Occupational Standard: Web and Multimedia Designing and Development

Occupational Code: ICT WMD

NTQF Level III

ICT WMD3 01 0811 ICT WMD3 02 0811 ICT WMD3 03 0811

Design Website to Write Content for Use Development
Meet Technical Web Page Software and Tools
Requirements

ICT WMD3 04 0811 ICT WMD3 05 0811 ICT WMD3 06 0811

Apply Web Authoring Conduct Operational Maintain Website
Tools Acceptance and Test Performance
Website

ICT WMD3 07 0811 ICT WMD3 08 0811 ICT WMD3 09 0811

Perform Database Design Program Author and Test
Development Logic Multimedia Product

Perfor
ICT WMD3 10 0811 ICT WMD3 11 0811 ICT WMD3 12 0811
Setup and Operate Create Technical Monitor Implementation
Basic Video Camera Documentation of Workplan/Activities

ICT WMD3 13 0811 ICT WMD3 14 0811 ICT WMT3 15 0811

Apply Quality Control Lead Workplace Lead Small Teams
Communication

ICT WMT3 16 0811

Improve Business
Practice

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Design Website to Meet Technical Requirements
Unit Code ICT WMD3 01 0811
Unit Descriptor This unit defines the competence required to design a website
to specifications within a particular technical and human
interface environment.

Elements Performance Criteria

1. Define 1.1 Business requirements, hardware and software

technical requirements are identified following working procedures.
environment 1.2 Software and hardware types are defined to ensure that
site is designed to meet business requirements.
1.3 Appropriate standards, software and hardware required to
develop the site are identified in accordance with business
requirements.
2. Define human 2.1 User analysis is conducted to determine a user profile and
computer user needs in line with work steps.
interface 2.2 User content and requirements are determined in
accordance with business requirements.
2.3 Appropriate design principles are determined for site.
2.4 Appropriate operating system is identified in accordance
with user needs.
3. Determine site 3.1 Hierarchy of pages is identified according to site design.
hierarchy 3.2 Logic and accessibility of content to user is ensured
according to business requirements.
3.3 Consistency and clarity of navigation between pages is
ensured in line with site hierarchy.
4. Design 4.1 Appropriate information hierarchy is applied to site
website design.
4.2 Appropriateness of design principles are ensured to
business and user in accordance with design procedure.
4.3 Development of process flow is ensured whether it is in a
logical and simple manner.
4.4 Site search engine, site map, frequently asked questions
and news sections are tested against user needs.
4.5 Design is completed and documented in accordance with
design specification.

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Variable Range
Business May include but not limited to:
requirements  meeting customer needs
 organizational goals
 remote access and external interfacing to the organization
Hardware May include but not limited to:
 workstations
 personal computers
 modems and other connectivity devices
 networks, DSL modems
 remote sites and servers
Standards May include
 XML standards
 Organization for the advancement of Structured Information
Standards,
 ISO and IEEE to web-oriented groups like IETF and W3C,
IEEE Std
User May include
 a person within a department
 a department within the organization or a third party
Operating system May include but not limited to:
 Win 98/NT/2000/XP
 Sun Solaris/SunOS
 HP-UX,
 AIX
 Digital Unix
 Silicon Graphics IRIX
 DEC
 VMS
 Mac OSX
 Linux
 Netware
Information May include
hierarchy  page layout
 technical specifications
 content structure
 secure access provisions and locations and links to other
internet resources where appropriate
Design principles May include but are not limited to :
 user compatibility
 product compatibility
 task compatibility
 workflow compatibility
 consistency
 familiarity
 simplicity

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  WYSIWYG
 Flexibility
 Responsiveness
 invisible technology
 robustness
 protection
 ease of learning
Search engine A website that allows the entry of a search parameter and
based on the request, searches through its list of websites for
the best match. It then displays the results for selection A wide
variety of search tools may be used, including
 Snap  Netscape
 Quest finder  Lycos
 Ask Jeeves  Open Text
 Google  WebCrawler
 Metacrawler  Go To Dot Com
 Alta Vista  Beaucoup
 Excite  Meta Search
 Infoseek  Search.com
 Findlink  Go2Network
 Northern Light  Savvy Search
 AOL Netfind  Profusion
 Hotbot  Dogpile
 LookSmart  Met gopher
 Yahoo
Tools and May include but not limited to:
equipment  Web servers
 e-business website
 Site server
 Site servers software
 Analysis software
 Requirements documentation
 Customer relationship model

Evidence Guide
Critical aspects of Assessment confirmed that the candidate has -
Competence  identified business requirements
 defined technical environment
 defined human computer interface
 determined site hierarchy
 designed website
Underpinning Demonstrates knowledge of:
Knowledge and  website architecture
Attitudes  website development tools and standards
 business process design
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  E-business sites and corporate strategy
 implications of technology connectivity
 documenting technical specifications
 Copyright and intellectual property
 basic information architecture
Underpinning Demonstrates skills to:
Skills  define the technical environment
 define the human computer interface
 determine site hierarchy
 design website
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Write Content for Web Page
Unit Code ICT WMD3 02 0811
Unit Descriptor This unit defines the competence required to write concise,
clear and Relevant content for web pages on behalf of a client.

Elements Performance Criteria

1. Determine site 1.1 Customer information needs are identified with reference
content to audience, site functionality and client requirements
requirements 1.2 Site purpose and functionality is confirmed with reference
to client specification.
1.3 Content channels and format are identified as part of
client requirements.
1.4 Relevant templates and style guides are identified
according to organizational procedures and client
requirements.
1.5 Relevant content is identified and analyzed with reference
to audience needs, maintenance requirements Information
architecture, and site design and functionality.
1.6 Alterations to site design are negotiated as required by the
content and client requirements.
2. Write site 2.1 Content is generated in accordance with content and client
content requirements.
2.2 Accessibility, visibility, clarity of information flow and the
logical pattern of content is ensured in accordance with
client requirements.
2.3 Content is edited with reference to audience needs, site
functionality, and content and client requirements.
3. Upload 3.1 Server site is logged using either administrative or
content anonymous file transfer protocol in preparation for upload.
3.2 File transfer protocol client is launched and then
navigated to destination directory, either graphically or by
using a command line interface.
3.3 Files are stored and ordered according to logical design
and user needs, using accepted file extension scheme.
3.4 Operation is demonstrated

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Variable Range
Client  business  organizational policies
requirements may  system  network
be in reference to  application  people in the organization
 style
File transfer  commercial software applications;
protocol client  organization-specific software,
may include but is  packaged software
not limited to:  in-house
 customized software

Evidence Guide
Critical Aspects of Assessment confirmed that the candidate has developed and
Competence uploaded quality content for a website that meets audience and
client needs.
Underpinning Demonstrates knowledge of:
Knowledge and  Content features, such as clarity, ease of viewing (e.g. how
Attitudes much scrolling is required to view the site),readability and
how intuitive or logical the navigation is from one content
detail to the next
 The functions and features of micro-content elements (e.g.
headings, highlighted words, link text) Relationship between
content and site design (e.g. giving the website a look in
harmony with or adopting the corporate style)
 Functions and features of style guides (e.g. using cascading
style sheets)
 Web design and usability (e.g. finding a balance between
visual impact elements and speed of downloads)
 Copyright and intellectual property legislation and application
principles (e.g. adopting the Harvard method for
content/document referencing or the protocols for seeking
permission to use from authors and sources
Underpinning Demonstrates skills to:
Skills  determine site content requirements
 write site content
 upload site content
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Use Development Software and Tools
Unit Code ICT WMT3 03 0811
Unit Descriptor This unit defines the competence required to build a website
that is consistent with design and technical requirements, and
develop cascading style sheets (CSS) that are attached to a
markup language document in order to externally define and
control styles to enhance and achieve commonality between
web documents.

