Influencer marketing may be a relatively new strategy in the digital space, but it continues to

be a valuable and viable solution for brands to reach out to their target audience. This is
mainly because consumers trust word-of-mouth marketing over any other type of advertising.
Several brands have leveraged the power of Influencer marketing with top campaigns
executed in 2017. If you haven’t jumped on the bandwagon yet, here’s why you should.

Consumers love authentic content

One of the first things consumers do before buying a product is checking reviews. Reviews
from influencers are more trusted as most consumers trust an influencer’s views. For
example, Himalaya Wellness, one of the top consumer brands in India has taken this
approach to promote their facial wipes. These wipes are available in two variants,
moisturising Aloe Vera Facial Wipes & Purifying Neem Facial Wipes.

They are convenient, natural & contain no alcohol. The brand, partnering with influencer.in,
is using influencers to experience the product and create user-generated content to weave
interesting stories around the product.

Promote your existing content

All brands create extensive content, but if the content is not reaching the right target
audience, what is the point? That’s where influencer marketing comes in. Influencers can
take this content and amplify it on their social channels, thereby increasing the reach.

In the case of Murugappa Group, they used exactly this tactic to promote their content. For
the educational videos they created to spread a message about responsible sharing on the
internet and to be a good ‘netizen’, they used Only Kollywood, a large cine portal to share the
content. This increased their reach manifold.
Growth of YouTube
According to research, 65% of audiences who view videos have brand opinions, which have
been strongly influenced by a YouTube influencer they follow. So having a strong video
marketing strategy is vital. Many of the biggest influencers today across all categories are on
YouTube, so leverage them to build powerful brand stories for you.

Growth of Multilingual content

India currently has 234 million Indian language users online, compared to 175 million
English users. According to research, seven out of ten people relate to influencers more than
celebrities, and this is further improved if consumers read content in a language they are
comfortable in. It connects with them and motivates them to take action.

1.2 Top reasons why influencer marketing is good

for your brand
Influencer marketing is a recent marketing trend that has gained massive popularity amongst
brands. About 33.3% of brands have started employing this strategy to improve their brand’s
visibility, engagement, reach and drive sales. If you haven’t jumped on the bandwagon yet,
here’s why you should.

Builds a bond of trust with consumers

About 92% of the consumers trust recommendation from individuals rather than a brand. This
goes on to prove how instrumental these bloggers and social media influencers can be for
your brand’s success. People are more inclined to buy a product when another person tries it
first hand and reviews it. Today, a mere showcase of the product through an online or
television commercial is not going to make the consumers trust your product. Influencer
marketing allows you to break into the circle of trust in a way that feels relevant, reliable and
organic.

Helps achieve your goals effectively

Be it increasing your brand’s visibility or driving sales to a particular line of products,
influencer marketing can be leveraged for every brand goal. Unlike television commercials,
the results of an influencer marketing campaign can be measured relatively easily. Through
web tracking and deep engagement analytics, metrics such as comments, likes, shares, clicks
and conversions can be gauged. It also generates more than twice the revenue than that of
other traditional forms of marketing such as display ads, paid search and television
commercials. It has a 37% higher retention rate than other acquisition channels. Hence, if you
are not exploring this trend for your brand, you are certainly missing out on the fastest and
most cost-effective channel for audience acquisition. Read our client case study on Influencer
marketing for fashion e-commerce- Craftsvilla to further understand how brands in the past
have used influencer marketing to their advantage.

Accurate targeting of the audience

51% of the marketers have reported that they acquire the right kind of customers through
influencer marketing. This is because of the fact that there are influencers working across
different domains such as fashion, beauty, technology and food. If you are a fashion brand
looking to draw attention to your new product line for women- it’s best to collaborate with a
fashion influencer with a large female following. This ensures that your brand is reaching the
right segment of the population eventually increasing your sales and improving your position.

