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MBA7101 Corporate Strategy Overview

The objective of this course on corporate strategy is to develop students' ability to analyze strategic situations, assess strategic options available to organizations, and implement strategic choices. Extensive case studies will help achieve course objectives. The course covers introduction to corporate strategy and strategic management models; determining competitive advantage; vision, mission, and business models; internal and external environmental analysis; resources and capabilities; strategic alternatives; functional, business, and corporate strategies; and implementing dynamic strategies through organizational structure, alliances, and international expansion.

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Amit Anand Kumar
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65 views1 page

MBA7101 Corporate Strategy Overview

The objective of this course on corporate strategy is to develop students' ability to analyze strategic situations, assess strategic options available to organizations, and implement strategic choices. Extensive case studies will help achieve course objectives. The course covers introduction to corporate strategy and strategic management models; determining competitive advantage; vision, mission, and business models; internal and external environmental analysis; resources and capabilities; strategic alternatives; functional, business, and corporate strategies; and implementing dynamic strategies through organizational structure, alliances, and international expansion.

Uploaded by

Amit Anand Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MBA7101: STRATEGIC MANAGEMENT

Objective: The objective of this course on corporate strategy is to develop in the students an ability
to analyze the strategic situation facing the organisation, to access the strategic options available to
the organization and to implement the strategic choices made by it. Extensive use of a variety of
case studies will help in meeting the objectives of this course.

Unit I

Introduction to corporate strategy, an overview of formulation and implementation of strategy

(including various models of strategy formulation and implementation), strategic leadership,

determinants of competitive advantage, vision and mission including various approaches to business

model, strategic coherence, stakeholders and strategy, internal and external environment of

strategy, environmental analysis (including various tools of analysis), corporate resources,

capabilities and core competencies, dynamic capabilities, value chain, competitor analysis, key

success factors, drivers of change, competitive rivalry and competitive dynamics, challenges to

sustainable competitive advantage, advantages and disadvantages of first movers, second movers

and fast followers, defensive strategies for incumbents caught off guard, personal goals and

aspirations of top management, corporate social responsibility, corporate governance and strategy,

diversification-related and unrelated, integration-vertical and horizontal, execution of strategy.

Unit II

Executing functional, business and corporate strategy, strategic alternatives including models for

development of strategic alternatives, strategies for entering new businesses, strategy and

technology, strategy and industry life cycle, evaluation of strategy, implementing dynamic strategies,

organization structure and strategy, international strategy and competitive advantage,

understanding alliances and cooperative strategies, mergers, acquisitions and strategy, external and

internal causes of organizational failure, differing corporate governance practices and strategy, role

of executive compensation in implementation of strategy.

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