Elements Performance Criteria

1. Select and 1.1 Business specifications are analyzed and appropriate

analyze software selected based on work requirement.
website 1.2 Technical needs are identified and appropriate software
structure and
tools selected for the website.
development
tools 1.3 Structure and navigation flow are identified and
understanding of functionality demonstrated.
1.4 Design documentation and design work are reviewed and
integrated with site structure and navigation in accordance
with web development standards.
2. Begin site 2.1 Relevant actions are taken to ensure user input during
construction website construction.
2.2 Existing information and basic content are validated when
incorporating data on website.
2.3 Consistent design specifications are applied to all aspects
of the website.
2.4 Feedback from user on web design, content, accessibility
and structure are gathered using appropriate feedback
mechanism.
3. Complete and 3.1 An evaluation of website against technical requirements
validate and design specification is undertaken.
website 3.2 Each function and process of website is tested against
construction business requirement.
and content
3.3 Navigation tests and HTML compliance with website
standards are conducted.
3.4 The website is tested against design criteria and user load
inline with user requirements.
3.5 Testing results are recorded to ensure that the website
meets user requirements.
3.6 Sign-off/approval of user is obtained.
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 4. Develop 4.1 Styles are defined and CSSs produced according to
cascading business requirements.
style sheets 4.2 CSSs are attached to new and existing markup language
documents.
4.3 CSSs are edited according to business requirements.

Variable Range
Specification May include but is not limited to
 technical requirements
 user problem statement
 current system functionality
Software May include but is not limited to
 text editors such as Word pad, Notepad
 commercial software applications
 Dream weaver
 other web development tools
Software tools May include but is not limited to
 Macromedia
 FTP programs
 FrontPage.
Documentation May follow
 ISO/IEC/AS standards
 audit trails
 naming standards
 version control
 project management templates
 report writing protocols
Web development May include:-
Standards  Web content accessibility guidelines
 Authoring tool accessibility guidelines
Occupational May include lighting, type of desk, style of chair, ventilation, light
Health and Safety position, correct lifting method, and length of time in front of
(OHS) computer electrical safety.

Evidence Guide
Critical Aspects of Assessment verified that the candidate has –
Competence  built a basic website
 Confirmed the ability to develop an appropriate Presentation
style for an HTML document using embedded or linked CSS.
Presentation conforms to web accessibility.
Underpinning Demonstrates knowledge of:
Knowledge and  website design
Attitudes  basic design principles
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  web-specific technical attributes
 reading and interpretation of design specifications and
guidelines
 appropriate software and tools that meet required technical
specifications
 understanding of best practice communication, accessibility
and equity principles when building for diverse users
 website architecture
 using a mark-up language
Underpinning Demonstrates skills to:
Skills  selected and analyzed website structure and development
tools
 constructed site and content
 developed cascade style sheet
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III

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 Unit Title Apply Web Authoring Tools
Unit Code ICT WMT3 04 0811
Unit Descriptor This unit defines the competence required to use web
development software to create website content and to use a
web authoring tool to convert text and images to appropriate
web protocols.

Elements Performance Criteria

1. Create files 1.1 Files are created and saved in correct location/directory.
1.2 Text content is inserted and formatted according to
business requirements.
1.3 Images are inserted and optimized as required by design
specification of software application.
2. Create 2.1 Basic external cascading style sheets (CSS) are created.
formatting 2.2 Styles for the required tags are defined according to the
templates business requirements.
2.3 CSS to the relevant files are linked and the relevant
formatting is displayed.
3. Define library 3.1 Items that recur on several pages are identified and
items included in library.
3.2 Selected items are formatted according to CSS definition
3.3 Tags of the selected items are checked against working
guideline.
3.4 Selected library items are created and clearly named.
3.5 Items are updated and contained in library as required by
business Requirements.
4. Develop 4.1 A file is created and saved as a template, and linked with
templates CSS.
4.2 Template is formatted, created and named editable regions.
4.3 Generic image icons are placed in page as required by
business image.
4.4 Templates are saved and modified.
5. Identify 5.1 Preferred web authoring tool is selected according to
authoring business requirements.
requirements 5.2 Preferences for the web authoring tool are set, including site
file transfer protocol client.
5.3 Web author tool environment/workspace are customized
and navigated to meet individual requirements.

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 5.4 Buttons and tools are selected appropriately in accordance
to the application.
5.5 Root folders are defined and clearly named.
6. Create simple 6.1 Form elements are added to page and element properties
forms are set for each form element.
6.3 Additional fields are inserted as required for processing form
6.4 Availability and location of CGI script are Identified.
6.6 Form is tested to ensure its appropriateness to the need.
7. Create simple 7.1 A site map is created to plan navigation.
navigation 7.2 Links are created between pages to reflect content structure
using both text and images.
7.3 Links are checked in multiple browsers for errors.
7.4 Website contents are checked across a number of different
browsers and browser versions to ensure consistency of
presentation, performance and accessibility.

Variable Range
Browser may  Netscape Navigator
include but is not  Internet Explorer
limited to -  Mozilla
 Opera
 Galleon Phoenix
 Konqueror, Lynx
Images May include but not limited to
 Graphics
 clipart or pictures
Server  Application/web servers  Email servers
 BEA Web logic servers  File and print servers
 IBM Visual Age and Web  FTP servers
Sphere  Firewall servers
 Novell NDS servers  Proxy/cache servers
Business May include
requirements  Customer
 Supplier
 Payroll
 Inventory or tax requirements of the Organization.
Requirements May be in reference to
 the business
 system
 application
 network or people in the organization

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 File transfer May include
protocol client  FTP for Windows
 Linux and Unix
 Curl for Unix supports FTP
 HTTP
 Telnet
 WS-FTP, etc.
Tools and May include but not limited to:
equipment  Application/web servers
 Email servers
 File and print servers
 FTP servers
Occupational May include lighting, type of desk, style of chair, ventilation and
Health and Safety length of time in front of computer electrical safety.

Evidence Guide
Critical aspects of Assessment confirmed that the candidate:
Competence  developed web content using authoring tools to meet
specifications
 authoring tools are applied to create cross browser web
documents
Underpinning Demonstrates knowledge of:
Knowledge and  website architecture
Attitudes  basic design principles
 authoring tool accessibility guidelines
 technical environment characteristics
Underpinning Demonstrates skills to:
Skills  create files
 create formatted templates
 define library items
 develop templates
 identify authoring requirements
 create forms
 create navigation
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III

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 Unit Title Conduct Operational Acceptance and Test Website
Unit Code ICT WMD3 05 0811
Unit This unit defines the competence required to provide high-level
Descriptor assurance that websites can be effectively and efficiently
provisioned and deployed live in a systematic manner as well as
evaluate and select an appropriate hosting service for current and
future business needs.

