Welcome to Glam Air the ice cream parlor that cares about your craving.
We are a fast growing ice
cream business that entails manufacturing, distribution and retail of glam air ice-creams.
We in the ice cream line of business to retail a wide range of ice creams maximizing our profits. To
position Glam Air to become the leading brand in the ice cream production industry, and also to be
amongst the top 5 ice cream production brand in the Australia within the first 10 years of starting our
business.
Our mission is to build an ice cream product business that will meet the needs of all our customers and
potential customers in the regions.
Our vision is to be amongst the top 5 leading ice cream production companies.
We started this project from February and it is still going strong.
Our product includes blueberry, mint, butterscotch, strawberry, orange and milk cookie.
Our specials are Hulkolate, as big as the hulk, starkberry, as rich as tony stark and icevengers, go
avengers.
For Market analysis and Target Market, When it comes to ice cream, everyone will quite agree that the
market trend changes from time to time. Several brands are seriously researching and creating flavors
and varieties that will keep them afloat in business. Another trend have gone beyond only selling their
products in their stores to taking it out to people in parks, sport centers and public places through vans
and mobile food trucks.
We have is the vast experience of our management team, we have people on board who are highly
experienced and understands how to grow business from the scratch to becoming a national
phenomenon. The wide varieties of ice cream and frozen yogurt flavors et al that we produce, our large
national distribution network and of course our excellent customer service culture will definitely count
as a strong strength for the business.
SWOT analysis. Our strength lies in the point that we have a wide range of ice cream flavors that can
meet the needs of a wide range of customers. In essence our chosen location might be our weakness.
The opportunities available to us are unlimited. The threat that is likely going to confront us is the fact
that we are competing with already established ice cream production companies who are likely going to
launch similar business within the location of our business.
Another threat that we are likely going to face, is unfavorable government policies and of course
economic downturn.
When it comes to pricing there are no hard and fast rules, the prices depend on the size and
packaging. Generally, the price for ice cream are affordable hence there is no need to employ any
detailed strategies when it comes to pricing. In view of that, our prices will conform to what is
obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a
little bit below the average prices.
When it comes to starting a standard ice cream production business, one is expected to spend the bulk
at the startup capital on building the plant / cold room. Aside from that, you are not expected to spend
much except for purchasing distribution vans, paying of your employees and utility bills. We would need
an estimate of $200,000 to successfully set up our ice cream production company.
Our Source of income entails by selling the several varieties of ice cream products. And as part our
strategy to create multiple sources of income in line with our core business concept, we will run a
consultancy service and trainings.
Despite the fact that our ice cream production plant is a standard one with a wide range of flavors that
can favorably compete with other leading brands, we will still go ahead to intensify publicity for all our
products and brand. Leverage on the internet and social media platforms, brand wears like t-shirts,
sponsoring themed parties for kids and positioning our Banners at strategic positions where we intend
getting customers to start patronizing our products. Opening outlets in various locations all around, also
by selling our franchise which is why we will deliberately build our brand.
The three year sales forecast for the First Year is expected to be $80,000, Second Year to be $150,000
and Third Year to be $400,000
We believe our initial roll out program designed to introduce the service to the market will produce the
following revenue outcomes in the first year of operation. Projections have been calculated assuming an
average of 20,000 ice cream sales in a month.
The total startup cost is $71,400 and total equipment cost is $129,000 which summarizes to our
estimate of $200,000.
You can get in touch with us at
[email protected] are on Facebook are Glam Air Ice Cream and
our website is glamair-icecream.weebly.com