Facebook’s updated algorithm is in favour of influencers

Facebook recently upgraded their news feed algorithm, giving priority to organic reach rather
than paid promotions. This change could affect your branding strategy. This is where
influencer marketing comes in. The same update favours authentic content from family and
friends, rather than promotional posts from brands. Since influencer-generated content is not
adversely promotional, it will receive a greater engagement, pushing posts higher on
people’s’ news feeds and driving more conversions.

1.3 Influencer marketing can help restore

customer’s trust in a brand
For a business to flourish, you need to reach your consumers in a way that inspires trust. Only
when you gain the trust of your customers, will you be able to maintain a long-term
relationship with them. Many companies have failed due to lack of trust from the audience. In
order to regain the trust, influencer marketing is one of the fastest and most effective tools to
combat this issue. Here are a few ways you can reclaim your position in the market as a
trusted brand.

Re-evaluate your advertising strategy

When your brand is experiencing a severe backlash from its consumers, it’s best to sit back
and reconsider your marketing plan. Spending more money in advertising will certainly not
alleviate the situation. Instead, you can divert your funds into a strategy like influencer
marketing that will actually help the situation.

Develop a level of patience

Influencer marketing is a gradual process and you can’t expect instant results from it. If you
are impatient and try to force your message down your audience’s throats, it can only have
negative consequences. It takes time to rebuild trust, so don’t try to rush the process.

Try a new approach

When your brand is in the news for the wrong reasons, it’s best to take a step back and
analyse where you’ve gone wrong. Is it the marketing technique used? The claims that
you’ve made? Or is the product a problem? Try and rectify these mistakes and repair the
severed chord with your consumers. You can work on revamping the website, spend more on
research and development of the product and opt for a better marketing technique.

Whether you are a leading retail brand catering to the younger generation of the nation or a
real estate developer targeting potential home buyers both in India and overseas, you can
tailor-make your influencer marketing campaigns as per your preferences. Get a closer look
at the steps involved in a successful influencer marketing campaign with our case studies that
provide real-time results and statistics. Influencer marketing also works wonders for both
start-ups and established organisations, making it the ideal form of marketing across all types
of businesses.

2.1 Retail & FMCG

When it comes to retail brands, influencer marketing works like a piece of cake.

How can influencer marketing be beneficial for a retail?

Consumers would talk to peers and acquaintances before making a purchase online.
Influencer marketing offers a way for retail brands to be a part of this conversation.

Here are five reasons for why influencer marketing is the need of the hour for retail brands.

Reaches the right set of audience

Unlike TV commercials that address the whole of general audience, influencer marketing is
gender, age, location and interest specific. It helps you target and reach a niche audience
which will help you improve your brand image and thereby the retail sales. Influencers can be
categorised not only by niche but also by demographics, platforms, location, etc. If you
choose the right set of influencers, you can be assured of reaching the right set of audience.

Audiences trust the reviews of the influencers

People are more likely to trust the words of commoners who speak from their personal
experience rather than an advertisement. Influencers have a massive social media following
which stands as a testimony to the fact that a lot of people follow them for their authenticity
and genuineness.

This is a good thing for retailers because if your product can satisfy the expectations of
influencers, you can be assured that your sales will increase, as and when influencers vouch
for your product, their followers would definitely be willing to try the product out.

It serves as an interactive medium

Unlike television commercials and print media, influencer marketing is a two-way medium.
In the case of traditional advertisements, you can check if people have seen your ad but you
will never know the reaction and response from the audience. Influencer marketing is a step
further in this aspect. The response can be measured through the number of likes, comments
and shares that your product post has garnered.

Case study: Bewakoof.com

We partnered with 9 millennial TikTok influencers to spread the word about Bewakoof, the
young savvy fashion website. These influencers created content to promote Bewakoof’s
merchandise, with a call to action to download the app and add to cart the latest fashion
apparel. Influencers showed their target millennials what they looked like before and after
Bewakoof apparel. The transformation to Bewakoof clothes was cool, stylish and trendy!
This instantly became a hit. Bewakoof achieved over 25,000 app installs and over 750
conversions, which generated great revenue for them!

