1.

0EXECUTIVE SUMMARY

Dar Es Salaam is a great place and the gate way to the furniture business among of the

Tanzania regions, it is favorable for conducting furniture business in order to supply to other

areas of the countries. The customers arrive from different places also through, Dar Es Salaam

Airport which will leads the products to supply widely. The Above situation created a big

demand for furniture’s to the customers in different classes.

There are very few businesses compared to the demand of the customers and most of those

businesses are providing those demands of customers. This means the unique of the business will

attracts customers so the firm should plan their business in effectively manner.

The mostly firms have seen this business to be a opportunity of providing or acquiring better

profits in Dar Es Salaam, because also small firms compete to the market according to demands

of customers with better and quality products to meeting standards to medium and high class

customers. The business will be operated in the name of woiso furniture product to be located

at kinondoni area in Dar Es Salaam.

1
2.0 BACKGROUND AND PURPOSE

2.1 vision

This business is aimed to offer best services to the customers at the valuable possible prices, at

the best quality products that leads to attraction for our customers. It is the vision of the business

to provide services in form of different types of furniture’s like tables, chairs, beds, desks and

dressers to the customers.

2.2 mission

The mission of woiso furniture product business is to be the leading provider in dar es salaam

and to provide best class services to targeted customers at the best possible price.

2.3 Uniqueness of the business

The business is target to provide a place for relaxation for business people, and friends to meet

and discuss about the service provided with favorable environment with adequate lighting, air

and space and also extra service like small restaurants, fast food, soft drinks and fruits can be

available to the customers.

2.4 Objectives of the business

 To maintain the highest quality and be a leading manufacture in the industry.

 To maintain technological leadership through continues effort to update product

technology and manufacturing methods.

 To maintain employment and safeguard the interests of labors.

 To exploit and utilize the plenty availability of raw materials efficiently and effectively.

 To provide employment opportunities and to develop skills and knowledge in woiso

furniture product employees.

2
 2.5 SWOT ANALYSIS.

2.5.1 Strengths

Woiso Furniture Product business has a good customer care and also has a experience in

producing better quality products that have attraction factor to the customers and mostly of their

products are already known in existing market Woiso Furniture Product business this make it

easily to the customers to locate products of the business.

2.5.2 Weakness

Woiso Furniture Product business has its strength but also it has weakness that facing the

business operations like shortage of skilled labor which cause production to run slowly and also

emerging of larger producers in existing market which leads the products of the business to

underrated inside the market.

2.5.3 Opportunities

Woiso Furniture Product business aiming at increasing demand of furniture’s in and outside the

country in order to increase profitability and also makes the demand because inside the country

there is rapid population that makes demand of the services to increase.

2.5.4 Threats

Also, the business faced some of challenges in their activities like price fluctuations which leads

to slow running of activities and also it can decrease the profitability rates, another challenge is

changing in demands and increasing cost of raw materials that results to small quantity of profit

and production quantity.

3
3.0 THE ACTIVITIES OF THE BUSINESS.

3.1 Location.

Woiso Furniture Product business is planned to be located at Kinondoni in Dar Es Salaam City.

The Woiso Furniture Product business can be located easily at that place because its known

mostly in Dar Es Salaam. It is chosen to conduct furniture business at Kinondoni because of the

good and friendly environment that support the activity.

3.2 Service offered by the project.

The Woiso Furniture Product business is believed to have been one of the greatest business in

Dar Es Salaam, linking with other areas especially east African countries if possible. The

business will provide services on difference styles of furniture’s. These services will be provided

just in time, with high quality and that relates to customer requirements. Customers will be

allowed to give suggestions of the services so as to improve the performance of products. The

management believes by putting customers first will succeed to win more customers and increase

the level of products efficiency and level of productivity.

4.0 MARKERT ANALYSIS.

Dar Es Salaam is a best place for furniture business because it is providing a good

environment for the furniture business. The business being along the busiest places in Dar Es

Salaam that will attract customers. Moreover, the place is providing better and quality products

and good environment for doing business activity. All these factors will attract customers for the

purposes of buying furniture’s.

4
 4.1 Market Opportunities

The business believes that by targeting on the service industry market, providing a better

quality of service carefully and targeting the service to customers. The business will grow and it

can be liked by surrounding population and service will allow both business and customers to

satisfy their needs. therefore, our market research confirms that Dar Es Salaam is likely to be the

largest destination market for furniture business in Tanzania.

4.2 Target Customers

Woiso Furniture Product business has aimed to have customers, who may come to visit

furniture’s at Dar Es Salaam and any social events which brings people from various areas that

will be the targeted customers. The employee will be effective in education, skills, and in

productive. Business leaders recognize the need to keep our workers force well equipped with

adequate skills.

4.3 competition analysis.

There are a lot of big furniture companies in Dar Es Salaam. Woiso Furniture Product business

will aim to rise above those companies by providing high quality services to customer’s needs.

