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Effective Brochure Design Analysis

Brochures are one of the most popular marketing tools used to attract potential customers. They are typically printed on thick glossy paper in a tri-fold format and include photos and graphics. Brochures can be distributed manually, through mailings, or by placing them in brochure racks. To be effective, brochures need to be aesthetically pleasing, informative, persuasive, concise, and have a clear purpose.

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76 views2 pages

Effective Brochure Design Analysis

Brochures are one of the most popular marketing tools used to attract potential customers. They are typically printed on thick glossy paper in a tri-fold format and include photos and graphics. Brochures can be distributed manually, through mailings, or by placing them in brochure racks. To be effective, brochures need to be aesthetically pleasing, informative, persuasive, concise, and have a clear purpose.

Uploaded by

badsbn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Brochures

Brochures are:
One of the most popular marketing tools to help organizations quickly draw the attention of
prospective customers. Brochures can be distributed manually, via mail or email, or placed in a
brochure rack. Usually, brochures are printed on a single (double-sided) tri-fold sheet of thick
glossy paper and include photos and other graphics.
It also needs to be informative, persuasive, catchy, to the point, and clear in its purpose.
Activity:
Analyze brochures:
First brochure:

 Aesthetically pleasing
 Eye catching
 The use of the pathos technique, because there is the use of children.
 It is informative as it shows a lot of details, including the area and location.
Second brochure:

 The use of the pathos technique, showing the kids that are having fun
 The use of bright catchy colors
 The design isn’t appealing to the user
 It is informative
Third brochure:  favorite

 It is aesthetically appealing
 Informative, including percentages
 The colors match each other
 The use of logos
 The use of a moto of the company
Fourth brochure:

 Isn’t aesthetically appealing


 Crowded
 Hurts the eye
 The colors don’t match
 Includes free coupons
 Its catchy
 Its overwhelming
 Confusing
 Informative

Fifth brochure:

 Overwhelmed
 Not eye catchy
 There isn’t diversity in colors
 Informative

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