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Course Assignment: Popescu Alexandra Miruna Group 131

Cross-cultural leadership is exemplified by Howard Schultz of Starbucks, Sundar Pichai of Google, and Pablo Isla of Inditex. These CEOs successfully expanded their companies internationally through mergers and acquisitions that required navigating cultural differences. To lead cross-culturally, one must be aware of cultural differences, adapt quickly to unfamiliar cultures, understand diverse perspectives, and inspire openness to change. Great cross-cultural leaders build bonds across cultures by recognizing unique cultural traits and establishing solid working relationships.

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47 views1 page

Course Assignment: Popescu Alexandra Miruna Group 131

Cross-cultural leadership is exemplified by Howard Schultz of Starbucks, Sundar Pichai of Google, and Pablo Isla of Inditex. These CEOs successfully expanded their companies internationally through mergers and acquisitions that required navigating cultural differences. To lead cross-culturally, one must be aware of cultural differences, adapt quickly to unfamiliar cultures, understand diverse perspectives, and inspire openness to change. Great cross-cultural leaders build bonds across cultures by recognizing unique cultural traits and establishing solid working relationships.

Uploaded by

Alexandra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Course Assignment

Popescu Alexandra Miruna


Group 131

Some good examples of persons who lead in cross-cultural settings are:


 Howard D. Schultz who served as a CEO for Starbucks until 2017, whose intercultural
leadership was clear in the fact that he orchestrated multiple acquisitions of American
and Chinese companies and was the driving force behind the company’s successful
expansion to China
 Sundar Pichai who is the current CEO of Alphabet INC and its subsidiary Google LLC and
who has helped the company continue its organic growth process by helping them
expand even more and merge& acquire other companies from a wide range of cultures
including: India, the UK, Belarus, Israel or Canada
 Pablo Isla Álvarez de Tejera who is the current current chairman and CEO of Inditex, the
world's largest fashion group, since 2011. Under his leadership, the company has
expanded from 2,692 stores to 7,013 stores all across the world.

When looking at these examples, it is clear to see that they are more the managers whose
primary functions are planning, organizing, leading, and controlling. No, they go way beyond
those functions. First of all. They have to be completely aware and mindful about cultural
differences, so that they do not commit any serious mistake when dealing with companies
from entirely different cultures. This helps particularly much in the cases of mergers and
acquisitions when addressing the cultural differences can represent the difference between
success and failures. And, as it can be seen in the examples above, success has mostly
resulted from these CEO’s endeavors.

In addition to this, they need to adapt quickly when encountering individuals or groups from
unfamiliar cultures and be able to understand the perspectives of people that come from
different cultures so that they do not damage relationships with partners originating from
other cultures.

Moreover, these cross-cultural leaders are open to change, are visionaries that help inspire
and lead the other managers of the company, are quick to adapt to situations that they have
not encountered before and can understand the inherent differences in people. The latter is
highly important because while all managers should be able to comprehend and have a
good relationship with their subordinates, great cross-cultural leaders is able to build bonds
with people coming from all around the world. They pick up on the unique traits that come
with belonging to different cultures, are able to adapt and establish a solid working
relationship. They are positive and open to exploring new cultures and never dismiss people
just because of their origins, but is rather able to empower them and foster good teamwork.

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