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Bolt Taxi PDF

Bolt has several strengths including its well-recognized brand, high quality service, and low operational costs. However, it also faces weaknesses such as lack of loyalty from drivers and customers. Opportunities for Bolt include tapping into new markets and reducing wait times to attract more customers. Threats include unhappy drivers, legal issues, and increased competition lowering prices.

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Dulanji Yapa
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3K views6 pages

Bolt Taxi PDF

Bolt has several strengths including its well-recognized brand, high quality service, and low operational costs. However, it also faces weaknesses such as lack of loyalty from drivers and customers. Opportunities for Bolt include tapping into new markets and reducing wait times to attract more customers. Threats include unhappy drivers, legal issues, and increased competition lowering prices.

Uploaded by

Dulanji Yapa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SWOT ANALYSIS

DINUKA SACHIN GAME LIYANAGE 183AIB004


KASUN INDRAJITH BANDARA LABUTHALE
WALAWWE 183AIB006
SWOT analysis of BOLT

STRENGTHS -
-++ • It is a well-recognized brand
• It has a high standard of service, verified drivers and cars. Bolt Taxi users enjoy very high
standard of service.
• Has an unlimited fleet of vehicles. Regular Taxi service regulations are not applicable for Bolt
Taxi.
• Bolt Taxi has no full-time drivers. As it does not hire drivers, there are no responsibilities
toward employees.
• Operational cost is quite low. As it relies on customer-to-driver interaction, a dispatcher is
not needed.
• Very little competition. A major competitor is Yandex.
SWOT analysis of BOLT

WEAKNESSES
• The idea can be easily imitated. Nothing will prevent competition from presenting the same
product.
• The relationship between Bolt Taxi and the drivers is ethically questionable. It lacks the real
connection. So, it is expected that loyalty between Bolt Taxi and its drivers is quite low.
• Also, company and its customers have no bonding. Incentive to remain with Bolt Taxi is low.
• Costs of operating vehicles are very high. But, the drivers do not earn so much.
• Very Unpredictable business model.
SWOT analysis of BOLT

OPPORTUNITIES
• Customers are often dissatisfied with traditional cab companies because of high prices and
long waiting time.
• Can tap growing markets in suburban areas where taxi services are not available.
• Rise in number of Bolt Taxi drivers will reduce the Estimated Time of Arrival. This will make
Bolt Taxi more liked. The startup will get more revenue and drivers will be profited as well.
• Bolt Taxi can increase the valuation. This might appeal more investors. As a result, Bolt Taxi
will have more money to operate.
• Cheaper electric cars can be used. It will reduce the cost and increase the driver’s profit
margin.
SWOT analysis of BOLT

THREATS
• Drivers aren’t happy with the low-profit margins. This might lead to bad publicity. This can in
turn discourage the new drivers from joining Uber..
• Problems with local authorities can lead to fines. It will also earn a bad PR.
• Increasing competition will ultimately decrease prices. This will discourage drivers from
joining the startup in new markets. This will result in loss of customers. Uber’s revenues will
decline
• As new markets and drivers are joining, fraud and scandals are also increasing. It is damaging for the
brand.
THANK YOU

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