Elements Performance Criteria

1. Prepare test 1.1 Testing framework and schedule are established and
methods documented.
1.2 Processes and functions are determined to be tested and
assign quantitative and/or qualitative performance
benchmarks to each process and function.
1.3 Page templates, style guides and expected traffic loads are
benchmarked and documented.
1.4 Test methodology is determined and documented.
1.5 Testing panel on the conduct of the test is assembled and
briefed.
1.6 User/installation manuals are developed according to target
audience understanding and needs in developing the site.
2. Test 2.1 Pages are tested against style guides and templates
individual 2.2 Pages are tested for structural and content consistency
pages
2.3 Automatic testing software is applied.
2.4 Page gross statistics of all confirmed results of all tests are
documented.
3. Test page 3.1 Installation and examples listed in manual/instructions are
relationships tested.
3.2 Page ‘navigability’ is tested using a variety of browsers.
3.3 Ease of use and functionality is tested against requirements.
3.4 All software interface points are tested against business and
technical requirements.
3.5 Site security, privacy and response time are tested against
business requirements.
3.6 Load simulation testing is conducted using single and
multiple independent browsers or automated load testing
tools
3.7 Website's ability is tested to handle concurrent access.
3.8 Conformance is tested to applicable privacy, accessibility and
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 acceptable usage policy standards.
3.9 Automatic testing software is applied and results collected,
collated and documented.
4. Evaluate test 4.1 Results are consolidated and compared to benchmarks.
results 4.2 Result is identified that fail to meet benchmarks and conduct
site remedial iteration.
4.3 Test results are recorded and documented as the site
performance baseline, against which further development or
updating can be measured.
4.4 Evaluation feedback is provided to appropriate person
business.
4.5 Appropriate person sign off the site prior to go live date is
ensured.
5. Evaluate and 5.1 ISP is selected based on selection criteria approved by the
select a web client.
hosting 5.2 Guarantee of permanent online presence is ensured.
service
5.3 Web host is ensured whether it meets technical
requirements.
5.4 Performance is benchmarked and tested against specified
criteria.

Variable Range
Test  unattended testing
methodology  background testing
 exhaustive testing
 functional testing
 user acceptance testing
 distributed testing performance testing
 random testing and error recovery methodologies
User May include:
 a person within a department
 a department within the organization or a third party
Automatic  spell check  CSS check
testing  links  link testers
software  HTML validator
Browsers  Netscape Navigator  Galleon
 Internet Explorer  Phoenix
 Mozilla  Konqueror
 Opera  Lynx
Software May include but is not limited to
 Commercial software applications
 organization-specific software

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  packaged software
 in-house or customized software.
Tools and May include but not limited to:
equipment • Web servers
• Site server
• Site server software
• Analysis software
• Requirements documentation
• Customer relationship model
• Manuals and instructions for the website
• Automatic testing software
Occupational May include lighting, type of desk, style of chair, ventilation, light
Health and position, correct lifting method, and length of time in front of
Safety computer electrical safety.

Evidence Guide
Assessment confirmed that the candidate:
Critical aspects
of Competence  prepared an operational acceptance test that measures the
independent and integrated structural, content and technical
components of the site
Underpinning Demonstrates knowledge of:
Knowledge and  Website architecture
Attitudes  Website security
 Work load metrics
 Technical performance measurement
 Business process design
 Website accessibility and equity principles
Underpinning Demonstrates skills to:
Skills  Prepared test methods
 Tested pages
 Tested results
 Selected web hosting services
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to information
on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a simulated
Assessment work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III

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 Unit Title Maintain Website Performance
Unit Code ICT WMD3 06 0811
Unit Descriptor This unit defines the competence required to ensure that a
website maintains its performance levels during peak traffic
times and during full utilization access.

Elements Performance Criteria

1. Benchmark 1.1 Client performance expectations are reviewed from

website specifications and business requirements.
performance 1.2 Administration and maintenance requirements are tested
against specifications and business requirements.
1.3 Performance benchmarks from specifications and business
requirements are established.
1.4 Performance benchmarks are tested and ensured.
1.5 Performance benchmarks are measured and recorded
against specifications.
2. Track website 2.1 Actual website performance is measured against
performance performance benchmarks in key areas and outcomes are
recorded.
2.2 Procedures and policies are established for maintaining
stability of actions and processes related to the website.
2.3 Suggestions for improvements to the website are identified
and implemented according to business requirements and
in line with policies and procedures.
2.4 Automatic fault reporting procedures and processes are
established.
2.5 Website security measures are monitored and maintained
according to the level of security demands.
2.6 Administration and maintenance schedules are
implemented as pre-set plan.
2.7 Preventative maintenance and administration indicators
are established and an alert system is enabled and
ensured.
2.8 User activities are tracked and changes are made to
policies or procedures, depending on findings.
2.9 Relevant constraints are established and recorded.
2.10 An impact analysis of the problem is undertaken to
determine severity and risks.
2.11 Problem is prioritized according to the organization’s
escalation procedures.
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 2.12 Advice and support is provided o the client from database
of known problems, where appropriate.
3. Tune 3.1 Actual website performance is compared against
performance benchmarks over an appropriate period and makes
changes based on inconsistencies.
3.2 Performance inconsistencies are recorded and learning
incorporated into revised policies and procedures.
3.3 Diagnostic and software tools are used to identify and
correct website faults.
3.4 Preventative maintenance is planned and done on a
regular basis, to ensure continuous and consistent
performance of website.
3.5 Fault correction and maintenance reports are completed
and recorded as required.
3.6 Advice and support provided by third party is documented
according to organizational guidelines, where appropriate.
4. Initiate and 4.1 Mechanism for capturing client initiatives are established
monitor to assist in identifying maintenance or administration
performance process performance problems.
improvement 4.2 Security tools and procedures are reviewed and
improvements are conducted where necessary.
4.3 Maintenance schedules are documented and
implemented.
4.4 Maintenance and administration documentation are
reviewed in line with policies and procedures, in order to
identify areas for performance improvement.
4.5 Website is updated on a regular basis, including
information, links, multi-media links and back-end
software.
4.6 A timely and appropriate response is provided to client to
provide improvement or maintenance suggestions.

Variable Range
Specifications May include but is not limited to
 technical requirements
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  user problem statement
 current system functionality
Client May include but is not limited to
 internal departments
 external organizations
 individual people
 employees
Requirements May be in reference to
 the business
 system
 application
 network or people in the organization
Business May include
requirements:  customer
 supplier
 payroll
 inventory or tax requirements of the organization
Standards May include
 organizational standards
 project
System May include but is not limited to
 the hardware and software components that run a computer
Software May include but is not limited to
 Commercial
 in-house
 packaged or customized software
Documentation May follow
 naming standards
 version control
 project management templates
 report writing principles
Policies May include:
 Incident response procedures,
 network intrusion detection systems
 forensic procedures
 training and awareness raising policy
Tools and May include but not limited to:
equipment  Web servers and website
 Web traffic diagnostic tools, including timing tools to gauge
website response times
Occupational May include lighting, type of desk, style of chair, ventilation, light
Health and Safety position, correct lifting method, and length of time in front of
computer electrical safety.
Evidence Guide
Critical aspects of Assessment confirmed that the candidate has –
Competence  developed and maintained actual website performance
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 against benchmarks to ensure that the website meets
specifications
 where performance criteria are not met, faults are identified
and appropriate remedial action taken
 implemented scheduled and non-scheduled maintenance and
to effectively monitor and tune website performance
Underpinning Demonstrates knowledge of:
Knowledge and  Website architecture
Attitudes  Basic website security
 Basic workload (web traffic) metrics
 Basic business process design
 Customer and business liaison
Underpinning Demonstrates skills to:
Skills  Benchmarking website performance
 Tracking and tuning website performance
 Monitor website performance improvement
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Perform Database Development

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 Unit Code ICT WMD3 07 0811
Unit Descriptor This unit defines the competence required to plan and carry out
the development of database for website purpose according to
organizational requirements and guidelines.

