Company Logo

pastillas

The company’s name is TP, a short term for Taro Pastillas that came from the

raw material that is the feature of the product, Taro plant.

BRIEF PROFILE OF THE ENTREPRENEUR

The business is proposed by the grade twelve students of Mount Carmel

School of Infanta- Senior High School Department namely Dawn Dela Costa, Joanna

Ritual, Jade Banderada and Jorge Avellaneda that will make the very first Taro flavored

pastillas with coated chocolate and powder. They came up with this kind of product

because it will be a new flavored taro pastillas on the market. It will attract customers by

its organic flavor and they will adopt this consciousness of what is the taste of the

product. The product is also affordable to the costumer because of its low price but

quality.

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 BACKGROUND AND BUSINESS CONCEPT

‘’Laughter is brightest, where food is best”

- Irish Proverb

Today and in previous years, food is the source of living and important part of

people daily life. People cannot live without proper intake of food. As time passes by,

not only how people live changes but also the food they eat, the innovation of food

takes place. There are lot food that is been popular nowadays, the flavored pastillas that

can be organic and fruit flavored. Fresh fruit pastillasthat are “in”and popular today.

There are pastillas made in ube, langka, cassava, corn flavor, cheese, the plain milk

flavor and many more that are in our in food industry.

Each member collide the ideas of making the Taro Pastillas that is first and newly

flavored pastillas in the market. This pastillas is not only delicious but it is affordable and

clean. It will satisfy the customers because of its tasty flavor. This is an organic pastillas,

so customer will benefit in here and will not cause threat in their health. This pastillasis

made in Taro or Gabi, a tropical plant with large green leaves. Its root is starchy and

high in fiber and is most often compared to a sweet potato or yam with pleasantly purple

insides. The business will help a specific location to be well known because of the

unique foods can be found there, especially here in Infanta who have large number

having a Taro farm.

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DESCRIPTION OF THE BUSINESS

The business is manufacturing type where it will be serving people by providing

their wants in terms of pastillas choice. The businessis not new to the market so it will

be hard to start also there are many well known competitors but ours differ because it is

made up of Taro plant which is organic.

The objectives of the business are (1) to provides satisfaction to the customer;

(2) to be a number one supplier of Taro Pastillas in Reina; (3) to convince customers

and be a destination spot for people goer; (4) be successful despite of many

competitors; (5) to expand the number of customers and have high sales.

The business, Taro Pastillas is located at 20 de Julio St. Poblacion

38Infanta,Quezon. It is the previous way leading to the old hospital. It is open and

along the way so it is easy to find to give a tasty and delicious food to the customer’s.

The business will be hiring skilled person who have a strong initiative. Also an

honest and friendly one that is approachableand kind hearted who will share their skills

in making this product. We are going to give equal payments and give them chance to

share their knowledge and strategies in earning money. In return to our customers, they

will not regret and will meet satisfaction buying the business product. As for ours, the

income we are expecting to receive were from the customers, the development of our

product and also the skilled workers. In financial profit, we expect of high and normal

than low.

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 Section IV

VISION AND MISSION OF THE BUSINESS

Our Vision:

Taro Pastillas envisions being a well-known pastillas in REINA (Real-Infanta-

Nakar), at an affordable price but quality, delicious and organic product. To have a

maximum number of costumers to give satisfaction that leads in innovation and

additional flavor of products that will be consistent and trustworthy for the satisfaction of

customers; building a friendly environment where children rather the people would love

to eat.

Our Mission:

The business mission is to give a healthy and long-lasting relationship with

customers, to give them an excellence and affordable product service in a proper way.

To provide the best service we can offer with consistent taste of product.

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SWOT Analysis

STRENGTHS WEAKNESSES
 First Taro Pastillas in REINA.  do not involve any technology
 The location of business is  small business
widely open and easy to go  inadequate of raw materials
 New taste and flavored Pastillas
 cheap price
 quality and delicious product
 healthy and organic
 qualified service
 good relationship with
customers
 approachable workers

OPPORTUNITIES THREATS
 rise of competition  shortage of raw materials
 growing demand  pricing of products
 threats will be opportunities in  many competition
innovating  rising of new pastillas store
 expansion of business
 branches

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 MARKETING PLAN

The following view contains the market description of product, the objectives,

aims and goals of the product, the supply and demand situation, the weaknesses of the

business on what should be improvised and the marketing plan and strategies

applicable in products for pricing, innovating and promotion.

Marketing is everything. It means that business will not be stable without proper

marketing. It involves selling, research, and advertising to have high sales. At the same

time to gain profit that is in the business objectives. Marketing is the key of business. It

will never work without proper marketing plan, skills and strategies.

