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Meranao Siomai

This document summarizes a business plan for a Meranao Siomai business. It discusses fusing the Chinese delicacy of siomai with Filipino flavors. The target market is students aged 13-18 at the author's school. A SWOT analysis identifies strengths like health benefits and affordability, and weaknesses like unstable funds and perishable goods. The 4Ps discuss selling 4 pieces for 20 pesos at Cadayonan II, Marawi City, and using social media for promotion. Competition includes two other siomai vendors. A PESTEL analysis examines political, economic, social, technological, legal and environmental factors. The conclusion is that the business could be viable if sales projections are met.

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Faidah Palawan Alawi
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439 views3 pages

Meranao Siomai

This document summarizes a business plan for a Meranao Siomai business. It discusses fusing the Chinese delicacy of siomai with Filipino flavors. The target market is students aged 13-18 at the author's school. A SWOT analysis identifies strengths like health benefits and affordability, and weaknesses like unstable funds and perishable goods. The 4Ps discuss selling 4 pieces for 20 pesos at Cadayonan II, Marawi City, and using social media for promotion. Competition includes two other siomai vendors. A PESTEL analysis examines political, economic, social, technological, legal and environmental factors. The conclusion is that the business could be viable if sales projections are met.

Uploaded by

Faidah Palawan Alawi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Executive Summary
  • SWOT Analysis
  • 4P'S
  • Target Market
  • Conclusion

MERANAO SIOMAI

EXECUTIVE SUMMARY

The Chinese have strong influence in the Filipino culture, which is very evident in a lot

of aspects in Filipinos’ lives. One notable influence of the Chinese is their cuisine. Filipinos

have adopted a lot of their cuisine in such Filipinos even make their own variations of their

popular dishes. An example of this is Pancit and Siomai. But there is one Chinese food that has

been all over the place the most, which is Siomai. Its versatility as a snack or as paired with rice

in a meal has made it a go-to snack by a lot of Filipinos. With this observation, the researches

decided to come up with a fusion of the Chinese delicacy and Filipinos’ favorite dishes.

SWOT Analysis
Strength
1. It has health benefits.
2. Affordable.
3. It is new to the market and people nowadays love to try new things, as well as foods.
Weaknesses
1. Unstable source of funds.
2. Meranao Siomai is a perishable good.
3. Not enough production materials to produce large amount of products.
4. Products or service similar to competitors.
Opportunities
1. Health conscious individuals can enjoy their favorite street food yet it is tolerable with
their healthy diet.
2. The new taste and flavor of the will give the costumers something new to crave for.
3. There are small numbers of competitors in terms of healthy meranao siomai.
Threats
1. The weather condition is a big threats, for we are in an open area.
2. The famous and trusted stores of meranao siomai are our comprtitors.
3. The competitors already made a satisfaction to the people.

Target Market
My target market is our school. The students of our school with the age between 13-18
yrs. Old. I will introduce my business to my fellow students by serving them my products and
giving them the satisfaction that they want. In case my business will be successful inside our
school. I plan to expand my business in our barangay and nearby communities.

4PS
Products:
Meranao Siomai
Place:
Cadayonan II, Marawi City
Price:
The price range P20.00 per 4 pieces. It was adapted to the usual Siomai price.
Promotion:
I will advertise the Meranao Siomai in social media (such as, Facebook, IG,
twitter etc), post tarpaulins in different part of cadayanon II or do activities that will to invite
people to visit.

Competiton
Master Siomai
Street Foods Vendor

Pestel Analysis
Political – Stability of Government, Social Policies and Labour law
Economic – Interest, Inflation and GDP
Social- Culture, Lifestyle and Health
Technological- Automation, Research and Innovation
Legal - Antitrust, Copyright and Safety
Environmental – Climate, Water and Weather

Conclusion
This business show that the Meranao Siomai is a feasible feature. It will be a viable
business if the base situation can be maintained. The business is main barrier in achieving
economic success will be reaching the desired level of sales in competitive premium Meranao
Siomai st Brgy. Cadayonan, Marawi City and gaining market exposure in the rest of the city.
Failure to meet projected sales levels may result in infeasibility of this venture because it is
essential to reach full production capacity as soon as possible. Providing the sales level barrier
can overcome.

MERANAO SIOMAI EXECUTIVE SUMMARY The Chinese have strong influence in the Filipino culture, which is very evident in a lot of
1. Health conscious individuals can enjoy their favorite street food yet it is tolerable with their healthy diet. 2. The new
Political – Stability of Government, Social Policies and Labour law Economic – Interest, Inflation and GDP Social- Culture, L

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