Elements Performance Criteria

1. Model and 1.1 Requirements of the client relevant to organizational

design needs are identified, clarified and organized following
database organizational requirements.
1.2 Requirements are evaluated along with business needs in
order to translate into technical requirements.
1.3 Database is modeled according to the technical
requirements.
1.4 Database design documentation is prepared.
2. Build database 2.1 Database design documentation is reviewed, including
data structures, queries, reports and user interface.
2.2 Database access and security feature design are
compared with organizational security plan.
2.3 Prototype according to database design is developed.
2.4 Database tables are populated with suitable data, including
current business data.
2.5 Test data is developed to assess database features.
2.6 Functionality of prototype with client is assessed, including
identified errors in program code and modified screens and
reports.
2.7 Feedback is incorporated from client into prototype.
2.8 Client sign-off is obtained for the prototype.

Variable Range
Client May include but is not limited to
 internal departments
 external organizations
 clubs
 individual people
 internal employees

Requirements May be in reference to

 the business
 system

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  application
 network
 people in the organization
Organizational May include but is not limited to
requirements  how and what the organization wants in regard to work
environment
 problem solution processes
 preventative maintenance and diagnostic policy
 roles and technical responsibilities in the IT department
 vendor and product service-level support agreements
Tools and May include but not limited to:
equipment  database design documentation
 Computers , DBMS software
Occupational May include repetitive strain injury prevention, light position,
Health and Safety length of time in front of computer. May also include licensing-
related and physical safety considerations such as general
electrical safety and cabling as they apply to computer and
peripheral installations.

Evidence Guide
Critical aspects of Demonstrates skills and knowledge in:
Competence  modeled and designed database
 built database
Underpinning Demonstrates knowledge of:
Knowledge and  Broad knowledge of current industry-accepted hardware and
Attitudes software products
 Broad knowledge of the client business domain, business
function and organization (e.g. when confirming
 client requirements and network equipment)
 Broad knowledge of database technologies incorporating
substantial depth in some areas
 Broad knowledge of organizational set up.
Underpinning Demonstrates skills to:
Skills  model and design database
 build database
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting
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Occupational Standard: Web and Multimedia Designing and Development Level III

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 Unit Title Design Program Logic
Unit Code ICT WMD3 08 0811
Unit Descriptor This unit defines the competence required to describe the
various processes in a program to ensure that there is
understanding of user and design requirements.

Elements Performance Criteria

1. Select the 1.1 Design documentation is obtained and the requirements

program logic for the programs are reviewed and clarified.
design 1.2 Design approach to be taken in coding and the modules
approach and links required is determined
2. Document the 2.1 Diagrams of program flow and modules are structured
program logic according to project standards
or design 2.2 Program scope and limits are documented according to
project standards
2.3 Special routines or procedures are documented or
referenced according to project standards
2.4 References for tables, files, inputs, outputs, and other
program functionalities are identified and revised according
to program requirements
2.5 Templates are used as applicable
3. Validate the 3.1 Program flow, states or conditions are checked for interfaces
design and compliance to design documentation requirements
3.2 Feedback/input is gained from appropriate person as
needed

Variable Range
Design approach  pseudo codes  data structures
may include, but  flowcharts  RAD
not limited to the  diagrams  case tools
use of:  ERDs  prototyping
 HIPO Charts  modular programming
 data flow diagrams
Design Any form of written documentation of the system or program
documentation requirements received by a programmer from the systems
analyst, project manager or supervisor.
Appropriate This may be the:
person  systems analyst
 supervisor
 another programmer
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  teacher
 user
Project standards This may include, but not limited to:
 Client imposed systems development standards
methodologies
 Available commercial tools like: Visio, Smart draw, or case
tools

Evidence Guide
Critical Aspects of Assessment requires evidence that the candidate:
Competence  Programming and program logic formulation or design skills.
 Assessment must confirm the ability to meet technical
requirements by successfully producing the required program
design.
Underpinning Demonstrates knowledge of:
Knowledge and  Understanding of system specification and requirements
Attitudes  Knowledge of programming or coding
 Knowledge of programming using constructs/ modules/
objects
 Concepts of various program and system lifecycle options
 Knowledge of program design and structure
Underpinning Demonstrates skills to:
Skills  Use and application of various design documentation tools
 Coding programs
 Designing and debugging program logic and flow
Resource The following resources must be provided:
Implications  Program or design specifications
 Documentation tools
 Personal computer or workstation
Methods of Competence may be assessed through:
Assessment  Observation of real or simulated work processes
 Interviews
Context of  Competence may be assessed in the workplace or in a
Assessment simulated work environment.

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Author and Test Multimedia Product
Unit Code ICT WMD3 09 0811
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 Unit Descriptor This unit describes the skills and knowledge required in
authoring and developing a strategy for testing and to conduct
the test of a complete multimedia product using an industry
standard authoring and testing tool for productions within the
cultural industries.

Elements Performance Criteria

1. Identify 1.1 All relevant plans, storyboards, navigation designs and

multimedia design are obtained in brief.
elements 1.2 All multimedia elements are located as required to meet
creative and production requirements and technical
specifications.
1.3 Issues of integration and formats of the multimedia
elements are discussed with appropriate personnel.
1.4 All multimedia elements are saved in the appropriate
format for inclusion, and store for each access.
2. Identify scope 2.1 Range of industry standard authoring software is
of authoring identified.
software 2.2 Software is assed in relation to specified multimedia
delivery platform.
2.3 Selection of software is discussed with relevant design
personnel to ensure selection will meet specified
Outcomes.
2.4 Authoring software is selected.
3. Use authoring 3.1 Authoring software is loaded following work procedure .
software 3.2 A new file for the specified task is created and named
appropriately.
3.3 Tools and features of software are displayed and used
relevant to authoring process.
4. Create 4.1 Multimedia elements are imported and assembled in
multimedia appropriate sequence according to creative requirements
sequence 4.2 Interactive elements are created according to creative and
technical requirements.
4.3 Multimedia sequence conforms are checked to navigation
design and loading specifications.
4.4 Multimedia sequence is tested and run as a presentation
to ensure the sequence meets creative, production and
technical requirements
4.5 File formats are saved and identified for specified
purpose.

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 5. Evaluate 5.1 Final sequence is played back with relevant personnel.
multimedia 5.2 Multimedia is evaluated against criteria including
prototype achievement of a creative and user-friendly product.
5.3 Required changes are discussed and agreed.
5.4 Tests and user trials are assisted as required.
5.5 Feedback from user trials are evaluated
5.6 Endorsement from relevant personnel is confirmed to
develop prototype into complete product
6. Transform 6.1 Necessary changes are made as indicated by user trials.
prototype into 6.2 All multimedia elements are integrated as required by
final product specifications.
6.3 Final checks are made to ensure all sequences conform
to the navigation design.
6.4 Files are saved into specified storage systems.
7. Determine 7.1 Criteria that are to be used for testing/evaluation are
criteria and defined
method for 7.2 Points at which progress will be measured are identified,
testing documented and communicated to all involved in the
production.
7.3 Various methods and levels of testing for multimedia are
identified.
7.4 Characteristics and appropriateness of methods of testing
are determined during development and on completion.
7.5 A plan for testing the product is developed during
development and on completion.
8. Test and 8.1 Progress towards completion is determined at the
review identified reporting points
multimedia 8.2 Product is tested at the identified reporting points.
product at
agreed stages 8.3 Feedback is provided to staff on progress and quality.
8.4 Testing strategy is used to ensure that the product
satisfies its aims and creative, production and technical
requirements.
8.5 Testing process are documented and problems are
recorded and remedial steps taken.
8.6 Problems and faults are detected during testing in
accordance with agreed project or industry practice.
9. Evaluate final 9.1 On completion, the final product is evaluated against the
product previously determined criteria.
9.2 Strategies that were successful and those that let to

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 difficulties are identified.
9.3 Findings are documented to inform subsequent projects.

