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Daily Lesson Log: Marketing Principles

This document outlines the daily lesson log for a marketing class across four sessions. Session 1 focuses on defining pricing as part of the marketing mix and identifying different price determinants. Session 2 differentiates between two pricing strategies and has students demonstrate their understanding through a short activity. Session 3 builds on the previous sessions by having students apply different pricing approaches to products. Session 4 consolidates the learning from the prior sessions and has students demonstrate their understanding of applying the full product development and marketing process. The document lists the relevant learning standards and objectives to be covered in each session. It also provides the learning resources to be used, including textbooks and additional materials.

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AimeeBaesMatibag
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605 views2 pages

Daily Lesson Log: Marketing Principles

This document outlines the daily lesson log for a marketing class across four sessions. Session 1 focuses on defining pricing as part of the marketing mix and identifying different price determinants. Session 2 differentiates between two pricing strategies and has students demonstrate their understanding through a short activity. Session 3 builds on the previous sessions by having students apply different pricing approaches to products. Session 4 consolidates the learning from the prior sessions and has students demonstrate their understanding of applying the full product development and marketing process. The document lists the relevant learning standards and objectives to be covered in each session. It also provides the learning resources to be used, including textbooks and additional materials.

Uploaded by

AimeeBaesMatibag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Performance Standards: Lists the specifications and expectations for learners' performance during the lesson.
  • Learning Resources: Outlines resources needed including textbooks, visuals, and materials for effective lesson delivery.
  • Context: Provides background and setting for the lesson, detailing what learners will engage with and comprehend.
  • Objectives: Defines the objectives of the lesson, focused on identifying and appreciating the significance of National Heroes Day.

Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES HOLIDAY Define pricing as part of Differentiate market-skimming Applying the different pricing
marketing mix. pricing from market penetration approaches to the product of each
NATIONAL HEROES Identify the different price pricing by presenting short skit, group in the class.
DAY determinants. commercial, or jingle.
School Taysan National High School Grade Level 12 ABM
A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an
Teacherunderstanding
Aimee M. Mendoza
of… understanding of… Learning Area Principles
understanding of… of
Marketing
DAILY LESSON LOG Teaching Dates andtheAugust
essence26-30,
of the2019
new the essence of the new product Semester 1stof the new product
the essence
Timeproduct development, pricing, development, pricing, placing development, pricing, placing
ABM(distribution),
placing PATIENCE and (distribution), and promoting a (distribution), and promoting a
ABM PURITY
promoting a product or product or service product or service
service
B. Performance The learners shall be able to… The learners shall be able to… The learners shall be able to…
Standards
design a new product or design a new product or service, design a new product or service,
service, decide types of pricing decide types of pricing approach, decide types of pricing approach,
approach, and choose and choose distribution methods and choose distribution methods Prepared by:
distribution methods and and promotion tools that respond and promotion tools that respond to
promotion tools that respond to market trends market trends
to market trends
C. Learning The learners… The learners… The learners…
Competencies/
Objectives (Write the LC discuss the structure of discuss the structure of discuss the structure of distribution
code for each) distribution channels, its distribution channels, its channels, its functions, and the
functions, and the nature of functions, and the nature of nature of supply chain management
supply chain management supply chain management ABM_PM11-IIa-e-18
ABM_PM11-IIa-e-18 ABM_PM11-IIa-e-18
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a
II. CONTENT week or two.
Checked by:
IV. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
RESOURCES there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages Principles of Marketing Principles of Marketing Principles of Marketing
[Link] Ong Camilar- [Link] Ong Camilar- [Link] Ong Camilar-Serrano
Serrano 211-215 Serrano 215-216 216-219
4. Additional Noted
Materials from by:
Learning Resource Page 1 of 2
(LR) portal
B. Other Learning Slide decks, videos, LED TV, Slide decks, videos, LED TV, Slide decks, videos, LED TV,
Resources
AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D
Teacher II Master Teacher II Principal IV

Page 2 of 2

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