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Leadership Development Training Programme

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Table of Contents

Description of Organization............................................................................................................3

Accor Hotel Group.......................................................................................................................3

Leadership Requirements................................................................................................................6

Leadership Knowledge, Skills and Dispositions..........................................................................6

Integrated Program..........................................................................................................................8

Leadership Development program for Accor Hotels Group........................................................8

Narrative..........................................................................................................................................9

A narrative relationship between programs and theories.............................................................9

Written Expression........................................................................................................................13

Present a Program as a chart for the relationship.......................................................................15

References......................................................................................................................................18
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Description of Organization

Accor Hotel Group

Accor Hotel was introduced as multinational hospitality company in New Zealand. It is found as

the world’s largest hotel as well as the tourism group that provides the hotels in New Zealand

alone with the most inclusive choice of hotel styles and place in New Zealand. Accor hotel group

owns franchises and manages the hotels, resorts as well as vacation properties within New

Zealand (Demirçiftçi&Kızılırmak, 2016). It serves its services across the world with its

hospitality services. As per the study, Accor hotel earned around €481 million in 2017. In

addition, it provides employment about 250,000 employees worldwide that help to make the

country’s economy strong in comparison to other hotel groups.

The aim of Accor Hotel

The main aim of this organization is to achieve several objectives such as:

 To increase the brand image in all the segments

 To focus on continuous innovation under the new geographic areas

 To formulate the effective hospitality services in the future

 To develop different leadership potentials within the 250,000 skilled employees

(Mendieta-Peñalver et al., 2018)

Goals of Accor Hotel

 To give a unique experience to the visitors in the country by exhibits ancient cultural

values and provides good hospitality services and respect for the natural environment.

 To work with the international travel sellers and partners to raise the awareness of Accor

Hotel’s products and services.

 To build the capability for the Accor hotel business.

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Values of Accor Hotel

The value of Accor Hotel is “We do not talk about ‘Human Resources’ anymore; now it's Talent

& Culture! Accor Hotels is pursuing its drive to ensure its staff blossom and to introduce a new

way of working together.” At the same time, it also added another value such as “Our promise is

to recognize each person's value, the talent they bring to the group and to make them a proactive

part of their own development.”

According to the values and goals of the Accor Hotels Group above it depicts that Accor Hotel

Group increasingly preserves and promote their culture and create a more prosperous future for

their generations (Roper, 2017).

Strategic Development Intentions

Accor Hotels Group is involved in work in the hospitality that majorly contributes to the

economy of the country. Moreover, the objective of the organization is to provide a unique

visitor experience and create strong commercial and cultural leadership. The main strategic

intention of the organization is to give the leadership role to the Accor hotel to experience their

culture to the visitors and positioning their culture in the best manner (Nikolskaya et al., 2018).

There are certain strategic principles that can be adopted by the leaders to implement the action

plans that help to enhance the service quality within the Accor Hotels

 To work with the other tourism stakeholders to identify and use the existing resources to

work jointly on existing and new hospitality options that maximize the investment

 To coordinate with the government departments to implement and initiate new projects

into the hospitality industry in New Zealand

 To identify and implement the right options and priorities in a timely manner
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To achieve the following strategic objectives, Accor Hotels Group needs to implement the

activities below:

 To enable dynamic and active leadership in the organization

 Operate in a consultative and transparent manner

 To establish collaborative partnerships

 Critically evaluates the different tourism initiatives

 Increase the levels of customer satisfaction

 Needs to increase the investment in the Particular sector

Challenges and Complexities faced by Accor Hotels Group

The main challenges and complexities faced by the organization to a position itself in the current

business environment

 Economic: New Zealand has a population of around 4,776,715 as per Feb. 2019 (New

Zealand Population,2018) that is why people have less income to be expensed and Accor

Hotels Group provides expensive accommodation compare to other local kiwi brand

hotels, which makes Accor difficult to stay competitive within the hospitality industry.

 Political: The political stable government in New Zealand helps the companies and

businesses to provide a safe and secure business environment with respect to investors as

businesses. In this way, this environment can be beneficial for Accor Hotels Group to

operate its business as per the government.

 Global: In concern of global level, it is analyzed that different cultural value sets are

determined in New Zealand that affects the visitors’ arrivals on these places. Tourists

come from different places but Accor Hotel does not have diverse culture employees’

who can handle their guests. (Ng & Dunford, 2013).

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 Competitors: Lack of promotional and marketing activities in the hospitality industry in

New Zealand results in a lack of competitiveness in the tourism sector (Byrne & Abdul-

Ghani, 2017). In this, the industry has potential competition but lack of competitiveness

that is why Accor Hotel group is unable to grab the opportunities under the competitive

market due to lack of competitiveness.