Case study – Craftsvilla

Craftsvilla, an e-commerce specialising in ethnic wear came to Influencer.in to promote some
of their new collection. We tied up with
22 top fashion, beauty, and lifestyle influencers to talk about Craftsvilla’s latest
collections. Gia Kashyap, Anshita Juneja, Debashree Banerjee, etc. were some of the well-
known influencers who took part in this campaign. Their posts were very well received
amongst the audience as they got an idea of what to wear to complement the jewellery.

They got to know how it would look on a real person which can in fact, greatly influence the
buying decision of a consumer.

Kritika Khurana’s Craftsvilla post on her Instagram account thatbohogirl got almost 12000

likes. She sported a chunky, handmade neckpiece. Her blog post was about the various
Anarkali suits and how to style them for different occasions.

Check out our detailed blog “Case Study: Influencer Marketing for Craftsvilla” for a better
understanding on how retail brands can benefit by employing influencer marketing.
Case study: Himalaya
When Himalaya launched their new facial wipes, they activated a large pool of influencers
for their campaign #WipesOnTheGo. These fashion and lifestyle influencers posted
extensively about the facial wipes on their social media channels.

Bloggers also wrote reviews of the product so their followers could learn more about it. By
using influencer marketing, Himalaya was able to build awareness of the product among their
target audience in a very short period of time.

2.2 Real Estate

Real estate companies too have realised the potential of digital marketing and are actively
using the medium for lead generation. While leads directly impact business, creating
awareness about your brands is highly essential.Here are few reasons why you should explore
it for your brand:
Increase visibility of the brand
With the help of influencers, you can create engaging content through influencers about your
brand to increase your visibility. For example, you can get influencers to visit the apartment
or use them to talk about your new project launch.

Helps in SEO
Google loves great content and high-quality backlinks but getting these links can be
challenging. Here’s where influencers come in. Getting influencers to link back to your
website can add authority to your site.

Case study: Casagrand

Casagrand, a leading real estate company used this technique to create brand awareness. As
part of the exercise, casagrand worked with lifestyle influencers on a campaign called, “My
dream home.” To give the campaign a creative twist, we reached out to influencers who can
also bake. Influencers not just wrote about their idea of a dream home but also baked their
dream home and shared it on their blog and other social media handles, giving the brand the
much needed visibility.

2.3 BFSI
The banking and financial services sector has come a long way and has slowly started
utilising digital marketing. Building a credible brand is one the biggest challenge for the
BFSI sector and influencer marketing solutions helps address this challenge. With word of
mouth marketing, the financial services sector can gain the trust of potential customers.
Whether you are trying to promote a new product, build goodwill, or simply grow brand
awareness with younger audiences, influencer marketing is the ideal platform.

For example, Axis Bank launched a dedicated innovation lab called the ‘Thought Factory’.
For the launch, we at influencer.in tied up with 18 Bangalore-based technology bloggers, who
attended the Thought Factory launch, live-tweeted about it and covered the same on their
blogs. The influencers also shared their blogs across various social media platforms to
amplify the blogs’ reach, and on an average, the blog posts had 1000+ views. The technology
influencers we signed up with on an average have 23000+
unique page views and 3500+ twitter followers.

2.4 For Start-ups

Influencer marketing can be a great source of marketing for start-ups who are new to the
market and are trying to establish themselves in this competitive world. Here are a few ways
by which influencer marketing can help you attain the visibility your brand deserves:

Increase brand awareness

In an effort to increase your firm’s visibility, you need to create a unique identity for yourself
in the market. Weave your stand-out qualities and distinctive characteristics in the brand
message so that consumers will remember your brand. Influencer marketing will help your
brand in achieving utmost popularity by connecting to your target audiences with ease.
Spend more time on SEO
As we all know Google favours quality backlinks for SEO and if you don’t have them it
might be difficult for you to outrank your competitors. One of the best ways to build high-
quality backlinks is by partnering with influential bloggers. This will drive more traffic to
your site and Google will automatically elevate you in the search rankings.

