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Executive Opinion Survey: The Development of E-Commerce in Pakistan

This document is an executive opinion survey about the development of e-commerce in Pakistan. It contains questions to gauge respondents' perceptions of how e-commerce can benefit companies in areas such as market growth, revenue generation, flexibility, presentation, and cost-effectiveness. The survey also asks about challenges like security, technological literacy of stakeholders, and how e-commerce can be further promoted in Pakistan. Respondents are assured confidentiality and their opinions will help in the researcher's thesis.

Uploaded by

Aitzaz Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
73 views6 pages

Executive Opinion Survey: The Development of E-Commerce in Pakistan

This document is an executive opinion survey about the development of e-commerce in Pakistan. It contains questions to gauge respondents' perceptions of how e-commerce can benefit companies in areas such as market growth, revenue generation, flexibility, presentation, and cost-effectiveness. The survey also asks about challenges like security, technological literacy of stakeholders, and how e-commerce can be further promoted in Pakistan. Respondents are assured confidentiality and their opinions will help in the researcher's thesis.

Uploaded by

Aitzaz Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Executive Opinion Survey

The Development of E-Commerce in Pakistan

Researcher
Aitzaz Ali (MBIT Student)
Institute of Business & Information Technology
University of the Punjab

CONFIDENTIAL
Survey Responses are confidential and individual responses are not identified

Respondent Information

Place a copy of your Business


Card/stamp here
OR
Fill the information below:

Name

Company

Position/Designation

Phone/Email/Fax (Office)

Kindly Return as soon as possible to:


Aitzaz Ali
Tel: 042-37350456, 0321-4226227, Email: aitzazali@[Link]

Institute of Business & Information Technology


UNIVERSIYT OF THE PUNJAB
You are kindly requested to fill the Questionnaire as your opinion will be of great help
in my Research Thesis. It is assured your given information will be kept confidential and will
only be used for academic purpose. Your cooperation will be highly appreciated. It is
expected from you that unprejudiced information is going to be provided.

This survey roughly requires 5 - 10 minutes to complete.

(About your Company)

1. Which option best describes the geographic scope of competition in your industry?

 International Market

 Local Market

2. Please select your company’s main activity (Encircle only one option)

 Manufacturing Industry

 Services

Following Questions measure your perception about E-commerce


Strongly Disagree Undecided Agree Strongly
Disagre Agree
e

1. Web presence is essential for a company to


survive in today’s competitive world
 
2. Web presence can help a company to
achieve its objectives and goals

3. Web presence can help a company in


sustaining its market growth
 
4. Web presence can help a company to
expand its market

5. Website with effective E-commerce features


can become a core competency of a company
 
6. E-commerce website can benefit in raising
Company Profile

2
Institute of Business & Information Technology
UNIVERSIYT OF THE PUNJAB
REVENUE GENERATION
Strongly Disagree Undecided Agree Strongly
Disagre Agree
e
7. E-commerce website can benefit companies
in Revenue Generation
 

8. E-commerce website can benefit a company


in terms of sales and leads generation

9. Investment in E-commerce can lead to


increased business profitablility
 
10. E-commerce can lead to entended
customer base for a company

11. E-commerce website can be an effective


sales channel for a company.
FLEXIBILITY

12. E-commerce can provide convenience to


company in terms of time and cost

13. E-commerce benefit a company in


improving its customer relationship
 

14. E-commerce can benefit in strengthening


relationship with suppliers/business partners

15. E-commerce reduces the communication


gap between stakeholders
 

16. E-commerce reduces the internal


communication gap within the organization

17. E-commerce enhances innovation in


marketing techniques within the organization

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Institute of Business & Information Technology
UNIVERSIYT OF THE PUNJAB
PRESENTATION
Strongly Disagree Undecided Agree Strongly
Disagre Agree
e

18. A well designed web site can be seen as a


proof of technical competence in
carrying out business transaction

19. E-commerce website with easy navigation


can increase market value
 
20. Static Content (Text, images) enriched E-
commerce website attract more
visitors(customers)

21. Dynamic Content (Ads, Video Streams)


enriched E-commerce website attract more
visitors(customers)
 
22. Marketing through Social Networking Sites
can enhance the website's image
COST EFFECTIVENESS

23. E-commerce benefit in reducing


operational costs of the company
 
24. E-commerce speed up processes like
transactions, payments, thus reducing
transactional costs

25. Through E-commerce, speedy and timely


access to information saves communication
costs

26. E-commerce saves distribution costs          


 
27. E-commerce can be used to attain lowest
cost supplies and raw materials
SECURITY

28. E-commerce use by companies is


hampered by concerns over security
 

Strongly Disagree Undecided Agree Strongly

4
Institute of Business & Information Technology
UNIVERSIYT OF THE PUNJAB
Disagre Agree
e
29. Unauthorized access to transactional
information is a barrier in adopting E-
commerce

30. Customer privacy issues are hindrance in


adopting E-commerce issues by the company
 
31. A website's precaution in protecting
sensitive information is important for fostering
trust between the parties

32. Trust and privacy can also be achieved to


a certain extent by having self-regulation of
the
Internet
 
33. Payment gateways provide efficient and
secured method for business transactions on
the website.
STAKEHOLDERS

34. Technology literacy is an essential element


for implementing E-commerce in a company
 
35. Technological shifts and process
reengineering causes instability within the
company

36. Company employees do not adapt to rapid


shifts from traditional business processes to E-
commerce implementation
 
37. E-commerce reduces communication
barrier between company and its suppliers

38. Government should play its part in


promoting and legislating E-commerce
practices within the country

5
Institute of Business & Information Technology
UNIVERSIYT OF THE PUNJAB
39. Does your company have official website?

 Yes  No (If No, Please move to last question)

40. Do you use your website solely for the purpose of Information distribution and E-
Marketing?

 Yes  No

41. Do you sell/purchase products or services through your website?

 Yes  No (If No, Please ignore Question 8)

42. Which business category do you use your Ecommerce website for? (check all that apply)

 Business to Business (B2B)


 Business to Consumer (B2C)
 Business to Government (B2G)
 Business to Employees (B2E)

(Following is the open ended question where respondents can give their opinions about the
Ecommerce Practices adapted by the companies and this question will help in finding the
answers of those problems which couldn’t be addressed in the previous questions)

43. In your opinion, how E-commerce can be promoted in Pakistan?


(Briefly explain your point of view)

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Thank you very much for completing this Survey!

6
Institute of Business & Information Technology
UNIVERSIYT OF THE PUNJAB

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