 Tourism Number: Tourism is one of the important sectors for New Zealand in which

around 3.82 million tourists come in New Zealand as per (StatsNZ, 2018) and at the same

time, directly contributed NZ $ 12.9 billion in country’s GDP as per 2016. This defines

that in New Zealand, companies in the hospitality industry have a vital scope but due to

expensive products, Accor Hotels Group is facing challenges (Demirçiftçi & Kızılırmak,

2016).

Leadership Requirements

Leadership Knowledge, Skills and Dispositions

Effective leadership skills and knowledge are required to address the issues facing the company

to position its business into the hospitality industry. The company’s management needs to follow

the transactional skills to increase the demand for hospitality services in New Zealand. Given

below are the steps which address the challenges in Accor Hotels (Mandinach & Gummer,

2016).

Transactional leadership skills help the company to provide incentives and good commission to

their employees which is beneficial for Accor Hotels to motivate visitors to stay in their

properties worldwide. Transactional leadership style is based upon the theory of rewarding to the

employees to increase their motivation level. By doing so the company addresses the challenges

which hamper the business of Accor hotels into the hospitality industry (Helm, 2010).
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Transactional leadership theory is believed in motivating and to help with the reward system as

well as punishment if the followers do not go as per the leader wish. There are four dimensions

in terms of transactional leaders. It includes contingent rewards, active management by

exception, passive management by exception and active management by exception and laissez-

faire. In terms of Accor, hotel trust is important in the organization. The adoption of this theory

in Accor hotel is helpful in gaining the trust of the customers visiting hotel (Çelik, et al., 2015).

This also helps in enhancing positive behavior. In term of the hospitality industry, it helps in

sharing the knowledge in terms of creativity of organization.

Transactional Leadership Quote:

According to Bill Gates “There is one rule to adopt the technology within the business is that

automation is implemented to an efficient act that will increase the efficiency. In addition, the

second rule is that the automation is implemented to an inefficient act that will increase the

inefficiency.”

Above quote defines that Accor Hotels needs to adopt the automation in its operations that will

help it to get success within the competitive market. In a similar manner, Accor Hotels Group

should work to increase efficiency in its efficient operations so that Organizational operations

can be done with efficiency by their leaders.

Interpersonal Skills

Self-awareness and managing relationship are determined as essential interpersonal skills. In

which self-awareness means that an individual is capable to consciously know what he is feeling

and what the reason of feeling is it. At the same time, employees spend a lot of time with their

colleagues at the workplace in order to understand the importance of managing good relation

under the organization (Darling-Hammond, 2017).

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In addition to this, it is identified that these interpersonal skills can be helpful for Accor Hotel as

it can use these skills of its employees in respect to being successful. With the self-awareness

and managing relationship skills, employees understand the feelings and try to manage good

relations with Accor Hotel’s customers that make the Accor Hotel popular by its effective

customer services provided by its employees.

Integrated Program

Leadership Development program for Accor Hotels Group

Below are steps that are helpful for the company to create a successful leadership development

program for the employees which helps to accomplish the organizational objectives and

problems:

1. To outline the main qualities and skills of each leader in the organization-This is an

important skill for any leadership position to adopt the change and assess the main

qualities of the leader with respect to the particular situation (Patwardhan et al., 2015).

2. To identify the leader's current knowledge and capabilities in the particular skill - For

example, if the leader has good selling and team handling skills then it would be

beneficial for the company to increase its sell as well as to manage its team in an

effective manner. In this way, it is determined that if a leader has good selling skill then

he can guide its sale team that how they can sell out more products within the potential

market. At the same time, if a leader has effective team handling skill then he can easily

handle its team at the time of managing a huge project. These skills of a leader are

beneficial for Accor Hotel to make it more profitable or successful.

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3. Develop a Personal Improvement Plan - for leaders to assess the current knowledge and

capabilities of the leaders and set particular standards where the leaders have to achieve

those standards to go on to the next level (Remington &Kitterlin-Lynch, 2018).

4. To ensure that regular meetings with the leader to monitor the progress, growth and

advancement level is essential of the company for the next competency level.

5. To provide the leaders to participate in practical case study situations and give their

important conclusions and strategies to resolve the problems – As per this statement,

companies should try to organize some special workshops as well as programs through

which the knowledge and skills of an organizational leader can be improved and

enhanced at a high level so that leader can be capable to all kinds of critical situations

within the organization or outside the organization through providing specific strategies

and techniques to resolve them (Dzhandzhugazova et al., 2015). In this manner, it is

determined that this way can be helpful for Accor Hotel to make its leader efficient while

having critical problems. In this, the leader can suggest some techniques as well as some

conclusion also for solving the problem with the help of its skills.