Woiso Furniture Product business will set their prices competitively affordable. Ensures of high-

quality production to the customers, delivering opinions from customers feedbacks that will

leads to competitive advantage to the management. And also, Customer clarification will be

given an immediate response. Woiso Furniture Product business knows that there will be several

competitors to the service industry including more than the other companies in Dar Es Salaam.

Competition will come in the form of any other form where potential customers can use their

money. For this the business would include things like small restaurants, fast foods. because

5
Other competition might come from professional food and beverages companies opening direct

their chains of foodstuffs.

4.3 marketing strategy.

4.3.1 Advertising and Promotion

Our advertising and promotions will involve around two key strategies: public relations,

an Internet Web site. 

Public relations: the business will put considerable effort into preparing a flow of press

releases. They will comprise information for the furniture’s with digital pictures,

describing the location, the contacts and means of transport to and for the business. These

will be based on stories about the business corporate clients, and staffs.  

Internet web site: This is fast becoming a major promotional channel, and the business

believe it will increase in importance over time. Also, it is the most convenient way for

the business to have a global presence at the outset with least cost and get immediate

feedback.

4.3.2 Pricing strategies

business will utilize pricing that will be consistent with the other facilities in the

location. The business will charge competitive prices that would attract many customers

to involve in.

6
4.3.53Key success factors

Woiso Furniture Product business key success factors are set out below as follows:

 Setting prices at reasonably competitive rates.

 Paying workers competitive salaries to ensure high quality provision of products.

 Having good experienced management and motivated to work.

 trained staff with ambitions to learn and grow.

 Good customer care

 To offer delivery service to customers who buying furniture’s.

5.0 FINANCIAL ANALYSIS

5.1 Basic inputs and utilities needed

Woiso Furniture Product business will have needed different assets in the production of

furniture’s, those assets are such as: - 10 Acre of land for building materials, packing, garage,

gardens, electricity materials, house building (Office), and stationeries.

5.2 Capital costs

Woiso furniture product will cost 360 million Tanzanian shillings, where by 80% will be

obtained from the donors of the business, 15% will be obtained from owner and 5% will be

obtained from bank.

7
6.0 ORGANIZATION STRUCTURE AND MANAGEMENT

6.1 Management

6.1.1 Ownership and Management

Woiso furniture product business will have owed by one member from dar es salaam. The owner

of the business will be able to control, managing, supervise and operate the whole process of the

business from the preparation of the business to the selling of furniture to the customers and

suppliers of those furniture.

6.1.2 Management Structure

Woiso furniture product will be in the form of ownership which made up by different managers

in different categories where by all members will operate in his or her duties in the given

position.

6.1.3 Roles, Rules, and Responsibilities

 Director

a Managing director is the person who will operate the whole business of furniture’s and also

will supervising, planning, controlling, and directing others so as to insure things are going as

planned.

 Assistance Manager

Assistance Manager is a person who will perform the duties of managing director when

he/she is absent, also will supervise all subordinates to perform their duties and then prepare

8
 report which show all activities that will be performed by subordinates and to send that report

to managing director. Also, the assistance manager will deal with all production issues.

 Marketing Officer

Another person will be Marketing Officer who will deals with finding potential market and

customers of furniture’s inside the country and outside the county in order to get profit. Also,

he/she will promote the business product through advertisement in order to retain many

customers.

 Production Officers

This are the officers which will be Production Officers who will deals with to ensure production

process going smoothly in efficiency and effectiveness so as to be able to produce high quantity

and furniture’s.

 Human Resource Officer

Another person will be Human Resource Officer who will deal with recruitment and selection of

labors and management of human resources who will engage in the production process of

furniture’s.

 Financial officer

And the last person in the company will be Financial Officer who will deal with all financial

issues like, manage financial transaction, withdraw money from bank account, deposits money to

bank account and kept sales money.

9
 7.0 APPENDENCIES

7.1 organizational chat

ORGANIZATIONAL CHART OF WOISO FURNITURE PRODUCT

BUSINESS

Managing director

Assistance manager

Marketing officer Producer officers Human resource officer Financing officer

Figure 1: organizational chart.

10
7.2 organizational requirements(table)

Table 1: CAPITAL COST

No. Particular Quantity Total cost

1 Land 10 @ 15,00,000 30 million

2 Building materials 10 tans@500,000 5 million

3 Product(furniture) 28000@250 7 million

4 spares 1.3 million

5 Raw materials 50 million

6 Generator 2 million

7 Sundry expenses 6 months @ 150,000 0.9 million

8 Fuel 0.5 million

9 transport cars 5cars@40,000,000 200 million

10 Salaries 6 Months @ 8,250,000 49.5 million

11 Stationeries 4 million

12 House building (Office) 10 million

13 Electric power 6 months @ 50,000 0.3 million

Total 360.5 million

11
12