ADVERTISEMENTS
(WRITING SECTION)
4 MARKS
INTRODUCTION
An advertisement is a publicly announced message which is targeted for soliciting or offering various services or to impart
information to the common issues.
Tips
(i) Do not cross 50 words.
(ii) Write the heading in capital letters. Also start with the first one or two words in capital letters to attract the readers.
(iii) In comparison to display advertisements, classified advertisements is less attractive and gets less space. So use catchy
words to attract the readers.
(iv) Avoid complex way of writing.
(v) In classified advertisements blocks, images and other designs are not allowed.
(vi) Make sure your advertisement provides complete information.
(vii) Provide a proper ‘contact’ information or else your advertisement may turn to be a futile one.
Marking Scheme
Heading-1 + Content-2 + Expression-1 = 4 Marks
TYPES OF ADVERTISEMENT
There are two types of advertisements:
(a) Classified Advertisements
Do not use full sentences
Abbreviations allowed
Essential details to be given
(b) Display Advertisements
Made attractive by using different font or sizes
Catchy slogans can be used
Name and address of the organization must be mentioned
Essential details must be given
CLASSIFIED ADVERTISEMENTS
1. Situation Vacant/Wanted
2. To Let
3. Sale and Purchase of Property/Vehicles/Goods
4. Educational Institute promotion
5. Missing Persons
6. Tours and Travels
CLASSIFIED ADVERTISEMENTS (Situation Vacant)
1. Orient Export House, Delhi needs a receptionist for their office. Draft a suitable advertisement to be published in the
classified columns of the newspaper in not more than 50 words.
SITUATION VACANT
Wanted a smart receptionist for a leading export house. Qualification-graduate,age-25 to 30 years. Typing speed 40 wpm,
short hand 100 wpm. Preference to those who can handle computer. Salary negotiable. Apply with complete bio-data by 20
December to Secretary, Orient Export House, Tata Nagar, Delhi. Ph.No. 9876543210
CLASSIFIED ADVERTISEMENTS (Situation Vacant)
2. On behalf of Principal of your school, draft a classified advertisement inviting application for some posts of teachers lying
vacant and to be filled soon.
SITUATION VACANT
Required 2 PGTs in Maths against permanent post. Only experienced and highly qualified candidates with good
communication skills need to apply. Salary according to experience and professional achievements. Attend walk-in-interview
with resume and attested testimonials on Wednesday 6th June 2020 at 10:00AM in Principal’s Office. For more details
contact: XYZ School, Nehru Nagar, Agra.Ph.No.9876543210
CLASSIFIED ADVERTISEMENTS (To Let)
1. You are R.Lal, the executive manager of Metals and Mineralss Corporation of India. You need an accommodation on rent
as you wish to use it as a guest house. Draft a suitable advertisement in note more than 50 words.
ACCOMMODATION WANTED
Metals and Minerals Corp. of India needs suitable accommodation on rent to be used as a guest house. Should be located in
a posh area with excellent facilities. Uninterrupted water and electricity. Nearby market a must. Owners please contact R.
Lal, Executive Manager, Ph.No.9876543210
CLASSIFIED ADVERTISEMENTS (To Let)
2. Ajay Arora wishes to let out a portion of his house. Draft an advertisement for publication in ‘To Let’ column of HT, giving
all the necessary details.
TO-LET
Available on rent, a newly constructed first floor, 3BHK flat in Viaks Nagar, good location, airy rooms, attached bathrooms,
individual parking, 24x7 security and power back up. Near shopping complex, schools, metro station, central parks etc.
Interested persons may contact : Ajay Arora, Ph.No.9876543210
CLASSIFIED ADVERTISEMENTS (Sale/Purchaseof Property or assets)
1. You want to sell a flat. Draft a suitable advertisement in not more than 50 words giving all the necessary details.
FLAT FOR SALE
Available in Mukherjee Nagar, posh area, 3BHK flat, ground floor, car parking available, east facing, 24x7 water and
electricity supply, , nearby bus stand and market, attached servant quarter, reasonable price. Interested buyers contact A.