Democratic theory:

Democratic theory is identified as a developed subfield of political theory which has the main

concern with evaluating the definition as well as the meaning of democracy concept. In this

way, it also has the motive to examine the moral foundation, challenges, obligations and

overall desirability of democratic governance (Al-Ababneh, 2013). In addition to this, it is

determined that the democracy theory of workplace deeply follows the political democracy

especially in case of huge organizations such as Accor Hotel group. In this concern, it is

identified that these kinds of organizations are often connected with socialist movements,
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anarchist and trade unions etc. Most of the organizations mainly use this democratic structure

at least for choosing the leader (Ansell & Torfing, 2016). On the basis of this, it can be

mentioned that Accor Hotel group can adapt this theory in order to select the democratic

leader that can be helpful to it increase its staff’s productivity, encourage employee

engagement and it is also beneficial to increase employee’s morale as well as performance

under Accor Hotel.

Narrative

A narrative relationship between programs and theories 3 Theories mentioned and linked

to Accor Group: A leader is a person who motivates employees in their work and solves their

issues in day to day activities. The leaders build up capability in the organization, confidence as

well as behave boldly at the time of dealing with any kind of situation. Mckinsey approach can

be applied for the leadership development in terms of Accor Hotel. This Mckinsey approach is

quite helpful for Hotel to achieve growth for the business. In order to build capability, most of

the leaders adopt the McKinsey approach. There are different theories as well as leadership

styles that can be adopted by Accor Hotel while expanding its business in New Zealand. It is

described as below:

Trait theory

In terms of building up capability, the trait theory is taken into consideration by the company

(Bolman and Deal, 2017). Trait theory is the theory by which the personality of a human being

can be analyzed. It helps the person to handle any kind of situation. It can be termed as the

building capacity for the leaders for handling any kind of situation. For example, Marriot hotel

also adopts trait theory in order to build capabilities of leader. On the other hand, this theory is

also helpful for the employees of Accor Hotel in order to build up the capability. When the
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leaders are capable of doing the things then they motivate the employees for completing the task

given to them. In terms of engaging employees, it is essential for the leaders to engage the team

members in the work and take their advice as it would be helpful in motivating them to work in

an appropriate manner. Moreover, it would be beneficial for them to show their ability and

capability of doing work (Cummings and Worley, 2014).

Leadership styles

There are different leadership styles such as Autocratic leadership style, Democratic leadership

style, Transformational, Transactional leadership style and more. In order to have leadership

capabilities in the company, it is important for the leader to adopt a democratic leadership style

as it is important to treat all equally.

Blake and Mouton’s Managerial Grid Theory

This theory is adopted in terms of leadership and includes Blake and Mouton’s Managerial Grid

Theory (Cummings and Worley, 2014). This theory was established in the year 1960s by Robert

Blake and Jane Mouton. It comprises two dimensions such as concern for people and concern for

results. In terms of Accor Hotel, this theory is beneficial as this concentrates on team member’s

needs as well as a personal development area. It is helpful in managing the leadership styles by

adopting the tool as grid training.

Transactional leadership

Transactional leadership style, the leader takes into consideration the needs of team members and

areas of personal development at the time of taking the decision on how to complete the task. For

example- in terms of the experience of manager in motivating employees to promote their

development of career but needs are not ignored for meeting the deadlines for staying

competitive in the market. Fiedler’s contingency theory is the theory that explains that leadership
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is not only on the basis of leading but it should have control over the situation. It is the theory

that is helpful in the leadership effectiveness on the basis of organizational performance under

Accor Hotel (Day et al., 2014).

Laissez Faire Theory

In terms of Accor Hotel, this theory is helpful in order to be successful in the task

accomplishment on time. Laissez Faire theory is the theory in which the team members are

enabled to make decisions. Thus this leadership theory is considered as gaining the lowest

productivity between the team members (Day et al., 2014). In terms of the hospitality industry, it

is beneficial as it helps in motivating the employees in work decisions. This is helpful in

increasing their level of confidence in Accor.

Transformational leadership theory

Transformational leadership theory is a new leadership approach that concentrates on how

valuable and positive change can be developed by leaders. In terms of Accor hotel, the

transformational theory is useful as it is helpful in making positive changes in the Hotel. It

affects positively the whole hospitality industry (Tracey, 1994). By the help of the

transformational leadership theory, the leader of the company works with the employee closely

and identify the need for change and creates the vision and guidance for adopting the change.

In the context of this theory, Burns determined that transforming and transactional leadership are

different styles of leadership. Bass concluded that the research of Burns theory that is known as

Bass transformational leadership theory. In the views of Bass, transformation leadership theory

can be defined and understood based impact of the change on the followers (Avolio et al., 1999).

