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Digital Marketing Insights

The document presents a conceptual framework for digital marketing that includes digital marketing channels, methods, benefits, challenges/innovation, and impact on performance including financial performance, brand performance, and performance management.

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Muhammad Tariq Raza
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148 views1 page

Digital Marketing Insights

The document presents a conceptual framework for digital marketing that includes digital marketing channels, methods, benefits, challenges/innovation, and impact on performance including financial performance, brand performance, and performance management.

Uploaded by

Muhammad Tariq Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

2535515

2.9 Conceptual Framework:

Digital Marketing

DM channels DM challenges/
DM benefits DM impact
DM methods innovation

Performance management
Financial performance

Brand performance

Source: Developed by student

15

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