Target Market

Most of the Filipinos are engage in sweets. Even the hard sugar cane can be

eaten, and that is a proof that Filipinos are sweet lovers. Many known products of

sweets are popular in our country. The Ric-Mar pastillas that is available in

supermarket, known for its balanced milky candy pastillas that melts in mouth. The

business cooperative came up to create a business in which pastillas is feature. They

decided to place their business at 20 de Julio St. Poblacion 38 Infanta, Quezon where

this place is along highway and many people walk around. The target market of the

business is 1,723 people out of 69,079 total population of whole Infanta, Quezon.

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Product: It’s Nature and Sustainability

HOME MADE PASTILLAS

SPECIAL AND DELICIOUS

TARO
PASTILLAS
By: Joanna, Dawn, Jeorge and Jade

Any product can be express as something that can be offered in market, small

store and can be by selling house to house or in any other way for use to anything that

will satisfy the wants, desire, needs or expectation. The “taro pastillas” product will

surely be the next favorite sweets of many Filipinos. It differs from other because firstly

it is made up of Taro that is healthy and organic, secondly it will not threat your health

and lastly the customer will benefit here. The product will lasts up to 2 to 3 months

based on weather.

The “:Taro Pastillas” name is what we decided up to be the name of our product

because the pastillas we are going to create came from taro plant which is the main

ingredient. The taro will be boiled until it become soft then will be smashed and mixed

with milk and sugar, then the last is coating of chocolate or powder. The business

partners found this name unique and new to the customer’s ear so it will get their

attention.

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 Business Plan of Taro Pastillas

HOME MADE PASTILLAS

SPECIAL AND DELICIOUS

TARO
PASTILLAS
By: Joanna, Dawn, Jeorge and Jade

Submitted by:

Joanna Marie Ritual

Dawn Dela Costa
Jeorge Avellaneda
Jade Banderada

Stem Students of Grade 12- Ark of Noah

Entrepreneur

Mount Carmel School Of Infanta-SHS Department

At Brgy. Ilog Infanta, Quezon

Sir. Arnel Pacio

Teacher

2017

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 EXECUTIVE SUMMARY

Brief Description of the Project

Taro Pastillas is for serving the customers wants regarding pastillas by providing

a newly, tasty and delicious flavored pastillas. The serving is for both men and women

at any age, child or adult, it is available to all and also accept huge amount order or per

pack. The product that will be serving is healthy and organic at an affordable and cheap

price. It will satisfy the customers for being not so sweet pastillas but soft, balance and

milky taste. They will meet friendly and approachable workers that will be serving you in

a proper and respectful way. The business will be minding their own business and ideas

without harming other competitors. It will use taro flavor that is new concept of pastillas

in Infanta.

A. Innovativeness

The concept of Taro Pastillas is not new in today's market. Many business have

established different types of strategy, hence, not all of them leads the market.

The concept of "innovativeness" plays an important role to achieve the

competitive advantage of come business to another.

Unlike other pastillas business' concept, they usually used the milk flavor and

most of the flavors they are using are not that healthy to our body. While taro pastillas is

healthy to our body because it is organic, that is composed of natural ingredients than

other pastillas that can cause diabetes because of its over sweetness. The business

introduces the first taro flavored of pastillas here in our country. Taro Root is known for

its nutritional value such as carbohydrates, dietary fiber, vitamins A, C, E, B6, polate,

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magnesium, iron, zinc and potassium. The notion of the business focuses on the health

of customer while satisfying their needs.

B. social impact

Economic growth is the increase in the market value of the goods and services

produced by an economy over time. For establishments to gain and an economy grow,

stable environments, efficient institutions, functioning markets and access to suitable

financial services are all required. The business realizes that most people are looking

for pastillas that is not only delicious but also has healthy benefits. Putting a business

like production of Taro Patillas will help more to develop of social-economic condition of

a country.

As the business provides a reasonable price, good quality service to customers

and healthy pastillas to be pleased in the future, the business will produce employees

for the people who have skills and passions for food preparation. The plan also aims to

offer free sticks of taro pastillas to the local community especially students and street

children as one of our corporate social concern, once it achieve the target sales. The

business also plans to conduct free workshop for all interested people in terms of food

preparation industry.

The business will help in providing quality product and service resulting in higher

Involvement rates in satisfaction and increasing the variety of the quality product and

good service in the market. By this means a country can solve one of the challenges

that cause struggle on attaining economic growth.

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 C. Green Marketing

It is environmentally-responsible business that takes into account consumer

concerns about promoting preservation of natural environment. The business highlight

is the superior environment protection. While the business manufactures its product, the

business also promotes environmental activities such as:

- Green promotion, aims to give an environmental attribute to the product.

- Eco-Friendly, It also helps in the environment by reducing waste products and

can benefit all living things.