It also suggested that leadership get trust, respect, and admiration from their followers. In this

way, leaders of Accor should also concern on this theory to adopt the changes. It will help
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leaders to identify the need of the followers and get the trust, respect, and admiration. Moreover,

the leader of Accor can act as a role model for the employees at the workplace.

According to McKenzie et al., (1990) the transactional leadership style is also helpful to satisfy

the need of the followers in the context of rewarding after meeting the aim and objective of the

leaders. It means that transactional theory says that followers should get a reward after the

completion of the project and task. It helps to improve the motivation level of the employees. As

concerning this, it can be suggested to Accor’s leaders that after achieving the aim and objective

of the project, the employees should get the reward for their contribution. It will help to get good

results with employees.

It is also identified that leaders of Accor can also follow Maslow’s transactional theory to

understand the need of the employees. The theory of Maslow categorized the need of the

employees under five groups that determined a pyramid. In this, the fundamental need is at the

bottom. In this, the main need of the human being is hunger and pain avoidance (McLeod, 2007).

After this, physical need, social needs, self-respect, and self-actualization. As concerning this

theory, leaders of Accor can identify the need of the employees can develop the strategy to fulfill

their needs as the possible level.

Written Expression

From the above analysis of the leadership development program, it can be identified that

leadership skills can be developed through self-directed learning and practical exercises which

enhances the problem-solving skills of the leaders and provide them a viable approach to handle

the conflicts. Similarly, leadership knowledge can be developed through readings and guest

speaker activity plan in Accor (Tavitiyaman et al., 2014). From this method, the knowledge of
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the leader is updated regarding the products and services offered by the industry which helps to

develop effective strategies for the company.

Focus and rational Key Deliverables Steps

The main focus area for the In this concern, it is In order to identify and grab

leadership is increased determined that a leader must the opportunities, Accor Hotel

collaboration as well as have excellent communication needs to work with the RTO’s

cooperation among the RTO’s, skills in order to marketing as government as well as

the MRTOs, DOC and explore well as promoting Accor Hotel businesses under offshore

new opportunities and grab hospitality industry’s region.

opportunities (Wang et al.,

2014). AT the same time,

these skills can be helpful to

enhance the values of Accor

hotel in New Zealand.

There is a need of Accor Hotel Accor has the way to reflect

to maximize the business its high-quality services to the

values of the hospitality customers through high yield

industry that is related to the hospitality and its benefits

old conservational land (Ling over the products.

et al., 2017). The opportunities

of the hospitality industry are

essential to building the

landscapes through supporting

the hospitability services.

In New Zealand, Businesses The hospitality industry in
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can promote their trade with New Zealand provides the

the help of Maori cultural number of benefits to the

values. businesses and these benefits

are associated with the

Chinese and Indian tourism

market.
Under New Zealand’s

businesses, capabilities are

developed through several

connections (Khan, 2018). In

this concern, an effective and

crucial network can be helpful

for the business in order to

support it for effective

coordinating with the

government of New Zealand

and other institutions.

The above-given table indicates the important focus areas that need to be developed by the Accor

Hotels group after the leadership development program implemented in the organization. In the

first part of the table indicates the main focus areas where the leaders can assess the strengths of

the Accor Hotels Group (Testa&Sipe, 2012). On the basis of the focus areas of the hospitality, it

depicts the key deliverables in the areas of development of hospitality industry with the help of

the coordination and collaboration of the various departments in the above-given table. Similarly,
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the last column indicates the new opportunities identified in the areas of offshore tourism with

the help of the effective development leadership plan.

Present a Program as a chart for the relationship

Learning Activities
Organizational Workshops Social media Essential Practical Timelines

needs group Reading Exercise (12 months

)
Knowledge
Managers need High Discussion Customer 2 months

to know about revenue and about the Satisfaction

the several sales quality of

performance service, Success level

indicators of the firm

Revenue as Online Rating Measure of Return on 3 months

per available performance Investment

room

Skills
Leaders need to Leadership Communication Global Strategic 2 months

be able to do skills skills mindset thinking

innovation in

concern of

product

development
Creative Adaptability Analytical Quantitative 1 month
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problem- thinking skills

solving

Dispositions
Leaders need to Courage and Trust and Perseverance Confidence 3 months

be capable to Curiosity playfulness

Show fairness

and equity in

staff

performance

and review
Taking an Sharing Recognized Responsibility 1 month

interest of observations and

employees and knowledge responded

On the basis of the above chart, it can be seen that there is a strong relationship between the

needs of the organization as well as leadership development activities. In terms of the needs of

the organization, it requires staff with skills and it can be developed through training provided by

the leader of Accor (Yukl, 2013).

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