Collaborate your way into gaining more visibility

Collaborating with influencers is a golden opportunity to increase your firm’s online
visibility. You can request the influencers to try out your product and review them. This is
will help the consumers make purchase decisions. They will be more likely to purchase your
product if the reviews are good. For example, if you have a new or seasonal collection in
your store, you can approach a well-known influencer to review your latest line of products
and showcase them to their followers.

Case study – Hike

When the messaging platform was launching a social media channel, they turned to
influencer.in to promote their platform. As part of the activity, we tied up with 1000
Influencers to sign up on the app and get them to post regularly to grow the reach of the
platform.

Case study – Bonorganik

Bonorganik, a start up website that sells matching clothing and gifts, tied up with
Influencer.in to increase the reach and sales of the product.

Teaming up with lifestyle and parenting influencers to try out their products and create
engaging content around it.

Influencers selected matching products and wrote a heartwarming story about their
relationship with their children tagging the brand, which gave the brand the visibility it needs.
Did you know? As per a recent survey, influencer marketing has the potential to drive more
sales for your brand when compared to paid ads. However, a few tips to keep in mind while
launching your first influencer marketing campaign is to define your strategy and choose the
right influencers who weave a story about their experience with your brand without making it
sound too promotional. It is also important to build strong relationships with influencers to
work hand-in-hand in growing your business and their social media presence.

If you’re new to influencer marketing and are planning to employ an influencer marketing
strategy for your brand, then this chapter will answer your every question and guide you
through the process.

3.1 Tips for your first Influencer marketing

As influencer marketing has been driving more sales for a brand than paid advertising, a lot
of brands have started rethinking their marketing strategy and are incorporating influencer
marketing into their business model. So if you have decided to launch an influencer
marketing campaign for your brand, this chapter will furnish all the relevant tips and tricks
that you need to learn in advance.

Find the right influencers

For any influencer campaign, selecting the right influencer and partnering with them is
crucial. You first need to measure the number of followers/fans or the number of visitors to
their blog/posts. Remember to choose quality over quantity as some influencers may have a
lot of following but may not suit your brand image. Although both of these traits are desirable
in an influencer, the end goal is to create share-worthy content for your audience.

A FEW PARAMETERS THAT WILL HELP YOU PICK THE RIGHT

INFLUENCER ARE AS FOLLOWS:
Case study – Bonorganik
This is a score calculated by Moz that shows how well a website ranks on SERPs.

Estimated traffic from similar

This tool provides user engagement statistics for websites..

Define your strategy

Before you start an influencer campaign, it is important to plan and define the strategy right
from deciding on who the target audience will be, the objective of the campaign and so on.
Each campaign must be carefully crafted and executed. Some of the aspects that you will be
required to focus on are:

 Target audience
 Objective of the campaign
 No. of influencers required to launch the campaign
 Platforms to be used- Twitter/Instagram/Blog or Facebook
 Goals of the campaign

Reach in Social channels

This can be measured as the number of page likes on Facebook, followers on Twitter,
Google+ and YouTube.

Blog Alexa Ranking

This tool provides commercial web traffic data and analytics.

Bring out authenticity

For any influencer campaign to work, it’s necessary to give the influencers the freedom to
bring out their creativity. Allow them to speak to the audience in their own sense of style
because the more authentic the content is, the more successful the campaign will be.

For example, IBuyFresh invited bloggers and influencers to visit their warehouse and blog
their experience. The campaign received enormous attention from the local population and as
a result, the brand gained more popularity. The content did not sound like an advertisement
and rather sounded like an authentic piece and that’s the major reason why it was so
successful.

Give a clear brief

While planning for an influencer campaign, you need to voice out your expectations very
clearly to the influencer you are working with. Don’t hesitate to communicate the kind of
ROI you are expecting out of the campaign. Clearly mention the objectives of the campaign
and the payment details in the brief so that there are no misunderstandings in the future. Give
influencers a decent amount of time to respond, and then produce the content.