Singh,
CLASSIFIED ADVERTISEMENTS (Sale/Purchaseof Property or assets)
2. You want to sell your car as you are going abroad. Draft a suitable advertisement in not more than 50 words to be
published in classified columns of ‘The Times of India’. Give necessary details of the car.
CAR FOR SALE
Available Black Maruti Esteen Car, good running condition, 2017 model, fittel with latest accessories, 44,000 Km covered,
self-driven, owner going abroad. Price Negotiable. Contact: Amit, 47 Karol Bagh, New Delhi. Ph .No. 9876543210
CLASSIFIED ADVERTISEMENTS (Educational Institution Promotion)
1. Indian Institute of Foreign Language is going to start a course in various foreign language and draft an advertisement for
the classified columns of a newspaper giving details of the same.
INDIAN INSTITUTE OF FOREIGN LANGUAGE
IIFL, announces the commencement of its courses in Japenese, French and German, Duration-3 Months, eligibility-senior
secondary, excellent faculty. Computerized training, incentives for early registrations. Send your applications by 1 June.
Contact: Secretary, IIFL, New Delhi. Ph. No.9876543210
CLASSIFIED ADVERTISEMENTS (Educational Institution Promotion)
2. You want to launch a tuition centre from class X to XII. Draft a classified advertisement with all relevant details.
TUITION CENTRE
Available coaching in English, Science, Maths for students of class X to XII, digital class facility, experienced faculty, problem-
solving sessions, regular tests, affordable fees. For more details contact SD classes, Ph. No.9876543210
CLASSIFIED ADVERTISEMENTS (Lost and Found)
1. Your relative’s daughter is missing. Draft an advertisement providing the necessary details in not more than 50 words.
MISSING
Girl Missing since 03.05.2020 from M.G. Road,Gurgaon, Priyanka Khanna, 12 years, 4”3’ tall, fair, slim built, wearing black t-
shirt, blue jeans, Speaks Hindi, English. Informer will be suitable rewarded. Inform M.G. Road Police
Station.Ph.No.9876543210
CLASSIFIED ADVERTISEMENTS (Lost and Found)
2. You are Miling od Delhi. You have lost your VIP briefcase while travelling in Metro from Azadpur to Punjabi Bagh. Draft an
advertisement to be inserted in the classified columns of newspaper.
VIP BRIEFCASE LOST
Lost, a VIP briefcase, brown in colour, very sleek, contains important documents. Lost while travelling in a metro from
Azadpur to Punjabi Bagh. Anyone who finds it please return it to Milind, 348-A, Mayur Vihar, New Delhi. Ph.no. 9876543210
.Suitable reward promised.
CLASSIFIED ADVERTISEMENTS (Tours and Travel)
1. You are the owner of Star Travels, providing package for Mauritius. Draft an advertisement including all necessary details.
TOURS AND TRAVELS
Attractive package available for Mauritius. Three nights, four days. Breakfast and dinner, stay at 3-star hotel, sight-seeing
included Rs. 9,999/- per person. Special discount for early bookings. Contact Star Travels, Phone No. 9876543210
COMMERCIAL ADVERTISEMENTS/DISPLAY ADVERTISEMENTS
1. Draft a display advertisement to promote the sale of Bella Donnas watches to be published in the ‘Hindustan
Times’ in about 50 words.
COMMERCIAL ADVERTISEMENTS/DISPLAY ADVERTISEMENTS
2. You are the director of ITM Education Centre announcing new programs in Business Administration. Write an
advertisement in about 50 words for publication in a newspaper.
COMMERCIAL ADVERTISEMENTS/DISPLAY ADVERTISEMENTS
3. Draft a suitable advertisement for the promotion of sale of the pens launched by Sontak Company in about 50
words to be published in a local daily.
COMMERCIAL ADVERTISEMENTS/DISPLAY ADVERTISEMENTS
4. Draft a suitable advertisement for the promotion of sale of Shirock clothing.
COMMERCIAL ADVERTISEMENTS/DISPLAY ADVERTISEMENTS
5. The company ‘Home Saaz’ sells items for home decoration. Draft an advertisement for publication in national
dailies about the company’s annual sale.
