Arduino Usability Test Brief

Researcher: Brett combs

Tuesday March 17th 2020
Executive
Summary
This brief conveys the purpose Key points and results and recommendations
of accessing the usability of [Link].

Key points: Tests with three participants of key tasks revealed that many
users find the site to be nearly unusable. Each of my test participants would
surely have bounced. This is one response from one participant that
expresses this sentiment.
About
Goal: Our goal is to test the usability of [Link] by conducting a usability
study, and making decisions about a redesign of the site based on the
experience of three users.


Participants: Three participants for the study

• Cherie: 70s retired teacher, Cherie is an everyday user of Mac and
android and does do online shopping from time to time.
• Abby: 30s Developer Abby is an everyday mac user who works in tech as
a developer.
• Mark: 70s Retired business professional Mark is a everyday PC and
iPhone user who used computers as a business professional. Mark does
not do much shopping online.

Location: This study was conducted as a remote unmoderated test using

the tool Validately.
Study Overview
Tasks



Scenario #1 
 Recommendations: 75% Users appear to have experienced
some banner blindness having missed a familiar starting point for
A high school senior working on a This is the resource he is browsing.
shopping experience in the form of a centrally located search field.

Obstacle Avoiding Robot project He started the project after finding 

and needs two parts
 this article.
 Those same participants quickly became obviously

 frustrated 

• Arduino Uno Success is defined as: 



by the results page they navigated to with their first steps toward
•  SG90 Servo Motor
 Finding and completing purchase finding the company’s main product. This points to an opportunity

 to orient visitors to the primary products in ways that improves the
scent of information across the product catalogue. 






 This user in still struggling at near the two minute mark. He finally

 sees the search feature but it is auto populating with recent
searches which are sure to be unrelated to his current effort and
Participant 1: Participant 2: Participant 3: Participant 4:
add to confusion and the opportunity for error.

Success Failure Failure Failure 

* Address these issues with a new solution and test again with
target users.
 Recommendations: Scenario #2
This user selects her best guess about where she might find the
information about Arduino certification.
Tasks





Scenario #2


A high school senior is researching This is the resource he is browsing.
certification and needs to find all He started the project after finding
the facts to make the case to this article.

parents.



Success is defined as: 

• Arduino Uno
Finding the information and
•  SG90 Servo Motor
 deciding on a way to share it with

 parents.




Participant 1: Participant 2: Participant 3: Participant 4: But she ends up lost in a shopping cart of educational products by
selecting a category in left nav that jumps out of the primary URL
Success Failure Failure Failure [Link] to a new tab without her even noticing.
* Address these issues with a new solution and test again with
target users.
 Recommendations: Scenario #2
75% of users experience banner blindness again, and do not
see the word “share” in green as an affordance for sharing this
Tasks
 post via email.





Scenario #3 

A high school senior is researching a He wants to share it with a few
potential project he learned about friends via email.

from a friend as a part of exploring
the certification program.
 Success is defined as: 


 Finding the information and

 deciding on a way to share it with a

 project partner.







There are several opportunities to improve the scent of

information with improved consistency, use of color, button
style and visual hierarchy.

Participant 1: Participant 2: Participant 3: Participant 4:
Success Failure Failure Failure • Address these issues with a new solution and test again
with target users.
Conclusions
This initial usability test demonstrates clearly a number of pain
points for the older participants. Some of this difference seems to be
associated with our expectations for location size and shape that
contribute to banner blindness. This problem could be resolved
through the process of conducting user research.
• Content analysis
• Card sorting
• Prototype Usability testing

Establish a hierarchy of headings subheadings and categories and

associate them with font size and weight. Use this three font type
system consistently throughout the site to improve the overall scent
of information.