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SWOT Himalaya

The document lists various strengths, weaknesses, opportunities, and threats for a company. The company's strengths include a strong financial position, quality staff and products, and use of natural ingredients. However, its weaknesses are high manufacturing and processing costs, lack of awareness of its full product range, seasonality of raw materials, and focus on urban markets. Opportunities exist in global markets and rural areas, while threats include new competition, high inventory costs, and the cost of products.

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manoj kumar Das
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3K views1 page

SWOT Himalaya

The document lists various strengths, weaknesses, opportunities, and threats for a company. The company's strengths include a strong financial position, quality staff and products, and use of natural ingredients. However, its weaknesses are high manufacturing and processing costs, lack of awareness of its full product range, seasonality of raw materials, and focus on urban markets. Opportunities exist in global markets and rural areas, while threats include new competition, high inventory costs, and the cost of products.

Uploaded by

manoj kumar Das
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • SWOT Analysis Overview: This section outlines the strengths, weaknesses, and threats facing the company, focusing on financial stability, market challenges, and competitive risks.

Strengths: Weakness:

 Strong Financial backup  Low level of entrepreneurial


 Quality of the staff aggressiveness
 Quality of the products  Manufacturing cost and
 Eco-friendly herbal products processing costs are high
 Use of natural fluoride instead  Lack of awareness about the
of the fluoride used by the entire product range
other companies  Seasonality of the raw
 Strong brand image and global materials
presence  High requirement of working
 Himalaya is recognised in world capital
as a pioneer in Ayurvedic and  Focuses more on the Urban
herbal products markets
 Availability of the products and  High Sensitivity of Crops
time of action
 First Mover Advantage

Weakness: Threat:
 Global Markets  Risk of new entrants and
 Changing Demographics and substitute products
Segmentation Variables  High inventory costs
 Marketing and Promotion  High cost of products
 Untapped Rural markets
 Growing adaptability to
innovative products

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