one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not
know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor
again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but
because occasionally circumstances occur in which toil and pain can procure him some great
pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except
to obtain some advantage from it? But who has any right to find fault with a man who chooses to
enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no
resultant pleasure?"
Section 1.10.33 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum
deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non
provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.
Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est
eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis
voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis
debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non
recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus
maiores alias consequatur aut perferendis doloribus asperiores repellat."
1914 translation by H. Rackham