Eariler we used to wait for newspapers to know what is going on in the world.
Social media also opens lots of great opportunities for business owners and to
showcase your talent. you can use various social media platforms to promote
your business, sell and buy products
You can also use social media for general fun and enjoyment
so, i conclude that Social media changed our life so much. Communication
became more convenient and instant because of social media. If we could use
the social media smartly, having social media will become a good change for
us.