Variable Range
Appropriate  project manager  animator
personnel may  graphic interface designer  artist
include:  navigation designer  instructional designers
 sound engineer  programmers
 video producer  graphic designers
Components  sound  text
may include:  video  animation
 images  graphic
Industry may include a wide range of programs, some current examples
standard of which may be:
authoring  Pagemill
software  Frontpage
 Dreamweaver
 Flash
 Director
 Hyper Studio
Tools and  disc space  Page mill
equipment may  delivery  Front page
include but not platform  Dream weaver
limited to:  sound  Flash
 video  Director
 images  Hyper Studio
 text  world wide web
 animation  CD-ROM
 graphic  DVD
Detecting faults may include:
 check of data
 check of data sequence
 all navigation pathways explored
 all interactivity works
 user records faithful and accurate
 works on chosen platform
Testing strategy may be determined by:
 complexity of the project
 time available
 money available
 project specifications

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 A multimedia  aspects or sections of film/video production:
product may  feature
include or be  documentary
included in:  short film and/or video
 animations
 commercials
 live or pre-recorded performances
 music video
 television production of any type (music, drama, comedy,
variety, sport)
 live or pre-recorded television productions
 educational product
 game
 promotional product
 information product
 training product
 e-commence
 a range of others
Tools and May include but not limited to:
equipment  graphics
 video and audio cameras
 videos
 audio
 animation (2D, 3D, models)
 photographs documentary
 short film
Occupational May include repetitive strain injury prevention, light position,
Health & Safety length of time in front of computer. May also include licensing-
(OH&S) related and physical safety considerations such as general
electrical safety and cabling as they apply to computer and
peripheral installations.

Evidence Guide
Critical aspects Assessment confirmed that the candidate has
of Competence  customized to meet the needs of the particular sector in which
performance is being assessed
 developed a functional interactive multimedia product that
conforms to the navigation design and shows creativity
 developed of a testing strategy
 analyzed test results and used results to deal with problems
and faults detected during testing
Underpinning Demonstrates knowledge of:
Knowledge and  computers and computer operating systems
Attitudes  elements of multimedia and range of multimedia file formats
 a range of multimedia delivery platforms

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  skill to correctly interpret a design brief and navigation design
 scope and applicability of industry standard authoring software
 skills in using appropriate authoring software, including its
primary tools and features
 software used for web authoring, its application, advantages
and disadvantages
 and ability to make the types of adjustments requited when
converting artwork to a range of delivery platforms.
 internet-related issues such as band width ,platform-
independence and screen
 types, and how they are resolved
 the purpose and process of validation and the role of
standards and extension
 knowledge of and ability to use the hardware, software and
configurations required to view completed work
 multimedia text software and ability to create, incorporate and
format text into a Multimedia product
 principles of analogue and digital audio and contemporary
digital audio formats
 methods for saving and producing digital audio outputs and
optimizing file size
 principles of editing audio tracks
 understanding of the technical requirements for preparing a
range of artwork for multimedia
 output which may include animation, graphics, text, video and
audio
 recognition and how to use and apply different technologies
for design purposes
 broad knowledge base incorporating theoretical concepts of
multimedia software packages
 sources of technical and design information
 principles of digital
 video and contemporary digital video formats
 methods for saving and producing digital video outputs
 digital components of multimedia, their distinguishing features
and functions
 electronic components of multimedia
 the scope and role of multimedia
 types of testing that may be used for multimedia products
 planning skills and the ability to communicate technical
 information
 stages at which testing should be done
 reasons for testing
Underpinning Demonstrates skills to:
Skills  Identified multimedia elements
 Identified scope of authoring software
 Created multimedia sequence
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  Evaluated multimedia prototype
 Transformed prototype into final product
 determined criteria for testing
 determined methods for testing
 reviewed multimedia products
 evaluated final product
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Setup and Operate Basic Video Camera

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 Unit Code ICT WMD3 10 0811
Unit Descriptor This unit describes the skills and knowledge required to set up
and operate a basic video camera and equipment for use in
small media productions which may not be intended for
commercial sale.

Elements Performance Criteria

1. Select and 1.1 Equipment and stock requirements are confirmed for the
prepare shoot.
camera 1.2 Equipment are obtained, cleaned and ensured to make it
equipment operational.
and materials
1.3 Faults and defects are recognized and referred to
specialist technicians.
1.4 All required stock and consumables is obtained and
ensured present in sufficient quantity to meet the filming
requirements
1.5 Required stock and consumables is available at the correct
location and time of the filming.
2. Charge and 2.1 Power supply is ensured to be appropriate and available.
maintain 2.2 Charger is ensured and is suitable for the batteries used.
batteries
throughout 2.3 Batteries are safely charged according to manufacturer’s
shoot recommendations.
2.4 Charged batteries are maintained to meet the
requirements of filming duration.
3. Install or 3.1 Support requirements and position of camera are
check camera determined
support 3.2 Supports are Installed in the appropriate position and at
equipment the appropriate height to achieve the camera shot
required.
3.3 Support is ensured secured, avoids damage to any
equipment and provides satisfactory camera support.
4. Install 4.1 Correct camera lens is selected, securely fitted and filtered
camera, according to identified creative requirements.
lenses and 4.2 Other camera accessories and special requirements are
other stalled correctly.
accessories
4.3 Lift camera, using safe lifting and handling techniques and
secure to support, if required.
4.4 Camera is safely secured to avoid damage following safety
rules.

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 5. Test all 5.1 Recording functions of the video camera are checked to
operational achieve accurate technical output.
aspects of the 5.2 Exposure, color and focus aspects of the camera are
camera checked to achieve the desired artistic and technical
results.
5.3 Chosen filters are checked to ensure that they achieve the
desired artistic and technical results.
5.4 Pan and tilt movements are checked if required.
6. Prepare and 6.1 All cassettes are labeled accurately using necessary
load materials.
videotapes 6.2 Videotape is loaded and checked into camera for
recording.
6.3 Readiness for shooting is confirmed with the relevant
personnel.
7. Operate 7.1 Camera is operated in accordance with manufacturer’s
camera instructions and guidelines.
7.2 Camera shots and angles are considered to ensure filming
produces the desired result.
7.3 Photographic and composition techniques are employed to
achieve the creative requirements.
7.4 Any camera is ensured that movement is steady and
smooth throughout the duration of filming.
7.5 Equipment are adjusted and moved as required, during the
filming.
8. Disassemble 8.1 Video camera, accessories are broken down and carried
camera, and safe lifting techniques are employed.
accessories 8.2 All equipment are cleaned and safely packed into cases to
and support avoid damage and prepared for transport.
equipment
8.3 Any equipment that is damaged and requires maintenance
is reported and documented to the relevant personnel.
8.4 Filming site is left in the original or improved condition,
ensuring that there has been no adverse impact on the
site.

Variable Range
Environments May include:

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 where cameras  in a studio
may be set up  on location – interior
and maintained  on location – exterior
 outside broadcast
 day/night
Shoots  single camera
Types of may include:
production  short documentaries
 short films
 animated productions
 filmed events or performances
Equipment and may include:
accessories  any domestic type video camera
 lighting kit, eg lighting bulbs, lights
 mounts
 filters
 wide angle adaptor
Supports may include:
 tripods
 fixed mounts
Operation of may include:
camera  hand held operation
 fixed camera
 zoom lens
Lenses may include:
 zoom
 fixed
 macro
 micro
Power sources may include:
 batteries
 AC
Requirements for may include:
the shoot  specific lighting conditions
 technical
 creative
Relevant may include:
personnel  director
 lighting personnel
 technical director
 other technical staff
 other specialist staff
Reports  may be:
 computer generated
 manually written
Documentation may include:

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  stock order forms
 fault reports
 film and battery labels
 shortlists
 script
 production schedule
 running sheet
Tools and May include but not limited to:
equipment  Any domestic type video camera
 lighting kit, eg lighting bulbs, lights
 mounts
 filters
 wide angle adaptor
 tripods
 fixed mounts
 batteries
 AC
Occupational May include correct position, lighting, repetitive strain injury
Health and prevention, ventilation, light position, correct lifting method,
Safety electrical safety and cabling, power supply and other equipment
safety precautions.

