ICT – A Platform for Change
Tool Medium Force
Bringing about action and mobilize change in a population, society, or culture.
ICT - A medium for ADVOCACY
• the act or process of supporting a cause or proposal
• the act or process of advocating something
Advocacy in democracy is about getting what you want out of the government.
• EDSA Dos and the use of text messaging to mobilize people.
• Million people march against pork barrel via Facebook.
• Disaster relief operations and mobilization via internet and text brigades.
ICT-A tool for DEVELOPMENT COMMUNICATION
• Developmental Communication - an approach to communication which provides communities with
information they can use in bettering their lives.
• An art and science of human communication applied to the speedy transformation of country and the
mass of its people from poverty to a dynamic state of economic growth that makes possible greater social
equality and the larger fulfillment of the human potential.
ICT4D (ICT for Development)
• An initiative aimed a bridging the digit al divide (the disparity between technological "have" and "have
not "geographic locations or demographic groups) and aiding economic development by ensuring
equitable access to up-to-date communications technologies.
Place and Year of Campaign - Results
• Spain 2004 - Ouster of Prime Minister Jose Maria Aznar.
• Moldova 2009 - Communist Party lost power.
• Around the World 2002 - Catholic faced lawsuits over harboring of child rapists.
• Philippines 2016 - Duterte dominated the election even with a limited funding.
ICT - A force for SOCIAL REFORM
• On January 17, 2001, during the impeachment trial of Philippine President Joseph Estrada, loyalists in
the Philippine Congress voted to set aside key evidence against him. Less than two hours after the decision
was announced, thousands of Filipinos, angry that their corrupt president might be let off the hook,
converged on Epifania Delos Santos Avenue, a major crossroads in Manila. The protest was arranged, in
part, by forwarded text messages reading, "Go 2 EDSA. Wear blk." The crowd quickly swelled, and in the
next few days, over a million people arrived, choking traffic in downtown Manila.
THE THREE FACES OF SOCIAL MEDIA
1. The Good - used for communication where distance no longer matter.
2. The Bad - allowed people to hide behind screens and avatars and it has taken over our lives rather
than us being in control.
3. The Ugly - it has become a common cause to broken relationships, self-centeredness and
egocentricity. It is also for frauds and child abuse.