Measure the success with key metrics

The most incredible advantage of influencer marketing is the ability to track your campaign’s
performance. To measure a campaign, you need to set parameters to track results. Key
examples of social media metrics to track include:

 Reach
 Site traffic
 Leads generated
 Sign-ups and conversions
 Revenue generated
 Click through rate (CTR)
 Page views
 Followers
 Subscribers
 Cost per Click

There are tools you can use to track you campaigns. Here are a few tools to start off with:

 Google Analytics
 SocialMention
 Google Adwords
 TweetReach
3.2 What to expect from Influencer
Given the track record of influencer marketing, brands are now relying heavily on influencer
marketing to boost their sales, increase their brand’s visibility, gain more customers and
engage with existing customers. While planning any marketing activity, it’s important to set a
benchmark and have expectations on the ROI. Influencer marketing is no different.

How should you measure the ROI of Influencer marketing? Below are some of the key areas
of impact that a brand can expect from influencer marketing.

Extent of reach
In order to measure a campaign’s success it’s important to keep an eye on how many people
it has reached and how much coverage the brand is getting. This can be measured in terms of
the number of followers or the number of visitors to their blog/posts. The number of times an
influencer’s post is viewed is also a good measure of success.

Level of engagement
No matter how big the following is of an influencer, the only aspect that really counts is if
their blog/post is engaging enough. Indicators like likes, shares, retweets and comments on
the blog help identify the best influencers to collaborate with for your campaign.

Relevant Traffic to the website or mobile App

Although influencer marketing is often regarded as a branding strategy, marketers are quickly
realising its power to drive sales and sign ups. Brands must measure the impact of
influencers, in terms of their effectiveness in sending relevant traffic to the website or mobile
app of the brand. This can be measured by ensuring unique URLs with tracking parameters to
each influencer. You can use Google URL builder and Google URL shortener tools to create
trackable links where you can go back and see in Google Analytics and measure your
success.
The most vital aspect to influencer marketing is content creation. However, brands should
also make sure the content is not one sided and let the influencers tell a story too. Content co-
creation is about realising that your audience is a part of your brand too, and harnessing that
connection to keep consumers as engaged as possible.

3.3 Build a strong relationship with Influencers

Influencers are going to be advocates of your brand and what they say is going to make a lot
of difference. So it’s important to look after this relationship. Wondering how to do that?
Here is a guide to help you build a sustainable relationship with the influencers.

STEP 1:
Shortlist your influencers
The first step is to identify the most suitable influencers for your brand. Their work and
profile must align with the characteristics of your brand. There are many platforms that
maintain large databases of influencers. One such platform is Influencer.in, which has more
than 25,000 influencers listed.

STEP 3:
Quote them
You can express your appreciation by quoting them in your own content and linking it back
to them. It is a great way to give credit where it’s due and also build trust with them. Whether
it is a quote in an opinion piece or a detailed interview of the influencer, the extra exposure
you give them will certainly put you in their good books.

STEP 2:
Set up a meeting
In order to maintain a good relationship with the influencers, it’s best to organise meet-ups at
least once a month to get inputs from the industry and discuss your expectations. Meeting
them out of a corporate setting will certainly bring out the best in them and also help you in
connecting with them better.

STEP 4:
Go the extra mile
In order to maintain a good relationship with the influencers, it’s best to organise meet-ups at
least once a month to get inputs from the industry and discuss your expectations. Meeting
them out of a corporate setting will certainly bring out the best in them and also help you in
connecting with them better.

3.4 Influencer marketing cannot help a bad

product
If a product is going through a rough patch, influencer marketing can turn its fortunes, but
there is never a guarantee that the product in question will go from bad to great in a flash.
Here are some reasons why influencer marketing cannot help save a bad product.

Influencer marketing is a gradual process

 

The truth is that influencer marketing is not a quick solution. Influencer marketing can either
make or break your brand. This is because the brand is handing over their credibility, image
to someone who will be communicating with the brand’s target audience directly. They have
the power to either make it look good or bad through their brand narratives, and this will have
a direct impact on the brand.

