IMTC633- Managing Startups
SEO, Email, Direct Marketing, Telemarketing, Social Media are -Places to find your audience
16. The Solution(So) function of the foundation equation have the following elements - Business Model and the Approach
element
17. Solution channels from the Solution(So) Model Elements is -Most cost efficient ways to reach out to customers
18. Funding that relies on financing from a large pool of backers usually made online through a web platform is -
Crowdfunding
19. visualize possibilitied and translate vision into wireframes for tech eng -Creative, designer
20. Essentialist entrepreneur - Both a) and b)
21. Individuals in the talent cloud are -All of the above
22. core culture -increase productivity and growth of org
23. Programs like Growth Hacking, Partners, Loyalty programs, events, pr, word of mouth, sponsorship, and ppc are
vehicles to -Market
24. Franchise as part of So Approach Eleemnt is -Both a and b
25. Values(Val), Symbols(Sym), Balance(Bal) are all -Core Culture Elements
26, A landing page is - single page dedicated to specific promotion or deal
27. Much like a family dynamic, business will eventually - Need a set of values
28. Before mechanization, in late-eighteenth century Britain, textiles were made primarily - At home
29. Some are forced to become entrepreneurs. Reason being -Necessity and Passion(a and b)
30. A Loyalty program of marketing program element is -Structured to encourage brand loyalty through encouraging
buying behaviour
1. Dashboards provide
• Great for prediction of growth
• None of the above
• Gives figures only
• The visualization of this information in ways that are easy to use and support taking action
2. A test trial allows for a prospective customer to
• Try the product when not out inthe market yet
• Both a) and c)
• Try your company’s product or service for a set duration of time
• Try the product in the developmental stages
3. Before building a business, the foundation has to be laid, this can be done best through an equation function that
has the following primary functions
• Idea, solution
• None of the above
• Both a) and b)
• Entrepreneur
4. The performer leader
• Craves freedom
• Leads by example
• Loves the spotlight
• Great critical power
5. Customer Experience Personas are
• Potential customers
• Ideal customers
• Unhappy customers
• First time customers
6. The Solution (So) function of the foundation equation have the following elements
• Business model and the approach element
• Generation and core element
• Business model and generation
• Business model and the core element
7. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is
• Global economic Monitor
• Gleneagles Entrepreneurship Monitor
• Global Entrepreneurship Monitor
• Global Enterprise Meter
8. ______ focus on seed-funded start-ups on the cusp of rapid growth
• Grants
• Incubators
• Banks
• Accelerators
9. Solution channels from the Solution (So) Model Elements is
• Research for target audience
• Solutions to problems being faced by customers
• Research to identify a market
• Most cost- efficient ways to reach out to customers
10. Brand identity elements are
• Positioning, tagline
• Logo, Name
• Colour, Tagline
• All of the above
11. ____ are high net worth individuals who invest their own money at early stages of a start-up's life.
• Family and friends
• Angels
• Banks
• Venture capitalists
12. Some are forced to become entrepreneurs. Reason being
• Passion
• Because everyone else is doing
• Both a) and b)
• Necessity
13. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds
raised through friends and family provide
• Seed capital
• For the established start-ups
• Funds for marketing
• None of the above
14. Values (Val), Symbols (Sym), Balance (Bal) are all
• Personal culture elements
• Peripheral culture elements
• Additive culture elements
• Core culture elements
15. Value Proposition (Vap) from the Solution (So) Model Elements is
• Value of the employees
• Value of the product
• Value of the technology
• Values you deliver to the customer by solving a specific problem they have with a certain product or service.
16. _____all contribute to ever more rapid change
• Socialist economic influences
• Agriculture and in-ward looking economic influences
• Globalization, industrialisation
• Globalization, technology, and economic influences
17. Individuals in the talent cloud are
• Specialist
• All of the above
• Can be hired as per the need and requirement
• Specialists with varied experience
18. Opportunity is
• The target audience
• The idea itself
• The transition from an idea to a viable business
• None of the above
19. Which of the characteristics below holds true for an entrepreneur
• Take a path where others will not tread
• Both a) and b)
• Ability to take calculated risks
• Prefer to follow a template
20. Bundling can occur with
• the same product only
• a company's own products/services, other companies ‘products/services, or a combination of both.
• Complimentary products only
• Only a company's own products
21. We now share knowledge and create content collaboratively
• In a variety of environments
• Only in a strict formal surrounding
• Only with colleagues we trust
• Only in an office environment
22. Major categories to support the eco-system of an entrepreneur are
• All of the above
• Policy
• Human capital
• Intersections
23. Much like a family dynamic, business will eventually
• None of the above
• Need a set of values
• Disintegrate
• Face problems between employees
24. Before mechanization, in late-eighteenth century Britain, textiles were made primarily
• None of the above
• At common market place
• At home
• At common community place in villages
25. Design thinking is
• Combining the utility with refines of the look and feel of the product
• Combining the need and extra help that a certain product can render
• None of the above
• combining empathy for the context of a problem, creativity in the generation of insights and solutions, and
rationality in analysing and fitting various solutions to the problem context.
26. What makes an idea unique?
• The simplicity of an idea
• Just one of a kind idea
• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• The usage of the idea
27. Liquid workforce is
• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
• Freelance workers
28. Which of the statements below is true
• As you grow and change, so will your business
• The business remains static at all times
• The business changes only at regular well-defined intervals
• There are no equations with adaptable structure that will fit your business through the ups and down.
29. ______ speaks to the totality of the brand
• Advertisement
• Brand identity
• Logo
• Tagline
30. How can a simple idea be described
• An idea that can easily be explained by a child
• An idea with lots of variables
• An idea that solves a problem
• An idea in use
Set-2
1. Expansion can be partnered with diversification since a company in a scaling model will expand to
• All of the above
• New markets
• Verticals
• Geographies
2. The Solution (So) function of the foundation equation have the following elements
• Business model and the approach element
• Generation and core element
• Business model and generation
• Business model and the core element
3. Healthy core culture
• Helps only the employers
• Helps increase the productivity and growth of an organization
• Helps only the employees
• Is of no help
4. SEO, Email, Direct Marketing, Telemarketing, Social Media are
• Business plan tool
• Places to find your audience
• Both a) and b)
• Marketing tool
5. Bundling can occur with
• a company's own products/services, other companies' products/services, or a combination of both.
• Complimentary products only
• Only a company’s own products
• the same product only
6. The sharing economy, the era of maker, the anywhere liquid force is _____
• None of the above
• Part of the Forces of change
• Inter mitten economy
• Characteristics of a developing economy
7. When making your team for a start-up. A perfect team will comprise of
• Developer, Designer, business developer
• Developer, Designer, domain expert
• Both a) and c)
• Marketer, technical engineer, domain expert
8. Liquid workforce is
• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
• Freelance workers