Evidence Guide
Critical aspects of Assessment confirmed that the candidate has
Competence  applied photographic principles
 known technical aspects of a domestic type of video camera
Underpinning Demonstrates knowledge of:
Knowledge and  basic concepts of camera maintenance and appropriate
Attitudes cleaning techniques and cleaning materials
 domestic type video cameras and operational functions
 framing techniques and methods of composition
 lens theory and application including range
 camera to subject practice, ie lens to eye-line, crossing the
line, matching shots
 video types and differences and compatibility of stock to
equipment
 management of video stocks, storage and handling
 interpretation of creative requirements to technical operation
 relevant photographic principles such as exposure, tonal
relationships, light sources, sensitivity and
 balancing, camera’s interpretation of colour, and how this
determines the selection of filters
 different types of light measuring devices and their use use of
light meters
 the effect of different light sources, diffusion materials, filters

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 and reflectors on the lighting environment which includes
both performers and set duty of care to colleagues and the
general public
Underpinning Demonstrates skills to:
Skills  selected and prepared camera equipment and materials
 installed camera support
 installed lenses and other accessories
 prepared and loaded videotapes
 operated camera
 disassembled and assembled camera, accessories and
support equipment
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Create Technical Documentation

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 Unit Code ICT WMD3 11 0811
Unit Descriptor This unit defines the competence required to create technical
documentation that is clear to the target audience and easy to
navigate.

Elements Performance Criteria

1. Identify and 1.1 Client is consulted to identify documentation requirements

analyze 1.2 Documentation requirements are interpreted and evaluated,
documentation and details with the client confirmed
needs
1.3 Industry and documentation standards are investigated for
requirements
1.4 Scope of work is defined and documented to be produced
1.5 Client is consulted to validate and confirm the scope of work
2. Design 2.1 Information requirements are identified with reference to
documentation layout and structure documented
2.2 Document templates and style guides are created consistent
with information requirements
2.3 A review of the system is conducted in order to understand
its functionality
2.4 Content that meets information requirements is extracted in
accordance with relevant copyright restrictions
2.5 Structure of the technical documentation is developed
giving focus to the flow of information, style, tone and
content format
2.6 Technical documentation structure is validated with the client
3. Develop 3.1 Technical documentation is written based on the template
documentation and scope of work using the information gathered
3.2 Technical terminology is translated into plain English where
appropriate
3.3 Content format and style is applied in accordance with
relevant documentation standards and templates
4. Evaluate and 4.1 Technical documentation is submitted to appropriate person
edit for reviewed
Documentation 4.2 Feedback is gathered and analyzed
4.3 Alterations into the technical documentation is incorporated
4.4 Technical documentation is edited for technical and
grammatical accuracy
Variable Range
Client May include but is not limited to internal departments, external
organizations, individual people and internal employees
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 Requirements May be in reference to the business, system, application,
organizational policies, network or people in the organisation
Documentation May include but are not limited to policy relating to sign-off,
standards storage, distribution, revision. May include ISO/IEC/AS
standards, organizational standards, audit trails, naming
conventions, version control, project management templates and
report writing principles
System May include but is not limited to network, application, software,
business, computers, financial system, management system and
information system
Technical May include system or project specifications, system design,
documentation system functionality, reports, help references, technical manuals,
operational procedures, training materials and self-paced
tutorials, on-line help, user guides and brochures.
Channels May include text, audio, animation and graphics provided
through books, manuals, CD-ROMs, DVDs, computer-based
tutorials, help screens and the world wide web.
Content May include information and interactive features, such as
product information, company information, copyright and
disclaimer notices, site map, frequently asked questions, what's
new, customer-specific information, customer only information,
error messages, instructions, feedback mechanisms, reference
pages, forms, background articles,
ratings/rankings/testimonials/quotes from reviews, hyperlink
titles.
Tools and Word processing Software, Computers, Secondary storage
equipment devices
Occupational Correct posture, lighting, type of desk, type of monitor, style of
Health and chair, typing position, repetitive strain injury prevention,
Safety ventilation, light position, correct lifting method, and length of
time in front of computer. May also include physical safety
considerations such as general electrical safety and cabling,
power supply and leads as they apply to computer and
peripheral installations.

Evidence Guide
Critical Aspects of Assessment must confirm the ability to create technical
Competence documentation that meets business requirements, caters for a
diverse readership, is clear to the target audience and easy to
navigate such as
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  identified and analyzed documentation needs
 designed documentation
 developed documentation
 evaluated and edited Documentation
Underpinning Demonstrates knowledge of:
Knowledge and  content features, such as clarity and readability
Attitudes  instructional design principles
 functions and features of templates and style guides
 document design, web design and usability
 use of word processing software and multimedia authoring
tools
 identifying target audiences
 analyzing audience needs
 identifying relevant content
 determining appropriate content, formats and styles
 writing content
Underpinning Demonstrates skills to:
Skills  design documentation
 develop documentation
Resources Access is required to real or appropriately simulated situations,
Implication including work areas, materials and equipment, and to
information on workplace practices and OHS practices.
Assessment Competence may be assessed through:
Methods  Interview / Written Test / Oral Questioning
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Monitor Implementation of Workplan/Activities
Unit Code ICT WMT3 12 0811

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 Unit Descriptor This unit deals with the skills and knowledge required to
oversee and monitor the quality of work operations within an
enterprise. This unit may be carried out by team leaders,
supervisors or managers.

Elements Performance Criteria

1. Monitor and 1.1 Efficiency and service levels are monitored on an ongoing
improve basis.
workplace 1.2 Operations in the workplace support overall enterprise goals
operations and quality assurance initiatives.
1.3 Quality problems and issues are promptly identified and
adjustments are made accordingly.
1.4 Procedures and systems are changed in consultation with
colleagues to improve efficiency and effectiveness.
1.5 Colleagues are consulted about ways to improve efficiency
and service levels.
2. Plan and 2.1 Current workload of colleagues is accurately assessed.
organise 2.2 Work is scheduled in a manner which enhances efficiency
workflow and customer service quality.
2.3 Work is delegated to appropriate people in accordance
with principles of delegation.
2.4 Workflow is assessed against agreed objectives and
timelines.
2.5 Colleagues are assisted in prioritisation of workload.
2.6 Input is provided to appropriate management regarding
staffing needs.
3. Maintain 3.1 Workplace records are accurately completed and
workplace submitted within required timeframes.
records 3.2 Where appropriate completion of records is delegated and
monitored prior to submission.
4. Solve problems 4.1 Workplace problems are promptly identified and
and make considered from an operational and customer service
decisions perspective.
4.2 Short term action in initiated to resolve the immediate
problem where appropriate.
4.3 Problems are analysed for any long term impact and
potential solutions are assessed and actioned in
consultation with relevant colleagues.
4.4 Where problem is raised by a team member, they are
encouraged to participate in solving the problem.
4.5 Follow up action is taken to monitor the effectiveness of
solutions in the workplace.
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 Variable Range
Workplace May include but is not limited to:
records  staff records
 regular performance reports

Evidence Guide Description

Critical Aspects of  ability to effectively monitor and respond to a range of
Competence common operational and service issues in the workplace
 understanding of the role of staff involved in workplace
monitoring
 knowledge of quality assurance, principles of workflow
planning, delegation and problem solving
Underpinning Demonstrate knowledge of:
Knowledge and  the roles and responsibilities of those involved in monitoring
Attitudes work operations
 overview of leadership and management responsibilities
 principles of work planning
 typical work organisation methods appropriate to the industry
sector
 quality assurance principles
 time management
 principles of delegation
 problem solving and decision making processes
 industrial and/or legislative issues which affect short term
work organization as appropriate to industry sector
Underpinning  Plan and organize workflow
Skills  Maintain workplace record
 Solve problems and make decisions
Resource  access to relevant workplace or appropriately simulated
Implications environment where assessment can take place
 materials relevant to the proposed activity or task
Methods of Competence may be assessed through:
Assessment  Interview / Oral questioning / Written Test
 Observation/Demonstration
Context of Competence may be assessed in the work place or in a
Assessment simulated work place setting

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Apply Quality Control
Unit Code ICT WMD3 13 0811

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 Unit Descriptor This unit covers the knowledge, attitudes and skills required in
applying quality control on web and multimedia development.

