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Advanced Data Analysis Methods

The document describes the data analysis techniques used in a study. The data was analyzed using SPSS 20.0 to calculate descriptive statistics and zero order correlations. AMOS 18.0 was used to test the research model and allow for complex relationships between constructs. The data analysis consisted of two phases - preliminary analysis using SPSS to inspect respondents and descriptive statistics, and multivariate analysis using SEM in AMOS, which included a measurement model and structural model for hypothesis testing.

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129 views2 pages

Advanced Data Analysis Methods

The document describes the data analysis techniques used in a study. The data was analyzed using SPSS 20.0 to calculate descriptive statistics and zero order correlations. AMOS 18.0 was used to test the research model and allow for complex relationships between constructs. The data analysis consisted of two phases - preliminary analysis using SPSS to inspect respondents and descriptive statistics, and multivariate analysis using SEM in AMOS, which included a measurement model and structural model for hypothesis testing.

Uploaded by

hermancx
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Data Analysis Techniques

The data was analyzed using the Statistical Package for Social Sciences (SPSS) 20.0
and Structural Equation Modelling (SEM) via Analysis of Moment Structure (AMOS)
computer software 18.0.
1) SPSS is a system that accesses and analyzes data to calculate many of the
descriptive statistics such as mean, standard deviations, percentage,
range, reliability coefficients and zero order correlations.

2) AMOS is system that allows complex relationship between constructs


and tests the research model (Arbuckle, 2011 and Hair et al., 2010).

Figure 4.2: Steps in the Data Analysis Process

Preliminary Data Analysis

Inspect the respondent’s profile 1st Phase


and descriptive statistic of
variables via SPSS

Measurement Model through


Confirmatory Factor Analysis

Structural Model 2nd Phase

Hypothesis Testing

Based on the figure above, it shows that data analysis in this study consists of two
main phases.
1) The first phase involves some preliminary data analysis such as
screening and checking missing data, outliers and normality. These
were undertaken using SPSS.

2) The second phase included the multivariate analysis using the Structural
Equation Model (SEM) technique using AMOS. SEM was conducted in two
steps consist of Measurement Model for Confirmatory Factor Analysis
and Structural Model to explain the result of multivariate analysis for the
hypothesis testing.

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