Influencers also think like consumers

 

If you have a great product and take it to an Influencer or the thought leaders in the industry
they can help build the brand by giving it their voice. However, on the contrary, an Influencer
cannot help save a bad product. A genuine Influencer who has put effort into building his/her
following over a period of time will not flash a joy filled post about the bad product only
because they are paid to create content around the brand.

Influencers can’t fool the consumers

 

Next, even if an Influencer risks their credibility and posts a good review on a bad product,
their audience will be quick to see through it. Also, someone who is ready to offer a fake
review may not have an engaged or genuine following.

Like any other marketing effort Influencer marketing also involves strategy, planning,
direction & flawless execution. There are no shortcuts to build engagement for the brand.
.

The competition is massive

 

A lot of brands are roping in influencers in their marketing campaigns. This strong digital
marketing tool is growing and here to stay! As Social media channels continue to grow,
Influencers will remain relevant in the face of programmatic advertising as people need
human involvement to trust a brand. A person who you look up recommending a brand to
you is always going to influence you more than an Ad that follows you online, no matter how
insistent your retargeting is. Human connection is the key to a great Influencer marketing
campaign.
When it comes to selecting the right influencers, the world is your oyster. As per your
business requirements, you can choose from macro influencers who have a large following
but may have a weaker level of trust with their audience or micro influencers who appear
more genuine and authentic but provide limited reach. You can also choose influencers based
on the geographic location you are planning to target and opt for a veteran or novice for
brand exclusivity. However, make sure your influencer’s followers are a subset of your
audience at all times.

4.1 The selection process

It’s important to keep in mind that not every influencer is going to fit well for your brand
campaign. You can either manually search for influencers, scour internet databases, or find
them with influencer platforms. Influencer.in has a coverage of more than 25,000 social
media influencers and bloggers. Following are some of the key factors you can use to
determine the suitability of the influencer for your brand.

FACTOR 1:
Micro influencers vs. Macro influencers
When it comes to selecting influencers, marketers are faced with two possible choices: micro-
influencers or macro-influencers. Given the huge difference between micro and macro-
influencers, most marketers are naturally faced with the dilemma over which one is best for
their brand. On the face of it, macro-influencers might seem more effective because of their
huge reach. But things are not always that straightforward. To understand which type of
influencer would work best for your brand, you need to first understand the difference
between them.
The biggest difference between micro and macro-influencers is the size of their following.
Macro-influencers have hundreds of thousands of followers, often exceeding a million. Their
followers are often spread out all over the country (sometimes the globe) and have very
diverse interests. Kylie Jenner with 99.9 million followers would be considered one of the
biggest macro-influencers in the world. Debashree Banerjee with 144,000 followers is one of
the biggest macro-influencers in India.

PROS

CONS

 ROI of a macro influencer driven campaign can be determined easily

 Increased level of reach and engagement
 Macro influencers have the tools and expertise to drive the campaign
with high-quality content with or without your help
 They have a more developed sense of professionalism as it’s their
livelihood  and they take their work very seriously

 The level of trust with the audience is lesser as it might seem constructed or
unauthentic.
 Macro Influencer campaigns are more expensive.
 The campaigns may be harder to execute.

Micro-influencers usually have a niche audience and they are perceived as ‘peers’ by their
followers. These followers are generally concentrated in one specific region and have a single
common interest binding them together. A thrifty fashion blogger with 1500 followers would
be considered a micro-influencer. They might have a smaller number of followers,but they
can still be very useful for brands.

PROS

CONS

 Micro influencers appear more authentic and genuine.

 This type of campaign is easier to launch.
 Working with micro influencers will help you focus on niche markets and
target the right audience.
 Brands with a limited budget can work with micro-influencers.

 Micro influencers have fewer followers compared to macro and hence, the
reach and engagement is capped.
 It can take a longer period of time to comb through the extensive list of
micro influencers as there are so many.