Elements Performance Criteria

1. Confirm quality 1.1 Quality standard procedures document for hardware and
standards network services are acquired and confirmed.
1.2 Quality documents are disseminated to staff in accordance
with the organization policy.
1.3 Standard procedures are introduced and explained to
organizational staff / personnel.
1.4 Standard procedures are revised / updated when necessary

2. Assess quality 2.1 Services delivered are checked against organization

of service quality standards and specifications
delivered
2.2 Service delivered are evaluated using the appropriate
evaluation parameters and in accordance with organization
standards
2.3 Causes of any identified faults are identified and corrective
actions are taken in accordance with organization policies
and procedures
3. Record 3.1 Basic information on the quality performance is recorded in
information accordance with organization procedures
3.2 Records of work quality are maintained according to the
requirements of the organization

4. Study causes 4.1 Causes of deviations from final outputs or services are
of quality investigated and reported in accordance with organization
deviations procedures
4.2 Suitable preventive action is recommended based on
organization quality standards and identified causes of
deviation from specified quality standards of final service or
output
5. Complete 5.1 Information on quality and other indicators of service
documentation performance is recorded.
5.2 All service processes and outcomes are recorded.

Variable Range
Quality check  Check against specifications
 Visual inspection of final output
 Physical inspection of service

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 Quality standards  materials
 components
 process
Quality  standard specifications
parameters  procedures
 materials

Evidence Guide
Critical Aspects of Assessment requires evidence that the candidate:
Competence  Checked completed work continuously against organization
standard
 Identified and isolated faulty or poor service
 Checked service delivered against organization standards
 Identified and applied corrective actions on the causes of
identified faults or error
 Recorded basic information regarding quality performance
 Investigated causes of deviations of services against
standard
 Recommended suitable preventive actions
Underpinning  Relevant quality standards, policies and procedures
Knowledge  Characteristics of services
 Safety environment aspects of service processes
 Relevant evaluation techniques and quality checking
procedures
 Workplace procedures and reporting procedures
Underpinning  Interpret work instructions, specifications and standards
Skills appropriate to the required work or service
 Carry out relevant performance evaluation
 Maintain accurate work records in accordance with
procedures
 Meet work specifications and requirements
 Communicate effectively within defined workplace
procedures
Resource The following resources should be provided:
Implications  Access to relevant workplace or appropriately simulated
environment and materials relevant to the activity/ task
Methods of Competence may be assessed through:
Assessment  Interview / Observation / Demonstration
Context for Competence may be assessed in the work place or in a
Assessment simulated work place setting
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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Lead Workplace Communication
Unit Code ICT WMD3 14 0811

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 Unit Descriptor This unit covers the knowledge, attitudes and skills to lead in
the dissemination and discussion of information and issues in
the workplace.

Elements Performance Criteria

1. Communicate 1.1 Appropriate communication method is selected

information 1.2 Multiple operations involving several topics areas are
about communicated accordingly.
workplace
processes 1.3 Questions are used to gain extra information.
1.4 Correct sources of information are identified.
1.5 Information is selected and organized correctly.
1.6 Verbal and written reporting is undertaken when required.
1.7 Communication skills are maintained in all situations.
2. Lead 2.1 Response to workplace issues is sought.
workplace 2.2 Response to workplace issues are provided immediately.
discussion
2.3 Constructive contributions are made to workplace
discussions on such issues as production, quality and
safety.
2.4 Goals/objectives and action plan undertaken in the
workplace are communicated.
3. Identify and 3.1 Issues and problems are identified as they arise.
communicate 3.2 Information regarding problems and issues are organized
issues arising coherently to ensure clear and effective communication.
in the
workplace 3.3 Dialogue is initiated with appropriate staff/personnel.
3.4 Communication problems and issues are raised as they
arise.

Variable Range
Methods of  Non-verbal gestures  Using telephone
communication  Verbal  Written
 Face to face  Using Internet
 Two-way radio  Cell phone
 Speaking to groups
Evidence Guide Description
Critical Aspects of Assessment requires evidence that the candidate:
Competence  dealt with a range of communication/information at one time
 made constructive contributions in workplace issues

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  sought workplace issues effectively
 responded to workplace issues promptly
 presented information clearly and effectively written form
 used appropriate sources of information
 asked appropriate questions
 provided accurate information
Underpinning Demonstrates knowledge of:
Knowledge and  organization requirements for written and electronic
Attitudes communication methods
 effective verbal communication methods
Underpinning Demonstrates skills to:
Skills  organize information
 understand and convey intended meaning
 participate in variety of workplace discussions
 comply with organization requirements for the use of written
and electronic communication methods
Resource The following resources must be provided:
Implications  variety of information, communication tools, simulated
workplace
Methods of Competence may be assessed through:
Assessment  Interview
 Observation/Demonstration
Context of Competence may be assessed individually in the actual
Assessment workplace or through accredited institution

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Lead Small Teams
Unit Code ICT WMD3 15 0811

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 Unit Descriptor This unit covers the knowledge, attitudes and skills to lead small
teams including setting and maintaining team and individual
performance standards.

Elements Performance Criteria

1. Provide team 1.1. Work requirements are identified and presented to team
leadership members.
1.2. Reasons for instructions and requirements are
communicated to team members.
1.3. Team members’ queries and concerns are recognized,
discussed and dealt with.
2. Assign 2.1. Duties and responsibilities are allocated having regarded to
responsibilities the skills, knowledge and aptitude required to properly
undertake the assigned task and according to company
policy.
2.2. Duties are allocated having regard to individual preference,
domestic and personal considerations, whenever possible.
3. Set 3.1. Performance expectations are established based on client
performance needs and according to assignment requirements.
expectations 3.2. Performance expectations are based on individual team
for team members duties and area of responsibility.
members
3.3. Performance expectations are discussed and disseminated
to individual team members.
4. Supervised 4.1. Monitoring of performance takes place against defined
team performance criteria and/or assignment instructions and
performance corrective action taken if required
4.2. Team members are provided with feedback, positive
support and advice on strategies to overcome any
deficiencies
4.3. Performance issues which cannot be rectified or
addressed within the team are referenced to appropriate
personnel according to employer policy
4.4. Team members are kept informed of any changes in the
priority allocated to assignments or tasks which might
impact on client/customer needs and satisfaction
4.5. Team operations are monitored to ensure that employer/
client needs and requirements are met
4.6. Follow-up communication is provided on all issues affecting
the team
4.7. All relevant documentation is completed in accordance with
company procedures
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 Variable Range

Work  client profile

requirements  assignment instructions

Team member’s  roster/shift details

concerns
Monitor  formal process
performance  informal process
Feedback  formal process
 informal process