The business also minimizes its usage of plastic and provides trashcans for its future

retailer. It also promotes to plan the taro root which is the highlight of the business.

D. Profitability

Established on the proponents’ scrutiny and assessment of the target market, it

is conceivable that the proposed business of the place has great potential to generate

acquisitive profits during the period of the business. It is likely for this business to

manage its success, so it can help the local economy through hiring at least 6

unemployed people. It is also possible to the business to establish its branches after 7

years of uniformity achieving its target sales.

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Future Product Plan

The business partners will not only focus in one flavor but if the business grow

and become popular, it is impossible to add the avocado, cassava, mango and ube

flavor pastillas, but this pastillas will be given a twist by adding taro which is the feature

of the business. The business also plans to accept vendors and retailers to sell the

products and sold throughout different places far from the stores.

Pricing Scheme

The price is the whole sum in money that is equal to cost plus all related

expenses paid for goods or services. Although the business is fresh in the market the

proponents decided to use the process of cost plus pricing in which the selling price will

be determined by adding a percentage mark-up the product’s unit cost. Hence, the price

of the product will be P 35.00 per sachet.

Future Pricing Plan

The business partners plan to give discounts and promos to loyal and faithful

consumers. Especially if the buyers a large amount of pastillas, he/she will be given a

discount.

Place/Distribution Channel

The proponents will have individuals that will retail the product and some stores

to serve as the distribution channel to bring the products to the consumers that desires

a new, unique taste of the taro pastillas.

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Future Place/Distribution Channel Plan

The product is open in retailing process and plan to sell this to some places here

in Infanta and around REINA. The product is able to sell in schools and accepts orders

per pack and deliveries. With this, the business will able to grow and be known well to

widen the scope of its buyers.

Promotional Technique

Promotion of products depends on the customer awareness leading to creation

of brand. It is the most important element in business, technique in convincing and

persuading people to buy what is being offered. Since this is the first part or the

introductory which the product is being introduced, there is a much need of promoting

the product.

a. Flyer or Flier

A leaflet, paper that varies in size that are commonly made of paper, used to

keep the reader’s updated on what is newest hit in the place.

It is a formed of paper advertisement that is distributed or can be posted in public

areas but it is widely use in people in public areas. It is typically made like a bookmark

so that it will be useful and not a waste. By this kind of advertisement, it will keep by the

people and will remember the product being offered.

b. Calling cards

It is a small paper card that contains the features of business information that is

given for convenience and as a memory aid.

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 c. Stickers

It is also a type of advertisement that is given and can be posted into public wide

area that can be easily attracting the attention of walkers.

d. Poster

Poster can be any piece of printed paper or a tarpaulin style that are posted or

attached to a wall or a post. It concludes picture or any informative contents that are

eye-catching to the people.

e. Online advertisement

Online advertisement also called online marketing engage using of Internet. It is

used to promote the product by the use of internet by posting it to different social media

or message the customers. Inquiring is free.

The business can create a page in any social media accounts in order to reach

wider scope of customers.

f. Radio

Radio advertisement is not that popular to people because there is now we call

Internet but it can help the business to be wide known by creating advertisement that is

convincing with songs and creative effects.

g. Premiums

Premiums are promotional items by giving calendars to the customer for

purchasing products. These variants are free and have no additional payment.

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Future Promotional Technique Plan

The business partners plan to give a promos, raffles and games for the loyal

buyers so that they will not feel bored and to stay loyal to the product. Promotion of a

product and launching of new flavors should be at least done every week so that the

customer’s don’t find the business boring and it should be known by the customers.

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HOME MADE PASTILLAS HOME MADE PASTILLAS
SPECIAL AND DELICIOUS SPECIAL AND DELICIOUS

TARO TARO
PASTILLAS PASTILLAS
By: Joanna, Dawn, Jeorge and Jade By: Joanna, Dawn, Jeorge and Jade

HOME MADE PASTILLAS HOME MADE PASTILLAS

SPECIAL AND DELICIOUS SPECIAL AND DELICIOUS

TARO TARO
PASTILLAS PASTILLAS
By: Joanna, Dawn, Jeorge and Jade By: Joanna, Dawn, Jeorge and Jade

HOME MADE PASTILLAS HOME MADE PASTILLAS

SPECIAL AND DELICIOUS SPECIAL AND DELICIOUS

TARO TARO
PASTILLAS PASTILLAS
By: Joanna, Dawn, Jeorge and Jade By: Joanna, Dawn, Jeorge and Jade

HOME MADE PASTILLAS HOME MADE PASTILLAS

SPECIAL AND DELICIOUS SPECIAL AND DELICIOUS

TARO TARO
PASTILLAS PASTILLAS
By: Joanna, Dawn, Jeorge and Jade By: Joanna, Dawn, Jeorge and Jade

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