While there’s no denying the efficacy of macro-influencers, micro-influencers can be more

helpful for small businesses and start-ups. Your final decision on whether to use macro or
micro-influencers depends largely upon your marketing goals, your time constraints and your
resources.

FACTOR 2:
Geographic location
While choosing an influencer to launch a brand campaign, be sure of whether the campaign is
a global or country/region/city specific campaign. The geographical location is a key factor
which can help you make the best decision regarding the selection of influencers for your
campaign. If you are launching a campaign worldwide but it’s not available globally then it’s
doesn’t make sense. It’s best to target your location and pick influencers from that region for
a better reach.

FACTOR 3:
Veteran or novice?
While seniority in grade holds more importance in an influencer marketing campaign, you
must also consider if the seniority actually has an effect on your campaign objectives.
Though a veteran influencer may have more recognition and a larger audience, new and
emerging influencers come with their own distinctive benefits. They are more cost-effective
and have a level of exclusivity with brands. The influencers who have been in the market for
a long time would have endorsed countless brands throughout their journey establishing them
as a paid brand promoter. Using a new influencer will give you the opportunity to achieve
brand exclusivity.While seniority in grade holds more importance in an influencer marketing
campaign, you must also consider if the seniority actually has an effect on your campaign
objectives. Though a veteran influencer may have more recognition and a larger audience,
new and emerging influencers come with their own distinctive benefits. They are more cost-
effective and have a level of exclusivity with brands. The influencers who have been in the
market for a long time would have endorsed countless brands throughout their journey
establishing them as a paid brand promoter. Using a new influencer will give you the
opportunity to achieve brand exclusivity.

FACTOR 4:
Influencer’s audience
This is a key factor to take into consideration while choosing the right influencer for your
campaign. Determine the age category of the audience and check if the brand aligns with the
interests and preferences of the influencer’s fan base.

FACTOR 5:
Use of regional content
Your influencer marketing strategy will be even more effective if you adopt a multilingual
content strategy. This is highly relevant for a country like India where majority of the people
especially in the tier-2 and tier-3 cities consume content in their regional language. If you
want your brand content to touch the emotional chord of your target audience, it will be a
good idea to invest in influencers who are well-versed in regional languages. For instance, in
order to empower the youth of Tamilnadu, we have launched a Tamil YouTube channel
called Arrear Irundalum Career which offers career tips and advice. Check out this interesting
video on how to create a good resume.
4.2 Types of influencers from each category
Here are the lists of the top influencers in fashion, beauty and food categories.

Top fashion and beauty bloggers in India

 Anshita Juneja
 Kritika Khurana
 Aashna Shroff
 Aakriti Rana
 Aayushi Bangur
 Kavya D’souza
 Pratibha Bhadauria
 Himanshi
 Pallavi Ruhail
 Ankita

Top food bloggers in India

 Nidhi
 Radhika Subramanian
  Chandrima Sarkar
 Anubhav Sapra
 Neeru Singh

Top travel bloggers in India

 Shifa Merchant
 Shivya Nath
 Revati & Charles
 Rachel Jones
 Meenakshi Pamnani

For more influencers, here is list of all influencers in various categories from automobile to

parenting and technology to name a few.

4.3 Collaborating with an influencer marketing

agency
One of the easiest ways to get your influencer campaign up and running is by collaborating
with an influencer marketing agency like Influencer.in. By logging on to Influencer.in, brands
can easily reach out to the influencers of their choice from an extensive database of 25,000
influencers based on category, location, channel and reach. Additionally, once the influencer
gets shortlisted, they are automatically notified with a short brief of the campaign, making the
entire process quick, easy and hassle-free. From keeping a track on the posts being uploaded
by the influencers to examining the reach of the campaign, the entire process of influencer
marketing can be performed
on one single platform.

Influencer.in also has an app, making the process as convenient as the click of a button. It
gives an automated approach to large-scale influencer marketing campaigns. Furthermore,
with an exceptional content sharing feature, influencers can share all types of content in one
central system, adding a lot of transparency and ease to the process.