Evidence Guide Description

Critical Aspects of Assessment requires evidence that the candidate:
Competence  maintained or improved individuals and/or team performance
given a variety of possible scenario
 assessed and monitored team and individual performance
against set criteria
 represented concerns of a team and individual to next level of
management or appropriate specialist and to negotiate on
their behalf
 allocated duties and responsibilities, having regard to
individual’s knowledge, skills and aptitude and the needs of
the tasks to be performed
 set and communicated performance expectations for a range
of tasks and duties within the team and provided feedback to
team members
Underpinning Demonstrates knowledge of:
Knowledge and  company policies and procedures
Attitudes  relevant legal requirements
 how performance expectations are set
 methods of monitoring performance
 client expectations
 team member’s duties and responsibilities
Underpinning  communication skills required for leading teams
Skills  informal performance counseling skills
 team building skills
 negotiating skills
Resource  access to relevant workplace or appropriately simulated
Implications environment where assessment can take place
 materials relevant to the proposed activity or task
Methods of Competence may be assessed through:
Assessment  Interview / Oral questioning / Written Test
 Observation/Demonstration

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 Context of Competence may be assessed individually in the actual
Assessment workplace or through accredited institution

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Occupational Standard: Web and Multimedia Designing and Development Level III
Unit Title Improve Business Practice
Unit Code ICT WMD3 16 0811

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 Unit Descriptor This unit covers the knowledge, skills and attitudes required in
promoting, improving and growing business operations.

Elements Performance Criteria

1. Diagnose the 1.1 Data required for diagnosis is determined and acquired
business 1.2 Competitive advantage of the business is determined
from the data
1.3 SWOT analysis of the data is undertaken
2. Benchmark 2.1 Sources of relevant benchmarking data are identified
the business 2.2 Key indicators for benchmarking are selected in
consultation with key stakeholders
2.3 Like indicators of own practice are compared with
benchmark indicators
2.4 Areas for improvement are identified
3. Develop plans 3.1 A consolidated list of required improvements is developed
to improve 3.2 Cost-benefit ratios for required improvements are
business determined
performance
3.3 Work flow changes resulting from proposed improvements
are determined
3.4 Proposed improvements are ranked according to agreed
criteria
3.5 An action plan to implement the top ranked improvements
is developed and agreed
3.6 Organizational structures are checked to ensure they are
suitable
4. Develop 4.1 The practice vision statement is reviewed
marketing and 4.2 Practice objectives are developed/reviewed
promotional
plans 4.3 Target markets are identified/refined
4.4 Market research data is obtained
4.5 Competitor analysis is obtained
4.6 Market position is developed/reviewed
4.7 Practice brand is developed
4.8 Benefits of practice/practice products/services are
identified
4.9 Promotion tools are selected/developed
5. Develop 5.1 Plans to increase yield per existing client are developed
business 5.2 Plans to add new clients are developed
growth plans

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 5.3 Proposed plans are ranked according to agreed criteria
5.4 An action plan to implement the top ranked plans is
developed and agreed
5.5 Practice work practices are reviewed to ensure they
support growth plans
6. Implement and 6.1 Implementation plan is developed in consultation with all
monitor plans relevant stakeholders
6.2 Indicators of success of the plan are agreed
6.3 Implementation is monitored against agreed indicators
6.4 Implementation is adjusted as required

Variable Range
Data required  organization capability
includes:  appropriate business structure
 level of client service which can be provided
 internal policies, procedures and practices
 staff levels, capabilities and structure
 market, market definition
 market changes/market segmentation
 market consolidation/fragmentation
 revenue
 level of commercial activity
 expected revenue levels, short and long term
 revenue growth rate
 break even data
 pricing policy
 revenue assumptions
 business environment
 economic conditions
 social factors
 demographic factors
 technological impacts
 political/legislative/regulative impacts
 competitors, competitor pricing and response to pricing
 competitor marketing/branding
 competitor products
Competitive  services/products
advantage  fees
includes:  location
 timeframe
Objectives should  Specific
be 'SMART' , that  Measurable
 Achievable
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  Realistic
 Time defined
Market research  data about existing clients
data includes:  data about possible new clients
 data from internal sources
 data from external sources such as:
 trade associations/journals
 Yellow Pages small business surveys
 libraries
 Internet
 Chamber of Commerce
 client surveys and industry reports
 secondary market research
 primary market research such as:
 telephone surveys
 personal interviews
 mail surveys
Competitor  competitor offerings
analysis  competitor promotion strategies and activities
 competitor profile in the market place
SWOT analysis  internal strengths such as staff capability, recognized
includes:  quality
 internal weaknesses such as poor morale,
 under-capitalization, poor technology
 external opportunities such as changing market and
 economic conditions
 external threats such as industry fee structures, strategic
 alliances, competitor marketing
Key indicators  salary cost and staffing
may include:  personnel productivity (particularly of principals)
 profitability
 fee structure
 client base
 size staff/principal
 overhead/overhead control
Organizational  legal structure (partnership, limited liability company, etc.)
structures  organizational structure/hierarchy
include:  reward schemes
Market position  product
should  the good or service provided
include data on:  product mix
 the core product - what is bought
 the tangible product - what is perceived
 the augmented product - total package of consumer
 features/benefits
 product differentiation from competitive products

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  new/changed products
 price and pricing strategies (cost plus, supply/demand, ability
to pay, etc.)
 pricing objectives (profit, market penetration, etc.)
 cost components
 market position
 distribution strategies
 marketing channels
 promotion
 promotional strategies
 target audience
 communication
 promotion budget
Practice brand  practice image
may include:  practice logo/letter head/signage
 phone answering protocol
 facility decor
 slogans
 templates for communication/invoicing
 style guide
 writing style
 AIDA (attention, interest, desire, action)
Benefits may  features as perceived by the client
include:  benefits as perceived by the client
Promotion tools  networking and referrals
include:  seminars
 advertising
 press releases
 publicity and sponsorship
 brochures
 newsletters (print and/or electronic)
 websites
 direct mail
 telemarketing/cold calling
Yield per existing  raising charge out rates/fees
client may be  packaging fees
increased by:  reduce discounts
 sell more services to existing clients

Evidence Guide
Critical Aspects The candidate must be able to demonstrate:
of Competence  ability to identify the key indicators of business performance

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  ability to identify the key market data for the business
 knowledge of a wide range of available information sources
 ability to acquire information not readily available within a
business
 ability to analyze data and determine areas of improvement
 ability to negotiate required improvements to ensure
implementation
 ability to evaluate systems against practice requirements
 and form recommendations and/or make recommendations
 ability to assess the accuracy and relevance of information
Underpinning Demonstrates knowledge of:
Knowledge and  data analysis
Attitudes  communication skills
 computer skills to manipulate data and present information
 negotiation skills and problem solving
 planning skills
 marketing principles
 ability to acquire and interpret relevant data
 current product and marketing mix
 use of market intelligence
 development and implementation strategies of promotion and
growth plans
Underpinning  data analysis and manipulation
Skills  ability to acquire and interpret required data
 current practice systems and structures
 sources of relevant benchmarking data
 methods of selecting relevant key benchmarking indicators
 communication skills
 working and consulting with others when developing plans for
the business
 negotiation skills and problem solving
 using computers to manipulate, present and distribute
information
 planning skills
Resource Access is required to real or appropriately simulated situations,
Implications including work areas, materials and equipment, and to information
on workplace practices and OHS practices.
Methods of Competence may be assessed through:
Assessment  Interview / Written Test
 Observation / Demonstration
Context of Competence may be assessed in the work place or in a simulated
Assessment work place setting

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